Your idea about Alerts based on Company News is interesting. I checked, and I see that I can also set an Alert in Ameritrade when there is a "Change In Analyst Recommendation".

A change in analyst recommendation is usually triggered by Company News. This too, can be sent by text message to your cell phone.

I think that you receive a number between 1.00 and 5.00. And the Analyst recommendations are...

Strong Buy (1.00)
Moderate Buy (1.01 - 2.00)
Hold (2.01 - 3.00)
Moderate Sell (3.01 - 4.00)
Strong Sell (4.01 - 5.00)

Recommendations are not made by Ameritrade, Inc.

I haven't tried this, but I just check-marked the box to start receiving text messages for this. If it gets too annoying, I may turn it off... if it becomes VERY useful, this may be good.

I hope that this info helped.

Good Luck To ALL!!