"all-natural, heart-healthy, gourmet chocolate"

June 21, 2004 06:00 AM US Eastern Timezone

Beautiful Life Foods Begins Trading on Pink Sheets as BLFI

BRENTWOOD, Tenn.--(BUSINESS WIRE)--June 21, 2004--Beautiful Life Foods, Inc. (Pink Sheets: BLFI), a purveyor of all-natural, gourmet chocolates and owner of the nationally recognized Givere(TM) brand, begins trading this week on the OTC Pink Sheets under the ticker symbol BLFI.

"As increasing numbers of consumers have sought healthier food alternatives over the past several years, Beautiful Life Foods has enjoyed phenomenal general market acceptance and exponential revenue growth," said Ellen Williams, CEO and founder of Beautiful Life Foods. "Becoming a public entity at this stage in the lifecycle of our company should expedite time to market for a variety of future Givere products, fuel our growth, and ultimately solidify our leadership position in the fine chocolates marketplace."

Givere brand products are the only all-natural, heart-healthy, gourmet chocolate products in the world. They can be found at a variety of natural foods stores, specialty gift shops, hotels and department stores - as well as on U.S. military bases - domestically and abroad. Givere brand chocolates are made only with organic, all-natural ingredients and are kosher certified. They contain only heart-healthy fats, are 50-70 percent lower in fat than other gourmet chocolates, and are naturally sweetened with fruit and grain sugars that provide balanced energy but do not spike blood sugar or insulin levels.

All Givere brand products:

-- Are made with organic essential oils

-- Contain no hydrogenated oils

-- Contain no refined sucrose (refined white sugar)

-- Contain no artificial flavors, colors, or preservatives

-- Contain no animal fats

-- Contain no trans fats

-- Are lactose free

About Beautiful Life Foods

Headquartered in Brentwood, Tennessee, Beautiful Life Foods, Inc. (Pink Sheets: BLFI) was born in the kitchen of Ellen Williams, where in 2000, Ellen created a naturally delicious recipe for elegant chocolate truffles inspired by love for her "chocoholic" husband and passion for healthy living. She began selling her Givere(TM) (pronounced "zhee-VAIR") brand chocolates in a local gourmet market, where a dedicated following quickly emerged.

Today, Beautiful Life Foods produces and sells the finest, heart-healthy natural chocolates in the world. Widely regarded as the "Chocolate to the Stars," Givere brand products have been chosen for celebrity gift baskets at such prestigious awards shows as the Academy Awards, Tony Awards, and Country Music Association Awards for the past two years. They have been featured in such popular media as USA Today, W Magazine, Women's Health and Elle to name a few. For more information about Beautiful Life Foods, Givere brand products, and online ordering, please visit www.givere.com.

Legal Notice Regarding Forward-Looking Statements:

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Originally posted by FJEAN2:
don't most pinks end up seeing what sub-pennyland is like? If yes, i'll wait and see

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Originally posted by pharmdman:
I was wondering about that too, but it's certainly worth putting this one on the radar. Thanks, Winsum!

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Originally posted by WinsumLosesum:
ah lahk choklut.

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I talked to the investment contact, and asked him how they determine price. He was just a PR guy, so he took my number and said he'd ask the financial guy and get back to me.

I might buy their chocolate, but I'm not quite ready to buy their stock @ .68 yet.

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Originally posted by AF1:
Does anyone know how they come up with a PPS for a new stock? Is it just whatever the first person decides to buy at?

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Originally posted by AF1:
Does anyone know how they come up with a PPS for a new stock? Is it just whatever the first person decides to buy at?

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Originally posted by AF1:
Does anyone know how they come up with a PPS for a new stock? Is it just whatever the first person decides to buy at?

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AF, I'm not really sure, but I think this is what happens. The company's total worth is determined (for easy math, let's say $100,000,000). Then the company decides to release 20% of company as common stock (again, easy math) so that $20,000,000 is the worth of all shares of stock. Then they take the # of shares released (let's say 10,000,000 shares) and divide that into the worth of the shares-- $20,000,000 div by 10,000,000 shares = $2/share. I think this is used as the starting point.

The IR guy also said there's little volume today because all they've done to promote so far is put out the PR. More promoting will be done in these upcoming weeks, such as getting the CEO interviewed on the Wall St. Reporter.

If someone with more experience wants to ask about O/S, A/S, and all that, give him a call. He's a nice guy, and it's his job to answer questions.

Beautiful Life Foods, Inc., BrentwoodInvestors:Jesus Rodriguez, 305-776-4535