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PLYCF news out today.- Playstar enhances its marketing efforts after the successful launch of 654321 10/19/2006 9:40:00 AM Playstar Corporation (PLYCF:PK)
TORONTO, Oct 19, 2006 /PRNewswire-FirstCall via COMTEX/ -- Playstar Corporation is pleased to announce the successful introductory launch of its text message sweepstakes program. Premier Mobile Technologies, Inc., a 100% wholly owned subsidiary of Playstar Corporation, will now focus its 'Text To Win Big' SMS short code marketing campaign throughout Canada and eventually the United States.
Pat Cecil of Premier Mobile states" we knew the success was imminent we just had to test the marketing medians carefully. What fan of hockey or football wouldn't want the chance to win an all expense paid trip to for 2 at one of the hardest events to get tickets to. It's simple to enter: just type in NHL or SUPER into your phone to text code 654321 and it's only $1.00."
Short codes, also known as short numbers or Common Short Codes (CSC) are special telephone numbers, significantly shorter than full telephone numbers, which can be used to send an SMS text.
The company's initial marketing ads have returned great success, reaching higher than expected results with regional print ads placed throughout Canada. As a result, Premier Mobile Technologies will immediately move towards expanding its marketing efforts in all major print media as well as begin development of radio advertising.
The initial launch includes two separate promotions - the 2007 NFL SuperBowl XLI in Miami, FL and the 2007 NHL All-Star Game in Dallas, TX. Both promotions include airfare, accommodations, event tickets and spending money for 2 lucky winners to each of the events. Cell phone user's text the keyword 'SUPER' for SuperBowl and 'NHL' for the All-Star Game to short code 654321.
Text messaging is more popular than ever. Canadians sent more than 1.5 billion person-to-person text messages in 2005, more than double the previous year's volume of 710 million. Canadians now send over 324.4 million text messages per month - that's more than 10.8 million text messages each day. What's more, the number of people using text messaging continues to grow month after month, as does the number of messages sent. Canadians of all ages are getting in on the action. For more information on this and other exciting new prizes coming soon, visit www.texttowinbig.com
This news release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (The "Act"). In particular, when used in the preceding discussion, the words "pleased," "plan," "confident that," "believe," "expect," or "intend to," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Such statements are subject to certain risks and uncertainties and actual results could differ materially from those expressed in any of the forward-looking statements. Such risks and uncertainties include, but are not limited to, market conditions, general acceptance of the Company's products and technologies, competitive factors, the ability to successfully complete additional financings and other risks described in the Company's SEC reports and filings
Playstar focuses it's marketing on Chitchat text after successful initial marketing Thursday October 19, 2:04 pm ET Playstar Corporation (PLYCF:PK)
TORONTO, Oct. 19 /PRNewswire-FirstCall/ - Playstar Corporation is pleased to announce the immediate launch of more focused marketing for www.chtichattext.com interactive chat SMS text business. ADVERTISEMENT
Premier Mobile Technologies, Inc., a 100% wholly owned subsidiary of Playstar Corporation, will now focus its marketing on regional newspapers, specific weekly magazines and extensive web based marketing along with double opt in email campaigns.
Pat Cecil of Premier Mobile states "Our national ads were getting results but our more direct ads were receiving much more traffic. We now have the formula for the response on this business and will immediately launch all efforts to target them. The interactive chat business on text is growing immensely in Canada and we intend to become a big part of that."
Short codes, also known as short numbers or Common Short Codes (CSC) are special telephone numbers, significantly shorter than full telephone numbers, which can be used to send an SMS text.
Text messaging is more popular than ever. Canadians sent more than 1.5 billion person-to-person text messages in 2005, more than double the previous year's volume of 710 million. Canadians now send over 324.4 million text messages per month - that's more than 10.8 million text messages each day. What's more, the number of people using text messaging continues to grow month after month, as does the number of messages sent. Canadians of all ages are getting in on the action. For more information on this and other exciting new prizes coming soon, visit www.texttowinbig.com.
This news release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (The "Act"). In particular, when used in the preceding discussion, the words "pleased," "plan," "confident that," "believe," "expect," or "intend to," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Such statements are subject to certain risks and uncertainties and actual results could differ materially from those expressed in any of the forward-looking statements. Such risks and uncertainties include, but are not limited to, market conditions, general acceptance of the Company's products and technologies, competitive factors, the ability to successfully complete additional financings and other risks described in the Company's SEC reports and filings.
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