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Author Topic: AAPL -- Apple Computer, Inc.
kywee
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Up again today
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kywee
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$106.88
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kywee
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Still climbing past 108
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Mysticobra96
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Man $110 puts are looking pretty good right here. Whats everyone think for some June $110 puts?
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kywee
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$112
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gomindu
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115$

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Just keep on moving ;)

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kywee
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Over $121, anyone buy in this monster?
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ityab0y
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bought at 108 a few weeks ago
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Jo4321
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[Big Grin] I bought at $60.00 last year.....


[Mad] But I sold at $70.00 (sheepish grin)

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"Great Day for Up!"....Dr. Seuss

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Ace of Spades
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AAPL was a no-brainer the day they revealed the IPHONE ! ! !
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kywee
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Yes it was an easy call. Hopefully someone took my advice and made a good flip.
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Livinonklendathu
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Nuts!

http://cell-phones.search.ebay.com/iphone_Cell-Phones_W0QQ_trksidZm37QQcatrefZC1 2QQfromZR40QQsacatZ146487

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......in Psychiatry circles it's known as a "warning sign"

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Jo4321
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Something strange with that first auction. 3 bidders and it's up to $15,300 when there are Buy it now auctions right below it for $900.00 (which I think is still too much).

http://cgi.ebay.com/Apple-iphone-8GB-8-GB-i-phone-Mac-cell-phone-FREE-SHIP_W0QQi temZ290134220620QQihZ019QQcategoryZ64355QQrdZ1QQcmdZViewItem

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"Great Day for Up!"....Dr. Seuss

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Ace of Spades
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http://search.ebay.com/search/search.dll?sofocus=so&sbrftog=1&catref=C6&from=R10 &_trksid=m37&satitle=IPHONE&sacat=-1%26catref%3DC6&sargn=-1%26saslc%3D2&sadis=20 0&fpos=ZIP%2FPostal&fbfmt=1&sabfmts=2&fobfmt=1&saobfmts=insif&sagttf=1&ftrt=1&ft rv=1&saprclo=&saprchi=&fsop=3%26fsoo%3D2&coaction=compare&copagenum=1&coentrypag e=search
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Jo4321
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Ha, that auction I mentioned was pulled.

This listing (290134220620) has been removed or is no longer available. Please make sure you entered the right item number.
If the listing was removed by eBay, consider it canceled. Note: Listings that have ended more than 90 days ago will no longer appear on eBay.

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"Great Day for Up!"....Dr. Seuss

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toothpick
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they have more than enough stock. them ebayers aint gonna be happy
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IMAKEMONEY
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SHORTING IT!! FROM 126

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LIFE IS 10% HOW YOU MAKE IT AND 90% HOW YOU TAKE IT!

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Free Muney
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i am shorting it too. but we'll see if pr bonanza's keep this thing running.

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Contrarian views always appreciated.... :p

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dollar13
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[Eek!] [Eek!] [Eek!]
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Ace of Spades
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Yeah...I personaly wounldn't short it , Even if the chart says so which I don't think it does. With this type of hype and momo, the chart doesn't matter. Who knows what type of possitive articles or estimates could come out.

You could be right about shorting it, but I wouldn't feel comfortable.

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Ace of Spades
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Shorts getting crushed today on APPLE!!!!
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TimW
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Id hardly call 2% crushed...

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Buy high, sell higher.

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Ace of Spades
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It is if you're short a few thousand shares...
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owenbv
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if apple doesn't meet expectations on the 25th it will get crushed because of all this hype. then i'll take another long position, and the stock should move well past its current price with the release of leapord, next gen iphones, and i anticipate the release of an iphone style ipod once some of the iphone hype dies down.
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Ace of Spades
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I think there will be some great Intra-Day shorts trades possible...but APPLE is very risky to hold a short possition over night with this much hype and such a great and new product...

but I will be very happy for any shorts at this board or any where that make great money on the plays...that's what it's all about.

Good Luck!

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TimW
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Anticipation costs money, especially in Apples world.

IMO its still well worth shorting due to many reasons:

The iPhones competitor RIMM, since the iphone release, has gone from $160ish to well over $200 a share.

#1 APPL products are PLAGUED with failures out of the box. I dont really remember them ever making a product that was not recalled. Its just a matter of time for the iphone.

#2 iPhone really missed its target. the iPhone is to appeal to younger generations, who do not spend $600 themselves on a phone. They produced it to be a blackberry/mobile office killer, not a teenerager/young adult phone.

HUGE mistake.

#3 service plan costs. Ouch.

#4 the iphone cannot be operated easily with one hand. Cell phones are supposed to be convenient, not clumsy.

If its to be convenient for all of those with a busy life it needs to operate quickly and effeciently.. not hold it with one hand and touch it with the other. Thats what genitals are for.


I plan to see a bit of a grow slowly for APPL while the hype is still hot, then it will fizzle down into a much nicer shortable position.

As of now its still dangerous to short, thats for sure.

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Buy high, sell higher.

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kywee
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In my opinion Apple is selling a lifestyle, not trying to take over a specific market. I think some people are missing that perspective.
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TimW
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True, but its a lifestyle that costs too much for the kids that want it and a lifestyle thats impractical to those who can afford it.

Hence they missed they missed the target...

$600 up front and plans of around $100/month is a little much for a grocery bagger to front and their parents to swallow.

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Buy high, sell higher.

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kywee
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It's hard for me to agree with you when you say their products are for kids.

You talk about $600, what about the Mac Pro that cost at least $3,000 or the average iPod for $250 that has sold millions. I could go on and on but I don't think the point can even be argued.

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Ace of Spades
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3rd Qtr rev is expect by analysts to be 5.2 bill. Rumor is every 1 million iPhones equals 6 cents per share bottom-line profit. Today = $2 million in profit, or about 2 cents a share.

Not a bad way to end the qtr. Look for blowout #s later this month.

According to rough estimates they believe Apple sold 500k units over the weekend

"some analysts claimed that the iPhone launch would be a failure if Apple failed to sell 100,000 iPhones during the first weekend."

http://www.gadgettastic.com/2007/07/01/500000-iphones-sold-this-weekend/

Jobs has targeted sales of 10 million units in 2008, which would give Apple a 1 percent share of the global market and at least $5 billion in revenue that will be recorded in quarterly increments over two years.

Piper Jaffray said this month Apple could sell 45 million units in 2009, putting the iPhone on par in terms of revenue with its two key businesses, the Macintosh computer and iPod.

http://www.earthtimes.org/articles/show/77659.html
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Apple iPhone margins 55 pct, shares rise: ISuppli...Here's link

NEW YORK (Reuters) - The most expensive iPhone model could deliver profit margins of more than 55 percent for Apple Inc. (Nasdaq:AAPL - news), according to iSuppli, which examined the components of the widely anticipated device

Apple shares rose after the research firm said hardware and manufacturing cost $265.83 or about 55 percent of the $600 iPhone model, which has eight gigabytes of storage.

In January, iSuppli, which does not include costs for royalties and logistics, said it had estimated a $264.85 hardware and manufacturing cost for the eight-gigabyte device.

Apple shares rose $4.42 or almost 4 percent to $125.68 on Nasdaq after the news. Shares of AT&T Inc. (NYSE:T - news), the exclusive U.S. service provider for the phone, were down 35 cents at $41.50 on the New York Stock Exchange.

.................................................

Up to 700,000 iPhones have sold

By Jefferson Graham, USA TODAY
2 hours, 37 minutes ago

http://news.yahoo.com/s/usatoday/20070703/tc_usatoday/upto700000iphoneshavesold; _ylt=AmF6U756whieK5zvrjtH0iUjtBAF

http://news.yahoo.com/s/usatoday/20070703/tc_usatoday/upto700000iphoneshavesold; _ylt=AmF6U756whieK5zvrjtH0iUjtBAF

Apple's (APPL) highly touted iPhone "all but sold out" its initial shipment in both Apple and AT&T (ATT) stores after just three days of sales, the companies said Monday.

Neither Apple nor AT&T disclosed precise sales figures. Tech and telecom analysts estimated sales of 500,000 to 700,000 units of the combination phone, iPod and pocket Internet device by Sunday.


"It's a phenomenal start," said Gene Munster of equity firm Piper Jaffray. "Apple had an incredible weekend."


Munster's sales estimate: $250 million.


Munster estimates that 95% of iPhone buyers bought the more-expensive $599 iPhone with 8 gigabytes of storage (it's also available for $499 with 4 GB of storage) and that Apple kept most of the phone inventory for its own retail stores.


"The big flagship Apple Stores had as many as 10,000 phones per store, compared to about 50 at the AT&T stores," he said.


Still, AT&T spokesman Mark Siegel said, "We sold more iPhones in the first weekend of sales than in the first month of sales for any device in AT&T history."


In a note to investors, analyst David Bailey at Goldman Sachs wrote that Apple had more initial stock on hand "than any other product introduction we could remember for the company."


When it was introduced in 2004, Apple's colorful iPod Mini quickly sold out, and Apple had shortages for weeks.


Apple spokeswoman Natalie Kerris wouldn't say which stores have inventory left. But she says new phones are being delivered daily. "The response to the iPhone has been incredible. We're thrilled," she said.


Apple has a website tool (www.apple.com/retail/iphone) that lets consumers type in their ZIP code to determine - after 9 p.m. local time - where to find an available iPhone the next day.


Over the weekend, some customers contacted Apple and AT&T to complain of long waits to activate the phone, but AT&T says the problems have been addressed and fixed.


The problems are "substantially behind us," spokesman Siegel said.


Since activation of the phone takes place at home, not in the store as with most cellphones, Apple cashiers were able to move a lot more phones over the weekend, Munster said. "They could process up to 1,000 sales per hour," he said.


Munster watched the action from the huge Apple Store on Fifth Avenue in New York City. He says he saw few people adding Mac computers or iPods to their baskets. "The extras will come later," he says. "Most people went in to get an iPhone, picked up a case or extra charger and left. They wanted to get home and play with the phone."

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kywee
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The ratio was 4:1 when ordering the $600 model to the $500 model.
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Ace of Spades
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iPhone lust spans the globe -- in West Windsor

An international crowd lines up at AT&T store in Nassau Park shopping center to be among the first to buy trend-setting device

http://www.pacpub.com/site/news.cfm?newsid=18545613&BRD=1091&PAG=461&dept_id=425 695&rfi=6

WEST WINDSOR — Max and Jack Kelleher had been casing the Nassau Park AT&T store for days, ready to camp outside at the first sign that a line was forming for Apple's coveted multimedia iPhone.
The two brothers, British nationals living in Hopewell and attending The Lawrence School, were determined to be at the head of the line when the store opened its doors at 6 p.m. Friday to begin selling the much-promoted phones.
The iPhone, at $499 or $599, triples as cell phone, multimedia player, and an Internet browser, giving its users the ability to talk on the phone, wirelessly surf the Internet, and download music, movies, and TV shows.
Oh, and it's a camera as well.
The Kelleher brothers claimed their place outside the store at 8 a.m. Friday, prepared to camp there for a full 10 hours, leaving only to take turns for food runs and bathroom breaks in the shopping center. They said the wait would be worth it.
"This is just going to be such a revolutionary product," said Max, 13,sitting with his iMac laptop in hand during the vigil. "It's like buying a piece of the future."
"I love buying technology that is going to do well," said Max. "When we lived in France, we used iMac computers, and we've been using Apple products ever since."
Jack Kelleher, 15, had come to watch over his little brother, but he said he was contemplating purchasing an iPhone for himself once he got inside the store.
"The touch-screen is a really great feature of the iPhone," said Jack. "I really might end up buying one once I get inside."
By 4 p.m. Friday, about 30 people had joined the Kelleher brothers on line. Most said they were really excited about the iPhone's touch-screen functionality and the capability to combine several of their favorite gadgets into one.
Another Hopewell resident, Yagul Davis, said he was disappointed that the store was enforcing a one-phone limit per customer.
"I own an iPod, iMac, and another Apple computer, but this is the future of Apple," said Mr. Davis, a Mexican immigrant. "Once I get it, I'm going back to Mexico City to show it off in Mexico, and see how it works."
When he actually goes back to Mexico with his iPhone, Mr. Davis will be bringing a product that won't even be available in his native country until next year. A European release is planned for late 2007 but the iPhone is not scheduled to go on sale in Mexico, Australia and Asia until sometime in 2008.
The iPhone, available a 4 gigabyte $499 version and a 8 gigabyte $599 version, comes with varying service plans that start at around $60 a month.
Apple developed a new method of phone activation for the iPhone, relying on iTunes music software and the customer's computer rather than a time-consuming process at AT&T stores.
Customers simply plugged their phone into their iTunes-enabled computer and followed steps to activate their phones, although there have been numerous reports of problems with the activation process.
The touch-screen featured on the iPhone is only responsive to human fingers, or any material similar to human skin, not requiring a stylus or similar implement used on other products.

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Ace of Spades
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quote:
Originally posted by TimW:
Id hardly call 2% crushed...

It's a lot more than 2% now...LoL
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TimW
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Yep shes still movin on up

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Buy high, sell higher.

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toothpick
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thank god i didnt short at 127. its 131 now. crazy.

i remember reading a article on marketwatch by someone quite respected saying he believes that the iphone has aready attributed to the share price during the hype. boy is he wrong lol

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