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Dardadog
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Might wanna watchlist this thing too.......




LOS ANGELES, June 27 /PRNewswire-FirstCall/ -- Applied DNA Sciences, Inc.
(OTC Bulletin Board: APDN), a botanical DNA security solutions company focused
on brand protection and supply chain management to detect and deter
counterfeiting and product diversion, announced today that the Company has
signed a memorandum of agreement with Advanced Coding Systems, Ltd., (ACS),
the world's only producer of continuous Glass-Coated Amorphous MicroWires used
in products for coding, sensing, authentication, and track and trace.
The memorandum of agreement calls for Applied DNA Sciences and ACS to
develop new security products that marry Applied DNA Sciences' proprietary
botanical DNA security technology with ACS-Advanced Coding Systems patented
technology. ACS will exclusively manufacture the new MicroWire products
embedded with DNA and Applied DNA Sciences will exclusively market the new
products worldwide.
The collaboration is to develop a new scientific capability in the
security technology industry, viz, a DNA-embedded Digital Magnetic
Identification Device (DNA-DMID). The DNA-DMID will be a contactless
nano-technology with a reader capable of identifying a unique magnetic
signature embedded into labels, tags and products. The reader has the ability
to read directly through the walls of cartons and containers and identify the
contents inside. The MicroWire products emanate unique magnetic signatures,
enabling instant identification by hand-held or production line contactless
readers. The DNA-embedded MicroWires can be integrated into product
packaging, cartons, paper, tags, clothing, passports, security documents,
works of art and virtually any product requiring identification.
The combined technology will provide corporations and governments unique
security solutions that currently do not exist in the security marketplace in
terms of efficiency and low cost. The incorporation of DNA encryption into
the MicroWire Technology provides forensic security for brand owners.
ACS' leadership in product authentication and track and trace is the
result of a seven year multi-million dollar investment in the development of
amorphous MicroWire Technology and contactless readers. The new Technology
enables covert brand protection, anti-diversion and electronic article
surveillance. ACS is in the final stages of completing a market test with a
multi-national packaging corporation in Europe.
Peter Brocklesby, President of Applied DNA stated, "We believe the
combination of DNA security with its forensic authentication capability and
Amorphous Glass-Coated MicroWires, with their ability to transparently verify,
track and trace products, will represent a breakthrough in security
technology. DNA-DMID Technology will allow Customs inspectors and brand
security officers to interrogate a product directly through containers, or
on-shelf. The ability to validate the authenticity of products without the
need to open boxes, cartons and shipping containers speeds up the
authentication process and allows the inspection of a greater volume of
materials. As a result, policing against counterfeiting becomes more
efficient."
Yoav Dvir, Chief Executive Officer of ACS, said, "We are pleased to work
with Applied DNA Sciences to incorporate the advantages of DNA into our
sophisticated Amorphous MicroWire products. DNA-DMID will provide an instant,
low cost security technology for the global anti-counterfeit and brand
protection market. Our existing product lines AuthtiFiber (TM) authentication
and DataFiber (TM) track and trace products will now be enhanced by the
forensic qualities provided by Applied DNA Sciences."
The new DNA-Amorphous MicroWire products will provide public and private
sector clients with covert authentication and track and trace information in
non-line-of-sight applications, and provide the capability to instantly read
through product packaging and shipping materials and containers. Hand-held or
online readers are used to detect and register a read-only code, which cannot
be erased or forged.
These newly developed products will provide covert coding-based solutions
for a wide range of industries, including: homeland security, pharmaceutical,
beauty products, luxury goods, automotive and fine art/collectibles.

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Do Da Due......But Be Damn Quick About It!!!!!

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