Section 1.01 - Entry into a Material Definitive Agreement On August 30, 2005, The Company entered into a Master Distribution Agreement (the "Agreement)" with Coca-Cola Enterprises Inc.(CCE) for the distribution by CCE of the Company's flavored milk drink products in the entirety of the United States, all U.S. possessions, Canada, Belgium, continental France, Great Britain, Luxembourg, Monaco and the Netherlands, as well as any other geographic territory to which, during the term of the Agreement, CCE obtains the license to distribute beverages of The Coca-Cola Company. The appointment of CCE as the exclusive distributor for the Company's products is effective August 30, 2005, has an effective distribution date of October 31, 2005, and an expiration date of August 15, 2015. CCE has the option to renew the Agreement for two subsequent periods of ten additional years.
Under the terms of the Agreement, CCE is obligated to use all commercially reasonable efforts to solicit, procure and obtain orders for the Company's products, and merchandise and actively promote the sale of such products in the Territory, as defined in the Agreement. The Agreement establishes a comprehensive process for the phased transition from the Company's existing system of distributors to CCE, dependent upon distribution territory, product and sales channels. The parties have agreed that CCE will implement its distribution on a ramp-up basis, with the initial distribution commencing in the United States on or about the October 31, 2005 effective distribution date. CCE's distribution in other Territory areas will be dependent upon, among other things, third-party licensing considerations and compliance with the regulatory requirements for the products in foreign countries.
The Company has agreed to provide strategic direction of its products; maintain sales force education and support; actively market and advertise its products and design and develop point of sale materials and advertising. The Company also is responsible for handling consumer inquiries; product development; and the manufacture and adequate supply of its products for distribution by CCE. The terms of the Agreement require the Company to maintain the intellectual property rights necessary for the Company to produce, market and/or distribute and for CCE to sell the Company's products in the Territory. The Company is obligated to spend a fixed dollar amount in the remainder of 2005 and 2006 on national and local advertising, including actively marketing the Slammers trademark, based on a plan as mutually agreed each year. Beginning in 2007, the Company shall allocate an amount per year for such activities in each country in the defined Territory equal or greater than an agreed upon percentage of Company's total revenue in such country.
Under the Agreement, CCE has the right of first refusal to distribute any new products developed by the Company, and the Agreement establishes a process for the potential expansion of CCE's distribution of the Company's products to new territories. Either party may be terminate the Agreement for a material breach, insolvency or bankruptcy and CCE may terminate for change of control by the Company, material governmental regulatory enforcement action or threatened governmental action having a material adverse consumer or sales impact on the Company's products, and upon twelve months notice after August 15, 2006.
Posts: 416 | Registered: Jul 2004
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<golfman>
unregistered
posted
Guy I saw this. If this stock can't hit like $20 $30 in a few years, I'll be shocked!
Worldwide distribution will increase the revenue unlimited amounts.
That report is amazing. Im shocked it is only .58 cents a share though. How many OTC stocks you know of get involved with a company like COke?
posted
Coke just got updraded to a buy by somebody, I didn't catch it on TV, but it was basded all on cokes new products and I can only think they are talking about the new BRVO Slammer products......
this is going to be big...... JMHO
Posts: 416 | Registered: Jul 2004
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posted
Nice movemnt on BRVO neglected it on FRiday had some shares at .52, now .655...missin out on a nice run.
Posts: 604 | Registered: Aug 2005
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I just tasted their product for the first time yesterday. All I can say is what a sugar rush. The kids are going to love this one. Not to mention just the bottles alone will sell this product. They are really catchy to the eye especially when it comes to kids. Starburst logos, milkyway logos, ect. And it's just all in your face. I also saw their dragster on ESPN the other day. It was pretty cool it had slammers all over the entire car. I'm definately holding this one for awhile. I really think this one has great long term potential.
-------------------- Matthew T. Taber Posts: 216 | Registered: Aug 2005
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realistically probably $5-8 in the next two years. It probably won't see $20 until about 5-7 years depending on how business goes. I could be wrong Coca Cola has its way of marketing products and it's possible to see higher PPS than $5-8 in two years. I wouldn't bet on it though. Good luck.
-------------------- Matthew T. Taber Posts: 216 | Registered: Aug 2005
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posted
I am thinking $1.5 or old highs by end of year or sooner... If this is as big as I think 3-5 next year... after the CC we will know a lot more and I have more cash on te sideline if I like what I hear.
If we go above the old high we will be in bluesky territory and no telling how high and fast it could go after that.
I also wouldn't rule out an aquisition if this goes big-time...JMHO
Posts: 416 | Registered: Jul 2004
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<golfman>
unregistered
posted
Guys, Hans went up to $90 so you never know. This can be another SPEA. even.
Remember the stocks that go up huge, nobody ever talks about. This stock is pretty low key considering the Coke deal. Why is nobody that owns Coke buying it??????
Cramer better mention it on his show soon, or someone call in. Ask Cramer about Coke and then ask about Bravo.
Get him to slip so he talks about an OTC stock for once. This stuff is sold all over. No reason why he can't comment now on it.
Shove that 1 share of Google back at him. Can't make no money doing that!
This is like finding gold when these stocks hit it big. I love it!
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Slammers sure would be a good thing to give to the hurricane victims as the beverages don't need refrigeration. .67 should be here by the close.
-------------------- Buy Low. Sell High. Posts: 10750 | From: The Land Of The Giants | Registered: Feb 2005
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Bravo! Foods To Launch Breakfast Blenders(TM) Fortified Milks at Participating 7-Eleven(R) Stores Nationwide
New Breakfast Blenders(TM) Better-for-You Line Offers Great Flavors and Even
Better Nutrition, Expected to Roll Out During November, 2005
NORTH PALM BEACH, Fla., Sept. 7 /PRNewswire-FirstCall/ -- Bravo! Foods International (OTC Bulletin Board: BRVO), a brand development and marketing company that manufactures, promotes and distributes vitamin-fortified flavored milks, announced that it expects to launch its newest product, Bravo! Breakfast Blenders(TM), developed in collaboration with 7-Eleven, Inc. (NYSE: SE), during November 2005.
Breakfast Blenders, a line of fortified milks designed to provide the nutritional benefits of a good breakfast, will be introduced exclusively at participating 7-Eleven(R) stores nationwide. The drinks are targeted to busy consumers who are seeking nutritious and great-tasting milk drinks for their active lifestyles. Bravo! Foods and 7-Eleven collaborated on development of the new products.
"We're committed to offering new better-for-you products," said Bravo! CEO Roy Warren, "and working with 7-Eleven allowed us to pinpoint consumer trends that led to the development of Breakfast Blenders, combining the needs of active consumers with our delicious milk drinks."
Bravo! Breakfast Blenders are 100% milk and a blend of breakfast fruits and flavors, and fortified with vitamins and minerals. They boast the added nutrition claims of being 100% Lactose Free, low in sugar and having 50% more protein. Chocolate Raspberry Breakfast Blenders are fortified with anti-oxidants naturally found in raspberries and chocolate, while Vanilla Peach Breakfast Blenders contain fiber found naturally in peaches, among the most fibrous of fruits. Double French Vanilla and Double Chocolate varieties are both rich in Calcium.
"Our customer trends showed that the typical consumer is skipping breakfast due to their hurried schedules, while health research shows that breakfast is a very important meal," said Kurt Schumacher, category manager of dairy and ice cream products for 7-Eleven, Inc. "Customers are looking for convenient products that are nutritious and consumable on the go, and that led us to work with Bravo! Foods to develop the Breakfast Blenders products."
Planned marketing by Bravo! Foods to support introduction of the new Breakfast Blenders will include sponsorship of local radio weather reports in major U.S. cities, promotion of the product by television and radio personality Leeza Gibbons on her show, supported by other print and media advertising. Grassroots promotions are also planned in select markets, including a colorful "Breakfast Brigade" sampling campaign in the streets, at mass transit stops and in city office buildings passing out samples of the great tasting better for you milks.
About Bravo! Foods
Bravo! Foods International Corp. (OTC Bulletin Board: BRVO) develops, brands, markets, distributes and sells nutritious, flavored milk products throughout the 50 United States, Mexico, Great Britain and various Middle Eastern countries. Bravo!'s products are available in the United States and internationally through production agreements with regional aseptic milk processors and are currently sold under the brand name Slammers(R).
Many of Bravo! Foods' Slammers(R) line of extended shelf-life, single-serve milk drinks are co-branded through exclusive partnerships with Masterfoods(TM), a division of Mars Incorporated(TM), Marvel Enterprises(TM) and MD Enterprises(TM) (Moon Pie(R)), providing superior name recognition packaged with quality, great-tasting drinks.
Slammers(R) are now available at more than 30,000 stores nationwide, including such popular chains as: 7-Eleven, A&P, Associated Grocers, Bi-Lo, Bruno's, C/S Metro, Dutch Farms, Giant Food Stores, Jewel, Mars, Pathmark, Piggly Wiggly, Ralphs, Safeway, Sam's Club, Shaw's, ShopRite, Speedway, SuperTarget, Unified, Waldbaums, Walgreens and White Rose.
posted
Coca-Cola Enterprises Inc. to Webcast Prudential Equity Group Back-to-School Consumer Conference Presentation Tuesday August 30, 10:59 am ET
ATLANTA--(BUSINESS WIRE)--Aug. 30, 2005--Coca-Cola Enterprises (NYSE: CCE - News) will webcast a presentation to analysts and investors on Thursday, September 8, 2005 at 3:00 p.m. (ET). Chairman Lowry F. Kline and Senior Vice President and Chief Financial Officer William W. Douglas will make the presentation at the Prudential Equity Group Back-To-School Consumer Conference. The public can access the live webcast through the company's web site at www.cokecce.com. A replay of the presentation will be available at this site later that day.
Coca-Cola Enterprises is the world's largest marketer, distributor, and producer of bottle and can liquid nonalcoholic refreshment. Coca-Cola Enterprises sells approximately 80 percent of The Coca-Cola Company's bottle and can volume in North America and is the sole licensed bottler for products of The Coca-Cola Company in Belgium, continental France, Great Britain, Luxembourg, Monaco, and the Netherlands.
Posts: 416 | Registered: Jul 2004
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posted
I am in agreement with you peaser. But what happens when you get there is the question? How many peoply ride the wave and how many people jump ship and swing this baby. I myself and not sure if I would pull out and possibly not be able to get back in at these prices. What do you think?
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