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» Allstocks.com's Bulletin Board » Micro Penny Stocks, Penny Stocks $0.10 & Under » QBID (XIII) Countdown to Nationwide Hard Launch July 1 (Page 28)

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Author Topic: QBID (XIII) Countdown to Nationwide Hard Launch July 1
grashoper63
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quote:
Originally posted by winpennies:
New Member with 2 posts. Please don't let this mumble jumble get to you.

Thanks for your concern winpennies! I spend more time lurking than posting. Even though I'm heavily invested in Q and live only 1.5 hours from Palm Springs (even spent 4 days in Rancho Mirage a few weeks ago) and regularily visit friends there, I believe in Q so much that I've never even considered visting the home office. This board is more of an "extra" for me to see what the rest of our community is saying about Q. Rest assured that the Q buzz in So Cal is loud and every investor I know and speak to here has a staked interest in Q. We believe in Q and what it can offer and bring to our community.

The thought of early retirement is also nice!


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vado
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quote:
Originally posted by $CashMaker$:
Yall people still can't learn that the U4 is the communist. Not me

-chuck

I am around. I just have alot going with tfct too.


u4=OK cash = beggar


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WinsumLosesum
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Nice going, Mrs. Deg! Going straight for the horse's mouth is a great idea. Man, if the late night guys would mention the Q, that would be sweet. I'm a bit confused, though. Do you want us to proof-read this letter to Diana, or is there a letter to the late night shows that you want us to critique? We haven't seen that yet. Your letter to Diana is just fine.

quote:
Originally posted by Deg's wife:
See, I have re-read my letter and found 2
mistakes. I will not send anything until
all of you read it and then you can tell me
where the mistakes are.


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Malloy
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Here’s some brief info about starting a TV network

Before I start, you have to know that I’m Canadian and some of the regulations are different…

First, you need a license. Since they’re already sending a signal through a satellite, I’m sure they have one.

Then, you need transmission equipment. An average studio can cost 500K to 1000K$.

You need to rent bandwidth from a satellite provider. Times were hard for them in the recent years cause they sent many satellite in orbit but not that much demand. It might be possible to have a good deal for the next few years…but not more I think. First, because a satellite life is around 10 years and second (and someone could verify), I don’t think that many satellite were launched recently. More, the need for large bandwidth is getting stronger (HD TV, ultra high speed Internet). A yearly lease for satellite bandwidth can be from 100K to 1000K$.

After that, you need content. Every TV station has 3 kinds of content: home production, special order to external production company and licensing (syndication I think you call it). Home production is time consuming and sometimes more expensive than expected… but you can sell it to International market, if you make a hit, and revenue can come from it for many years. External production is at least 10K to 20K per 30 minutes. It can easily get to a Million an episode (Star Trek for example) if you have well known comedian, exotic location, special effects, etc. Licensing is the cheapest. You can fill in all the blank in your daily programming with episode that cost 1000$ and more every 30 minutes. The TV schedule for a specialized network usually has 6 hours of original content a day and 3 X 6 hours of reruns. The best is to put the original programs between 6pm and 11pm. Then you mix the reruns to get has many possible people watching your program. For example, Friday night at 6pm you have something. You play it again on Saturday afternoon, Sunday morning and Monday late night.

While you are signing letter of intent with producer, buying syndicated program and producing your own, you tried to get interest from distributors: cable, satellite, etc. If your transmission signal is good, is your business plan is attractive and if you can provide with at least 75% of your daily programming to come, in the last month before going on air, they will sign you a contract with X% of money from subscriber to come. This money only comes if you have subscriber…of course.

Ok, so all that is costly, time consuming and without any certainty of having people watching. That’s when your sales and advertisement department comes to the rescue. They have to get advertiser. They cannot sell real stats cause you’re not on air…and if you didn’t sign any contract with cable, etc., you cannot provide an estimate of the people that will be watching the first month. So you sell on expectation with an open contract. If you get that many people watching, you get that much money (approx. 30$/1000 persons/30 sec.). The money only comes 90 days after the first ad is on air.

Once launch, a TV station that works fine usually can make profit by the third year (average of any new co. anyway…no surprise here). Specialize TV station can be worth 3M to 5M$ without making any profit…but being well administrated because it’s hard to start a station and it takes time. If you have a few Millions in your pocket and want to start a new channel, it’s a lot easier and faster to buy one already there…

Now, why would I sell my shares or why would I buy more.

Talking only about trades, it would be important to know the OS. Now that we roughly now what it will cost and what it could be worth. It’s now possible the calculate the PPS.

Since we’re less than a month before “hard launch”, we should have a PR to give us an idea of the daily programming (at least 75%), another telling us with what distributor they are about to sign (so people can subscribe) and another telling us who is in charge of sales and advertising so anyone interested in placing an ad could contact that person.

Having not heard from any of this, I sold 80% of my portfolio. I will buy back if we get those infos. It’s very common to have many things at the last minute…but right now, I feel that there is too many things for them to do and so little time. It must be crazy right now. It is when all that I’ve just mentionned is done…just imagine when it’s not.

But hey, maybe they just haven’t had time to release an official PR yet (or I missed it), if you know something, please let me know. My first calculation (back a few months ago with the info I had at that time) was that we could hit .10 with Q. Right now, I’m not sure it’s worth more than the price it’s been going the last few weeks. Maybe .025 to .03 with the anticipation and speculation. (this is only my feeling..please do your DD)

Many more to say but I’ll stop here for tonight. If you have question, let me know. Many of you know how to contact me.

Malloy

NB. I haven’t been to the Q thread because the last few messages I read (last week) were just hate mail. I hope the mood has changed. We’re all here to make money and to help each other. We have an unfair battle to fight everyday against MM. It is hard enough.

Have a nice weekend. Call your friends. Have fun with the kids. Make love.

--------------------------

PLEASE VOTE FOR MY FRIEND AMELIE
http://hockeygladiators.com/gg.aspx

Go down the page, she's the blond with the white bikini.



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Deg's wife
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I will need you all to proof read the letter
I would like to send to my best friend, Jay Leno!!...LOL.....but if you think you can
put it into the right words, send it my way.
Matter of fact, if you guys want, you can
type one and I will send yours with mine too. The more, the merrier. Ohhhhhhh, I
can see & hear it now, Jay saying "And I received a letter from ???? who lives in
?????? and you know what my producers, we screwed up. Logo/MTV isn't going to be the
first gay/lesbian channel" I could keep going, but I won't. It's not what the Q can do for you, it's what you can do for Q!
hehehe....talk with you all later.
Robin

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BT
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Malloy, That was one of the best post's I have read in a long time! One of the things that you mentioned sparked something in my head "is your business plan attractive?". I've only been following QBID since Feb. but I haven't heard them mention anything about their structure/plan. Has anyone else?
Also Malloy, does a start up network need to file with the SEC before airing?
You're reason for selling 80% was my reason for selling 100%. You're smart for keeping some in there because I feel at any point QBID can go to 5 cents easily.

Everyone should keep following and rest assure that if we're picked up, money signs will be in everyones head!

Right now I'm hopeing IPVO can make me a few extra bucks and then I'll jump back on the QBID train.

P.S - From expierence, a stock can trade above 10 cents even when the companys revenue is less then $5000 a year. IMAGINE.

HAVE A GREAT WEEKEND!!


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AF1
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quote:
Originally posted by Malloy:
[/B]
Since we’re less than a month before “hard launch”, we should have a PR to give us an idea of the daily programming (at least 75%), another telling us with what distributor they are about to sign (so people can subscribe) and another telling us who is in charge of sales and advertising so anyone interested in placing an ad could contact that person.

Having not heard from any of this, I sold 80% of my portfolio. I will buy back if we get those infos. It’s very common to have many things at the last minute…but right now, I feel that there is too many things for them to do and so little time. It must be crazy right now. It is when all that I’ve just mentionned is done…just imagine when it’s not.


[/B]


How much time do you think they need to wrap things up? You say they are less than a month away from hard launch but that is assuming they launch on July 1st. There has been nothing official saying July 1st that I can remember. Please correct me if I am wrong. It could be July 31st for all we know. So that would give them a few more weeks. Thanks for taking the time to explain the process for us.

Dan


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AF1
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This is the PR mentioning the hard launch in July. No specific date was given. I've been seeing July 1st floating around alot but I don't know where that date came from. Does anyone know or is it just an assumption? TIA

Move Over Fab 5: Q Television Has Arrived; New Gay Family Television Network Showcases its Unique Perspective Prior to Public Launch
NEW ORLEANS

Q Television Network, New Orleans
Kendra Van Nostran, 504-949-3999
kvannostran@deveney.com http://www.qtelevision.com
Q Television Network (Pink Sheets: QBID), headquartered in California, announces the launch of a subscriber channel for the gay and lesbian community in July 2004. An industry soft launch for carriers and advertisers begins June 1, 2004.

"It has taken more than seven years and millions of dollars to arrive at this day," says president and chairman Frank Olsen. "Clearly, the time to launch this network is now, and I am confident that the gay and lesbian community will embrace the unique perspective we offer as a family channel."

In a pre-public move to preview a sample of its programming to cable and satellite industry professionals, as well as potential advertisers, Q Television Network will offer a compressed daily broadcast that includes featured programs. The sample highlights Q Television's availability for carriage and sponsorship.

As executive vice president Steven Grunberg notes, "This is built by and for the gay community. Rather than a smattering of stereotyped gay characters offered because current market projections indicate it would be profitable, we offer a channel that will unite the gay and lesbian audience through a network that educates, entertains and informs - a network of real value."

Beginning June 1, the network will be available for viewing on Intelsat America's 7, 129 degrees West, Channel 1.

Olsen, an entrepreneur with a significant background in broadcast, was instrumental in the launch of The Movie Channel prior to its acquisition by Showtime. A pioneer in the development of new radio broadcast formats throughout his 40-year career, Olsen helped create African American radio and started the first gay radio stations.

"Just as CNN had tremendous hurdles to overcome, Frank and Q Television Network have had an uphill battle in the launch of Q Television," observes CFO Rene Schenk. "Q Television is positioned to successfully meet the demand that exists for a gay family channel."

Original and Acquired Programming

With a system of production crews throughout the United States, Q Television Network will offer a combination of original and acquired programming, which includes sports, fashion, travel, health & fitness, talk shows, plays, documentaries and movies. Teams of producers and directors will also bring breaking stories of interest to the network's audience via access to bureaus in Washington, D.C., New York, London, Paris, Moscow, Jerusalem and Iraq.

A preview of original programming premiered in May at the National Cable & Telecommunication Association's annual industry conference and was also included in a successful five-hour sample broadcast on May 15, which aired on Cox Cable in Louisiana and Comcast in the Puget Sound Region.

Included in that preview was "I Will, I Do, We Did," an original Q Television documentary exploring gay and lesbian marriage in America that offers an inside glimpse of the challenges faced by this community. Independent films, such as "An Intimate Friendship" and the award-winning "Straightman," are other examples of what will be available on the network, as well as commercial fare such as Bette Midler's "Divine Madness" concert.

About Q Television Network

This television network was organized to create and develop a network devoted to providing television programming for the gay and lesbian community. While the company expects much of its subscriber base to be comprised of members of the gay and lesbian population, management also believes that quality programming about the gay and lesbian experience, designed to entertain, educate and inform, will attract many other segments of the viewing public. The company's programming will be available on a subscription basis to those desiring its programming. The network will broadcast 24 hours per day, 7 days per week. Providing distribution via satellite ensures availability of the network across the United States, including Alaska, Hawaii and Puerto Rico.

Safe Harbor Statement

As a cautionary note to investors, certain matters discussed in this press release may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions; general competitive factors; the television network's ability to execute its business model and strategic plans; and the risks described from time to time in the company's Securities and Exchange Commission filings.

For more information regarding carriage and advertising opportunities, contact the network at 760-323-4455.


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whizknock
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Malloy!

your post was excellent!

I'm pretty convinced at this point that they have alot lined up & what still needs to be done will fall in place with alot of work on the part of Frank & company.

I continue to hold a large position primarly because I got it so cheap & willing to risk the gains to sit on it & see if they go balistic. Afterall,,,

"All they have to do is launch!"

------------------
whizknock


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Degs
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Could someone post directions on how to post a chart here on the allstocks board? thanks Mike
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Malloy
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Thanks for all the good word.

Here's what I can tell about some of the questions or remarks that were brought.

1BigTip

I've not seen a business plan either. Many PR saying what they want to do but I've not heard of a full document. Maybe those that went to the showcase saw something. And about your second question, I don't know if they have to file with the SEC but I don't think so...this is PINKSHEETS. And that's another thing I fail to mention, if they want to play with the big boys, they have to leave PINK. Nobody in NY will take them seriously otherwise. That means a RS, auditing and more very strong communication and legal skills for their future PR.

AF1

They showed a 5 hours sample of programming. It means they are on the right track...but I wish they would tell us more about how many shows they have bought because I don't think they can produce inhouse that many shows fast enough for the launch. They would need a very big production teams and for what I heard, they have a small office with a couple of people there...Maybe an update would be good on their production team. As for July 1st. It was said that they would "hard launch" one month after "soft launch" June 1st. I guess we all assument that was on the first of July. But I wish they would postponed that to September 1st. Summer is always the slowest season for TV. July 1st is probably the worst time of all (vacation for everyone in the TV business).

whizknock

I wish you and all of us luck. I also hope they go high and we make good money...but like I say in PinkWorld, there is no small profit. I made some good money. I'll try to make more. Honestly, if I were at their place right now, I would sell shares to get some working cash for the first year to be sure I make some good quality production to attrack big advertisers and general public interest. I would also use that money to hire as many people with experience that I can. Remember, only the transmission studio needs 4 or 5 persons because you cannot leave the video running without human intervention....if the return feed from the satellite go black, or a computer or cassette breaks, you got to do something fast. No cable or satellite provider will tolerate a blackhole for more than a few seconds on one of their channel. And then the sales department, the production department, the publicity production department, the customer service department, the administration, etc...

So, if they are selling stocks for cash to make sure this company is solid, it's good for the long term but prevents any sparks short term. If not, will see some ups and downs but mid term, the fragility of the co. will prevent it from really going up for real.

It's late. Good night. And don't forget to vote for my friend...she's a nice girl. (see below)

Malloy

--------------------------

PLEASE VOTE FOR MY FRIEND AMELIE http://hockeygladiators.com/gg.aspx

Go down the page, she's the blond with the white bikini. She's a model/actress that needs every breaks she can get. Thanks.


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sharkus
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Malloy,

Just wanted to say thank you very much for your post and to say that my 'vote' is in.

------------------
78.23% of all statistics are made up on the spot...The other 35% are made up later on.


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grashoper63
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>>>>>>>>>mark>>>>>>>>>>>>>
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AF1
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Thanks Malloy,

That's a good point about the timing of the launch in July. Most networks show re-runs during the summer and have their new shows running in the fall. Maybe that is their intentions though. If they run in the summer they won't have to compete with all the new shows coming out. Who knows. We will just have to keep the faith and hope Frank and Co. know what they are doing. I would hate to see a delay in the launch but that would just give me time to pick up some more shares. GLTA

Dan


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AF1
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And my vote is in also but she has some tough competition.
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tennis
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what do you predict the price per share to be in one month, six months, and one year? thanks
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StonedPigeon
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This might be old news but I just noticed
thats they have some upcoming movies listed
on the web-site.

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BT
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So many factors come into play but lets take the best case senario. Everything works out fine for QTV.
1 month = .027
6 months = .10
1 year = .75

Its always fun to guess but I've been always wrong.

quote:
Originally posted by tennis:
what do you predict the price per share to be in one month, six months, and one year? thanks


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stk2301
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Malloy,

Thanks for the informative posts. They are well received. In my opinion, I think that Frank Olsen is going to have everything going well. He was done this before. I read up on what kind of experience he has with TV networks and other communications, and he created The Movie Channel, which was bought out by some other company after, and he also started one of the first gay radio stations. This guy seems for real, and based on his experience, he knows what he is doing. Also, I dont think that the hard launch will be July 1, but later in July. I hope everyone doesnt get their minds set on that date because they will probably be disappointed. Anyway, again, good info, and we will most likely see some kind of PR stating what we need to hear soon.


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whizknock
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quote:
Originally posted by 1BigTip:
So many factors come into play but lets take the best case senario. Everything works out fine for QTV.
1 month = .027
6 months = .10
1 year = .75

Its always fun to guess but I've been always wrong.


BigTip!

This is one time I hope you're right! I've got serious patience & would love to see this at .75 in a years time. Hell I'ld be happy with .50 a year from now. Either way it's got to go through both to hit a buck. I firmly believe once they begin broadcasting to the public, even if they have all 15 billion authorised shares O/S we will see a dollar a share. At some point it is possible they will do an R/S. But I'm not so sure they can't reach a dollar a share before that happens.

"All we have to do is launch!"

------------------
whizknock


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cool1sh
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.027 may be sooner if we announce the carriers/advertisers. I think they need to announce them sooner than a month. JMO

quote:
Originally posted by 1BigTip:
So many factors come into play but lets take the best case senario. Everything works out fine for QTV.
1 month = .027
6 months = .10
1 year = .75

Its always fun to guess but I've been always wrong.



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AF1
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The following site is an interesting read about launching strategies. I like the section on Strategic Moves. Some of the strategies are very similar to what LOGO is trying to do with Q-television.
http://www.charleswarner.us/strategy.html

Dan


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AF1
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Has anyone checked out this site before: www.pridenationtv.com

They already have a GLBT network for $5.95/month. They are located in Palm Springs also. It sounds like you buy equipment and you get the station through the internet to your television.


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DragonMaster
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The information you requested:

Originally posted by realityinc21:
Frank is so cute--love the man..He always tells me he love me like a dtr..

Frank is sending me a ticket to come to him. Next week.

Please continue to e-mail. I finally understand this..Time warner contract is 10 years. The contracts that they are working on are independent contracts and subsidary contractors of Time Warner. They have to be contracted independently. They carry the adversising industry in their back poctket.

The short cut to success. The soft launch it on and the full launch is July 1 and there will be no delays. It is a done deal.


Again keep e-mailing. Frank (Susan) is arranging my ticket now. You all know me better than to know that is is nothing but the facts.

More later.


This was a quote from Diana contained within Pharmdman's post referencing a conversation with Frank. No reflection on Pharmdman, just the only place I can get the answer for it.

This is exactly what I was talking about.

The original post was edited by Diana, and all that is left is her sig line.

Mike


quote:
Originally posted by AF1:
This is the PR mentioning the hard launch in July. No specific date was given. I've been seeing July 1st floating around alot but I don't know where that date came from. Does anyone know or is it just an assumption? TIA

Move Over Fab 5: Q Television Has Arrived; New Gay Family Television Network Showcases its Unique Perspective Prior to Public Launch
NEW ORLEANS

Q Television Network, New Orleans
Kendra Van Nostran, 504-949-3999
kvannostran@deveney.com http://www.qtelevision.com
Q Television Network (Pink Sheets: QBID), headquartered in California, announces the launch of a subscriber channel for the gay and lesbian community in July 2004. An industry soft launch for carriers and advertisers begins June 1, 2004.

"It has taken more than seven years and millions of dollars to arrive at this day," says president and chairman Frank Olsen. "Clearly, the time to launch this network is now, and I am confident that the gay and lesbian community will embrace the unique perspective we offer as a family channel."

In a pre-public move to preview a sample of its programming to cable and satellite industry professionals, as well as potential advertisers, Q Television Network will offer a compressed daily broadcast that includes featured programs. The sample highlights Q Television's availability for carriage and sponsorship.

As executive vice president Steven Grunberg notes, "This is built by and for the gay community. Rather than a smattering of stereotyped gay characters offered because current market projections indicate it would be profitable, we offer a channel that will unite the gay and lesbian audience through a network that educates, entertains and informs - a network of real value."

Beginning June 1, the network will be available for viewing on Intelsat America's 7, 129 degrees West, Channel 1.

Olsen, an entrepreneur with a significant background in broadcast, was instrumental in the launch of The Movie Channel prior to its acquisition by Showtime. A pioneer in the development of new radio broadcast formats throughout his 40-year career, Olsen helped create African American radio and started the first gay radio stations.

"Just as CNN had tremendous hurdles to overcome, Frank and Q Television Network have had an uphill battle in the launch of Q Television," observes CFO Rene Schenk. "Q Television is positioned to successfully meet the demand that exists for a gay family channel."

Original and Acquired Programming

With a system of production crews throughout the United States, Q Television Network will offer a combination of original and acquired programming, which includes sports, fashion, travel, health & fitness, talk shows, plays, documentaries and movies. Teams of producers and directors will also bring breaking stories of interest to the network's audience via access to bureaus in Washington, D.C., New York, London, Paris, Moscow, Jerusalem and Iraq.

A preview of original programming premiered in May at the National Cable & Telecommunication Association's annual industry conference and was also included in a successful five-hour sample broadcast on May 15, which aired on Cox Cable in Louisiana and Comcast in the Puget Sound Region.

Included in that preview was "I Will, I Do, We Did," an original Q Television documentary exploring gay and lesbian marriage in America that offers an inside glimpse of the challenges faced by this community. Independent films, such as "An Intimate Friendship" and the award-winning "Straightman," are other examples of what will be available on the network, as well as commercial fare such as Bette Midler's "Divine Madness" concert.

About Q Television Network

This television network was organized to create and develop a network devoted to providing television programming for the gay and lesbian community. While the company expects much of its subscriber base to be comprised of members of the gay and lesbian population, management also believes that quality programming about the gay and lesbian experience, designed to entertain, educate and inform, will attract many other segments of the viewing public. The company's programming will be available on a subscription basis to those desiring its programming. The network will broadcast 24 hours per day, 7 days per week. Providing distribution via satellite ensures availability of the network across the United States, including Alaska, Hawaii and Puerto Rico.

Safe Harbor Statement

As a cautionary note to investors, certain matters discussed in this press release may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions; general competitive factors; the television network's ability to execute its business model and strategic plans; and the risks described from time to time in the company's Securities and Exchange Commission filings.

For more information regarding carriage and advertising opportunities, contact the network at 760-323-4455.


[This message has been edited by DragonMaster (edited June 05, 2004).]


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suzainiee
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Thank you AF1 for the link. Take out the "television words", and this applies to most organizations. I made a copy for my use at work--even with all of the red tape I have to pull and tug through, the bones of it are the same. Just like all successful organizations, committment is key for success. Q will offer an exclusive product in comparison to present competitors, but tomorrow's competitiors (LOGO and others) will be fighting for the market. The successful company will maintain a committed relationship with its customers. Q does seem to be committed to its stockholders. I think that this will continue and will also include its subscribers. Viewers will be all about "What's in it for me? As long as Q listens to its customers and provides wanted products, it does not really matter how many competitors pop up. I just feel so fortunate that I found the Under $.10 Board and Q. I appreciate all of the valid information that I have gleaned from this board. Thanks to all of you for your willingness to share. GLTA.
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cndboy
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Hey Betting babe did you do any work for Harris Direct ?????? It's looks like your holding a keyboard and there's a dog sitting on a couch.......
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whizknock
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quote:
Originally posted by AF1:
The following site is an interesting read about launching strategies. I like the section on Strategic Moves. Some of the strategies are very similar to what LOGO is trying to do with Q-television.
http://www.charleswarner.us/strategy.html

Dan


AF1!

Yep! Looks like you're right!

Strategic Moves
The brilliant Chinese general Sun Tzu wrote 2,500 years ago:

Thus we may know that there are five essentials for victory:

He will win who knows when to fight and when not to fight.

He will win who knows how to handle both superior and inferior forces.

He will win whose army is animated by the same spirit throughout its ranks.

He will win who, prepared himself, waits to take the enemy unprepared.

He will win who has military capacity and is not interfered with by the sovereign.

If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy or yourself, you will succumb in every battle. (p. 17-18)

Every manager who is serious about learning strategy and strategic moves should read Sun Tzu's The Art Of War. “A strategic move is designed to alter the beliefs and actions of others in a direction favorable to yourself.” (Dixit & Nalebuff, 1991).

When deciding on what strategic moves to make, the fundamental rule is: “Look ahead and reason back.” (Dixit & Nalebuff, 1991). The idea is to anticipate where your initial decisions will ultimately lead and then use this information to calculate your best strategic choice. Since strategic decisions usually involve a sequence of your own and your competitors’ decisions, it is imperative that you create a Decision Tree showing the various options that you will face along the way as your competitors make their possible moves (See the Appendix for an example of a Decision Tree).

Several strategic moves to consider in modern broadcasting warfare are: trial balloons; prior announcements; false announcements; secrecy; preemptive strikes; threats, warnings and promises; fighting brands; and guerrilla marketing.

Trial balloons can be sent up (announced) to see if they fly. The White House under several presidents has used trial balloons to test ideas on congress and the public before committing to implementing programs. Major manufacturers sometimes announce a price increase (such as in the steel industry) and then wait and see if competitors follow; if not, they roll back the increase. A trial balloon is like sticking your toe in the water to see how warm it is—it is clearly a test.

Prior announcements can preempt a competitor's move and show commitment to a position. Of course, if the prior announcement meets with highly unfavorable reactions, you can back off, but you can’t do this often, because you will lose credibility. Prior announcements should not be used as trail balloons; they should only be made with every intention of carrying them out.

False announcements can throw the competition off and delay defensive responses, particularly in producing promotion spots and in purchasing advertising (e.g. announce when it’s purchased, “We’re running “Seinfeld” from 9-10:00 a.m.” and then two months later actually run it 4-5:00 p.m.).

Secrecy cuts the lead time for competitive defensive reaction. False announcement and secrecy can harm a station's credibility and allow little time for a sales department to pre-sell programming changes to advertisers.

These above strategies must be selected carefully, weighing the relative importance of the sales department's need to maintain a station’s credibility with advertisers and to pre-sell changes against the news department’s need not to let competitors know what's going on and to prevent competitors from reacting before your change is implemented.

Preemptive strikes can be extremely effective in cutting into a competitor's planned strategic maneuver. For example, if a station finds out that a competitor has added a producer to its staff in preparation for doing news around the clock, a station would implement and announce before the competitor does its new “24-Hour News” format consisting of up-dates on the hour, every hour. Preemptive strikes motivate a station's staff and de-motivate the competition—practically nothing is more demoralizing than having someone else execute your new strategy first. Preemptive strikes occur when you make the first move and they must be unconditional and irrevocable, otherwise you will lose credibility in the future.

Threats, warnings, and promises can be made in advance of a competitor's anticipated move in order to deter the competitor from making the move. Threats involve punishment, and promises involve rewards. In other words, if you know a competitor is thinking about doing 24-hour news, you could issue a threat of doing it the same week the competitors does (which increases everyone’s news costs) if it proceeds. On the other hand, you could promise not to do 24-hour news if the competitor doesn’t (and save money). Often threats and promises can keep talent salaries or news costs from escalating. If you issue a threat, you must follow up to remain credible. A threat would be, “If another station does 24-hour news, we will.” A warning is less emphatic and does not require a response. A warning would be, “If another station does 24-hour news, we would consider doing likewise.”

Using a fighting brand is a strategic move that pits a new product of yours against a newly designed product of a competitor or a competitor's planned new product. The fighting brand is intended to take ratings (market share) away the competitor's new or planned product without cannibalizing your established product. An example of a fighting brand was MTV's VH1 all-adult-music video channel that was designed to fight Ted Turner's planned launch of a new music-video channel, which it did. Turner's planned launch was scuttled. Another example would be a situation in which a major network affiliated television station produces an hour-long news program using its own call letters and anchors and runs it on the Fox affiliate on and independent station at 10:00 p.m. before its own 11:00 p.m. newscast. If the station didn't form an alliance and produce the news for the Fox affiliate, the Fox station would probably produce its own news. The station could split the avails with the Fox affiliate, so both stations come out ahead. Many stations have used this strategy effectively and have found that these prime-time news versions do not cannibalize other newscasts (Duff, 1991).

Guerrilla marketing involves conducting quickly conceived and executed one-time, low-cost event promotions and inexpensive, highly targeted, and short-term advertising campaigns, among other hit-and-run tactics designed to confuse, upset, and hurt the competition.

Finally, when making strategic moves, it is vitally important to mix your tactics as a great quarterback mixes plays in football. When mixing your moves, unpredictability is the key; otherwise your opponents can observe and exploit any systematic pattern almost as easily as they could if there were an unchanging repetition of a single strategy (Dixit & Nalebuff, 1991).

------------------
whizknock


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AF1
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Here is another interesting read that can be found at: http://www.jackmyers.com/JMER_Archive/09-03-03ER.pdf

It is from last fall and talks about all the new series that came out last summer and stole the thunder from the traditional fall programming. You will notice that the first two programs they mentioned are "Queer Eye for the Straight Guy" and "Boy meets Boy." Maybe a July hard launch won't be so bad.

Dan
_________________________________________
Basic Cable Steals the Buzz

Perhaps the dampened enthusiasm
doesn't indicate a lack of interest in
upcoming new network shows. Rather, it
could be the result of a huge, unexpected
distraction in the form of so much satisfying
summer fare. Traditionally, viewers
and the media alike are champing at
the bit by early September for new programming,
but that may not be the case
this time around, given the riches of the
last few months. Basic cable enjoyed its
most distinguished summer ever, with
such standouts as "Queer Eye for the
Straight Guy" and "Boy Meets Boy" on
Bravo; "Nip/Tuck" on FX; "Playmakers"
on ESPN; "Monk," "Peacemakers" and
"The Dead Zone" on USA; a series of
guilty pleasure reality programs that
place celebrities in an uncharacteristically
harsh light on E!; "The Real World,"
"Road Rules," "The Osbournes" and
"Newlyweds: Nick & Jessica" on MTV;
"Most Extreme Elimination Challenge" on
Spike; "MI-5" on A&E; "Wild Card" and
"1-800-MISSING" on Lifetime; and
"American Chopper" on Discovery.
Broadcast networks also got aggressive
during the last three months, albeit with
mixed results, filling their schedules with
original reality fare.
Some of these summer shows will
collide with the launch of the networks'
fall programming, as Queer Eye,
Nip/Tuck and Playmakers, among others,
continue for several more weeks.
This means more difficulty for broadcasters,
who must begin their new season
competing not only with each other
but with original cable series that have
established solid viewer bases and are
still continuing to grow. 
Read Ed Martin's TV Reviews & Commentary
Exclusively in Jack Myers Entertainment Report
Now Twice Weekly every Wednesday & Thursday

[This message has been edited by AF1 (edited June 05, 2004).]


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suzainiee
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A hard launch in July is great. Everybody who watches TV is watching re-runs, renting movies or pay movies on the tube. With fewer new programs available in July, doesn't the summer lull provide more opportunities for Q to make more entertainment headlines and build its base of viewers? Fall is already overstuffed with new shows, back to school, football and the World Series.
On another thought, what happened to Richesforall?

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Bagram
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Thanks for the post Dragon Master, I feel like this is pretty serious, and should be posted daily to remind the very newbies that she pretends to be helping that these boards are good places to find ideas not information....always verify info for yourself!
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Bagram
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you know i took a beating here the other day and was asked what i have brought to this board well aside from my insults to the Pha&Dman not alot but what i have posted was the truth..
serious question here: how many of those who defended D are liberal, Kerry supporting, hillary loving, democrat types?

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cool1sh
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Easy dude!!
This is not "you decide 2004" forum.

quote:
Originally posted by Bagram:
you know i took a beating here the other day and was asked what i have brought to this board well aside from my insults to the Pha&Dman not alot but what i have posted was the truth..
serious question here: how many of those who defended D are liberal, Kerry supporting, hillary loving, democrat types?


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weepingjester
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about the actual july launch date: i remember the lady on the hotline mentioning something about a launch date set for the first of july, but there has not been any official PR stating such.

also, i remember a rumor about how devaney was set to start a 16 city media blitz soon. i haven't been able to find anything about that either. has there been any news supporting this rumor that i may have missed? it seems like they should be doing something soon. if we plan to launch in july, subscribers need to hear about it sometime before then...

lastly, there was an article in the san francisco chronicle last friday (not yesterday, but may 28th) about Logo. i sent an email to the author about the Q with contact info. i think i remember dorongo saying he lives in the city, so he may have already seen it and said something about it. regardless, i thought i would mention it anyway. if you wanna check it out, you can read the article at http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2004/05/28/DDGHN6S7TN1.DTL

happy weekend to all!


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user095263
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dunno i'd have to see it... i often don't know who my end client is...

quote:
Originally posted by cndboy:
Hey Betting babe did you do any work for Harris Direct ?????? It's looks like your holding a keyboard and there's a dog sitting on a couch.......


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user095263
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interesting..
sticking by my theory about a future Q partnership with pridevisonTV and the guy that bought their operations.. cuz the iWall software he developed is exactly the same technology employed in MeTV networks, the parent network to PrideNation TV. And since it was patented, this could be the same guy... and it's a perfect outlet partner for Q, too.

...anyone not following my posts will have no clue what i just said, but i'm feeling too lazy to restate it all...
~BB

quote:
Originally posted by AF1:
Has anyone checked out this site before: www.pridenationtv.com

They already have a GLBT network for $5.95/month. They are located in Palm Springs also. It sounds like you buy equipment and you get the station through the internet to your television.



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