posted
Might wanna watchlist this thing too.......
LOS ANGELES, June 27 /PRNewswire-FirstCall/ -- Applied DNA Sciences, Inc. (OTC Bulletin Board: APDN), a botanical DNA security solutions company focused on brand protection and supply chain management to detect and deter counterfeiting and product diversion, announced today that the Company has signed a memorandum of agreement with Advanced Coding Systems, Ltd., (ACS), the world's only producer of continuous Glass-Coated Amorphous MicroWires used in products for coding, sensing, authentication, and track and trace. The memorandum of agreement calls for Applied DNA Sciences and ACS to develop new security products that marry Applied DNA Sciences' proprietary botanical DNA security technology with ACS-Advanced Coding Systems patented technology. ACS will exclusively manufacture the new MicroWire products embedded with DNA and Applied DNA Sciences will exclusively market the new products worldwide. The collaboration is to develop a new scientific capability in the security technology industry, viz, a DNA-embedded Digital Magnetic Identification Device (DNA-DMID). The DNA-DMID will be a contactless nano-technology with a reader capable of identifying a unique magnetic signature embedded into labels, tags and products. The reader has the ability to read directly through the walls of cartons and containers and identify the contents inside. The MicroWire products emanate unique magnetic signatures, enabling instant identification by hand-held or production line contactless readers. The DNA-embedded MicroWires can be integrated into product packaging, cartons, paper, tags, clothing, passports, security documents, works of art and virtually any product requiring identification. The combined technology will provide corporations and governments unique security solutions that currently do not exist in the security marketplace in terms of efficiency and low cost. The incorporation of DNA encryption into the MicroWire Technology provides forensic security for brand owners. ACS' leadership in product authentication and track and trace is the result of a seven year multi-million dollar investment in the development of amorphous MicroWire Technology and contactless readers. The new Technology enables covert brand protection, anti-diversion and electronic article surveillance. ACS is in the final stages of completing a market test with a multi-national packaging corporation in Europe. Peter Brocklesby, President of Applied DNA stated, "We believe the combination of DNA security with its forensic authentication capability and Amorphous Glass-Coated MicroWires, with their ability to transparently verify, track and trace products, will represent a breakthrough in security technology. DNA-DMID Technology will allow Customs inspectors and brand security officers to interrogate a product directly through containers, or on-shelf. The ability to validate the authenticity of products without the need to open boxes, cartons and shipping containers speeds up the authentication process and allows the inspection of a greater volume of materials. As a result, policing against counterfeiting becomes more efficient." Yoav Dvir, Chief Executive Officer of ACS, said, "We are pleased to work with Applied DNA Sciences to incorporate the advantages of DNA into our sophisticated Amorphous MicroWire products. DNA-DMID will provide an instant, low cost security technology for the global anti-counterfeit and brand protection market. Our existing product lines AuthtiFiber (TM) authentication and DataFiber (TM) track and trace products will now be enhanced by the forensic qualities provided by Applied DNA Sciences." The new DNA-Amorphous MicroWire products will provide public and private sector clients with covert authentication and track and trace information in non-line-of-sight applications, and provide the capability to instantly read through product packaging and shipping materials and containers. Hand-held or online readers are used to detect and register a read-only code, which cannot be erased or forged. These newly developed products will provide covert coding-based solutions for a wide range of industries, including: homeland security, pharmaceutical, beauty products, luxury goods, automotive and fine art/collectibles.