Winning Brands Prepares for First U.S. Grocery Chain Listing -- Electronic Data Interchange Capability Plays Crucial Role -
BARRIE, Ontario, June 8, 2009 /PRNewswire-FirstCall via COMTEX/ -- Winning Brands Corporation (Pink Sheets: WNBD) (Frankfurt: WMU.F), manufacturer and marketer of eco-responsible cleaning solutions, including its popular new Winning Colours Stain Remover, announced today that it will begin sales of Winning Colours in its first U.S. grocery store chain this summer. "Further information about this breakthrough will be announced. We are informing shareholders about our preparation for this material development now because of its significance. It is important because the grocery chain partner will be the first U.S. chain retailer outside the home improvement sector to carry Winning Colours Stain Remover. The ability to penetrate many sectors with a single versatile product is the key feature of our business plan. The grocery sector reaches more people in the country than any other," said CEO Eric Lehner.
The new listing, starting with 15% of a 600 store group, was aided by Winning Brands' progress toward implementing EDI (Electronic Data Interchange). EDI permits Winning Brands to exchange purchase orders, invoices and shipping information directly between associated computers of participants rather than manually on either end. "With this new capability, Winning Brands can comply with administrative protocols of any large U.S. retailers that are not already served by a Winning Brands distributor, such as the grocery sector. EDI integration by Winning Brands will be completed in June 2009," Mr. Lehner said.
There are some 50 well known grocery banners operated by multi-state store groups in the U.S. and together these groups operate approximately 35,000 supermarket locations with sales over $2 million each. "With the first retail chain in the grocery sector stepping forward to work with Winning Brands, we gain an additional way for Winning Colours Stain Remover to become a household name in America. Every American household has cleaning uses for Winning Colours Stain Remover and over 100 million shoppers go to supermarkets regularly to find basic household consumables," Mr. Lehner said.
Winning Colours, beyond its extraordinary stain removing prowess, delivers enormous value as a multi-cleaner when diluted with water. "The strategic importance of this dual nature of Winning Colours is difficult to over-emphasize. Mainstream supermarkets are more value-conscious than ever. A single bottle of Winning Colours at a retail price of $9.95 easily equates to 10-20 bottles of conventional multi-cleaner. Winning Colours Stain Remover is so economical as a multi-cleaner that it qualifies as a value-leader for this category. As word spreads amongst consumers, Winning Colours is becoming the new favourite cleaner for many. The listing details of the new grocery retailer will be disclosed in concert with the first shipment of goods this summer," Mr. Lehner concluded.
ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation is a manufacturer and marketer of eco-responsible cleaning solutions including its lead brand, Winning Colours Stain Remover. The innovative stain remover and multi-cleaner is targeted to become the world's favourite stain removing solution because of its remarkable skin-friendliness, ease of use and versatility. Additional brands include KIND Laundry Products, CLEAN1 Spray, SMART Wet Cleaning Solutions and TrackMoist Dust Suppressant to conserve water.
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Closed down at .049, 12,240K in volume almost exactly 1/2 of yesterday's volume. I'm thinking most of the shorts jumped off yesterday and we are going to see retrace. Do you think it will pick back up by weeks end?
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NEWS IS OUT!!! ============================
TrackMoist Success in Motocross and Karting for Winning BrandsLast
Dust Suppressant Receives More Rave Reviews, Advertising Begins -- BARRIE, Ontario, June 10, 2009 /PRNewswire-FirstCall via COMTEX/ -- Winning Brands Corporation (Pink Sheets: WNBD) (Frankfurt: WMU.F), manufacturer and marketer of advanced eco solutions, including its popular new TrackMoist Dust Suppressant for dirt tracks, announced today that TrackMoist will be advertised for the first time ever, starting with a full page in the July 2009 edition of National Kart News . This is the beginning of a marketing roll-out that will include other media. Industry watchers have seen the intriguing track enhancer from Winning Brands climb through the ranks of launch readiness from concept, to trials, to limited use and now ultimately to advertising placement. A number of sectors of motorsports have responded to the enthusiasm of racers during the start of the 2009 season. Don "Herbie" Williams, product specialist and distribution co-ordinator for Winning Brands' TrackMoist, reports that last weekend's motocross in Colorado organized by Jimmy Platts of SARP Enterprises was another success story. "They were really good about getting back to us with detailed reaction to their first use of TrackMoist. It's terrific to hear terms like 'fantastic' used when describing TrackMoist performance at the Wild Rat Motocross facility near Colorado Springs," says Mr. Williams. Winning Brands Senior Vice-President Lorne Kelly explains why karting is a natural part of the marketing mix. "Speedway karting is as significant as sprint car racing by key business metrics. Track operators in this sector of motorsports are as concerned about conserving water and controlling dust while optimizing the track surface as any other operators. The bottom line is lower grooming costs with better results. That makes TrackMoist a winner every time," says Mr. Kelly. "National Kart News is the industry go-to publication serving the interests of karters, track operators and race promoters in North America. It's a natural fit for TrackMoist. Dust suppression and track conditioning in all forms of dirt motorsports is such a big issue that we will be busy with roll-out events for years to come. In the meantime, the success stories are growing in number," Mr. Kelly concluded. TrackMoist is a concentrate that is added to the water tanks of trucks used to spray dirt tracks. It is typically sold in 1 gallon and 5 gallon containers. The Manufacturer's Suggest Retail Price (MSRP) for 1 gallon is $109; 5 gallons is $475. They mix to create 45,000 gallons of treated water and 225,000 gallons respectively. It has been reported that water consumption is reduced by up to 50% in such applications. Tracks typically consume tens of thousands of gallons of untreated water per weekend. Additional savings arise from reduced fuel consumption, equipment wear and personnel costs. Race drivers, spectators and track operators have all reported improvements following the introduction of TrackMoist. ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation is a manufacturer and marketer of eco-responsible solutions including its lead brand, Winning Colours Stain Remover. The innovative stain remover and multi-cleaner is targeted to become the world's favourite stain removing solution because of its remarkable skin-friendliness, ease of use and versatility. TrackMoist Dust Suppressant is gaining fans in all sectors of motorsports for its ability to dramatically conserve water and improve track performance. Additional brands include KIND Laundry Products, CLEAN1 Spray, and SMART Wet Cleaning Solutions. Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. TrackMoist, KIND and CLEAN1 is a trademark of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation. Winning Colors/Winning Colours is a registered trademark of Niagara Mist Marketing Ltd. SMART is a trademark of Solvent Free Solutions Inc.
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--Winning Colours Stain Remover Targets Greater BARRIE, Ontario, June 12, 2009 /PRNewswire-FirstCall via COMTEX/ -- Winning Colours Stain Remover Targets Greater Indianapolis for Initial Wave of 100 C-Stores Winning Brands Corporation (Pink Sheets: WNBD) (Frankfurt: WMU.F), manufacturer and marketer of advanced eco cleaning solutions, announced today that the race was on to implement its new marketing program called "The Local 100." The aggressive program identifies specific U.S. urban areas in which Winning Brands intends to establish intense local product placement for its breakthrough stain removing solution called Winning Colours Stain Remover. The "Local 100" method focuses on attaining 100 points of sale over any specified 6 week period in an urban market. Indianapolis is the first target market for the program. July 31st is the date set by which to have Winning Colours Stain Remover available in 100 stores in greater Indianapolis. Winning Brands CEO Eric Lehner explains the context - "The Local 100 program is designed to create 'hot zones' where Winning Colours Stain Remover can gain traction through sheer exposure. We are focusing on the convenience store category in our 'Local 100' programs for several reasons. Firstly, there are nearly 140,000 such outlets in America today; in other words, they are everywhere. Secondly, within this group, there is a healthy variety of suitable field teams with whom to develop custom fulfillment arrangements. Thirdly, a higher than average proportion of convenience stores are independently owned. This lets the pace of our progress match our own initiative because convenience stores can react faster than conventional retail chains for such a program." Winning Colours Stain Remover has come to the attention of industry watchers because of Winning Brands' plan to create the world's favourite stain removing solution. Winning Brands Senior Vice-President, Lorne Kelly, remarks, "Customers have become quite enthusiastic about Winning Colours Stain Remover, but we are business realists. Landing on the store shelves across the country is what we need to accomplish as the business method. Then those hot zones can emerge and distribution consolidates into regions. What we must achieve is that Winning Colours Stain Remover is known across America, used across America and becomes its favourite stain removing product. We want to reach the point that people will connect us to the simple but powerful premise - 'Got Stains? Try this!' Our determination is fuelled by the testimonials we receive. Winning Colours is terrific for the millions of stains that happen every day." The first Local 100 program will feature custom designed Winning Colours Stain Remover 12-pack displays that fit easily on counters. The display packs contain pocket-sized 4 oz bottles that fit into purses, auto glove compartments, tool kits, kitchen drawers, and many situations where space is limited or portability matters. The Manufacturer's Suggest Retail Price (MSRP) for the mini-bottle of concentrate is $3.99. Winning Colours is known to be highly dilutable as a multi-cleaner. The 4 oz bottle can yield between 40-80 ounces of multi-cleaner by mixing with plain water or can be used full strength for stain shots. At the end of July Winning Brands will add the names, addresses and photographs of each of its 100 new Indianapolis outlets to the Winning Brands' Store Locator page at . Mr. Lehner concludes, "The bottom line is that Winning Colours Stain Remover is a universal product. Few products on the market have as many ways in which to be distributed as Winning Colours. This is an example of that fact. We can grow categories; home improvement, grocery, convenience stores, office supply stores, pet stores, wine stores - there are as many ideas as there are stains." ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation is a manufacturer and marketer of eco-responsible solutions including its lead brand, Winning Colours Stain Remover. The innovative stain remover and multi-cleaner is targeted to become the world's favourite stain removing solution because of its remarkable skin-friendliness, ease of use and versatility. TrackMoist Dust Suppressant is gaining fans in all sectors of motorsports for its ability to dramatically conserve water and improve track performance. Additional brands include KIND Laundry Products, CLEAN1 Spray, and SMART Wet Cleaning Solutions.
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volume is HEAVY! I didn't think the news was that crucial, but the investors seem the like the product being on American shelves. I can go the 7-11 and buy one of their products now!
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