--------------------------------------------------------------------------------

24-May-2004

Quarterly Report

ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF OPERATIONS.

FORWARD-LOOKING INFORMATION

Much of the discussion in this Item is "forward looking" as that term isused in Section 27A of the Securities Act and Section 21E of the SecuritiesExchange Act of 1934. Actual operations and results may materially differ frompresent plans and projections due to changes in economic conditions, newbusiness opportunities, changed business conditions, and other developments.Other factors that could cause results to differ materially are described in ourfilings with the Securities and Exchange Commission.

The following are factors that could cause actual results or events todiffer materially from those anticipated, and include, but are not limited togeneral economic, financial and business conditions, changes in and compliancewith governmental laws and regulations, including various state and federalenvironmental regulations, our current dependency on Dennis N. Lauzon, our soledirector and executive officer, to continue funding our operations and, to theextent he should ever become unwilling to do so, our ability to obtainadditional financing from outside investors and/or bank and mezzanine lenders;and our ability to generate sufficient revenues to cover operating losses andposition us to achieve positive cash flow.

Readers are cautioned not to place undue reliance on the forward-lookingstatements contained herein, which speak only as of the date hereof. We believethe information contained in this Form 10-QSB to be accurate as of the datehereof. Changes may occur after that date. We will not update that informationexcept as required by law in the normal course of its public disclosurepractices.

Additionally, the following discussion regarding our financial conditionand results of operations should be read in conjunction with the financialstatements and related notes contained in Item 1 of Part I of this Form 10-QSB,as well as the financial statements in Item 7 of Part II of our Form 10-KSB forthe fiscal year ended December 31, 2003.

MANAGEMENT'S PLAN OF OPERATION

We were originally organized to provide short-term loans to consumerswishing to finance funeral arrangements for their deceased loved ones, whilepayment of benefits from insurance companies on the lives of the deceased werepending. Due to a change in control of our company and because of thedifficulty in securing a line of credit or other sources of funding to establisha loan portfolio large enough to support our operations and return a profit, weabandoned our plans to pursue short-term financing of funeral arrangements.

We have now entered the business of providing customized informationmanagement systems. We expect to provide innovative solutions for integratingfinancial and customer information, managing manufacturing processes, reducinginventory and standardizing human resource information. We have recentlyacquired exclusive distribution rights to a product called STEPS (StraightThrough Enterprise Processing Systems). STEPS is a proprietary Java-basedplatform used to create customized information management applications andinformation management systems.

We plan to market our business management software development platformthroughout the United States, Mexico and Canada by utilizing various businesssoftware developers, solutions providers and system integrators. Our clients,the solutions providers, are expected to develop customized businessapplications, using our platform for their clients in less time and with fewerprogramming, database management, and development resources. We hope to expandour client base and win market share by offering established experts in thevarious business functions such as supply-chain management and customerrelations management to bundle their expertise with our development platform todeliver highly effective business management applications.

Because we lack capital, an investment in us involves a very high degree ofrisk. We are a development stage company and do not presently have anysubstantial assets or operating business.

To date, our activities have been limited to organization, businessplanning and development, raising capital, and registration of our shares.

Until such time as we have established operations with revenues, Dennis N.Lauzon, our president, has agreed to provide an office, office equipment andmanagement without cost to us. We do not have an employment contract with Mr.Lauzon; however, he has indicated a desire to remain with us for the long term.

FIRST QUARTER COSTS AND CHANGES IN FINANCIAL CONDITIONS

As of the date of this report, we have not engaged in any businessactivities which provide cash flow, and have not recorded any revenues fromoperations.

RESULTS OF OPERATIONS

During the quarter ended March 31, 2004, we incurred an operating loss of$1,740,055 and generated no revenues. The loss consists of sales, marketing,general, and administrative expenses, as well as the cost of acquiring certainbusiness development and software licenses from Multitrade Technologies LLC, aNew York limited liability company ("MTT"). In consideration of the transfer ofthe limited liability company interest in MTT to Jackson Rivers Technologies, aNevada corporation and our wholly-owned subsidiary, we agreed to transfer toJoseph Khan, the sole owner of MTT, 20,000,000 shares of our restricted commonstock once such shares became available after we increase our authorized sharesof common stock. Simultaneously with the execution of the agreement with MTT,Dennis Lauzon, our president and director, contributed to us all of the issuedand outstanding shares in JRC Global Products, Inc, a Nevada corporation, andJackson Rivers Technologies, owned by him. In exchange for all of the shares inJRC Global Products and Jackson Rivers Technologies, we agree to transfer to Mr.Lauzon 80,000,000 shares of our common stock, once such shares become availableafter we increase the authorized shares of our common stock.

Included in the limited liability company interest purchase was theobligation by MTT to pay the sum of $20,000.00 monthly to Kisnet Corporation,Inc. ("Kisnet") As the result of acquisition of the limited liability companyinterest in MTT by Jackson Rivers Technologies, Jackson Rivers Technologies willpay to Kisnet the sum of $20,000.00 monthly for software licensing and softwaresales support.

As of March 31, 2004, the 20,000,000 shares have not been issued to JosephKhan and we have accounted the shares to be issued as common stock subscriptionpayable and acquisition costs of $1,000,000 were charged to operations duringthe period ended March 31, 2004.

LIQUIDITY AND CAPITAL RESOURCES

At March 31, 2004, our current assets exceeded current liabilities in theamount of $86,105. We generated a cash flow deficit from operations of $375,585for the three months ended March 31, 2004. Cash flow deficits from operatingactivities for the three months ended March 31, 2004 is primarily attributableto the

Company's net loss from operations of $1,740,055 adjusted primarily forcommon stock issued to consultants and employees for services of $362,067, and20 million shares of restricted common stock, valued at $1,000,000, to be issuedin connection with acquisition of MTT.

Cash flow provided from financing activities was $467,432 for the threemonths ended March 31, 2004. This was mainly from proceeds received fromofficers and employees for stock options exercised during this period. Allproceeds were used for working capital.

As discussed by our accountants in the audited financial statementsincluded in Item 7 of our Annual Report on Form 10-KSB, our revenue is currentlyinsufficient to cover its costs and expenses. Dennis Lauzon, our director andchief executive officer, continues to provide us the funds needed to continueour development and operations. To the extent our revenue shortfall exceeds thisstockholder's willingness and ability to continue providing us the funds needed,management anticipates raising any necessary capital from outside investorscoupled with bank or mezzanine lenders. As of the date of this report, we havenot entered into any negotiations with any third parties to provide suchcapital.

While we have raised capital to meet our working capital and financingneeds in the past, additional financing is required in order to meet our currentand projected cash flow deficits from operations and development.

By adjusting our operations and development to the level of capitalization,management believes we have sufficient capital resources to meet projected cashflow deficits through the next twelve months . However, if thereafter, we arenot successful in generating sufficient liquidity from operations or in raisingsufficient capital resources, on terms acceptable to us, this could have amaterial adverse effect on our business, results of operations , liquidity andfinancial condition.

We anticipate that our current financing strategy of private debt andequity offerings will meet our anticipated objectives and business operationsfor the next 12 months. We will continue to evaluate opportunities for corporatedevelopment. Subject to our ability to obtain adequate financing at theapplicable time, we may enter into definitive agreements on one or more of thoseopportunities.

THE COMPANY'S INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS HAVE STATED IN THEIR

REPORT INCLUDED IN THE COMPANY'S DECEMBER 31, 2003 FORM 10-KSB, THAT THE COMPANY

HAS INCURRED OPERATING LOSSES IN THE LAST TWO YEARS, AND THAT THE COMPANY IS

DEPENDENT UPON MANAGEMENT'S ABILITY TO DEVELOP PROFITABLE OPERATIONS. THESE

FACTORS AMONG OTHERS MAY RAISE SUBSTANTIAL DOUBT ABOUT THE COMPANY'S ABILITY TO

CONTINUE AS A GOING CONCERN.

RECENT DEVELOPMENTS

On February 24, 2004, Jackson Rivers Technologies, Inc., a Nevadacorporation and our wholly-owned subsidiary ("Jackson Rivers Technologies")entered into an LLC Interest Purchase Agreement with Multitrade TechnologiesLLC, a New York limited liability company ("MTT") pursuant to which JacksonRivers Technologies purchased the limited liability company interest in MTT. Weintend to use the assets purchased from MTT to expand our customer base andproduct offerings. In consideration of the transfer of the assets by MTT toJackson Rivers Technologies, we agreed to transfer to Joseph Khan, the soleowner of MTT, 20,000,000 shares of our common stock once they became availableafter we increase our authorized shares of common stock. Simultaneously with theexecution of the agreement with MTT, Dennis Lauzon, our president and director,contributed to us all of the issued and outstanding shares in JRC GlobalProducts, Inc, a Nevada corporation, and Jackson Rivers Technologies, owned byhim. In exchange for all of the shares in JRC Global Products and Jackson RiversTechnologies, we agree to transfer to Mr. Lauzon 80,000,000 shares of our commonstock, once such shares become available after we increase the authorized sharesof our common stock.

Included in the limited liability company interest purchase was theobligation by MTT to pay the sum of $20,000.00 monthly to Kisnet Corporation,Inc. ("Kisnet") As the result of acquisition of the limited liability companyinterest in MTT by Jackson Rivers Technologies, Jackson Rivers Technologies willpay to Kisnet the sum of $20,000.00 monthly for software licensing and softwaresales support.

Following the closing of the LLC interest purchase transaction, ourpresident, Dennis Lauzon, was elected as the chairman of the board of JacksonRivers Technologies, responsible for sales and marketing, and Mr. Khan waselected as a member of the board and its president and chief executive officer,responsible for product delivery and strategic alliances.

OFF-BALANCE SHEET ARRANGEMENTS

We do not have any off-balance sheet arrangements.

-----------------------------------------------

This was as high as a 0.01 less than three weeks ago. Five weeks ago it was at 0.02.

PRICES

Date Open High Low Close Volume Adj Close*
10-Sep-04 0.00 0.00 0.00 0.00 21,067,700 0.00
9-Sep-04 0.01 0.01 0.00 0.00 50,475,500 0.00
8-Sep-04 0.00 0.01 0.00 0.01 143,040,000 0.01
7-Sep-04 0.00 0.00 0.00 0.00 24,812,800 0.00
6-Sep-04 0.00 0.00 0.00 0.00 0 0.00
3-Sep-04 0.00 0.00 0.00 0.00 4,112,450 0.00
1-Sep-04 0.00 0.00 0.00 0.00 2,328,160 0.00
31-Aug-04 0.00 0.00 0.00 0.00 25,477,500 0.00
30-Aug-04 0.00 0.00 0.00 0.00 8,069,000 0.00
27-Aug-04 0.00 0.00 0.00 0.00 5,144,470 0.00
26-Aug-04 0.00 0.00 0.00 0.00 7,366,780 0.00
25-Aug-04 0.00 0.00 0.00 0.00 10,824,600 0.00
24-Aug-04 0.00 0.00 0.00 0.00 6,303,630 0.00
23-Aug-04 0.01 0.01 0.00 0.00 2,689,400 0.00
20-Aug-04 0.01 0.01 0.01 0.01 4,215,850 0.01
19-Aug-04 0.01 0.01 0.01 0.01 2,178,000 0.01
18-Aug-04 0.01 0.01 0.00 0.00 5,890,370 0.00
16-Aug-04 0.01 0.01 0.01 0.01 1,902,900 0.01
13-Aug-04 0.01 0.01 0.01 0.01 4,955,140 0.01
12-Aug-04 0.01 0.01 0.01 0.01 1,189,200 0.01
11-Aug-04 0.01 0.01 0.01 0.01 1,496,000 0.01
10-Aug-04 0.01 0.01 0.01 0.01 6,917,400 0.01
9-Aug-04 0.01 0.01 0.01 0.01 3,791,400 0.01
5-Aug-04 0.01 0.01 0.01 0.01 2,125,100 0.01
3-Aug-04 0.02 0.02 0.02 0.02 1,275,080 0.02

The Chief-Executive-Officer, Dennis N. Lauzon, purchased a million shares fourteen months ago at 0.25 per share. He bought more this past April at 0.03 per share. He doesn't want it down any more than we do.

INSIDER & RULE 144 TRANSACTIONS REPORTED - LAST TWO YEARS

Date Insider Shares Transaction Value*

22-Apr-04 LAUZON, DENNIS N.
Chief Executive Officer 1,000,000 Acquisition (Non Open Market) at $0.03 per share. $30,000

18-Jul-03 LAUZON, DENNIS N.
President 1,000,000 Statement of Ownership N/A

19-Jun-03 LAUZON, DENNIS N.
Chief Executive Officer 1,000,000 Private Purchase at $0.25 per share. $250,000

------------------------------------

Jackson Rivers Technologies Deploys STEPS Software at the San Diego Regional Technology Alliance
Wednesday September 8, 8:02 am ET
New CRM Solution Projected to Improve Management of Community Communications and Events

MOUNT KISCO, N.Y.--(BUSINESS WIRE)--Sept. 8, 2004-- The Jackson Rivers Company (JRC) (OTCBB:JRVR - News) today announced that its technology subsidiary, Jackson Rivers Technologies (JRT), has completed its first domestic software deployment, implementing an accelerated installation of STEPS© (Straight-through Enterprise Processing System) software for the San Diego Regional Technology Alliance (RTA) three weeks ahead of schedule.

RTA is a non-profit education organization that provides funding, training and other enabling programs for emerging growth technology companies. According to RTA executives, the STEPS deployment will enable the organization to unify their communications and program management from a variety of legacy databases and applications, greatly streamlining their operations.

STEPS is an open-architected infrastructure for creating customized business management applications and information management systems. The solution is aimed at small- and medium-sized enterprises (SMEs). A STEPS integration is able to incorporate enterprise resource planning (ERP) by organizing customer-facing activities which run through all resource-management processes, culminating in back-office financial controls and reconciliation. Such applications as customer resource management (CRM), customer orders, inventory control, manifests and logistics scheduling, and asset management can be supported. As reported in previous releases, the STEPS ERP solution is already finding success and being deployed in the Latin American market.

According to RTA management, STEPS will allow the RTA to scale down from five working databases to one for their internal CRM activities. As a result, the RTA can more efficiently track services and target communications for each of their specific audiences -- including sponsors, speakers, members, program participants, and community economic development partners. While the RTA will have separate databases within the STEPS system for each of their audiences, the organization will be able to integrate the databases to deliver messages to all customers. The system is compatible with all operating systems and will be installed on both PC and Macintosh computers internally.

"One of our biggest challenges was keeping track of our customer data across all of our programs. With five databases, and seven people entering information, we previously put in a substantial amount of time ensuring that all our information was up to date. Now, we can efficiently sort our client information and focus on customer service instead of database management," said Tyler Orion, president and CEO of RTA. "STEPS is also incredibly flexible, which to me is one of its greatest assets. We can change the way we use our data within the system in six months or a year without revamping or upgrading the system. STEPS will grow with us."

About Jackson Rivers Technologies & The Jackson Rivers Company

Jackson Rivers Technologies (JRT) provides information systems platforms worldwide to enterprises who seek to realize great operating efficiencies by tightly integrating their information flow. Its STEPS© software provides customized business management applications, combining enterprise resource planning and customer resource management into one package for small- and medium-sized businesses. JRT is a subsidiary of The Jackson Rivers Company (JRC), an integrated development company that also owns and operates JRC Global Products, a product distribution firm. JRC is based in Mount Kisco, NY and San Diego, CA.

About the San Diego Regional Technology Alliance

The San Diego RTA is a private 501(c)3 corporation, supported by private sector partnerships, grants and program revenues. The RTA supports sustainable technology growth, providing direct business assistance to entrepreneurs and high-tech and biotech companies, programs to bridge the digital divide, and research and education to help shape public policy and forge effective collaboration. More information about the RTA can be found at www.sdrta.org.

----------------------------------------------

McQUERTER Lands International Software Account
Tuesday August 31, 8:01 am ET

SAN DIEGO--(BUSINESS WIRE)--Aug. 31, 2004--McQUERTER, INC. has been engaged by Jackson Rivers Technologies (JRT), the technology subsidiary of The Jackson Rivers Company (OTCBB:JRVR - News), to plan and execute an international public relations program to introduce their STEPS© open-architecture Enterprise Resource Planning (ERP) software to small- and medium-sized enterprises (SMEs) throughout North America.
STEPS stands for Straight-through Enterprise Processing System, a software structure that allows business managers, with minimal programming support, to track and control all mission critical and operation-support activities via a robust relational database serving all applications. The integration may begin with customer-facing activities and run through all resource-management processes, culminating in back-office financial controls and reconciliation. Such applications as customer resource management (CRM), customer orders, inventory control, manifests and logistics scheduling, and asset management can be supported.

STEPS applications can easily run on Linux and similar open operating systems, as well as Windows, enabling SME business managers to leverage the proven benefits of the open-source software movement. With STEPS as a platform, enterprises as small as 20 employees can leverage the core functionality and benefits of Fortune 500-level ERP applications -- without dedicating the hundreds of thousands of dollars and long months of deployment that larger implementations require.

"Our goal was simple," noted Joseph Khan, CEO of JRT. "We took the key processes that are embodied in large Oracle-type business applications and placed them within an inherently flexible software platform built on a proprietary, patented technology. We wanted to enable SME managers to easily configure their applications, with minimal programming and database management expertise, to suit the needs of their business. No longer do you need to be a Global 2000 company to leverage the benefits of computer automation." Khan said that STEPS will be initially marketed to supply chain management operations.

In support of JRT's national rollout, McQUERTER will aid JRT with both messaging and corporate positioning within the marketplace. For over two decades, McQUERTER has specialized in the introduction of innovative technology platforms for BtoC and BtoB applications, including software solutions. In the 1990's, the firm introduced code-division multiple access (CDMA) technology for wireless communications on behalf of client QUALCOMM, Inc. The CDMA wireless standard now claims over 59 million users worldwide. Prior to that, McQUERTER assisted Fujitsu North America with the rollout of hand-held computer devices for vendor inventory, automated teller machines for banking, and point-of-sale information systems for large retail operations. More recently, McQUERTER introduced a real-time communications exchange platform for Voice, Video and Data-over-IP.

"McQUERTER has excelled in tech PR for over 20 years, and they understand the tremendous benefits of open-architected software, especially for the tens of thousands of smaller businesses that need computer-automated processes to grow to the next level," noted Dennis Lauzon, Chairman of JRT. "We're delighted to have their world-class expertise on-board as we roll out STEPS in the United States and Canada, and further penetrate the Latin American market."

About The Jackson Rivers Company

Founded in 2001, The Jackson Rivers Company is an integrated development company based in Mount Kisco, New York and San Diego, California. Its principal subsidiaries are JRC Global Products, a product distribution company, and Jackson Rivers Technologies, a provider of integrated information technology solutions.

About McQUERTER

McQUERTER provides public relations and investor relations to technology and life sciences enterprises. In the tech section, McQUERTER's programs have helped generate over $4 billion for QUALCOMM, SONY, Fujitsu, IBM and Toshiba. In the life sciences, McQUERTER has worked with Baxter, Sutter, and IVAC, as well as host of smaller biotech start-ups.

Contact:
McQUERTER
Tina Wilmott, 858-450-0030
twilmott@mcquerter.com

------------------------------------------------------

Jackson Rivers Technologies Announces Contract with the Regional Technology Alliance
Wednesday August 18, 8:00 am ET

MOUNT KISCO, N.Y.--(BUSINESS WIRE)--Aug. 18, 2004--The Jackson Rivers Company (JRC) (OTCBB:JRVR - News) today announced that its technology subsidiary, Jackson Rivers Technologies (JRT), has signed its first software development contract with a domestic customer. The company has engaged with the San Diego Regional Technology Alliance (RTA) to provide them with a core information management system based on JRT's STEPS(TM) ERP software solution. JRT plans to deliver the completed system, to be used by RTA to better manage their community communications and events, by end of third quarter, 2004.

STEPS (Straight Through Enterprise Processing System) is an open-architected infrastructure for creating customized business management applications and information management systems. The solution is aimed at small- and medium-sized enterprises (SMEs). As reported in previous releases, a STEPS ERP solution is already being deployed in the sector in the Latin American market (see JRC news release dated July 13, 2004, at http://www.jacksonrivers.net/eng/news/071304.htm).

RTA is a private 501(c)3 corporation that promotes sustainable technology growth in the San Diego region by providing high technology companies, biotech companies and technology entrepreneurs with business assistance, funding information and connections, collaboration, service guidance, education and networking opportunities.

"As a corporation that promotes the emergence of new technology, we are very pleased to be working with JRT to create an information management system to better track, and communicate with our members," said Tyler Orion, president and CEO of RTA. "With STEPS, RTA will be able to automatically update its database, track old and new sponsors and members, and more easily implement marketing programs to better communicate RTA events. STEPS' open architecture will also allow us to easily enhance the system as we expand our activities and add more functionality. We hope to use its resource-management capabilities to operate more efficiently throughout the enterprise."

Based on this and other revenue-bearing engagements, JRT expects to recognize roughly $67,000 in gross sales, generating about $30,150 in gross profit. This represents an estimated gross profit margin on sales of 45 percent for the third quarter, 2004. These amounts represent the first revenues generated by the company based upon one-time license fees, maintenance and support charges, and variable customization costs.

"STEPS is beginning to take hold in the marketplace, and we are seeing an increase in our revenue stream," noted JRC chairman Dennis Lauzon. "Corporations are looking for a simple solution in the area of ERP, and we are able to provide them with a customizable resolution quicker and more cost-effectively."

JRT recently announced plans to focus on the supply chain management (SCM) market segment. JRT has retained the necessary domain expertise in the SCM market to complete the functional specifications to extend its core offering to a complete end-to-end solution by the end of August 2004, with the expectation of launching the STEPS-based ERP solution specific to the needs of SCM for small- and medium-sized enterprises by the fourth quarter of 2004.

About the San Diego Regional Technology Alliance

The San Diego RTA is a private 501(c)3 corporation, supported by private sector partnerships, grants and program revenues. The RTA supports sustainable technology growth, providing direct business assistance to entrepreneurs and high-tech and biotech companies, programs to bridge the digital divide, and research and education to help shape public policy and forge effective collaboration. More information about the RTA can be found at www.sdrta.org.

-------------------------------------------

Results Reported for The Jackson Rivers Company Shareholder Meeting
Thursday August 5, 9:02 am ET

MOUNT KISCO, N.Y.--(BUSINESS WIRE)--Aug. 5, 2004--The Jackson Rivers Company (JRC) (OTCBB:JRVR - News) today announced the results of the annual shareholder meeting, held on August 2, 2004 at 27 Radio Circle, Mount Kisco, NY 10549. According to Dennis N. Lauzon, president and CEO of JRC, the following motions were made and approved at the meeting

Board of directors -- Dennis N. Lauzon was re-elected and Joseph M. Khan and Nicholas A. Cortese, Jr. were elected to serve on the Board of Directors of the Company. Mr. Cortese was not present due to a conflict of schedule caused by the change in the annual meeting date.

Authorization of common stocks by 1.98 billion shares -- Shareholders additionally approved an amendment to the Articles of Incorporation to increase the number of authorized shares of common stock to 1,980,000,000. According to Mr. Lauzon, a portion of the additional shares will be issued in the near term to marketing, business development and IS integration consultants JRC plans to engage to help the Company penetrate the supply chain management sector, and possibly other sectors that seek to leverage computer-automated processes to realize greater efficiencies. In addition, he noted that the Company was currently in discussions with a broad range of other organizations and individuals in further assessment of the optimum ways to gain rapid market penetration.

Authorization of preferred stocks by 200 million shares -- Shareholders representing a majority of the Company's common stock, by proxy or in person, also approved a motion to amend the Articles of Incorporation to authorize 200,000,000 shares of preferred stock.

Amendment of Article of Incorporation regarding the right of board of directors to determine share classes -- Shareholders also voted to amend the Company's Articles of Incorporation to authorize the board of directors to determine, in whole or part, the preferences, limitations, and relative rights, of classes or series of shares, as provided in Section 607.0602 of the Florida Statutes.

Amendment of Article of Incorporation reducing quorum requirements -- Shareholders voted to amend the Articles of Incorporation to reduce the quorum requirements for shareholder meetings from a majority to one-third of the total shares entitled to be cast at future shareholder meetings.

Independent Public Accountancy engaged -- A shareholder vote additionally ratified the Board's appointment of Russell Bedford Stefanou Mirchandani LLP as the independent public accountants for the Company for the fiscal years ending December 31, 2003 and 2004.

STEPS demonstration -- During the meeting, Joseph Khan, the CEO of Jackson Rivers Technology, a wholly owned subsidiary of JRC, demonstrated the functionality of JRT's primary software product, STEPS, a combination Enterprise Resource Planning and Customer Resource Planning software suite that is being targeted at supply chain management enterprises in Latin American and North America.

The demonstration was enthusiastically received by shareholders present. In addition, Mr. Lauzon noted that STEPS had generated early market acceptance in Mexico, and was now broadening efforts to position the product for broader business-to-business market appeal.

Mr. Lauzon further noted that he was appreciative of the broad shareholder support that the Board had received, and the efforts of JRC and JRT management to move ahead with a broad range of corporate initiatives.

-------------------------------------------

JRC Announces STEPS ERP Solution Roll-Out to Distribution/Logistics Sector
Tuesday July 20, 8:30 am ET
Company Finalizes Key Agreements, Moves Toward Domestic Market Introduction

SAN DIEGO--(BUSINESS WIRE)--July 20, 2004--The Jackson Rivers Company (JRC) (OTCBB:JRVR - News) today announced that its technology subsidiary, Jackson Rivers Technologies (JRT), has completed a number of key events to introduce its STEPS(TM) ERP software solution to domestic and Canadian markets. The company has identified a highly focused market niche for its initial STEPS roll-out, secured a strong intellectual property position, and retained an international marketing firm to define the STEPS solution and create industry awareness.


1) Defined market sector. JRT announced that it will initially market its open-architecture STEPS ERP solution to small- and medium-sized enterprises (SMEs) in the Logistics, Distribution and Supply-Chain Management sector in the United States and Canada. JRT is now moving to finalize the functional specification for this application and recruit additional domain expertise. As reported in previous releases, a STEPS ERP solution has already successfully penetrated the distribution/logistics sector in the Latin American market (see JRC news release dated July 13, 2004, at http://www.jacksonrivers.net/eng/news/071304.htm).

2) Secured patent position. Pursuant to initiating the STEPS roll-out, JRC announced that a patent has been secured for the proprietary database-populating mechanism that underpins the technology. This mechanism, an information warehouse, is a method and apparatus for gathering, storing and organizing information relating to all aspects of any organization. In addition, it facilitates data transfer to and from legacy databases. Using this method enables creation of flexible and open-structured applications that are operable across customer-facing and back-office activities.

3) Technology platform advocacy. To provide strategic product positioning and market awareness, the company has retained McQUERTER, INC., a San Diego-based international marketing firm that specializes in introducing innovative technology platforms to business-to-consumer and business-to-business enterprises.

Company mobilizing to address automation in SME space

Executives said JRT's strategy of providing open-architected ERP solutions to SMEs was being enthusiastically received by the market. "SMEs know that rapid growth hinges on their ability to tightly control work-flow processes, human resources, and supply-chain management. Our solution scales to manage the growing complexity, yet at a price point far less than traditional ERP deployments," noted CEO Joseph Khan. "Especially for distribution firms, which must manage diverse inventories -- literally tens of thousands of SKUs -- on hair-thin margins, automated controls means the difference between profit and loss." Khan said JRT would concentrate initially on consumer electronics distribution firms with annual revenues of $10 million to $200 million.

Warehousing patent announced

The company also announced that the technology underpinning STEPS, for which the company has obtained exclusive distribution rights, has been awarded patent protection by the United States Patent Office. Patent number 6735591 was issued for an "Information Warehouse System and Method" to JRT CEO Joseph Khan, who owns the intellectual property holding entity that has granted JRT exclusive licensing rights. The patent describes a proprietary mechanism by which non-technical operators can efficiently populate open-architected relational databases. "This means that STEPS can be used by any office worker to manage work-flow and data translation, regardless of the original data structure. No longer do SME owners and managers have to be reliant on IT specialists to manipulate their own data. They need only to have expertise in their own businesses," noted Khan.

International marketing firm retained

To supports its national rollout, JRT has retained the services of an international marketing development firm, McQUERTER, INC., based in San Diego, CA. For over two decades, the marketing firm has specialized in the introduction of innovative technology platforms for BtoC and BtoB applications. In the 1990s, the firm introduced code-division multiple access (CDMA) technology for wireless communications on behalf of client QUALCOMM, Inc. The CDMA wireless standard now claims over 59 million users worldwide. Prior to that, McQUERTER assisted Fujitsu North America with the rollout of hand-held computer devices for vendor inventory, automated teller machines for banking, and point-of-sale information systems for large retail operations. More recently, McQUERTER introduced a real-time communications exchange platform for Voice, Video and Data-over-IP. "Like VoIP and nanotechnology, open architecture software is an innovation whose time has come. We're delighted to work with a client that is delivering this high-leverage software that allows SMEs to control their own data," noted agency CEO Gregory McQuerter.

The market and IP-protection initiatives follow an extended research and definitions phase for JRT. "We have been quite methodical in our examination of market opportunities we could leverage to our benefit, which we know has required great patience from all our stakeholders -- investors and strategic partners alike," noted JRC chairman Dennis Lauzon. "As we continue to gather market momentum, we look to them for their continued support."

-------------------------------------------------

Latin American Wireless Distributor Deepens Relationship with Jackson Rivers Technologies
Tuesday July 13, 6:00 am ET

MOUNT KISCO, N.Y.--(BUSINESS WIRE)--July 13, 2004--The Jackson Rivers Company (JRC) (OTCBB:JRVR - News) announced today that Mexican cell phone distributor Comercel Punto Com SA DE C.V. has expanded its business engagement with Jackson Rivers Technology (JRT) to become a distributor of JRT's STEPS(TM) software suite, in addition to being a customer of STEPS. JRT is a business unit of JRC that provides integrated information technology (IT) solutions.

Comercel operates retail outlets in six Mexican states that sell TelCel mobile phone service, as well as a range of handsets and accessories. The chain had originally contracted to deploy STEPS, an open source based enterprise resource planning (ERP) software package, to streamline its own internal MIS functions, including retail, corporate, and warehousing operations. After viewing the robust application set and ease of customization, Comercel has further contracted with STEPS LATINOAMERICA SA DE C.V., JRT's master licensee in Mexico, to provide STEPS sales, training and technical support to other wireless distributors throughout the country.

STEPS is a full-function ERP and customer relationship management (CRM) software suite that allows small and medium-sized enterprises (SMEs) to tightly integrate customer-facing and back-office operations, enabling more efficient use of resources throughout the enterprise. Unlike large proprietary platforms that require months and hundreds of thousands of dollars to deploy, STEPS is a streamlined ERP solution that provides the basic functionality SME's require, without paying for extraneous applications and development fees.

STEPS streamlines work-flow from customer order to service provisioning and final billing -- coordinating sales orders with work order requisition, inventory allocation, and invoicing/reconciliation. "With open source based packages like STEPS, the solution has been downsized and simplified to be affordable to small business owners who make decisions based on ease of deployment and ROI," noted Comercel partner Eric Meade Diaz de Leon. "With STEPS, we can deliver big-company functionality at a small business price-point, a compelling business proposition north or south of the border." Managing partner Federico Garcia Alonso de la F. added, "Our lives are about to become much simpler because of STEPS."

In addition to being a cost-effective solution designed expressly for retail and distribution functions, STEPS is an open source based platform, written in Java, and therefore works on various operating systems, including Linux. The non-proprietary architecture of Linux allows end users to access a wide array of open-source applications, tools and services, driving down cost of deployment and future extensions and customization.

STEPS LATINOAMERICA CEO Juan Carlos Rubin de Celis Spamer said his firm intends to market the STEPS solution not only in Mexico, but also to rapidly growing markets throughout Latin America. The software suite is available in English and Spanish-language versions, and may in the future be available in Portuguese.

"We're delighted to be working with STEPS LATINOAMERICA, which has strong relationships with powerful business partners in numerous Latin American and South American countries. According to IDC and other analyst forecasts, the estimated 2004 aggregate IT spend for Latin America will exceed US $30 billion, with Brazil and Mexico leading the way. Software solutions that drive information efficiencies deeper into the enterprise will be a significant portion of that," noted Joseph Khan, CEO of JRT.

-----------------------------------------

With Recent Success in Mexico, Jackson Rivers Plans for Introduction of STEPS to US and Canada
Thursday June 17, 6:00 am ET

MOUNT KISCO, N.Y.--(BUSINESS WIRE)--June 17, 2004--The Jackson Rivers Company (OTCBB:JRVR - News) today announced developments with Jackson Rivers Technologies, a subsidiary of JRVR, regarding deployment of STEPS(TM) in Mexico and plans for marketing STEPS(TM) in the US and Canadian markets.
Encouraged by the reception and positive feedback by the Latin American market in regards to STEPS(TM), Jackson Rivers is pleased to announce two key additions to the team: a recognized consultant specializing in the enterprise software arena and a Director of Marketing Analytics. These industry professionals are presently developing the Go-to-Market Plan for the United States and Canada. In addition, the newly expanded team is currently in the process of refining the Business Plan and Strategy to integrate all three countries, solidifying its understanding of the North American market as it relates to the company's unique flavor of enterprise software. JRVR will be releasing more information in regards to the launch plans as they become finalized.

STEPS LATINOAMERICA SA DE C.V. has been retained by a local cell phone distributor for TelCel -- one of the largest cellular providers in Latin America -- to deploy a STEPS(TM)-based sales and inventory management system for a retail chain expected to expand to thirty outlets by year end. Initially, the cell phone distributor planned to deploy the STEPS(TM)-based software in the retail outlets and integrate the STEPS(TM) system into their existing business management software used at the main distribution center. After seeing the system developed for their retail chain, the partners elected to develop a STEPS(TM)-based system for their corporate offices and main distribution center, replacing their current system.

The company is pleased with the expanded scope of this retail chain project, deployed by its pioneer STEPS(TM) Solution Provider (SSP) in Mexico. While JRVR has focused substantial software support and development resources on this specific project, the company continues to work on the needs analysis and development of the other two STEPS(TM)-based projects mentioned in our most recent press release.

--------------------------------

The 7 Day Average Directional Indicator Looks good for another healthy spike......

JRVR - JACKSON RIVERS (OTCBB)
Date Open High Low Last Change Volume % Change
09/10/04 0.0042 0.0043 0.0032 0.0033 -0.0004 21067600 -10.81%

Composite Indicator -- Signal -- -- Strength -- -- Direction
Trend Spotter (TM) Sell Weak Strengthening

Short Term Indicators
7 Day Average Directional Indicator Buy Maximum Strengthening

10 - 8 Day Moving Average Hilo Channel Hold Falling

20 Day Moving Average vs Price Sell Minimum Strengthening

---------------------------------------

daclyyay[pb50!b20][vc60][iUb14!La12,26,9]&pref=G]http://stockcharts.com/def/servlet/SC.web?c=jrvr,uu[m,a]daclyyay[pb50! b20][vc60][iUb14!La12,26,9]&pref=G

----------------------------------------

Currently holding 1,285,000 shares with PPS at 0.0017, sure would like to see that 0.02 price of 38 days ago. Would turn out to be a helluva play......... RUFF!!!!!!!!!

------------------
Dog