MAUG
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HANA, HI, Jul. 14, 2004 (MARKET WIRE via COMTEX) -- Maui General Store, Inc. (MAUG) announced today that it has entered into a licensing agreement with AHG Licensing, Inc., to open Caribbean Joe Retail stores. This agreement provides Maui General Store, through Caribbean Ventures, Inc., the rights to open Caribbean Joe retail stores in Arizona, California, Florida, Hawaii, Nevada and the U.S. Virgin Islands. The first opening is planned for 2005 in Las Vegas, Nevada, and will sell Caribbean Joe men's and women's apparel, as well as the entire line of Caribbean Joe licensed apparel, accessories and home products.

Parent company, Apparel Holdings Group is one of the largest resources of moderate apparel to department stores nationwide, with approximately $300 million of wholesale volume in 2004. Maui General Store management believes the strength that Caribbean Joe has built through its casual lifestyle product and brand identity will lead consumers to embrace the freestanding retail stores quickly.

Presented at the Annual International Council of Shopping Centers Retail Space Convention in May, this retail concept was met with positive response, leading Maui General Store to feel that the Caribbean Joe brand will open the door to negotiations in securing prime retail space in key locations. Maui General Store CEO Richard Miller stated, "I'm pleased to be working with the management of Apparel Holdings Group to determine the best locales for Caribbean Joe retail stores. Maui General Store looks forward to sharing in the tremendous success of the Caribbean Joe brand, by enhancing and expanding on the brand identity through retail store distribution."

About Maui General Store, Inc.:

Maui General Store is a business to business and business to consumer merchandiser of island products throughout the world, as well as unique products that it believes will have an impact in today's marketplace. For further information on Maui General Store, Inc., please visit our website at www.MauiGeneralStore.com. Investor information can be directed to: Richard Miller, President and CEO, (808) 248-8787.

About Apparel Holdings Group:

Apparel Holdings Group is a leader in the design, manufacture, marketing and distribution of women's, men's, junior and kid's apparel under the Caribbean Joe, and Periscope trademarks, and other private labels. Through a range of strategic licensing agreements, the Company is expanding its product lines to create all-encompassing lifestyle collections, including Eyewear, Footwear, Watches, Handbags, Hats, Kid's wear, Men's, Women's and Children's Sleepwear and Loungewear, Men's and Women's Swimwear, Men's Accessories, and Home Textiles. These products can be found at leading department and specialty stores throughout the United States and Canada. Apparel Holdings Group is also pursuing distribution arrangements in Europe, the United Kingdom, Latin America and Asia. For further information please visit their website at www.caribbean-joe.com.

The statements made in this press release, which are not historical facts, contain certain forward-looking statements concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. The actual results of the specific items described in this release, and the company's operations generally, may differ materially from what is projected in such forward-looking statements. Although such statements are based upon the best judgments of management of the company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the company's dependence on third parties, general market and economic conditions, technical factors, the availability of outside capital, receipt of revenues and other factors, many of which are beyond the control of the company. The company disclaims any obligation to update information contained in any forward-looking statement.

Contact: Richard Miller
Company: Maui General Store, Inc.
Title: President and CEO
Phone: 808-248-8787
URL: http://www.MauiGeneralStore.com

SOURCE: Maui General Store