February 25, 2004 07:00Gateway Announces Consulting Agreement
LAS VEGAS, Feb 25, 2004 (BUSINESS WIRE) -- Gateway (OTCBB: GWDL) is pleased to announce that it has hired Jeri Silverman as a consultant. Silverman, president and CEO of Global Media Products, signed a consulting agreement with Gateway. She has 25 years of experience in the direct response marketing arena. With both high-level management and entrepreneurial skill sets, Silverman excels in product development, sourcing (both domestic and offshore), media analysis and business partnerships.
After spending the past eight years at Publishers Clearing House, Silverman has honed her merchandise skills after supporting two merchandise mailings per week for this sweepstakes marketing giant. Her ability to identify new and exciting products (branded as well as nonbranded) and formalize marketing plans in a most expedient fashion makes her a leader in her field.
Silverman's experience and alliances with a broad group of marketing professionals will enable Gateway to bring its current products to the marketplace along with introduction of new products.
Rick Bailey, president/chief executive officer, said, "This really enhances our ability to bring our product to the marketplace quicker which will result in greater revenues and sales. Jeri is currently working on getting all of our products ready for mass media. We are excited about this project and really look forward to working with her."
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