HEE Corporation's Board Announces Major Financial Events & Decisions PR Newswire - July 21, 2005 10:30
HUTCHINSON, Kan., July 21, 2005 /PRNewswire-FirstCall via COMTEX/ -- HEE Corporation's (OTC: HCCF) Board of Directors today announced four major financial events and decisions regarding the Company. First, the Company has increased the authorized shares from 1 billion to 2 billion; Second, the Company has decided it would not be in the interest of the Company nor its shareholders to consider a reverse split now or in the foreseeable future; Third, they have aggressively pursued a strategy designed to reduce the debt of the Company; and Fourth, they are actively considering selling almost 500 million restricted shares of common stock to a private investment group with terms favorable to HEE and its shareholders' future.
"HEE Corporation continues to operate under an aggressive debt reduction strategy which contributed to the need to increase available shares," said Radley Brooks, president of HEE Corporation. "We have reduced our debt by over Two (2) million dollars in the past couple of months; we have begun the implementation of our marketing strategy as evidenced by our two (2) new web sites ( http://www.hpb84.net and http://www.hpbWL2000.net ); we have ruled out the possibility of a reverse split now and for the foreseeable future; and, we have attracted the interest of a major investment group."
"Today's announcement is the culmination of more than three months of strategy development, planning and discussions with our Advisory Board," said Frank Stuckey, Chairman of the Board. "We continue to strive for profitable growth in a dynamic industry. We believe our efforts will result in sustained growth of HEE Corporation and offers the best return for our shareholders. We have entered a new phase and all of us are excited and enthusiastic about the future of HEE Corporation."
The Company will continue to answer investor questions through weekly updates to the investor section of its Web site, http://www.hee-corp.com .
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HEE Corporation's HPB-84 Available for Immediate Shipment Nationwide PR Newswire - July 21, 2005 13:59
Herbal Supplement Addresses Causes of Type II Diabetes
HUTCHINSON, Kan., July 21, 2005 /PRNewswire-FirstCall via COMTEX/ -- HEE Corporation (OTC: HCCF) today announced that its breakthrough herbal supplement for Type II Diabetes, HPB-84, is now available for immediate shipment to consumers across the nation. For sufferers of Type II diabetes, HPB-84 addresses three major issues: normalizing blood glucose levels, decreasing insulin resistance and promoting insulin production. The proprietary blend of ingredients in the herbal supplement is generally recognized by the FDA as safe (GRAS).
"HEE Corporation is committed to enhancing the quality of life for sufferers of Type II diabetes," said Radley Brooks, president of HEE Corporation. "Now that HPB-84 is available for shipment and more accessible to consumers, we hope to make a positive impact."
The active ingredients in HPB-84 address the causes of diabetes to improve the quality of life for sufferers. There was no adverse drug interaction during a recent HPB-84 study, but it is recommended that any customers who use prescription medication should consult with their physician before using HPB-84.
To ensure the quality and efficacy of the proprietary formula, the manufacture of HPB-84 meets the National Nutritional Foods Association's (NNFA) proposed guidelines for good manufacturing practices (GMP).
Commercials and direct mail marketing to promote breakthrough supplements
HUTCHINSON, Kan., July 25, 2005 /PRNewswire-FirstCall via COMTEX/ -- HEE Corporation (OTC: HCCF), which specializes in nutraceuticals for metabolic syndrome, today announced the start of its initial advertising campaign. The campaign will include a matte release, targeted direct mail, affiliate marketing and direct response television (DRT). Marketing expenditures associated with the campaign will not be disclosed at this time.
"We're excited to move forward with our advertising campaign," said Radley Brooks, president of HEE Corporation. "HEE Corporation has launched a number of new and exciting supplements, and these marketing outlets will be an effective way to reach new consumers, increase customer loyalty, and drive sales."
HEE Corporation and its public relations agency, media imPRessions, have developed a series of matte releases to be distributed nationwide to local daily and weekly newspapers that will address a series of issues important to diabetics. The initial release will highlight the growth of alternative therapies, including herbal supplements, for Type 2 diabetes.
The DRT promotion of HEE Corporation's breakthrough herbal supplement HPB- WL2000 will run on the four major U.S. television networks (ABC, NBC, CBS, and FOX), as well as major cable networks, including CNN, TNT, TLC and E! Entertainment. In addition, HEE Corporation will work with Yahoo! Shopping to launch a mass email campaign promoting the product to customers and other consumers in search of weight loss supplements like HPB-WL2000.
HEE Corporation's direct mail piece featuring HPB-84 will be distributed initially to the Houston market to a mailing list based on key age, income and disease state demographics. The mailer will include an offer for a discount to customers that can be accessed through a city-specific promotional code via HPB-84's website http://www.hpb84.net . This promo code will be used to measure specific market penetration for further marketing initiatives.
For more information on HEE Corporation or to purchase its herbal supplement products visit http://www.hee-corp.com .
About HEE Corporation
Founded in Hutchinson, Kansas in December 2003, HEE Corporation (OTC: HCCF) is a publicly-traded company committed to improving the quality of life through the research, development and distribution of products, services and nutraceuticals that address many of the causes of metabolic syndrome. Metabolic syndrome is quickly being recognized by the medical community as one of the most prevalent health conditions in the United States. HPB-84, manufactured in the United States, is sold through http://www.hpb84.net . It contains a proprietary blend of the following ingredients generally recognized by the FDA as safe (GRAS). Complete company and investor information can be found at the company Web site, http://www.hee-corp.com .
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HEE Corporation to Promote HPB-WL2000 Through the Home Shopping Group Wednesday July 27, 12:58 pm ET Commercials to Promote Breakthrough Weight Loss Product
HUTCHINSON, Kan., July 27, 2005 (PRIMEZONE) -- HEE Corporation (Other OTC:HCCF.PK - News), which specializes in nutraceuticals for metabolic syndrome, today announced that the direct response television (DRT) promotion of its breakthrough herbal supplement HPB-WL2000 will be handled by the Home Shopping Group (HSG). HSG offers direct response marketing to companies who want to promote their products for maximum visibility and exposure to consumers. ADVERTISEMENT
``We're excited to be working with the Home Shopping Group,'' said Radley Brooks, president of HEE Corporation. ``They have a proven track record for exhibiting quality products. By displaying HEE Corporation's HPB-WL2000 with the Home Shopping Group, we look forward to reaching a number of consumers who can benefit directly from our product.''
The DRT commercials promoting HPB-WL2000 will run on major U.S. television and cable networks, including ABC, CBS, NBC CNN, TNT, TLC and E! Entertainment. In addition, HSG will work with Yahoo! Shopping to launch a mass email campaign promoting the product to HSG customers and other consumers in search of weight loss supplements like HPB-WL2000. HSG has helped promote products for major corporations.
HPB-WL2000 helps improve the quality of life for sufferers of metabolic syndrome by helping them lose weight, which is often the first step patients can take to improve their health. Unlike many weight loss products that mask symptoms, HEE Corporation's blend of herbal ingredients addresses the causes of weight gain by helping to reduce the formation of fatty tissue, normalize food cravings, and help maintain a normal cholesterol level.
To ensure the quality and efficacy of the proprietary formulas, the manufacture of HPB-WL2000 meets the National Nutritional Foods Association's (NNFA) proposed guidelines for good manufacturing practices (GMP) and its proprietary blend of ingredients are generally recognized by the FDA as safe (GRAS).
Founded in Hutchinson, Kansas in December 2003, HEE Corporation is a publicly traded company committed to improving quality of life through the research, development and distribution of products, services and nutraceuticals that address many of the causes of metabolic syndrome. Metabolic syndrome is quickly being recognized by the medical community as one of the most prevalent health conditions in the United States. HPB-84, manufactured in the United States, is currently sold exclusively through http://www.hpb84.net. It contains a proprietary blend of ingredients generally recognized by the FDA as safe (GRAS). Complete company and investor information can be found at the company Web site, http://www.hee-corp.com.
Forward-Looking and Cautionary Statements
Statements contained in this release may constitute ``forward-looking statements'' within the meaning of the Private Securities Litigation Reform Act of 1995. These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially, as discussed in the company's filings with the Securities and Exchange Commission. HEE Corporation undertakes neither intention nor obligation to publicly update or revise any forward-looking statements. HEE Corporation and the HEE Corporation logo are trademarks or registered trademarks. Copyright(C) 2005. All rights reserved.
Contact:
Mark Bouffard media imPRessions/HEE Corporation 312.222.9590 mbouffard@media-impressions.com
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