New CRM Solution Projected to Improve Management of Community Communications and Events
The Jackson Rivers Company (JRC) (OTCBB:JRVR) today announced that its technology subsidiary, Jackson Rivers Technologies (JRT), has completed its first domestic software deployment, implementing an accelerated installation of STEPS(C) (Straight-through Enterprise Processing System) software for the San Diego Regional Technology Alliance (RTA) three weeks ahead of schedule. RTA is a non-profit education organization that provides funding, training and other enabling programs for emerging growth technology companies. According to RTA executives, the STEPS deployment will enable the organization to unify their communications and program management from a variety of legacy databases and applications, greatly streamlining their operations. STEPS is an open-architected infrastructure for creating customized business management applications and information management systems. The solution is aimed at small- and medium-sized enterprises (SMEs). A STEPS integration is able to incorporate enterprise resource planning (ERP) by organizing customer-facing activities which run through all resource-management processes, culminating in back-office financial controls and reconciliation. Such applications as customer resource management (CRM), customer orders, inventory control, manifests and logistics scheduling, and asset management can be supported. As reported in previous releases, the STEPS ERP solution is already finding success and being deployed in the Latin American market. According to RTA management, STEPS will allow the RTA to scale down from five working databases to one for their internal CRM activities. As a result, the RTA can more efficiently track services and target communications for each of their specific audiences -- including sponsors, speakers, members, program participants, and community economic development partners. While the RTA will have separate databases within the STEPS system for each of their audiences, the organization will be able to integrate the databases to deliver messages to all customers. The system is compatible with all operating systems and will be installed on both PC and Macintosh computers internally. "One of our biggest challenges was keeping track of our customer data across all of our programs. With five databases, and seven people entering information, we previously put in a substantial amount of time ensuring that all our information was up to date. Now, we can efficiently sort our client information and focus on customer service instead of database management," said Tyler Orion, president and CEO of RTA. "STEPS is also incredibly flexible, which to me is one of its greatest assets. We can change the way we use our data within the system in six months or a year without revamping or upgrading the system. STEPS will grow with us."
About Jackson Rivers Technologies & The Jackson Rivers Company
Jackson Rivers Technologies (JRT) provides information systems platforms worldwide to enterprises who seek to realize great operating efficiencies by tightly integrating their information flow. Its STEPS(C) software provides customized business management applications, combining enterprise resource planning and customer resource management into one package for small- and medium-sized businesses. JRT is a subsidiary of The Jackson Rivers Company (JRC), an integrated development company that also owns and operates JRC Global Products, a product distribution firm. JRC is based in Mount Kisco, NY and San Diego, CA.
About the San Diego Regional Technology Alliance
The San Diego RTA is a private 501(c)3 corporation, supported by private sector partnerships, grants and program revenues. The RTA supports sustainable technology growth, providing direct business assistance to entrepreneurs and high-tech and biotech companies, programs to bridge the digital divide, and research and education to help shape public policy and forge effective collaboration. More information about the RTA can be found at www.sdrta.org.
Forward-Looking Statements
When used in this News Release, the words or phrases "will likely result," "are expected to," "will continue," "is anticipated," "estimate," "projected," "intends to" or similar expressions are intended to identify forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are subject to certain risks and uncertainties, including but not limited to the Company's history of losses and cash flow deficit; lack of liquidity; volatility of market price of common stock and warrants; possible adverse effect of penny stock rules and liquidity of the Company's securities; dividend policy; and control by directors and executive officers, that could cause the Company's actual results to differ materially from historical earnings and those presently anticipated or projected. As a result, potential investors are cautioned not to place undue reliance on any such forward-looking statements, which speak only as of the date made.
KEYWORD: NEW YORK CALIFORNIA INDUSTRY KEYWORD: SOFTWARE COMPUTERS/ELECTRONICS PRODUCT SOURCE: Jackson Rivers Technologies
CONTACT INFORMATION: Loyola Financial Services, Inc. Jerry Bacall, 619-209-6068 jerry@4lfs.com
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