NeoMedia Technologies Enters Marketing Alliance With Fortune 500 Company SAIC to Create Mobile 'WordRegistry'; Registered Words to Link Cell Phones and PDA's to Targeted Online Information
10/27/2004 11:42:00 AM
SAN FRANCISCO, Oct 27, 2004 (BUSINESS WIRE) -- NeoMedia Technologies, Inc. (NEOM), said today it has agreed with Fortune(R) 500 company SAIC (Science Applications International Corporation) to jointly establish, launch, promote and manage the new worldwide mobile "PaperClick WordRegistry(TM)," a linking and switching platform for use on Web-enabled cell phones and PDA's.
When used with PaperClick Mobile Go-Window(TM), NeoMedia's new wireless product which creates a text-entry window on a phone or PDA screen, registered words (or registered phrases) are entered to bring up an automatic link to specific targeted products and promotions.
"Just imagine entering a word or short phase, such as a product name or description, and immediately going to the appropriate Web site on your mobile device," said Charles T. Jensen, president, CEO and COO of NeoMedia. "Soon, users of the PaperClick Go-Window will be able to enter a registered word to quickly and easily get the information they need to make a purchase decision, receive a promotion, and more . . . all automatically."
Announced at CTIA
The announcement of the NeoMedia-SAIC teaming arrangement to create the WordRegistry was made at CTIA 2004 at Moscone West, the semi-annual event for the international wireless telecommunications industry, where the patented PaperClick(R) platform is being shown and demonstrated in the Intel PCA (Internet Personal Client Architecture) booth (#421) and NeoMedia booth (#567).
Linking Words and Internet Sites
The WordRegistry will be the official mechanism and repository of information and data pertaining to direct mappings of words and word phrases to their associated digital content. Words or word phrases registered by marketing-driven companies will enable on-going interactive communications between marketer and customer.
Words and phrases will work on NeoMedia's recently-introduced PaperClick Mobile Go-Window, a wireless product that creates a text-entry window on a PDA or cell phone screen in which users can enter a registered Word, such as a product name, or ID and be automatically linked to specific targeted information via patented PaperClick technology and software.
SAIC is the nation's largest employee-owned research and engineering company, providing information technology, systems integration and eSolutions to commercial and government customers. SAIC engineers and scientists work to solve complex technical problems in national and homeland security, energy, the environment, space, telecommunications, health care, transportation and logistics. With annual revenues of $6.7 billion, SAIC and its subsidiaries, including Telcordia Technologies, have more than 44,000 employees at offices in more than 150 cities worldwide. More information about SAIC can be found on the Internet at www.saic.com
[This message has been edited by JimMeredith (edited October 27, 2004).]