Dead Wood will be almost as fast as this stock.

Only 388 mil O/S. 1.9 cents per share.

You got that right. I'm on both of them. Could use some more GZFX cause I'm greeedy. Still buying that one on dips.

I may buy a little more of WNMI too for no other reason than they're giving this away at these prices.

Actually some number updates will really help this....

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GLTA

Raja

I believe that I can swing my money elsewhere and still get back in time for WNMI to make its next big run.

The push to capitalize on Paris Hilton’s porn-meets-prime-time notoriety continues apace. Sources tell The Transom that Ms. Hilton’s management firm, Untitled Entertainment, is talking to Guess? about featuring Ms. Hilton in an upcoming ad campaign for its clothing. "We do have an offer, but I have no other details," said Ms. Hilton’s manager, Jason Moore, who declined to comment any further on the matter. A source within Guess? sounded flummoxed by the question, but replied: "Nothing’s been decided for the 2004 fall campaign" —which would be the next ad campaign on the company’s agenda—"and no one from advertising has been talking to Hilton." A call to Guess? co–chief executive Paul Marciano was not returned.

Although Ms. Hilton, star of Fox’s The Simple Life and a green-hued porn film you may have heard about, is a tad bonier than the curvaceous models (Shana Zadrick, Anna Nicole Smith, Claudia Schiffer and Laetitia Casta) who have graced past Guess? ad campaigns, her bad-girl image jibes with the clothing company’s porn-lite ad campaigns.

Meanwhile, though Ms. Hilton’s younger sister Nicky seems to be taking steps to distinguish herself from her sister—dyeing her hair a chaste brunette, for instance—she too seems to be interested in piggybacking on Paris’ highly elevated image. Nicky has signed with a different management firm, Handprint Entertainment, run by J. Lo’s former propaganda minister, Benny Medina. Nicky’s ambitions aren’t as apparent as her sister’s, but judging from a sit-down late last year between the sisters’ respective management firms, she may be flirting with becoming an on-air personality. According to one source close to the negotiations, Handprint was interested in putting together a one-hour special—which the Fox Network was apparently interested in airing—in which Nicky interviewed her sister Paris. The source said that the payday mentioned was approximately $1.6 million to be split by the sisters. But the source added that the idea was eventually vetoed when it ran into resistance from the Hiltons’ father, Rick Hilton, among other family members. Nicky Hilton’s manager, Paul Fisher, said he wouldn’t "deny or confirm" the story. Mr. Moore declined to comment, and a Fox publicist did not respond to our e-mail queries.

quote:

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Originally posted by whizknock:
NoMore925
Member posted April 26, 2004 23:53

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The warning episode is a one-off affair.(although I presume it will be shown many times!)

WHERE THE REVENUE COMES FROM:
Models pay angencies commissions, at a standard rate of 20%. Celebs like Paris Hilton have bargaining power, and therefore I'm guessing that she worked out a deal for around a 10% commission. Additonally, the agency tacks on a 20% premium to the client. I don't think this is removed for celebs. Therefore, the math:
If Paris gets 5 million$ for her Guess Jeans contract, then 10% goes to the agency and another 20% goes to the agency, payable by the client. There's your revenue. Once the agency starts rockin, that's a nice revenue stream with little overhead- bookers don't make a lot of money. What's he paying- rent?? A few computers? Remember there are over a hundred models with any agency, so the bread-and-butter models' revenue pays most of the overhead. The celebs are a bonus.

CAN PARIS REP A WARNING CLOTHING LINE?
NO. It would be a direct conflict for a model to rep a clothing line for the agency. If Paris signs a contract with Estee Lauder, then she cannot work for Revlon. If she has signed with Guess, then she won't be working for Levi, but she can work for a non-competitor's fashion line, say Christian Dior (and I would like to see that.) To get around this, I'll bet Paris shows up in the magazines at nightclubs wearing a WARNING! tshirt. That's not advertising, it's media coverage. Completely different but promotion nonetheless.

WHEN THE CONTRACTS ARE ANNOUNCED:
I am surpirsed that the Guess contract was announced so quickly. I thought for sure we had a couple more months, but this made me think. This announcement (Guess) hasn't been made public yet. It's just industry knowledge. people won't realize it until the ads hit in August. I expect we will see industry announcements in June & July primarily, and launches to the public for paris, Dennis and other top names in late August, primarily September. The big *pop* should come late Sept/early Oct during fashion week, and I expect to see Paris at all the fashion week parties doing her new model thing, repping all her new contract brands, and singlehandedly making a mark for Warning Models in the PR world. And THAT is when I expect to see the chaching in the financials of Warning Models.

THE CLASS ACTION LAWSUIT BENEFITS:
There's a big, big class action lawsuit in the modeling industry right now, and Elite Models, one of the oldest in the biz, just filed for bankruptsy and went on the block to be sold. Agencies in NY, traditionally the foundation of the model world, are restructuring, preparing for litigation (if it's necessary I can go into detail on the suit, but it is based on price-fixing the 20% commission discussed above) and moving their booking offices to LA in case NY offices must close. Warning came into existence after the time frame of the class action suit, so while other agencies are drowning in legal mumbo-jumbo, Warning is free to take all of the clients and models, and they will, cuz their noses are clean. I see lots of business flowing over to LA.

WHAT THIS MEANS TO ME:
1- Steven has a proven track record of starting an agency from scratch, staffing it, generating PR, and finding models that can be groomed for success.
2- Steven is in with top investors and advisors in LA, and makes decisons based on growth of the business not on silly PR gimicks.
3- I believe this is the final step for Steven, and not only will he grow this agency but I believe he will branch out to new cities and markets once he has successfully launched Warning! LA.
4- Steven is actively involved in all facets of his business and understands the business model of an agency, and will work to strengthen his investor relations.
5- With such a solid history, Steven's reputation in the business will draw excellent models to his agency, thereby increasing his commissions and revenues and his visibility within the industry.
6- Given his connections, I expect strong growth of his brand in the direction of product branding (a clothing line), licensing and medias.
7- Having just finished my book, Model NY 2005 (a step-by-step guide to becoming a model in NY in every bookstore in Sept.) I noticed a new trend in model agencies. Due to a glutton of models, smart agencies are scaling back to rep just a small pool of top talent, and representing them for MULTI-MEDIA outlets, not just print outlets. For instance, in the old days Paris would have a tv agent, a print agent, a PR agent, etc. Instead, she gets a full-service agency that reps all facets of her career, in house PR, and a legal team to negotiate her contracts and endorsements. So, about that 20% commission above? The revenue for the agency has enormous potential given the umbrella they hold for their talent.
8- INVEST FOR THE LONG HAUL. No doubt at all that this brand grows a hundred fold, and this is just the beginning. I've put my money in. And again, the above is strictly my opinions based on my experience, so take it for what it's worth and do your own DD.

Thank you for your post. Very informative insight into the modeling industry.