October 7, 2004 12:13:00 PM
--------------------------------------------------------------------------------

Park City Group, Inc. (OTCBB:PKCY) announced today that James D. Horton has joined the Company as its President and Chief Operating Officer. Mr. Horton was most recently a Vice President and senior officer of Kurt Salmon Associates, an international management consulting firm to the retail, consumer products and health care industries.

"Prior to my appointment, I had a chance to do in-depth analysis of Park City Group," states Horton. "I can foresee the possibility of making this a $25-30 million company in just a few years. I believe this is achievable and my personal investment in the Company is demonstration of my commitment and confidence in the growth possibilities for Park City Group."

"As we look at the anticipated growth of the Company going forward, it is now crucial that we focus on our sales and strategic alliance execution and Jim will bring that to our organization," states Randy Fields, CEO and Chairman of Park City Group.

Mr. Horton has extensive experience in the retail industry. He began his career with Ernst and Young consultants, was the National Director of Retail consulting for KPMG and most recently was a senior partner and the director of the retail practice at Kurt Salmon Associates. "I view my responsibilities to be threefold -- first and foremost my primary objective is to focus on improving the top line growth of the Company. All other actions will flow from this objective," explains Horton. "Second, I will be defining and managing business development channels. This plan will identify managers who will be directly responsible for channel development as well as their results. While the Company has a few relationships today, we will focus on improving those as well as adding new channels that must be synergistic business partnerships.

"Third and certainly critical to our business success is a renewed emphasis on working with existing customers to ensure we are meeting their needs and that our software is and will continue to provide business value. Whether it is new software or additional operational consulting, we will be very focused on the most important part of our business, our customers."

Demonstrating significant business experience, Horton's resume includes being the President of World Wide Chain Store Systems, a retail/wholesale distribution application software company that has been installed in many of the largest retail and wholesale companies today. Additionally his more than 25 years of experience in the retail industry coupled with both a BS in Accounting and MBA from West Virginia University, has allowed Horton to be a featured presenter in worldwide industry conferences at the Food Marketing Institute, the National Retail Federation, and the International Business Leaders Advisory Council.

"Park City Group, leveraging its retail domain expertise has seen recent successful customer results from the use of Fresh Market Manager," states Bernie Brennan, member of the Park City Group Board of directors as well as being a director of other retail related software companies. "The addition of Jim Horton with his extensive consulting experience in grocery and Consumer Product Groups as well as software, will position the Company for meaningful growth."

About Park City Group
Park City Group, Inc. develops and markets patented computer software that helps its retail customers to increase their sales while reducing their inventory and labor costs: the two largest, controllable expenses in the retail industry. The technology has its genesis in the operations of Mrs. Fields Cookies, co-founded by Randy Fields, CEO of Park City Group, Inc. Industry leading customers such as The Home Depot, Victoria's Secret, The Limited, Anheuser Busch Entertainment and Tesco Lotus benefit from our software. Feel free to contact us (Media Contact Randy Fields) at 800-772-4556 or info@parkcitygroup.com. To find out more about Park City Group (OTCBB: PKCY, Berlin: WKN# 925919), visit our website at www.parkcitygroup.com.

Park City Group, Inc.
Randy Fields
800-772-4556
info@parkcitygroup.com

AGAIn I APOLOGIZE Sgt. Won't Happen AGAIN.