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Bravo! Foods In Multi-Year Pact With Coca-Cola Enterprises
NORTH PALM BEACH, Fla. -(Dow Jones)- Bravo! Foods International Corp. (BRVO), a distributor of vitamin-fortified flavored milks, signed an exclusive 10-year distribution agreement with Coca-Cola Enterprises Inc. (CCE).
As part of the agreement, Bravo said in a press release Wednesday it will grant Coca-Cola Enterprises 30 million warrants that are exercisable at 36 cents a share.
These warrants, if exercised within three years, provide Coca-Cola Enterprises the opportunity to become a minority shareholder in Bravo, entitling the bottler of Coca-Cola Co. (KO) products to acquire 10% of Bravo's total authorized shares outstanding for $10.8 million.
Last week, Coca-Cola Enterprises disclosed that it had ended talks to acquire a majority stake in Bravo. Coca-Cola Enterprises, however, remained in talks with Bravo on an agreement regarding master distribution rights for Bravo products, according to a Securities and Exchange Commission filing.
Coca-Cola Enterprises will begin distribution of Bravo!'s Slammers in the fourth quarter and initially carry eight SKUs, including Bravo!'s Slim Slammers, Pro-Slammers and 3 Musketeers Slammers.
Bravo!'s Slammers will be distributed nationwide through specific channels, including convenience retail, education, vending and small independent stores.
Bravo trades on the over-the-counter Bulletin Board.
Coca-Cola Enterprises will begin distribution of Bravo!'s Slammers in the fourth quarter and initially carry eight SKUs, including Bravo!'s Slim Slammers, Pro-Slammers and 3 Musketeers Slammers.
Bravo!'s Slammers will be distributed nationwide through specific channels, including convenience retail, education, vending and small independent stores.
-------------------- Buy Low. Sell High. Posts: 10750 | From: The Land Of The Giants | Registered: Feb 2005
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posted
I have been in this since june and I am going to stick with it but the pps does not reflect the news imo. Am I wrong here. We are down today on humongous news, what's going to happen tommorrow with none?
posted
MM's holding it down. We should see a steady climb starting today !!! Get in now, we won't see this prices ever again.
Posts: 2362 | From: BEENEVERYWHERE | Registered: Mar 2005
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posted
This thing is gonna pop to $2 range very soon. Coke is gonna push this thing very high. I wonder why they just haven't bought it out while it's at the price it is?
Posts: 1035 | From: Ohio - USA | Registered: Apr 2005
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I think ultimately we will be alright I just want to make sure it doesn't go below the 200ma besides that I am good. I have not even decided on a true exit point due to the great potential of the cce/brvo distribution agreement. Coke is not going to take a loss on this so neither will we.
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At a loss of words here. I would like to think that buying more at these prices would be a hell of a move but I am not so sure the way things are going. But I'm in it to win it.
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Bravo! Foods International to Host Conference Call Friday September 2, 8:22 am ET - CEO Roy Warren to Discuss Significant Recent Developments -
NORTH PALM BEACH, Fla., Sept. 2 /PRNewswire-FirstCall/ -- Bravo! Foods International (OTC Bulletin Board: BRVO - News), a brand development and marketing company that manufactures, promotes and distributes vitamin-fortified, flavored milks, announced that it will host a conference call on Tuesday, September 6, 2005 at 4:00 p.m., EDT, to discuss significant developments at the Company, including its recently signed, master distribution agreement with Coca-Cola Enterprises Inc.
-------------------- It is always darkest before it goes completely BLACK!!! Posts: 2322 | From: FL | Registered: Aug 2004
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Yeah, so with the official announcement and speculation on good news, this stock is going to drop to, what, .30?
Posts: 412 | From: NYC | Registered: Aug 2005
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Lost a lot of $$ on speculation of great news, confirmation of great news, and then plummeting prices twice in the last month with BRVO.
Posts: 412 | From: NYC | Registered: Aug 2005
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new sales figures begininng next Qtr... There should be quite a few PR's between now and the end of the 4th qtr...
Posts: 416 | Registered: Jul 2004
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quote:Originally posted by dp2002: How do you think that will tuen out? I mean I know the revenue will be there but what about the pps?
I think the new sales figures will be great for pps and going forward into next year as investors can see the potential we have with the CCE deal. They already reported total revenue of $2,448,618, an increase of 70% over $1,441,356 reported for the same period in 2004 for laqst Qtr. One/the first huge sales order into the school system will be big in itself... all this and more to come will reflect in a higher pps... I think there might also be one big seller wanting out and after that is over then we head up.
This is all my opinion of course... and don't leave out a possible aquisition? I averaged down from my initial .61 @ .515 today...I think we will be over $1 very soon... GL
Posts: 416 | Registered: Jul 2004
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costs of development and selling expenses are traditionally higher during new product launches so we should also see lower selling expenses and that will/should also show in the pps
Posts: 416 | Registered: Jul 2004
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