posted
I am pondering since QBID has launched in the past and didn't receive any SIGNON's, will they actually have to LAUNCH again or will QBID hold out the HARD LAUNCH till a true SIGNON.
No one here knows that answer. So the responses can lead to anything. But this is a thought.
-chuck
quote:Originally posted by whizknock: You may very well be right. However there's one little thing needs to happen before advertisers park some money on the table,,,
"All we have to do is launch!"
[This message has been edited by $CashMaker$ (edited May 13, 2004).]
Posts: 1208 | From: SS, Texas, USA | Registered: Feb 2004
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posted
What does everyone think about tomorrow with the test signal saturday. I think i might daytrade this tommorow. Do you all think it will follow the same pattern it has for the past few day. I want to try and increase my position. I increased it three fold on tuesday. Let me know what ya'll think.
quote:Originally posted by BDUBS07: What does everyone think about tomorrow with the test signal saturday. I think i might daytrade this tommorow. Do you all think it will follow the same pattern it has for the past few day. I want to try and increase my position. I increased it three fold on tuesday. Let me know what ya'll think.
I think it's still a safe in and out tomorrow, I now I'm going to. Don't think good news on the test will have much effect either. May still be good for day trading next week as well. IMHO
Posts: 696 | From: Amish Country, PA, USA | Registered: Feb 2004
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posted
I think Deveny already has a few advertisers lined up JMHO. How many "Gay Centric" and "Gay Friendly" companies where around last time they tried to launch? This is a different time in a different economy with a lot of politicians who will not say yea of nay because it is an election year. The dominos are all lined up, all they have to do is launch and hit that first domino. I believe the test is very important to demonstrate they are for real. This also confirms statements in the past about certain contracts for broadcasting. The soft launch will be an opportunity for the GBLT community to see what it is all about, which is another huge step. Then the hard launch will be the last step. Remember this is not just a broadcasting network; they are also a production company which will have original shows and sitcoms. The additional income from unique series and sitcoms will be incredible. Posts: 563 | Registered: Jan 2004
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posted
Fairly new to the stock market, 6 months or so, but just wanted to let everyone know that I have learned alot reading your messages! I have been going about this thing the wrong way! I could have been making thousands and thousands a little at a time if I had been doing this right!! Just wanted to say thanks! (And hey to Randy M.!!) I own QBID and got in at an average of .0042 (First purchase at .0013)
Tony
Posts: 14 | From: Baton Rouge, LA | Registered: May 2004
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quote:Originally posted by tiredofbeingpoor: Fairly new to the stock market, 6 months or so, but just wanted to let everyone know that I have learned alot reading your messages! I have been going about this thing the wrong way! I could have been making thousands and thousands a little at a time if I had been doing this right!! Just wanted to say thanks! (And hey to Randy M.!!) I own QBID and got in at an average of .0042 (First purchase at .0013)
Tony
Welcome aboard!
Posts: 305 | From: Any Airport, Air Line Lounge or Time Zone | Registered: Apr 2004
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Question? How long will the SNEAK PEAK Last or be?
-chuck
My take is that it will be just as long as the "show" on the telstar link. But of course who knows until it actually happens. Remember originally "they" were saying 2 hours soft launch - now this "test" or whatever the new term is itself 5 hours.
Posts: 305 | From: Any Airport, Air Line Lounge or Time Zone | Registered: Apr 2004
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quote:Originally posted by darogo: that's great news!! damn, i want to fly to new orleans!
perhaps this will give the press a chance to catch on. we could use some publicity....
One question I have right now is what channel is this in the lineup in New Orleans for Cox - is it reserved for a test channel? Is it a public access type channel? Just wondering ....
Posts: 305 | From: Any Airport, Air Line Lounge or Time Zone | Registered: Apr 2004
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Delivering Products and Services to Meet Diverse Customer Needs Our customer base grows more diverse by the minute. That’s why we’re constantly evaluating our products and services to ensure that we’re meeting the needs of all of our customers, and delivering communications and entertainment options that speak to them and add value to their lives.
quote:Originally posted by sharkus: One question I have right now is what channel is this in the lineup in New Orleans for Cox - is it reserved for a test channel? Is it a public access type channel? Just wondering ....
Cox in Tucson: Reaching an Emerging Market The Situation: In Tucson, the Hispanic community represents over 35% of Cox's total customers. This Hispanic market has a much lower penetration of Cox's products than the non-Latino market segments. The Cox Tucson team's 2002 goal was to make Cox products relevant to Hispanic customers, and they started by asking a few questions:
What is important to this community? How is this community different from other segments of the market? What does this community want from Cox? How should we communicate with this market? Upon analyzing these questions, it became clear that in order to increase the number of Hispanic customers, Cox needed to make its products more relevant to them. Further analysis also showed that no one method of communicating this new, relevant message to consumers would be successful alone. Instead, the team needed to develop and execute an integrated effort that focused on product, marketing strategy, community presence and employee focus to turn the tide and get the Hispanic community excited about Cox products.
The Solution: Cox began by forming a partnership with a local Hispanic marketing firm, REA Communications. Together they created a blueprint that defined the target demographic and the message to the Latino segment. The target: females, 18-54 years of age, Spanish speaking and bilingual residents of Pima County. The message: Cox Communications is committed to the Hispanic customer (by offering programming in Spanish), we have a diverse staff/bilingual customer care representatives and the Latino community is an integral part of our commitment.
Cox then created new marketing efforts in Spanish, including radio, print, direct mail and television. As noted in a recent study prepared by C&S Research, Latinos spend close to nine hours listening to radio per week. Thus, radio played a prominent role in the media plan. To highlight Cox's commitment to the Latino community, the Tucson team also created a new tagline for use in the radio jingles: TeleLatina de Cox.....la television de los Latinos (translation: TeleLatina offered by Cox . . . the television for Latinos). That jingle is being used to market the TeleLatina product and airs heavily on four local Spanish radio stations, where it has earned praise for its ethnic sound. In addition, the creative Cox uses to advertise in the local TV guide, TV y Mas, is also created with the end user in mind, and each month a new ad is created with a relevant message in Spanish.
Other tactics the team used to reach this market included a coupon offer in partnership with Food City, a grocery chain, and a direct mail piece featuring baseball in partnership with TBN.
Cox also took a grassroots approach to becoming part of the Latino community, forming partnerships with local groups and maintaining a presence at local fiestas. These events allowed Cox to show how its products are relevant to Latino consumers and to educate the community about the networks on Cox TeleLatina by distributing programming information. Cox also partnered with several Latino groups, including the Tucson Hispanic Chamber of Commerce (THCC), sponsoring the THCC's monthly membership luncheons and annual golf tournament.
Finally, Cox formed internal partnerships with employees of Latino heritage by creating a TeleLatina Team to enhance and support the Latino-focused marketing and public relations efforts. The team consists of customer service representatives who assist Spanish speaking customers. By educating the reps about the Latino segment, why the segment is vital to Cox's overall success and the importance of their role in providing excellent customer service to Spanish-speaking customers, Cox ensured that Latino customers would receive not only the products but also the level of service they expect.
The Results: By making the Hispanic consumer a priority, Cox is ensuring a long-lasting relationship with a loyal and profitable market niche. Thanks to this integrated marketing and public relations plan, strong presence in the community and higher level of support for the Hispanic customer, Cox greatly expanded its reach into Tucson's Latino community, adding a significant number of new customers while also raising the level of awareness about Cox and building a platform for a continued evolution of this relationship that will continue to create value in years to come.
-------------------------------------------------------------------------------- Product Case Studies Cox in Tucson: Reaching an Emerging Market Cox in Kansas: Understanding a Growing Market Segment
quote:Originally posted by sharkus: One question I have right now is what channel is this in the lineup in New Orleans for Cox - is it reserved for a test channel? Is it a public access type channel? Just wondering ....
I can't say for sure but here(home town) our cable co has a station for local sporting events or special programing they bring in. Channel 10 is prob the same sort of thing. I don't think they would pre-emt a regular network. JMO Orange
posted
Cox in Kansas: Understanding a Growing Market Segment The Situation: With a fast-growing Hispanic population, Kansas is a good example of a market that is more diverse today than it was five years ago. It's also a good example of a Cox system that looked past the numbers represented in its customer demographics to ask who is missing from our customer population and why they are choosing not to do business with Cox.
By asking these questions, Cox's local management found that while the Hispanic population is as large as 52% of the overall market in some cities, a much smaller percentage of Hispanics were Cox customers. Moreover, they noticed a much higher churn rate among Hispanic customers. "This told us we were attracting the customers but we weren't keeping them," explains Adina Barnes, Director of Marketing in Kansas.
To figure out why, the Kansas team then formed a cross-functional team to examine how Cox relates to its Hispanic customers. Through their investigations and research, they learned that the Hispanic market has a different value system than the customer base that the team was accustomed to serving. While Cox was accustomed to meeting the needs of customers for whom price was the key selling point, the team discovered that Hispanic customers put more value on ongoing service. "We found that the way to build loyalty with this customer base is through continuous service," Barnes says. "We'd been focusing on price as the way to sell to them, but in a very real sense, service is selling to these consumers."
The Solution: As a result of this new understanding, the marketing group undertook activities that go beyond what is considered typical marketing terrain. They revamped bills and product literature, printed them in Spanish, and made sure that Cox's counters, call centers and field reps had the tools they needed to help these customers understand how to use our products.
Barnes says, "It's unnatural for me to think that the right mix of programming and discount aren't what drives sales. But for this market, we have to enlarge our concept of selling so that it includes activities that meet this customer group's need for service. That's what it means to be a good company for people to do business with, across every dimension of our population."
The Results: Early results in Kansas already show a measurable drop in the Hispanic churn rate - evidence again of the value diversity brings to us and to our customers.
posted
The test and the soft launch are not of the same. So NO the sneak peek CANT be 5 hrs long. The soft launch is only going to be 1-2hrs.
-chuck
quote:Originally posted by sharkus: My take is that it will be just as long as the "show" on the telstar link. But of course who knows until it actually happens. Remember originally "they" were saying 2 hours soft launch - now this "test" or whatever the new term is itself 5 hours.
Posts: 1208 | From: SS, Texas, USA | Registered: Feb 2004
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Next Monday, May 17th, will be a day for the history books. On that day, for the first time in American history, loving same-sex couples will be eligible to receive critical rights and protections that come only through marriage. The events in Massachusetts will usher in a new era as the state becomes the first in the Union to take a stand against discrimination and for equal rights.
So far, thanks to the tireless efforts of the folks at our coalition member GLAD (Gay & Lesbian Advocates & Defenders), every legal challenge to same-sex marriage in Massachusetts has been dismissed or defeated. While many important questions remain, particularly for those who do not reside in Massachusetts, we know the coming week will be filled with new joys for many individuals and for those who love them.
If you are planning to get married in Massachusetts, please make sure your day is a good one by reading all the latest information from GLAD online at http://www.glad.org/marriage/howtogetmarried.html . If you have questions about getting married in Massachusetts or if you run into any problems trying to get a marriage license, GLAD will be operating a special telephone hotline every day next week from 8:00 AM until 6:00 PM. The hotline number is (617) 426-1350.
As reporters from around the world carry pictures of Massachusetts weddings to news stands and television screens from Boston to Bangkok, we invite you to commemorate and celebrate the historic occasion with activities (and action!) across the state.
Saturday, May 15th
Massachusetts Gay/Straight Youth Pride
It's going to be a beautiful day in Boston! March with MassEquality and help spread the word about marriage equality. By marching with MassEquality or working at our information table, you will help us support students' anti-discrimination work and recruit young people to fight for marriage equality in Massachusetts. To volunteer or find out more, send e-mail to Youth@MassEquality.org .
Noon : Rally : Copley Square
1:00 PM : March : from Copley Square to the Charles River Esplanade
2:00 PM : Family Picnic : Hatch Shell
Sunday, May 16th
Blessing on the Eve of History
This interfaith prayer service organized by the Religious Coalition for the Freedom to Marry will celebrate the issuance of marriage licenses to same-sex couples and bless couples planning to marry.
7:00 PM : Christ Church Cambridge : Zero Garden Street : Harvard Square : Cambridge
Cambridge Celebrates Marriage Equality
All are welcome at a celebration in honor of granting of marriage licenses. Cambridge City Hall will open at 10:30 PM for a celebration party. The City Clerk's office will open at 12:01 AM to accept the first application for a marriage license.
10:30 PM : Cambridge City Hall : 795 Massachusetts Avenue : Central Square : Cambridge
Monday, May 17th
Boston
The Boston City Clerk's office will be taking applications for marriage licenses on a first-come, first-serve basis. The Clerk's office will begin distributing numbers to couples in line at 7:30 AM and will process applications until 5:30 PM. We will have an information booth on City Hall Plaza to help people through the process.
If you'd like to celebrate with those applying for marriage licenses, we will have a reception tent on City Hall Plaza with wedding cake and flowers. Stop by at any time to extend your good wishes. The reception tent will be hosted by MassEquality, the Freedom to Marry Coalition, GLAD and the Religious Coalition for the Freedom to Marry.
Newton
Join Newton's own Goodridge plaintiffs Ellen Wade and Maureen Brodoff in a celebration after their marriage at Newton City Hall. The celebration will feature Newton Mayor David Cohen and includes a toast at 3:30 PM.
3:15 - 6:00 PM : War Memorial Steps : Newton City Hall : 100 Commonwealth Avenue : Newton
Other major locales
We encourage you to stop by the city hall in other major locales (Brookline, Northampton, Provincetown, Somerville, Springfield, Worcester, etc.) to congratulate couples applying for marriage licenses on this historic day. Celebrations are planned in many cities and towns -- a few we know of are 9:00 AM in Somerville and 10:00 AM in Amherst.
Thursday, May 20th
The Wedding Party
A Community Celebration of Equal Marriage Rights
Join us for a public celebration of the week's historic events. Sponsored by MassEquality, the Freedom to Marry Coalition, GLAD and the Religious Coalition for the Freedom to Marry, this fun-filled night will be one to remember.
7:00 PM - midnight : Colonnade Hotel : 120 Huntington Ave : Boston : $10.00 cover charge
Special congratulations to all those who plan to be married over the coming weeks. We hope you can join us at one of our celebrations and look forward to seeing you this week or sometime soon on the campaign trail.
posted
I think this is actually a little bigger than I though it would be at first... it seems to be a semi-soft launch. pretty impressive... I think we might get some movement out of it tomorrow...
Posts: 1153 | From: northeast | Registered: Apr 2004
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posted
I have a question regarding the Test signal, soft launch, and hard launch. What really is the difference. Me I am NOT in the TV biz so I figured that it would be something like this:
Test signal: a test of the signal to make sure that it can be received by stations and homes/TVs
Soft Launch: Snipplets of programing to show Advertisers and potential customers so they will purchase advertising and the air time.
Hard Launch: The actual launch of the programing/shows.
If I have anything wrong could someone please clarify it? Also, if the test signal is to show programing (5 hours of it) wouldn't that be like a soft launch? If that is the case, this should be great news. Maybe that means they may be ahead of schedule. Thank you for any clarification. I can't wait to see what it looks like tomorrow.
posted
Yes I will be watching and spreading the word here in the Big Easy.Channel 10 is an info channel they use it for local programming like Hornets commentary etc. Boy am I glad to here this woooooooooo hooooo.
Posts: 51 | Registered: Sep 2003
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quote:Originally posted by jimbo: If that is the case, this should be great news. Maybe that means they may be ahead of schedule. Thank you for any clarification. I can't wait to see what it looks like tomorrow.
Jimbo...
ahead of schedule, haha, more like ON schedule. man frank and co. must be pulling their hairs out trying to get this thing done.
i agree with you jimbo on the hard/soft/test, but it seems to me that 5 hours of programming is more like a soft launch. unless it's the same thing looped over and over again. or unless they need the other 2 weeks to get their sh!t together a little more for advertisers, which is a possibility. you know, make their shows more polished.
either way this is great news. hopefully we'll see a spike tomorrow.
qbid hasn't seen green in awhile....
Posts: 353 | From: Bay Area, CA | Registered: Feb 2004
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quote:Originally posted by sonnydbar: jimbo, that's what I would have thought also, but why would a Cox station pick it up. It must be something more than a signal?
Cash, your the "Cable Guy" what do you think
[This message has been edited by sonnydbar (edited May 13, 2004).]
If you looked what I posted above, COX is very forward thinking of "diverse" programming and targeted marketing. This all looks very positive.
PHILADELPHIA, May 10 /PRNewswire/ -- Comcast Corporation (Nasdaq: CMCSA, CMCSK) today announced that it has completed the purchase of TechTV from Vulcan Programming, Inc. and, as planned, will merge it with G4, the Comcast-owned television network devoted to video games and the gamer lifestyle. EchoStar Communications Corporation (Nasdaq: DISH) will have an equity interest in the combined entity. Financial terms were not disclosed.
Beginning May 28, the two channels will merge into one network called G4TechTV and will be available in approximately 44 million cable and satellite homes nationwide. The merged channel will be headquartered in Los Angeles.
"We are confident that G4TechTV will offer value to the many affiliates; advertisers; content partners; and viewers of both G4 and TechTV," said Charles Hirschhorn, CEO of the merged network. "The combined programming lineup will let viewers continue to enjoy their favorite shows while, at the same time, introducing them to new programming. Additionally, we have begun to develop new, exciting original programming that will premiere later this year."
Viewers who have questions about the merger may log onto http://www.g4techtv.com for more information.
About Comcast
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (www.comcast.com) is principally involved in the development, management and operation of broadband cable networks and in the provision of programming content. The Company is the largest cable company in the United States, serving more than 21 million cable subscribers. The Company's content businesses include majority ownership of Comcast Spectacor, Comcast SportsNet, E! Entertainment Television, Style Network, The Golf Channel, Outdoor Life Network and G4. Comcast Class A common stock and Class A Special common stock trade on The NASDAQ Stock Market under the symbols CMCSA and CMCSK, respectively.
About G4
G4-TV 4 Gamers (www.g4tv.com) is the premier 24/7 television network devoted to the world of video games and the people who play them. Geared toward viewers aged 12-34, G4 is the leading source of entertainment and information about everything game - from video to online to computer to wireless. The network airs in 15 million homes in 47 of the top 50 DMAs nationwide on Comcast, Time Warner, Cox, Insight, Mediacom, Bright House Networks and RCN cable systems. Launched in 2002, G4 is owned by Comcast Corporation.
About TechTV
TechTV is the category-defining cable and satellite network that showcases the smart, edgy and unexpected side of technology. By telling stories through the prism of technology, TechTV intrigues viewers with everything from help and information to cutting-edge factual programming and outrageous late-night fun. TechTV viewers are highly interactive and passionate about engaging in the television experience and log a monthly average of 1.9 million unique visitors to TechTV.com. TechTV is currently available in more than 43 million Nielsen homes in the United States and distributes content to more than 70 countries.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Comcast Corporation which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward- looking statements, see "Risk Factors" in the Comcast Corporation's Annual Report or Form 10-K for the most recently ended fiscal year.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Comcast Corporation's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.
quote:Originally posted by darogo: ahead of schedule, haha, more like ON schedule. man frank and co. must be pulling their hairs out trying to get this thing done.
i agree with you jimbo on the hard/soft/test, but it seems to me that 5 hours of programming is more like a soft launch. unless it's the same thing looped over and over again. or unless they need the other 2 weeks to get their sh!t together a little more for advertisers, which is a possibility. you know, make their shows more polished.
either way this is great news. hopefully we'll see a spike tomorrow.
qbid hasn't seen green in awhile....
Darogo, Thanks for the post. Yes I agree, I am sure that Frank and friends are running 24/7 trying to pull this off. I didn't think about the looping thing, however it does look good.
I did a search in google for QTV and found many QTV sites. These are from local shows, news networks to information shows to sales sites that have nothing to do with G/L activities. So if they are short on programing, I am sure that there are many they can choose from. I also would think that if this shows a promising future like it should, then many of these shows/stations would be calling them to get national air time. Any thoughts?
quote:Originally posted by premiumtodd: If you looked what I posted above, COX is very forward thinking of "diverse" programming and targeted marketing. This all looks very positive.
my point was if it is nothing more than a test signal (i.e.colored bars on a screen) why would any station bother to carry it. So the conclusion it is not just a test signal but actual programming of some kind. Forward thinking has nothing to do with it.
Posts: 696 | From: Amish Country, PA, USA | Registered: Feb 2004
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posted
Has anyone been on the chocolate website lately? There's a banner there for "friends of Qtelevision". Also, why would anyone want to buy a chocolate pickle that looks and feels like a pickle but tastes like chocolate unless they were pregnant?
Posts: 177 | From: Boston | Registered: Mar 2004
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