Scanbuy Will Make its EZcode(R) Specifications Publicly Available to Become a Global Open Standard Copyright 2009 PR Newswire. All Rights Reserved 2009-04-02
Mobile Industryto Benefit from a Widely Used & More Flexible 2D Barcode Format
NEW YORK, April 2 /PRNewswire/ -- Scanbuy, Inc., a global leader in mobile marketing solutions, announced today that it intends to make the specifications for the EZcode 2D symbology globally available to the public. Over the coming weeks, Scanbuy will publish the specifications for EZcode encoding and decoding to give software developers, campaign managers and code publishers worldwide the ability to utilize EZcodes which have quickly become one of the dominant mobile barcode formats worldwide.
Originally developed by ETH Zurich, Scanbuy holds the exclusive rights to the EZcode technology. It was developed specifically for use with mobile devices and is being widely deployed in Europe, North America, Latin America and some Asian markets. Hundreds of millions of EZcodes have been published because the mobile optimized code format can be read at a smaller physical size, provides the best performance under challenging conditions and can be decoded by the most camera phones on the market today. These factors typically make the EZcode the preferred choice for marketers, media providers, mobile operators, and handset manufacturers.
"Because EZcodes have quickly become a major force in the growth of mobile marketing, we believe it is now time to make this technology an open standard that everyone can use and benefit from," said Jonathan Bulkeley, Chief Executive Officer of Scanbuy. "Scanbuy has always worked to grow and develop the worldwide 2D barcode ecosystem and today's announcement shows our commitment to creating a vibrant and open global marketplace."
Scanbuy's mobile barcode solutions also support Datamatrix, QR codes, and 1D floormats (UPC, EAN, etc.). Scanbuy has partnerships with major wireless operators including America Movil, Sprint, Telefonica, Telecom Italia, Telenor, and Vodafone, and with most handset manufacturers including LG and Samsung. The ScanLife handset application has already been pre-loaded on millions of phones around the world.
Those that are interested in learning more about the EZcode specifications may contact Scanbuy at info*scanbuy.com.
AboutScanbuy, Inc. (www.scanbuy.com,www.scanlife.com)
Scanbuy is the leading global provider of mobile marketing solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife client application and Code Management Platform have been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, France, Spain, and Denmark. Media companies and marketers use the platform to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices.
Founded in 2000, Scanbuy has a strong and growing intellectual property base in mobile barcode technology. The company's investors include Longworth Venture Partners, Masthead Venture Partners and Hudson Ventures.
The move away from proprietary: Scanbuy makes it’s EZcode mobile barcode open Posted by Cian on Apr 3, 2009 12:03 Tags: ezcode, mobile advertising, Mobile applications, mobile apps, mobile barcode, Mobile barcodes, mobile internet, Mobile Marketing, Mobile Web, scanbuy, standardisation Mobile barcoder Scanbuy has announced that it’s going to make the specifications for it’s proprietary EZcode available to the public. All of the info necessary for encoding and decoding the 2d barcodes will be published for developers, merchants and producers to take advantage of.
EZcode was developed specifically for mobile phones, designed to have the maximum information in the smallest printable space.
From the release:
“Because EZcodes have quickly become a major force in the growth of mobile marketing, we believe it is now time to make this technology an open standard that everyone can use and benefit from,” said Jonathan Bulkeley, Chief Executive Officer of Scanbuy. “Scanbuy has always worked to grow and develop the worldwide 2D barcode ecosystem and today’s announcement shows our commitment to creating a vibrant and open global marketplace.”
What we think?
This is a major step away from proprietary and towards open standard barcodes. I can’t help but think this is a reaction to NeoMedia’s winning of it’s patent battle. With that under it’s belt, NeoMedia is going to go from strength to strength. In order to compete with that, other barcodes will need mass take-up. It’s not like EZcode is a small player - a huge number of companies use and support EZcode in markets globally. Now is the right time to use that success, and push towards standardisation.
At the CTIA WIRELESS I.T. & Entertainment 2009® event, the Code Scan Action Team released a high-level 2D barcode scanning marketing guide to assist marketers, agencies, brands, and others (collectively referred to as Code Publishers) to take advantage of this powerful marketing tool.
The following Campaign Managers resolve Data Matrix Codes. The full support for Data Matrix is not yet launched as part of the CCSAT ecosystem due to the procurement process for selecting a Clearing House and Registry. The Campaign Managers listed below have expressed interest in participating in the development of that system and offer various services within the industry today. Please contact the companies below for more information.
* Mobile Discovery: Mobile Discovery provides marketers, agencies, brands and publishers with a media and ad management platform that allows integrated multi-channel marketing. To learn more, email: sales*mobilediscovery.com or call 703-929-3597.
* NeoMedia: Our mobile barcode scanning solutions transform mobile devices with cameras into 1D/2D barcode readers that provide “one click” access to mobile content.
* Scanbuy: Scanbuy is the leading developer of a complete 2D barcode solution, called ScanLife, which consists of a universal mobile application and a campaign analytics platform.
On a 10 day scale the volume was less than average at 14.1 million shares but we're headed back up. Up 19.4% on decent volume & closed near the high of the day! That & the fact that most of the buys came in late is a show of strength. Now let's see if NEOM can continue it's interupted up-trend!
"The one inch size of the DataMatrix code allows for the reading of the beer keg identification information using a camera cell phone. The camera cell phone is replacing expensive barcode readers at remote locations. A camera cell phone allows any person anywhere to record the beer keg location and status. Keg Manager provides a downloadable program for reading the Keg ID and automatic transfer of information to the brewery owner. "If a camera cell phone user does not have the Keg Manager code scanner in their phone, then they can use the NeoReader code reader program. The NeoReader program is available free on many web sites and the iPhone APP library. The NeoReader is used around the world on more types of handsets than any other code reader." The DataMatrix code was chosen because is typically used for business applications across the planet."
NEOM is locked in a 6 week Up-trend with no end in site. The entire mobile marketing sector is heating up & NEOM owns what can only be referred to as the “BRIDGE” It's an iron-clad patent on the most efficient application to scan & process the bar codes central to the new mobile marketing application. That same patent was challenged a couple years back & the United States Patent Office just up-held it in NEOM's favor.
At less than .028 a share no one has missed the boat. Many expect a "minimum" of 10 times current PPS in the months to come. It's almost scary how high this stock could go when the sector takes off. Notice the monster UP trend. "Trend", not run.
Last two days trading much more slowly on lower volume but still holding it's own & actually posting minor gains both days. Still it's more like trading sideways as though setting up a base in another consolidation phase. Near term we continue to expect more gains.
I would like to see them move the bid up to .029 & leave it there or above. Volume is lower than usual but any close in the green is welcome. It would appear that we're in another consolidation phase. Next pop could take us into the .04s or higher.
Overall interest continues to grow in the sector,,,
How many times have any of thought how nice it would be to get some kind of solid indication which way the future would break on a critical issue for a stock such as NEOM's court hearings on the 17th. If this isn't the prevebial writing on the wall I don't know what is.
Bena interview with Bulkeley (Comment: Sounds like he is parroting the EFF line, no surprise there.. heh.. and says he wouldn't mind agreeing to a "small" license fee..good luck with that....not.)
Jonathan Bulkeley CEO Scanbuy on barcode territory and mobile operators Posted by Bena Roberts on Apr 13, 2009 20:54 Tags: jonathan bulkeley, Mobile barcodes, scanbuy, understanding mobile barcodes
I had a delightful interview with the CEO of ScanbuyJonathan Bulkeley at CTIA. We had been trying to meet each other for over a year now and I felt that there was a time there that Jonathan didn’t want to meet me – so catching up for an interview was great.
The only hiccup was that I had been to the Skype party the night before and I am not as young as I used to be so I am afraid to say it but at one point I did think that I might actually vomit on Jonathan – but he was very good about it! (I wish I was joking!) So, I sat down with Jonathan and we drunk coke as I interviewed him. I had a few questions that I wanted to address immediately to clear the air and then move on.
Bena: So how is business?
Jonathan: Good. We have a strong foothold in the operator market – one of the best and that is where we are well placed.
Bena: Is the US your main area?
Jonathan:No. Actually, I know you are aware of our deals with Telefonica and recently TIM. Europe is huge market for us.
Bena: So you are targeting Europe first?
Jonathan: No. Our strategy and I think it is a vital strategy is to target markets. We feel that we can penetrate certain markets and own them.
Bena: What do you mean? So you control or create a seamless service in an area.
Jonathan:Yes. This is what is happening in Spain. We are going to have a seamless agreement with Telefonica and Vodafone. So any users can share the or take images of the same code. This is vital for the mobile barcode market and will make mobile services rocket. Mobile codes have amazing potential and we need to capture that. Our aim in territories is to capture it and own it. Bena: That is a very interesting strategy. (Pause) Very ambitious – but very interesting. My only concern is that the operator market is a very tough space and there is little loyalty. What is the cost of entry?
Jonathan:Its free. Free is the best way to engage operators and that is why we have a head start. We make our money with revenue share and uptake and this is starting to happen now.
Bena: OK. But there is always competition from new or local players. There is a mobile code start up weekly.
Jonathan: Yes – but we have such a strong position in some markets it will be tough to penetrate.
Bena: I thought that you and CTIA had some kind of special thing going? So the US was a big market for you.
Jonathan: Yes. We are just a partner. The CTIA chose to make us a preferred partner and we went with it.
Bena:I thought there was some back hander or something there. Usually groups such as the GSMA will have a preferred partner - but pick one exclusively. Bena: OK. (I have some other thoughts on this which will come out in another article on codes in general.)
What about the patent issue and NeoMedia?
Jonathan: Laughs – some one is suing someone!
Bena: Yes. But they won this patent war now – what does that mean for you?
Jonathan: They won the war on a scaled down patent.
Bena: Does that mean you will or won’t accept a license fee?
Jonathan:Today we are going to make our barcode open to the world. Open is the way forward.
Bena: I agree Open is a great strategy and I hated the fact that your code was proprietary. That will be good for you – but it won’t effect a license fee.
Jonathan: If there is a small and reasonable and very affordable fee – I am sure we wouldn’t mind. But will it be small enough?
Bena:I am sure it will be reasonable, or at least that is what I was told in an interview with Iain McCready.
Jonathan: Yes I have spoken to Iain, he is a nice guy.
Bena: Yes he is. So just to get this if this is a reasonable license fee you wouldn’t mind.
Bena: How confident are you on the business in the recession and moving forward?
Jonathan: It is a tough market but we have made some great waves. We are in a lot of markets and we haven’t sat around we have a crafted strategy.
Bena: So what is the most important thing for you moving forward?
Jonathan:Well it has to be local territories. If we can achieve a seamless barcode eco-system in Europe (Spain) we have entered the road to success.
Bena:Do you see yourself as a barcode leader?
Jonathan: Yes. We are in some key and vital mobile markets and with high level operators.
Bena: But so is 3G Vision and others what is your value?
Jonathan:Bena – we are a growing company. We have a strong service and longevity already in the market and we have local and global teams. The operator space can be high burn but we are nearly there now the hard work has been done and rewards will follow.
We share a couple of jokes and I thank Jonathan for not eating the barbecued pork or whatever they were serving in the press office as the smell was having a very negative effect on me!
What we think? Now. I had a nice chat with Jonathan Bulkeley and he was a very straight realistic guy. He wasn’t what I was expecting but I imagine he is a very tough cookie on the business side of things.
Also 8K was filed & we have an extention of our financing through July 2010.
The good news is losses have been trimmed & we're ready to start amping up revs. The more companies that push this technology to the forefront of marketing & become successful while using our intellectual property & paying fees can only help our bottom line. Other companies will help drive this sector thus pulling NEOM up in their wake.
New entry Pacer for ScanBuy v. NeoMedia: Motion to Change Venue (!!!) This case getting moved to NYC with Judge Holwell too! Filed & Entered: 04/16/2009 (Since I checked a couple of hours ago)
IN THE UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF TEXAS TEXARKANA DIVISION SCANBUY, INC. and MARSHALL FEATURE RECOGNITION, LLC Plaintiffs, v. NEOMEDIA TECHNOLOGIES, INC., Defendant. §§§§§§§§§§§ § CASE NO. 5:08-cv-199 (DF) JOINT MOTION TO TRANSFER Plaintiffs Scanbuy, Inc. (“Scanbuy”) and Marshall Feature Recognition, LLC (“MFR”) and Defendant NeoMedia Technologies, Inc. (“NeoMedia”) respectfully submit this “Joint Motion to Transfer.” FACTUAL BACKGROUND Scanbuy and MFR filed this action against NeoMedia on November 26, 2008, alleging infringement of two patents. NeoMedia filed an answer in which, among other things, NeoMedia denied infringement and denied that jurisdiction was proper in the Eastern District of Texas. At a February 25, 2009 status conference, the jurisdictional issue was raised, and the Court suggested that the parties consider transferring this action to the United States District Court for the Southern District of New York where an action by NeoMedia against Scanbuy is pending (Civil Action No. 2:04-cv-3026). After the status conference, the parties conferred in an effort to avoid motion practice in this Court on the jurisdictional issue. Ultimately, NeoMedia provided Scanbuy and MFR with a declaration from a corporate officer stating that, to the best of its knowledge, NeoMedia has not conducted any business in the Eastern District of Texas. Case 5:08-cv-00199-DF Document 21 Filed 04/16/2009 Page 1 of 2 - 2 - REQUESTED ACTION Based on the foregoing, in an effort to conserve the resources of this Court and the parties, the parties respectfully request that this Court transfer this action to the United States District Court for the Southern District of New York as well as indicate that the parties suggest that the action be assigned to Judge Holwell in view of common parties (Neomedia and Scanbuy) and judicial economy. The parties are filing a proposed order along with this motion. Dated: April 16, 2009 By: /s/ John R. Mercy John R. Mercy Texas Bar No. 13947200 MERCY CARTER TIDWELL, L.L.P. 1724 Galleria Oaks Drive Texarkana, TX 75503 Telephone: 903-794-9419 Facsimile: 903-794-1268 E-Mail: jmercy*texarkanalawyers.com Of Counsel: John M. Hintz Laura A. Sheridan WILMER CUTLER PICKERING HALE AND DORR LLP 399 Park Avenue New York, NY 10022 Telephone: (212) 230-8800 Facsimile: (212) 230-8888 E-Mail: john.hintz*wilmerhale.com laura.sheridan*wilmerhale.com ATTORNEYS FOR PLAINTIFFS SCANBUY, INC. and MARSHALL FEATURE RECOGNITION, LLC By: /s/ Robert W. Schroeder III Robert W. Schroeder III Texas Bar No. 24029190 PATTON, TIDWELL & SCHROEDER, LLP 4605 Texas Boulevard Post Office Box 5398 Texarkana, TX 75505-5398 Telephone: 903-792-7080 Facsimile: 903-792-8233 E-Mail: tschroeder*texarkanalaw.com Of Counsel: Michael H. Baniak Benjamin R. Huber McDonnell Boehnen Hulbert & Berghoff LLP 300 South Wacker Drive, Suite 3100 Chicago, IL 60606 Telephone: 312-913-0001 Facsimile: 312-913-0002 E-Mail: baniak*mbhb.com huber*mbhb.com Jeffrey A. Pine Valauskas & Pine LLC 150 South Wacker Drive, Suite 620 Chicago, IL 60606 Telephone: 312-673-0360 Facsimile: 312-673-0361 E-Mail: pine*vp-law.com COUNSEL FOR DEFENDANT NEOMEDIA TECHNOLOGIES, INC. Case 5:08-cv-00199-DF Document 21 Filed 04/16/2009 Page 2 of 2 IN THE UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF TEXAS TEXARKANA DIVISION SCANBUY, INC. and MARSHALL FEATURE RECOGNITION, LLC Plaintiffs, v. NEOMEDIA TECHNOLOGIES, INC., Defendant. §§§§§§§§§§§ § CASE NO. 5:08-cv-199 (DF) ORDER Based on the “Joint Motion to Transfer” filed by the parties to this action, it is hereby ORDERED that this action shall be transferred to the United States District Court for the Southern District of New York. The Court notes that the parties have represented that an action between two of the parties to this action is pending in that court before the Honorable Richard J. Holwell (NeoMedia Technologies, Inc. v. Scanbuy, Inc., Civil Action No. 2:04-cv-3026).
Report frpm an I-hub poster who attended the trial,,,
The hearing is over. There were two lawyers from Neomedia and one from Scanbuy. The three of them went back into the judges chambers and had the hearing there. Nothing was discussed publicly, except the judge and the three lawyers agreed to move things along quickly. The TX case apparently has not yet been officially joined with the NY case because of some paperwork. That's it. ................................................................................ .................. I wonder what quickly might be?
Stock closed * .027 up 8% on above average volume.
Jonathan Bulkeley: “Everything is on the server. So the code is just an index which goes to the server.”
Scanbuy uses the indirect encoding method for their barcode resolution process. Indirect encoding (patented by NeoMedia) is the process of linking the target information to an index (364528 for example) and putting that unique identifier into a 1D or 2D barcode. The code reader on the mobile phone reads the barcode and sends the code data over the Internet to a central resolution server that will tell the mobile phone what action is associated with the index, i.e. access a URL, download media, initiate a phone call, ect. NeoMedia has a suite of twelve issued patents covering the core concepts behind linking the physical world to the electronic world. These patents cover various linkage methods including: Barcodes, RF/ ID, Mag Stripe, Voice, and Other machine readable and keyed entry identifiers.
ATLANTA--(BUSINESS WIRE)--NeoMedia Technologies, Inc. (OTC BB: NEOM - News), the global leader in mobile barcode scanning solutions, was selected by IQ mobile, the leading mobile marketing company in Central Europe, to provide 2D barcoding services for their advertising campaigns. The first campaign launched using this technology was an interactive advertising campaign to promote Nokia’s new Navigation phones in Austria, which recently concluded.
IQ mobile uses NeoMedia’s patented technologies to provide their customers with mobile advertising campaigns that leverage 2D barcodes. The NeoReader application delivers a fast and accurate scanning experience to consumers and the NeoSphere code management platform provides IQ mobile with a simple but powerful tool to create, track and measure 2D barcode campaigns.
Nokia recently launched their new line of Navigation phones and IQ mobile wanted to provide an innovative campaign that would garner attention and highlight the navigation features of the new phones. Leveraging NeoMedia’s mobile barcoding solutions, IQ mobile developed a multi-channel advertising campaign that enabled mobile consumers to scan a 2D code for a chance to win a Nokia 6210 Navigation phone.
This heavily promoted launch featured a 2D barcode in full-page print ads placed in the high profile Austrian men’s lifestyle magazine “WIENER” as well as “Weekend,” another popular lifestyle magazine. The campaign was further supported with banners, flyers and posters which were placed in bus stations and city lights across Austria. A digital component featured banner ads across 10 different mobile portals.
“IQ mobile was looking for an innovative solution that would help reinforce Nokia’s ‘pioneering’ spirit as well as provide clear value and results. NeoMedia’s 2D barcode solutions created intrigue for consumers, but more importantly, delivered real added-value to Nokia by “turning on” the printed mediums and delivering real-time results for each element of the campaign. The combination of a qualitative interactive consumer experience with a quantifiable and measurable response mechanism makes mobile barcodes a powerful tool for marketers,” said Iain McCready, CEO of NeoMedia Technologies. “IQ mobile understands the power of 2D barcodes and works hard to ensure the experience is easy and intuitive for consumers in order to optimize results for their clients.”
IQ mobile conducted in-depth response analysis to understand how each element of the Nokia campaign performed. The response rates were similar to that of SMS campaigns which was very compelling when comparing a new technology with a more mature, highly available technology. Additionally, the remarketing opportunity proved valuable due to the high rate of consumers who opted-in to receive more information. The additional costs required to include the 2D barcodes in the media campaign were minimal but the interactive dialogue with consumers delivered real value.
“The performance of the 2D code campaign has far exceeded both ours and Nokia’s expectations. Due to the strong response rates and opt-in interest, Nokia will be incorporating more campaigns with 2D codes in Central Europe. We are currently running a campaign in Switzerland featuring 2D codes to promote the Nokia Music Device 5800 via the Mobilezone®, a major catalogue retailer,“ said Harald Winkelhofer, Founder & CEO of IQ mobile. “In general, the 2D code technology plays a very important role in all the mobile marketing concepts that we bring to our client base of international brands and agencies.”
Alexander Oswald, Head of Marketing - Alps South East Europe for Nokia added, "We are very pleased with the results and being the first one to use this solution. As we are one of the leading mobility brands, using mobile advertising technologies is important as a new and exciting communication channel. And as well part of our brand DNA of connecting people through mobile
ATLANTA & AACHEN, Germany--(BUSINESS WIRE)--NeoMedia Technologies, Inc. (OTC BB: NEOM - News) has entered into a strategic partnership with arvato services. The cooperation brings together innovative technology and leading services in the fields of media service, customer relationship management, data, finance, supply chain management, customer care, mail and IT to create a new and unique service chain.
In order to provide its customers with targeted, inexpensive marketing campaigns, arvato services is increasingly focusing on mobile marketing, and therefore on mobile code reading, taking advantage of the innovative technologies supplied by NeoMedia Technologies. With NeoReader® a mobile phone camera becomes a barcode reader, giving the user immediate access to content and services available on the World Wide Web. Valuable customer data can also be generated in this way.
Thomas Leitner, Vice President of arvato media GmbH explains: “NeoMedia is enabling us to open up a new dimension of dialogue with the customer. The ability to interact with a consumer via his or her mobile device adds infinite value to the CRM and marketing disciplines. NeoMedia’s system offers an unrivalled level of performance monitoring – way above that of conventional methods, allowing us to precisely tailor future marketing activities for our customers as well as accurately measure feedback.”
Iain McCready, CEO of NeoMedia Technologies, Inc.: “Gaining arvato services as a business partner is very gratifying. This accomplishment underlines our global market leadership and the outstanding quality of NeoMedia solutions. With this partner at our side we believe we will be able to reach new target groups and extend our mobile marketing value chain to the highest level thanks to integrated arvato solutions.”
arvato services is a leading service provider for effective customer communication, customer loyalty and supply chain management solutions both inside and outside of Europe. NeoMedia is a global leader in camera-initiated transactions using mobile phones and offers innovative and service-oriented solutions for targeting consumers with mobile marketing tactics. Using the NeoReader barcode scanning application and a 2D barcode on print products, consumers can connect to the mobile internet. By linking classical “push” media with the barcode as a “pull” instrument the marketing circle is completed. NeoMedia technology effectively turns books, magazines, posters and advertisements into vehicles that create an interactive dialogue with consumers.
Facts showing the trust that our business partners, customers and employees have put in us.
More than 30,000 employees in 35 countries More than €2 billion in sales around the world More than 150 million end customers served in over 30 languages More than 200 million calls per year More than 650 million shipments per year More than 2 billion mailings per year 67 million credit checks per year More than 240 features for 70 million people, 37 million households and 20 million buildings Delivery of more than 16 million mobile phones and repair of more than 2 million mobile phones per year As part of factoring, more than €3.2 billion processed receivables volume
Agreed... Very huge... Lotta volume, little less movement than yesterday... Probably a few selloffs from those who bought in after yesterdays news. They should bleed off shortly...
Posts: 160 | Registered: Nov 2005
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you're right, this week has produced some great pr and the stock isn't jumping quite like I expected it to. I guess the sell offs are taking a hit on the price but there's no reason why this stock isn't at least .05 yet.
-------------------- It is better to be humbled than ruined Posts: 138 | From: Connecticut | Registered: Jun 2007
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One of the newest ways to market a business opportunity, and one of the best of the new business opportunities on the market today is mobile.
Especially if your audience is ages 18-35 mobile advertising or some sort of mobile promotion product or marketing will get their attention perhaps as much as or more than an Internet campaign. People are using cell phones, blackberries and other smart phone products in ever increasing numbers, and broadcast companies, newspapers and other media are teaming up with them to help promote their own products. Short Messaging Service (SMS) is a great way to bring younger consumers to your firm, either to buy your product or service, or to become part of your business opportunity team.
According to Pyramid Research, the global mobile market has grown to over $667 billion US dollars since 2001. This represents a 15 percent increase in subscribers and an 18 percent increase in revenue. The market, Pyramid suggests, is wide open for those who want to create an alternative wireless offering as a business opportunity. The researchers determined that the increase in national wireless carriers in every country had increased considerably over the past five years, while market search decreased.
NeoMedia Technologies just recently debuted a mobile program that the Fort Myers News-Press in Florida found a promising business opportunity. NeoMedi’a patented technology can link consumers to information and product offers on the Web by way of their cell phones. The News-Press is running display advertising several times a week for a total of 13 weeks to test the mobile waters. This is the first time that a U.S. newspaper has tried the smart code method of delivering the Internet by cell phone. The ad they’re testing is a coupon for 10 percent off AutoExperience.
Consumers who read the mobile message are invited to the AutoExperience Web site to download the software, although Nokia is currently the only carrier that has the Symbian Series 60 technology to allow this. This is still a solid business opportunity for the paper and the consumer no matter what cell, however, as the user can read the offer on her or his cell and go to the Web to download the coupon.
AutoExperience, previously known as NeoMedia Micro Paint Repair develops, supplies and trains in auto aftermarket products and services. The business coupon offers consumers the opportunity to use a number of its automotive preservation and rejuvenation systems and processes.
NeoMedia Technologies is a global firm offering a number of mobile marketing solutions for companies as large as sole proprietors to large corporations. Its Click to Content mobile connectivity offers the latest opportunity for businesses to deliver their message to consumers.
Many businesses now offer email delivery to a user’s cell phone. For those who don’t already have this smart phone capability, vendors offer a wide range of inexpensive monthly agreements, as low as $5.99 depending on carrier, and on the minimum number of messages the user would like to receive each month.
Mobile seems to be an excellent opportunity to deliver a business message to a young, or young-at-heart, consumer mark Dustin Cannon is owner of JustArticlesVIP.com and writes on a variety of subjects. To learn more about this topic Dustin recommends you visit: Team Builders
Are mobile barcode patent wars finally coming to an end? Posted by Bena Roberts on Sep 24, 2009 20:38 Tags: Mobile barcodes, Neomedia, scanbuy We have received 12 different emails on the same subject, quoting the same material. We don’t know if its true -but it seems as though the bitter web patent mobile barcode battle between NeoMedia and Scanbuy is coming to an end. This is what we received: Neomedia and Scanbuy May be Very Close to Settlement By letter dated September 10, 2009, Scanbuy and Neomedia jointly requested the judge in both the Neomedia v. Scanbuy case and in the Scanbuy v. Neomedia case to extend by two weeks certain looming procedural deadlines in the Neomedia v. Scanbuy case. The reason for the request was stated in the letter as follows: “The parties in the [two cases] have been engaged in settlement discussions over the last two weeks and believe that a resolution of both actions may be possible.” Disclaimer: we have been approached with news, information and evidence but nothing has been confirmed to us by either party at this point.
Sterling, Va., October 6, 2009 – Neustar today announced a landmark agreement with NeoMedia Technologies Inc. to have Neustar act as the exclusive patent licensing agent in the US for NeoMedia’s intellectual property for two-dimensional (2D) barcodes. The agreement creates a “one stop shop” for consumer brands to simply and affordably use barcodes to deliver exciting new applications, services and compelling content to mobile consumers.
The addition of Neustar’s central registry services to NeoMedia’s patented barcode technology also means that brands now will be able to offer barcode marketing to consumers regardless of which mobile service provider or barcode reading software a consumer’s mobile device uses. The Neustar/NeoMedia collaboration enables brands to offer more targeted and dynamic communication options to mobile consumers, beyond simply taking them to a general website.
“Neustar is committed to establishing an open, consistent, and easy opportunity for brands to deploy 2D barcodes that reach the widest audience possible,” said Diane Strahan, Vice President of Mobile Services at Neustar. “This licensing agreement, combined with Neustar’s interoperable 2D barcode pilot launched in March, provides the advertising and mobile operator community confidence for a more rapid commercialization of mobile barcodes.”
“Customers and the advertising community can now easily secure a clear and predictable path to licensing and implementing NeoMedia’s patented barcode technology,” said Iain McCready, CEO of NeoMedia. “Advertisers have been waiting for a reliable and scalable barcode system, and with this agreement, mobile barcode technology can now fulfill its promise of turning mobile devices into ‘point-of-sale’ catalysts for mobile commerce.”
Neustar solves complex communications challenges and provides market-leading, innovative solutions and directory services to enable trusted communication across networks, applications, and enterprises around the world. Visit Neustar online at www.neustar.biz.
About NeoMedia Technologies :
NeoMedia Technologies, Inc. (OTCBB: NEOM) is the global leader in mobile barcode scanning solutions. Our technology allows mobile devices with cameras to read 1D and 2D barcodes and provide “one click” access to mobile content. Combining this technology with advanced analytics and reporting capabilities revolutionizes the way advertisers market to mobile consumers.
NeoMedia provides the infrastructure to make 2D camera barcode scanning and its associated commerce easy, universal, and reliable – worldwide.
The company’s mobile phone technology, NeoReader, reads and transmits data from 1D and 2D barcodes to its intended destination. Our Code Management and Code Clearinghouse platforms create, connect, record, and transmit the transactions embedded in the 1D and 2D barcodes, like web-URLs, text messages (SMS), and telephone calls, ubiquitously and reliably.
Neustar Media Relations Contact: John Schneidawind +1 (571)434-5596 firstname.lastname@example.org
I am heavily into this stock going for broke!
This is from some good people at i-hub:
Q: Why has the PPS benn going vertical?
A: Because for the past 7 years NeoMedia has never ever been in the unequivocal dominate position that is has been right now - let alone in its entire history! It quite literally sits on the launch platform with its thrusters being feuled to capacity by NeuStar, a multi-billion dollar international mobile telecommunications company whose reach is far and wide, and who has direct contact with over 700 of the worlds largest carriers for gateway clearance and backend processing of all SMS text messaging - the same gateway pipeline which will soon decipher and clear all mobile barcode click-thru URL querries.
Couple that with a win, settlement or court mandated injunction against ScanBuy, and the muzzle will come off via NeoMedia's new Media Relations team Kiersten Williams Consultants and TriMedia.
Additionally, you have Laura Marriott who has been absolutely hidden behind MMA's veil of secrecy regarding their involvement with NeuStar and the backend logfile op's. No need to promo MMA, as we all know too well just how very large and important this piece is to the over PWC ecosystem puzzle. The MMA is the glue which holds it all together, in addition to the standards bodies OMA, GSMA, CTIA, GS1 and MC2 - of which we will continue to hear more about standards consolidation and elimination of industry fragmentation.
Next you have all the majors (Brands that is) who have been working directly with NeoMedia for month after month and some for years now who will be footing the bill for all backend mobile web content and the sales channel pipeline directly from their URL via NeuStar's backend Clearing House (soon tobe officially endorsed by CTIA) to your personal web-enabled smart phone...such as Bertelsmann AG Worldwide Media - the 1st largest intl. Ad Agency worldwide, WPP - the 2nd largest Ad Agency worldwide, Euro RSCG Worldwide - the world's 5th largest global Ad Agency network w/ over 233 offices across the globe, Arnold Worldwide - owned by the French advertising and communications holding company Havas - the worlds 6th largest Ad Agency worldwide and finally Rezonanze - with a deep, explosive and compelling reach throughout Asia.
Finally you have he infamous Change in Conrol scenario of which speculatio runs high regardig Argo Capital's recent departure and the following events leading up to NeoMedia's quiet but breathtaking 12 point in-play ascent from the ashes:
1.) Full disposal of Maxicode and PDF417 legacy software products 2.) Formal notice by insiders to SEC of their acquisition of the 'Change in Control' options 3.) Salaries/fees of employees/directors to revert to former $ amounts upon a 'Change in Control' of the company 4.) Mass ROF off most all employees 5.) Indemnification of YA of all past transgressions by NeoMedia 6.) Free-up of IP default 7.) YA's elimination of 400-Mil. warrants 8.) 3rd $4-Mil. tranche elimination and subsequent bridge loans on the heels of PTO 048 patent validadtion 9.) No warrants included in all recent debentures 10.) Glaring T&C in IM's contract to earn up to $5-Mil. for NeoMedia sale at $200-Mil. target 11.) Gavitec AG incorporated into NeoMedia - as NeoMedia Europe. 12.) Thorough cleaning of the books
October and 4Q09 is going to be the Real Deal when NeoMedia finally turnes the mobile marketing world upside down and on its head...of that I assure you!
Rock On, JP
Posts: 2793 | From: Coral Springs, FL, USA | Registered: Aug 2003
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Bems and NeoMedia create alliance to implement 2D barcodes in 13 countries across Latin America
Press Release Source: NeoMedia Technologies, Inc. On 8:22 am EDT, Tuesday October 13, 2009
Buzz up! 0 Print.Companies:NeoMedia Technologies Inc. MADRID & ATLANTA--(BUSINESS WIRE)--Bems, the leading Spanish company in mobile solutions based on 2D barcodes, has partnered with US-based NeoMedia Technologies to distribute 2D barcode solutions throughout Latin America. Earlier today, Bems announced it had been chosen by Telefónica International as its exclusive partner to develop a 2D barcode business in Latin America for the next 4 years.
Bems has chosen NeoMedia as their primary technology and platform vendor for mobile barcode reading and campaign management, with a key focus on the brand marketing and advertising sectors. In addition, Bems will promote NeoMedia hardware solutions related to ticketing and couponing. As a key part of this platform, NeoReader will be the preferred barcode reader for pre-installation on handsets and all code transactions will be routed through the NeoMedia infrastructure. The solution will be distributed to markets including Argentina, Brazil, Chile, Columbia, Ecuador, El Salvador, Guatemala, Mexico, Nicaragua, Panama, Peru, Venezuela and Uruguay.
This initiative to promote 2D barcode technology is part of a wider strategic plan for the operators to introduce cutting edge tools for mobile to the Latin-American market. Operators will leverage the expertise the Bems/NeoMedia partnership provides in areas such as technology, marketing, R+D and an extensive sales force to enable the widespread adoption of this technology.
“The alliance with NeoMedia represents an important step towards delivering the best technology to Bems and providing an advantaged position in the implementation of the agreements with Telefónica for the Latin-American market,” commented Javier Mañas, Chairman of Bems.
Based in Madrid, Spain, Bems is known as the go-to company for 2D barcodes and has developed solutions for a wide range of brands, distributors, intermediaries, public and private institutions, retailers and media groups. It has worked with some of the world’s most influential organizations - from Warner Brothers to Yell and Bacardi. Bems strives to unite best of breed technology with creativity to achieve the best results for its clients.
NeoMedia Technologies, Inc. (OTC BB: NEOM - News) based in Atlanta, Georgia is the global leader in mobile barcode scanning solutions. NeoMedia’s technology allows mobile devices with cameras to read 1D and 2D barcodes and provide “one click” access to mobile content. Combining this technology with advanced analytics and reporting capabilities revolutionizes the way advertisers market to mobile consumers.
“As we’ve consistently maintained, commercialization of barcodes calls for an open and interoperable market that can provide the scale needed for brands and advertisers to exploit the benefits of the mobile marketplace. We feel that our work with Bems and gaining entry to the Latin American market is yet another step closer to global adoption of this powerful technology,” commented Iain McCready, CEO of NeoMedia.
The 2D barcode market is increasingly gathering momentum as its potential as both a valuable marketing tool and the ideal way of delivering services via the mobile web are being realized.
Bems and NeoMedia will implement the interoperable standard of 2D barcodes based on the recommendations of the GSM Association, guaranteeing compatibility with other global operators, not only in Latin America, but also throughout the rest of the world.
To succeed with this new “2D barcode Ecosystem,” the active participation of all industry players from operators and manufacturers of mobile devices to developers and mobile marketers is needed. Bems will aim to create models of collaboration with all of them and to generate the scale that is needed for the space to develop to its full potential.
It is expected that operators in Latin America signalling their commitment to an open operating environment via this initiative will lead the way to unifying the marketplace and encourage other operators and brands to invest in mobile barcoding as a marketing channel.
Mobile penetration in Latin America (and the Caribbean region) stands well above the global average – it was judged in early 2009 that penetration stood at 80% compared to a global average of 58%.1 With 458 million people across Latin America and the Caribbean owning a mobile phone (more than four times the number with a fixed line phone), the region holds approximately 12% of the world’s 3.97 billion mobile subscribers.2 Several countries, including Argentina, Uruguay, and Venezuela have passed the 100% penetration threshold.3 While Latin America's Mobile Internet market is currently not highly developed, it is anticipated to grow at an annual rate of more than 85 percent through 2012 (compared with a global average of 16 percent).4