Motion DNA's Newest Diagnostic Testing and Sports Performance Training Center Opens to Resounding Success

SCOTTSDALE, Ariz., Apr 12, 2004 (BUSINESS WIRE) -- Motion DNA Corporation celebrated the opening of its newest diagnostic testing and training center last week in Scottsdale.
The facility, over 5,000 square feet of space features a 2,500 square foot lab covered with the latest natural field turf surface. Hundreds of individuals and groups visited the facility from around the metropolitan Phoenix area. The grand opening highlights included media coverage by the Arizona Republic newspaper and Brad Perry of KTVK-TV Channel 3's "Good Morning Arizona". Perry spent the entire morning show profiling the facility, which included a complete 3D-analysis of his golf swing.

During the four-hour show, twelve segments featured athletes demonstrating their best baseball and softball swings, agility exercises, playing golf in the 3-dimensional golf simulator, and received 3D-Motion DNA testing in front of over one million viewers.

"It was a very exciting week for us," said Zig Ziegler, president of Motion DNA. "We had local retailers and restaurants sponsor great food, prizes and gift certificates for visitors of our facility. Kevin Lustvig of Indianapolis won our Long Drive Contest with a 340-yard drive on our indoor 3D-golf simulator, falling 60 yards shy of winning a new 2004 hummer from Legends Cadillac."

Also visiting the facility during the grand opening week were numerous professional athletes, including NFL Offensive Rookie of the Year Anquon Boldin of the Arizona Cardinals. Boldin received a sprint and gait analysis on Motion DNA's newest product, the Speed Trainer and is expected to begin a training program in the facility. Several other current and former professional athletes have received an analysis on the new product. The company expects to make a formal announcement on the release of the Speed Trainer next week, including the results of several clinical trials and the diagnostic capabilities of the product.

The company plans to launch two additional facilities in the Phoenix area within the next 90 days. Peoria and Mesa are the expected locations of the planned facilities. The company is also looking into new facility openings and acquisitions in Indianapolis, New York, New Jersey, Dallas, Tampa/Sarasota, San Diego, Los Angeles, Denver, and Las Vegas before August 1, 2004. To keep the company's expenses to a minimum, plans are underway to develop a licensing or franchise program.

Motion DNA Corporation provides diagnostic testing for medical professionals and sports organizations. The company's technology has been used globally by some of the world's leading health care practitioners, biomechanical research institutions and professional sports agencies. Motion DNA's co-branded biomechanical analyses and detailed reports provide its customers and consumers with solutions for preventing injuries, identifying physical limitations, diagnosing pre-existing injuries related to biomechanics, and improving physical performance levels. For more information visit www.motiondnacorp.com.

This press release may contain forward-looking statements covered within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements relate to, among other things, plans and timing for the introduction or enhancement of our services and products, statements about future market conditions, supply and demand conditions, and other expectations, intentions and plans contained in this press release that are not historical fact and involve risks and uncertainties. Our expectations regarding future revenues depend upon our ability to develop and supply products, which we may not produce today and that meet defined specifications. When used in this press release, the words "plan," "expect," "believe," and similar expressions generally identify forward-looking statements. These statements reflect our current expectations. They are subject to a number of risks and uncertainties, including, but not limited to, changes in technology and changes in pervasive markets.

SOURCE: Motion DNA Corporation

CONTACT: Investment Contact:
Hewlett Investor Relations
Troy Levy, 954-933-9005
Hewlettir@comcast.net

Motion DNA Corp. Calls Health Club Convention a Success! Orders Now Coming in Around the Globe!

SCOTTSDALE, Ariz., Mar 31, 2004 (BUSINESS WIRE) -- The Motion DNA team recently demonstrated its technology at the annual national health club convention in Las Vegas. The convention featuring the latest products and services for health club owners, included dozens of demonstrations of Motion DNA's new BioTrainer by MOTD President Zig Ziegler.
"The show was an absolute success," said Charlie Baker, Motion DNA vice president of sales and marketing. "We impressed a lot of powerful people in the world of health and fitness." The company estimates that hundreds of individuals viewed individual and group demonstrations, showing the BioTrainer as a posture training and physical therapy tool.

"All of the individuals in attendance were impressed that such a technology existed," said Ziegler. "We had several sales at the convention and expect additional orders to continue to flow into our offices over the next several weeks." A one sensor BioTrainer is currently priced at $1,995. Ziegler also stated, "Most professionals have requested four to 10 sensors units, which can be used in simultaneously for full body analysis, or individually for single joint, single segment motion analysis and rehabilitation." Each sensor currently can be used as a non-data collecting tool for training or collect and store continuously up to 90 seconds of data, sampling at a rate of 180 frames per second.

To assist with sales and additional orders, answer questions, and provide demonstrations, nationwide, Motion DNA will be seeking to increase its sales team. "We grow our sales force to cover some areas where we have been receiving inquiries for product demonstrations and convert them to sales opportunities," said Baker. "We anticipated a positive response. We must now prepare to deliver our products and services."

In addition to the requests from the convention, our marketing has generated interest from colleges and universities around the country and internationally. The company has received requests from China, Saudi Arabia, and New Zealand. An international distributor is being sought to handle overseas sales.

Currently, Motion DNA has four sales and marketing representatives who conduct product demonstrations to sell its products and services. Interested individuals should forward a letter of interest to the company's corporate office. The company intends to focus on a few key areas in which large sales volumes and interest are expected. They include Florida, Texas, California, New York, Illinois, Colorado, Washington and Minnesota. The company expects to reach its sales goals of 1,000 individual units during the second quarter 2004. "Based upon the current pattern, we anticipate a need for less than 250 customers to reach our goals," said Ziegler.

Motion DNA expects to demonstrate and take orders for its technology again at the upcoming National Athletic Trainer's Association Convention in Baltimore (June 2004) and the American Physical Therapy Association convention in Chicago (June 2004).

Motion DNA Corp. provides diagnostic testing for medical professionals and sports organizations. The company's patented software and hardware systems have been used globally by some of the world's leading health care practitioners, biomechanical research institutions and professional sports agencies. Motion DNA's biomechanical analyses and detailed reports provide its customers and consumers with solutions for preventing injuries, identifying physical limitations, diagnosing pre-existing injuries related to biomechanics, and improving physical performance levels.

This press release may contain forward-looking statements covered within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements relate to, among other things, plans and timing for the introduction or enhancement of our services and products, statements about future market conditions, supply and demand conditions, and other expectations, intentions and plans contained in this press release that are not historical fact and involve risks and uncertainties. Our expectations regarding future revenues depend upon our ability to develop and supply products, which we may not produce today and that meet defined specifications. When used in this press release, the words "plan," "expect," "believe," and similar expressions generally identify forward-looking statements. These statements reflect our current expectations. They are subject to a number of risks and uncertainties, including, but not limited to, changes in technology and changes in pervasive markets.

SOURCE: Motion DNA

CONTACT: Hewlett Investor Relations
Troy Levy, 954-933-9005
Hewlettir@comcast.net

MOTD -- Motion DNA Corp.
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Company News and Press Releases From Other Sources:

Top Medical and Sports Officials Join Board of Motion DNA Corp.

SCOTTSDALE, Ariz., Mar 19, 2004 (BUSINESS WIRE) -- From former executives in the nation's top physical therapy provider to current and former professional sports coaches, Motion DNA has chosen an advisory team that will help promote the value of its technology and services to the sports and medical world.
"We extended invitations to people who have worked tirelessly in the field of biomechanics and sports medicine," said Zig Ziegler, president of Motion DNA. "Our current board will grow to a team of 16 practicing professionals and eight corporate executives."

Accepting their appointment to the Motion DNA board of advisors:

Ola Grimsby -- Grimsby is the founder and chairman of the board of the world's leading post-graduate education program for physical therapists. Headquartered in San Diego, The Ola Grimsby Institute provides continuing education and doctoral degrees for thousands of physical therapists around the world. Beginning immediately, Grimsby will use the Motion DNA BioTrainer(TM), and other Motion DNA products and services, within the existing curriculum for students. Grimsby will also recommend Motion DNA products and services to students around the world. "I am anxious to help Motion DNA get established around the globe. Physical therapists need the products offered by Motion DNA," said Grimsby.

In addition, Motion DNA has added Rob Tillman, Dr. Bob Ward, Dean Lotz, and Dan Wirth.

Tillman is currently the president of Orthopedic Rehabilitation and Specialty Centers. Headquartered in Little Rock, Ark., Tillman repeatedly lectures around the globe to physical therapists and medical practitioners on the biomechanics of therapy and other medical issues. Tillman is the former vice president of Clinical Development for HEALTHSOUTH Corp., in charge of therapists in the United States and United Kingdom. Tillman also serves on the clinical advising panel for McKesson HBDC. "I am eager to develop protocols for all applications in the medical field," said Tillman. "Every physical therapist will need at least one BioTrainer."

Ward is currently the director of Sports Science for world leading nutrition company, Advocare International. Ward is a former sport scientist and conditioning coach for the Dallas Cowboys football club and an elite athlete conditioning coach. Ward was recently inducted into the Hall of Fame for Strength and Conditioning Coaches and serves as a member of the United States Olympic Committee for Track and Field. Ward is also a world record holder in Master's level competition track and field events. Ward is focused on impacting the performance of athletes through improved motor learning skills and biomechanics.

Lotz is currently the president of Dean Lotz Personal Fitness, a 10-acre sports testing facility located just minutes from the airport in Memphis, Tenn. Lotz has over 25 years experience in working with elite level athletes in multiple professional sports. Lotz also works closely with senior level executives of Merrill Lynch and Federal Express of Memphis, including Federal Express Chairman Fred Smith and Michael Wilson of the Harlem Globetrotters. Wilson is reported to have a 56-inch vertical leap. "I look forward to using this technology to impact the ergonomics of workers within the companies we work with, as well as the athletes."

Wirth currently serves as the president and founder of Sierra Fitness Health Clubs of America. Headquartered in Tucson, Ariz., Wirth has over 15 years of experience as a strength and conditioning coach at the collegiate level. Wirth, former director of Strength and Conditioning at the University of Arizona, assisted the university basketball team to a national championship. Wirth is also a pioneer in the development of Web-based sports and fitness exercise programs. His first product, Fitrex, revolutionized the fitness industry. Wirth later assisted in the development of a sophisticated Web-based exercise tool, which was sold to Asimba Inc. and later to Weider Fitness.

"We have assembled a team of professionals who can help provide some guidance in their respective industries," said Ziegler. "This team will help us develop products and services that are essential to sports and physical medicine."

Motion DNA is awaiting response from additional advisory board candidates. The list includes current and former senior executives of Fortune 500 companies and professional athletes and coaches. The final Advisory team, once assembled, is scheduled to meet in mid-April.

Motion DNA Corp. provides diagnostic testing for medical professionals and sports organizations. The company's patented software and hardware systems have been used globally by some of the world's leading health care practitioners, biomechanical research institutions and professional sports agencies. Motion DNA's biomechanical analyses and detailed reports provide its customers and consumers with solutions for preventing injuries, identifying physical limitations, diagnosing pre-existing injuries related to biomechanics, and improving physical performance levels.

SOURCE: Motion DNA Corp.

Endorsement: What People Are Saying:


“This technology is something we utilize at the IMG Academies because it helps us quickly see if what we are doing with athletes is working. It is truly the key to unlocking sports performance variables that we cannot see with naked or even a video. It will become known as the MRI of sports motions!
David Donnatucci
Director IPI-IMG Academies-Bradenton, Florida

"Our Motion Analysis lab takes two hours to complete what it takes 5 minutes to do with your DNA testing. This is truly the best tool I have seen. It is invaluable to a therapist."
Kevin Wilke
Director -Physical Therapy, American Sports Medicine Institute-Birmingham, Alabama

"This is the most advanced tool available to help athletes and coaches improve an athlete’s performance and reduce injuries in competition and practice..”
Mark Verstegan
Athletes’ Performance Institute-Tempe, Arizona

“One of my struggling players went 4 for 4 in a scrimmage immediately after his analysis and instruction. Immediate results. That helped me to believe in the power of the technology..”
Augie Garrido
University of Texas- Baseball

Players of all ages and coaches at all levels want to get an edge on the competition. Those not utilizing this incredible 3D data based motion analysis technology to assist with playing and coaching just may get left behind.”
Phil Clark
Former MLB Player, San Diego Padres

Motion DNA Announces Expansion of Development Team

SCOTTSDALE, Ariz., Apr 27, 2004 (BUSINESS WIRE) -- Motion DNA Corp. (Pink Sheets:MOTD) announced today, they are ahead of schedule to launch the newest release of its motion measurement systems.
The products, designed initially to monitor and assess physical limitations in the step and stride patterns of human movement during walking and running, are on pace to be completed by the June 1, 2004 company deadline. This is just in time for the company to deliver products and services throughout the summer to youth and adult athletes through strategic alliances, special research clinics, and sports team practices in football, soccer, and cross-country.

To assist in the completion of the projects, Motion DNA has added three graphic designers and a computer programmer to Motion DNA's technology team. Alex Angeles, Zack Leonardo, and Richard D. Colon will use their computer graphics design experience to enhance the images created by the Motion DNA 3-D analysis software.

Daniel Defabitis will join Jason Bodine, vice president of technology, in creating new programming for the motion capture software. This new team of technology development specialists will continue Motion DNA's efforts toward the creation of exceptional biomechanical analysis tools.

"Our flagship product is nearly complete," said Ziegler, Motion DNA president. "Within the next two weeks, we will post a link on our website enabling visitors to download samples of our product reports and viewing software."

Motion DNA Corporation is currently testing beta versions of its hardware and software inside its newest diagnostic testing and research center in Scottsdale.

Motion DNA Corporation provides diagnostic testing for medical professionals and sports organizations. The company's software and hardware systems have been used globally by some of the world's leading health care practitioners, biomechanical research institutions and professional sports agencies. Motion DNA's biomechanical analyses and detailed reports provide its customers and consumers with solutions for preventing injuries, identifying physical limitations, diagnosing pre-existing injuries related to biomechanics, and improving physical performance levels.

For more information on the company visit: http://www.motiondnacorp.com