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Jack Frost
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Is anyone following this one?They seem to have an intresting product.
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stockmman
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China Premium Lifestyle Enterprise: Proven Management, Proven Brands

http://seekingalpha.com/article/61821-china-premium-lifestyle-enterprise-proven- management-proven-brands?source=d_email

What do some of the worlds most renowned marquee brands like Ferrari and Maserati automobiles, Ferretti Yachts, Agusta Westland helicopters and John Richmond clothing all have in common?

Answer: They’ve all entrusted their multi-billion dollar brands expansion into the high growth China market to Mr. Richard Lee and his talented management team who run publicly traded China Premium Lifestyle Enterprise (CPLY.OB).

A June 3, 2007 bulletin by Reuters noted that China had 250,000 US-dollar millionaire households in 2005, ranking it sixth in the world, according to a study by Boston Consulting Group. Goldman Sachs estimated that the market for luxury goods in China was $6 billion in 2004. Official estimates put the Chinese luxury goods market expanding at an annual rate of 10-20 percent. Growth of this magnitude in a market the size of China represents an unprecedented opportunity for global luxury and “super premium” goods manufacturers and China Premium continues to position itself as a key component of this process with its unparalleled platform of long-established relationships with many of China’s high net worth individuals.

As investors continue to look for opportunities to invest in the fast growing emerging China markets, one way to reduce risk is to invest in companies with proven management and proven brands. China Premium Lifestyle Enterprise, profitable with a market cap of $33M, trailing 9 month revenues of $68M and a growth rate of over 70%, makes this company one to watch in 2008.

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stockmman
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With $100 million plus in revenues and the fact they are profitable and growing 70% annually selling brands like Ferrari, at some point someone figures out that this company currently trading at 1/3 of one times trailing revenues just doesn't make a lot of sense. It would be considered very cheap relative to its financials.
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stockmman
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China Premium Lifestyle Enterprise, Inc. Unveils First RICHMOND Boutique in Hong Kong
Thursday March 6, 11:10 am ET
Company to Exclusively Distribute JOHN RICHMOND in Greater China


HONG KONG, March 6 /PRNewswire-FirstCall/ -- China Premium Lifestyle Enterprise, Inc. (OTC Bulletin Board: CPLY - News) today announced that, in celebration of the first launch in Hong Kong of the much-anticipated fashion label, JOHN RICHMOND, the brand has kicked off its launch campaign with the 'Grand Opening' of the first RICHMOND Boutique carrying the label's second line, Richmond X. The event was held at the RICHMOND Boutique, located in Hong Kong's fashionable "Harbour City" Shopping Complex, on the 24th of January, with the theme of 'Rock 'N Style' followed by a special fashion parade.

Mr. John Richmond was born in England. He worked with internationally recognized brands like Emporio Armani, Joseph Tricot and Fiorucci before developing his own three collections: main line -- JOHN RICHMOND; casual line -- RICHMOND X; and denim line -- RICHMOND Denim. He is dedicated to fashion but also loves music. His creations, which fully reflect his passion for music and combine street art with glamour and fashion, quickly gained popularity amongst cult supporters and music lovers. In merely ten years, his brand has become one of the most recognized fashion brands in Europe.

Located inside Harbour City, a focal point for the retailing of upscale brands in Hong Kong, the new store mainly carries the RICHMOND-X label and is designed according to the brand's concept of turning British rock into fashion elements. Cool yet avant-garde, the store is decorated in a black tone with the pictures of famous rock stars as a collage-like feature wall. Apart from the Harbour City Boutique, the brand will also set up a JOHN RICHMOND flagship store in Causeway Bay, Hong Kong Island, this April. Mr. John Richmond will come to Hong Kong to inaugurate the store in person.

Mr. Richard Lee, Chairman and CEO of China Premium Lifestyle Enterprise, Inc. stated, "We're very pleased to play a strategic role in JOHN RICHMOND'S first launch in Hong Kong. China's apparel market is now the world's third largest -- behind only the United States and Japan -- and the fastest-growing in the "BRIC" countries: Brazil, Russia, India, and China. Up to seventy percent of apparel sales in urban China take place in a modern retail format, typically in department stores, though more specialized shops have recently begun to emerge. We look forward to assisting John Richmond in further solidifying his dynamic brand along with facilitating the continued growth of China Premium Lifestyle Enterprise, Inc."

About China Premium Lifestyle Enterprise, Inc.

China Premium Lifestyle Enterprise, Inc., through its 49%-owned entity, has established itself as a leading Ferrari and Maserati importer, distributor and dealer in Hong Kong and dealer in China, having been affiliated with Ferrari and Maserati since 1992 and 1994 respectively. The company is expanding its offerings to include other luxury brands and goods from around the world, such as the John Richmond fashion line from Italy, which the company markets to its already established customer base of high net worth Chinese individuals.

Forward Looking Statements

The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements made on behalf of the Company and its subsidiaries. All such forward-looking statements are, by necessity, only estimates of future results and actual results achieved by the Company may differ materially from these statements due to a number of factors. Any forward-looking statements speak only as of the date made. Statements made in this release that are not purely historical are forward-looking statements, beliefs, plans, expectations or intentions regarding the future. Risk factors that may cause results to differ from projections include, without limitation, loss of suppliers, loss of customers, inadequate capital, competition, loss of key executives, declining prices, and other economic factors. The Company assumes no obligations to update these forward-looking statements to reflect actual results, changes in assumptions or changes in other factors affecting such statements. Investors should independently investigate and fully understand all risks before making investment decisions.

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stockmman
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CPLY China Premium filed their 10K after close today. Revenues up 49% to $106.5 million, earnings up 33%.

Earned .03 in eps.

Not bad for a company who's stock is trading at only $.85 with them being the exclusive Ferrari and Maserati cars, Ferreti Yachts, AgustaWestland helicopters and John Richmond clothing distributors over in China.

Under-followed but nice fundamentals and growth.

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China Premium Lifestyle Enterprise Inc. Reports Record Year End Results
Tuesday April 1, 2:37 pm ET


Company Reports Year over Year Profits Increased 47% on Year over Year Sales Growth of 49%

HONG KONG, April 1, 2008 /PRNewswire-FirstCall/ -- China Premium Lifestyle Enterprise, Inc. (OTC Bulletin Board: CPLY - News) today reported its 2007 fiscal year end results for the year ended December 31, 2007.

For the year ended December 31, 2007, the Company reported net sales increased 49% to approximately $106.5 million compared to $71.5 million for the same year ended December 31, 2006. For the same period, the Company reported a net profit increase of 47% to approximately $822,000 or approximately $.03 in diluted earnings per share, compared to $559,000 or $.02 in diluted earnings per share.

The company attributed the growth in sales to its new and used vehicle trading segment, with significant increases in deliveries of Ferrari's 8- cylinder models, the F430 and F430 Spider, together with the sellout performance of the new Ferrari 12-cylinder, the 599 GTB Fiorano. The launch of the Maserati GranTurismo also fueled the growth of sales in 2007.

Vehicle sales were approximately $100 million for 2007 compared to approximately $65.6 million in the similar period of 2006. Sales of parts and service increased in 2007 to approximately $6.5 million as compared to approximately $5.9 million for the preceding period. The increase in parts and service sales was attributed to significant growth of both Ferrari and Maserati customers during the last few years, now requiring parts and service for regular maintenance.

Richard Lee, Chairman and CEO, stated: "I am delighted to report our record fiscal year end 2007 results. We continue to show high growth in our sales of new models and current cars as well as the beginning of growth in parts sales and service as a consequence. This strong foundation continues to enable us to incorporate other high end brands into our platform as we continue to develop China Premium Lifestyle Enterprise Inc. We are very optimistic about 2008, having recently added additional significant brands like Richmond clothing and AgustaWestland helicopters to our growing portfolio of ultra-luxury offerings."

China Premium Lifestyle Enterprise, through its 49%-owned entity, has established itself as a leading Ferrari and Maserati importer, distributor and dealer in Hong Kong and dealer in China, having been affiliated with Ferrari and Maserati since 1992 and 1994 respectively. The company is expanding its offerings to include other luxury brands and goods from around the world, which it markets to its already established base of wealthy Chinese individuals.

The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements made on behalf of the Company and its subsidiaries. All such forward-looking statements are, by necessity, only estimates of future results and actual results achieved by the Company may differ materially from these statements due to a number of factors. Any forward-looking statements speak only as of the date made. Statements made in this release that are not purely historical are forward-looking statements, beliefs, plans, expectations or intentions regarding the future. Risk factors that may cause results to differ from projections include, without limitation, loss of suppliers, loss of customers, inadequate capital, competition, loss of key executives, declining prices, and other economic factors. The Company assumes no obligations to update these forward-looking statements to reflect actual results, changes in assumptions or changes in other factors affecting such statements. Investors should independently investigate and fully understand all risks before making investment decisions.

Contact:
Jason Assad
C&H Capital Inc.
678-570-6791
jasona*chinapremiumlifestyle.com

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stockmman
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China Premium Lifestyle Enterprise, Inc. Reports Fiscal First Quarter Results
Tuesday May 13, 11:23 am ET
Company Reports Year over Year Quarterly Revenues Increased 26%


HONG KONG, May 13 /PRNewswire-FirstCall/ -- China Premium Lifestyle Enterprise, Inc. (OTC Bulletin Board: CPLY - News) today reported its 2008 fiscal first quarter results for the quarter ended March 31, 2008.
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For the quarter ended March 31, 2008, the Company reported net sales increased 26% to approximately $21,447,000 compared to approximately $17,011,000 for the same period ended March 31, 2007. The Company reported gross profit increased by approximately $943,000 to approximately $3,462,000. The Company reported a net loss of $229,320 a reduction from last year's net loss of $259,999.

Although the company reported a net loss, management emphasized that historically the first quarter of the year is the company's least profitable. Traditionally the company's strongest quarter is the fourth quarter. "We continue to have strong cash flow, our operation generating cash resources of approximately $1,688,000 for the period," said Joseph Wong, CFO of China Premium Lifestyle Enterprise. He added that the company had repaid approximately $2.7 million debt in this quarter, and this will further lower the finance costs of the company.

The company attributed the growth in sales to increased sales from its new and used vehicle trading segment. This was primarily due to the increasing deliveries of the "Maserati" 8-cylinder, two-door 2+2 coupe, the "GranTurismo" which was launched in the last quarter of 2007. The increase in parts and service sales was mainly attributed to the increase in deliveries of Ferrari and Maserati cars to customers during the last few years.

Richard Lee, Chairman and CEO, stated: "I am pleased to again report continued revenue growth on the back of our profitable 2007 fiscal year. We continue to show high growth in our sales of new models and current cars as well as the beginning of growth in parts sales and service as a consequence. This strong foundation continues to enable us to incorporate other high end brands into our platform as we continue to develop China Premium Lifestyle Enterprise, Inc. With the recent launch of our first two John Richmond clothing stores in Hong Kong including the flagship location just announced the other day, we remain very optimistic about 2008!"

China Premium Lifestyle Enterprise, through its 49%-owned entity, has established itself as a leading Ferrari and Maserati importer, distributor and dealer in Hong Kong and dealer in China, having been affiliated with Ferrari and Maserati since 1992 and 1994 respectively. The company is expanding its offerings to include other luxury brands and goods from around the world, which it markets to its already established base of wealthy Chinese individuals.

The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements made on behalf of the Company and its subsidiaries. All such forward-looking statements are, by necessity, only estimates of future results and actual results achieved by the Company may differ materially from these statements due to a number of factors. Any forward-looking statements speak only as of the date made. Statements made in this release that are not purely historical are forward-looking statements, beliefs, plans, expectations or intentions regarding the future. Risk factors that may cause results to differ from projections include, without limitation, loss of suppliers, loss of customers, inadequate capital, competition, loss of key executives, declining prices, and other economic factors. The Company assumes no obligations to update these forward-looking statements to reflect actual results, changes in assumptions or changes in other factors affecting such statements. Investors should independently investigate and fully understand all risks before making investment decisions.


Contact:
Jason Assad
C&H Capital Inc.
678-570-6791
jasona*chinapremiumlifestyle.com

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