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LA MESA, Calif., Dec. 14, 2004 (PRIMEZONE) -- Nicodrops, Inc. (Pink
Sheets:NCDP), developer of the world's first drug-free, non-nicotine smoking
cessation lozenge, today announced an agreement with CVS Pharmacies (NYSE:CVS)
which will place their product in over 4,000 CVS stores coast to coast.
Nicodrops has commenced shipping product to CVS Pharmacy warehouse distribution
centers throughout the U.S."Being able to sign the first major distribution agreement with the nation's
largest U.S. drug chain demonstrates the tremendous interest we are receiving
from the retail community at large," said Christopher Calpito, president and CEO
of Nicodrops, Inc. "To say that the agreement with CVS gives us a major jump
start in our marketing efforts is an understatement. Now is the perfect time of
year for us to take full advantage of people's new year's resolutions to stop
smoking by offering them an all-natural, cost effective, proven product. Once
consumers see how well Nicodrops works, we believe the potential demand can be
overwhelming making Nicodrops a permanent fixture of the CVS inventory."
Calpito said Nicodrop's per unit retail cost is 49 1/2 cents per Unit (lozenge)
versus 61 cents for Nicorette gum and 85 cents per Comitt lozenge.
"This is the very First Drug Free stop smoking aid lozenge to hit the retail
shelves anywhere," said Joel Appel, Director of Marketing and sales for
Nicodrops. "We plan on reaping the rewards of the aggressive anti-smoking
campaigns currently taking place in the U.S, Europe and Canada by promoting
Nicodrops as the lower priced, faster acting drug free solution to quit
smoking," he continued. "Priced at $9.99 Nicodrops is easily affordable compared
to the other Drug Based (gum, patch and lozenge) products which have Initial
start-up costs of $45.00 to $60.00. In addition to getting the products in
retail outlets, we are simultaneously initiating an aggressive marketing and
advertising campaign to build product and brand name awareness."
For over 40 years, CVS has been part of the dynamic growth in the retail
pharmacy industry. CVS has over 4,100 pharmacy stores nationwide, an online
pharmacy (CVS.com) and PharmaCare Management Services, a pharmacy benefit
management and specialty pharmacy subsidiary.
Nicodrops Inc., headquartered in La Mesa, CA, has developed the world's first
drug-free, non-nicotine product which allows smokers to give up their habit
faster and at a lower cost than their major competitors without the adverse side
effects of nicotine. Nicodrops is an all-natural herb lozenge which helps to
calm the nervous anxiety that is brought on by nicotine addiction. The company's
lozenge products are based on patent protected proprietary technology which
offers a safer alternative to all other nicotine based products in the
marketplace today.
CONTACT: David Donlin
Phone: 407-295-7878
Email: dave@thecervellegroup.com
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