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 TRIANGLE MULTI MEDIA (QBID) III (Page 3)
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| Author | Topic: TRIANGLE MULTI MEDIA (QBID) III |
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realityinc21 Member |
posted April 12, 2004 09:29
  
quote: GREAT INFORMATION- THANKS FOR POSTING--ANY PICTURES?? QBID - TRIANGLE MULTI-M (OTC)
ROLL CALL: EVERYONE READY FOR TODAY. LONG WEEKEND. I AM GLAD ITS SHOWTIME!
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denzen Member |
posted April 12, 2004 09:42
Morning all! The sand in the hour glass is draining down. May is only 3 weeks away. Qbid should be more and more active in the next few weeks. This may get very exciting! Dz IP: Logged |
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realityinc21 Member |
posted April 12, 2004 10:12
quote: UP 4% STRONG HOLDS. NOT REAL LARGE BUYS--BUT BUYS ARE GOOD. PROBABLY WILL TRADE A LITTLE SIDEWAYS TILL BIG NEW RELEASE. 24 TRADING DAYS TILL SOFT LAUNCH. ------------------ IP: Logged |
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realityinc21 Member |
posted April 12, 2004 10:25
quote: VERY STEADY BUYS. NOT REAL LARGE BUT STREADY BUYS. ACCUMULATION. LOOKS GOOD. ------------------ IP: Logged |
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RED Member |
posted April 12, 2004 10:40
Here is the floor plan for the NCTA. You can find Q-Televison Network by clicking it on under the exhibitor list. http://www.thenationalshow.com/ncta2004/flash/fp.asp?MapID=1&Di Next to some pretty big names and by the door. I think that is a pretty good location in a shareholders respect. IP: Logged |
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RobinO Member |
posted April 12, 2004 11:16
I hate repeating myself, but I guess I will here... Just in case someone actually goes to the show, don't expect to see the Q booth right in front. If you look at the map, the main entrance with the registration booths is over to the right. The booth is actually in a corner.. yes, near a door, but not the entrance. That doesn't affect anything.. just a technicality that should be addressed before everyone keeps spreading around some (minor) misinformation that the booth is front and center. However, it is in the front SECTION.. the Executive Suites. This alone should be enough to talk about without embellishing it. -R IP: Logged |
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$CashMaker$ Member |
posted April 12, 2004 11:20
considering an insight of what I know now this morning. I don't think any other BOOTH will have the attention QBID will other then the exception of PLAYBOY. Bare with me, contribute to the cause, and you will learn the news with the rest of the contributor's. -chuck
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McClymont Member |
posted April 12, 2004 13:22
come on guys we're sitting at .048 and all I see about qbid is on the other thread with U4 getting himself into a frenzy. Where is everyone? Alan... oops! got a bit carried away there. .0048. [This message has been edited by McClymont (edited April 12, 2004).] IP: Logged |
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realityinc21 Member |
posted April 12, 2004 13:23
quote: ------------------ IP: Logged |
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denzen Member |
posted April 12, 2004 13:41
Diana, I'm starting to wonder about the date of the Vegas party. What time of year are you thinking it will be? Dz IP: Logged |
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realityinc21 Member |
posted April 12, 2004 13:50
quote: HOLDING FIRM AT .005 GET THE SPURS OUT!! WHO LET THE *****S OUT!! RUFF RUFF LOL ------------------ IP: Logged |
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$CashMaker$ Member |
posted April 12, 2004 13:56
before January 01, 2005.
heheh, -chuck IP: Logged |
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The Hippo Member |
posted April 12, 2004 14:03
yea...we are definitely moving up. Looking good. I seriously want to know the OS on this stock, but i dont think anyone knows the number of shares? IP: Logged |
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realityinc21 Member |
posted April 12, 2004 14:12
quote: 7 1/2 BILLION 0/S. BEFORE ANY BUY BACK. OF COURSE WE DO NOT EVEN KNOW IF THAT HAS BEGUN. MANY STOCKS HAVE MADE IT WELL PAST 1.00 WITH THAT O/S AND LARGER. NOT IDEAL O/S BUT WE CAN WORK WITH IT. THAT IS OBVIOUS--AS OTHER COMPANIES HAVE. HOLDING STRONG AT .005.. THIS IS THE DAY WE HAVE BEEN WAITING FOR--OR ONE OF THEM. HIPPO--REMEMBER THE .0001 DAYS. I EVEN REMEMBER WHEN YOU COULD'NT GET GET RIGHT AWAY BECAUSE OF MONEY TRANSFER PROBLEMS OR SOMETHING. WE HAVE COME A LONG WAY BABY...AND WE HAVE A LONG WAY TO GO. UP! LOL ------------------ IP: Logged |
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The Hippo Member |
posted April 12, 2004 14:32
HAHA...diana... I cant believe you remember that! I think, it had something to do with QBID being a pink, and you have to wait like 14 days to mess with pinks...I dont remember exactly, BUT YES, i did have trouble at first. Either way, I do believe there IS A BUYBACK, it IS in place, and it WILL BE successfull effective IP: Logged |
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darogo Member |
posted April 12, 2004 14:34
anyone still buying more shares here? i have no $$ left but i want to sell all my other pennies for more qbid! go qbid! IP: Logged |
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The Hippo Member |
posted April 12, 2004 14:40
I remember when we retraced from .0036 all the way down to 0.0012 and I kept asking "whose buying more shares" and I got ignored, So i said, "guess its just me, huh?" Arent I glad now! YES I AM! IP: Logged |
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John Galt's Abnormal Twin Member |
posted April 12, 2004 14:42
As Peter Griffen would say, this is un-freakin-believable. IP: Logged |
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realityinc21 Member |
posted April 12, 2004 14:46
quote: IMHO--EVERY STOCK HAS A PULL BACK AND RETRACEMENT. AT THIS POINT I PERSONALLY WOULD WATCH FOR THAT. ALSO--I LOVE QBID--I AM THE MOST POSITIVE PERSON YOU WILL EVER MEET (AND SOMEDAY WE ALL WILL IN VEGAS). I JUST WANT TO REMIND PEOPLE. TAKE YOUR CASH OUT OF THE EQUATION AS SOON AS POSSIBLE. NOTHING WRONG WITH TAKING PROFITS ALONG THE WAY. WORK TOWARDS FREE SHARES. IMHO 1ST RULE OF PENNY'S. DON'T CHASE A STOCK. IMHO. KEEP IT REAL. ------------------ IP: Logged |
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realityinc21 Member |
posted April 12, 2004 14:50
quote: GREAT DAY. .0052 ------------------ IP: Logged |
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rg Member |
posted April 12, 2004 14:52
use the real qbid thread with tons of good information, how hard is it to click 61.. 2 threads is tearing us apart, we are supposed to come together and celebrate QBID RAH RAH RAH [This message has been edited by rg (edited April 12, 2004).] IP: Logged |
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cyberrat67 Member |
posted April 12, 2004 14:53
I've only got 250k of this now (sold 250k to get my cash out, so I've got free shares)...I'm considering selling at .0052, because I personally think it will retrace to .004 or so....005 is a psychological barrier I think... I hope I'm wrong, and it keeps climbing though...haven't decide if I should sell and buy more lower or not...since I'm already on free shares (albeit just a few), I might just hold out IP: Logged |
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realityinc21 Member |
posted April 12, 2004 14:54
quote: HUGH HUGH MULTI MILLION DOLLAR BUY'S. SOMEBODY KNOW'S SOMETHING THAT WE DON'T. NOT THAT MANY PEOPLE PUT 15 AND 18 THOUSAND DOLLARS INTO A MICRO PENNY STOCK. WHEW. MAYBE ALL THOSE SLEEPLESS NITES WERE WORTH IT!! LOL ------------------ IP: Logged |
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The Hippo Member |
posted April 12, 2004 15:01
quote: if 0.005 was a psychological barrier, we sure got over it when we hit 0.0052. I DO expect a retrace, I just dont know when its coming! IP: Logged |
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McClymont Member |
posted April 12, 2004 15:01
quote: RG, it's easy to clck 62, 63, etc. It's just not so easy reading all the BS to get to the real info! Alan....... IP: Logged |
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cyberrat67 Member |
posted April 12, 2004 15:03
quote: Very true....I'm shocked it went past it so quickly... I'm SOOOO tempted to take my money and run....but....greed is good, right? *grin*. IP: Logged |
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Formula Member |
posted April 12, 2004 15:03
I hope that retrace is sometime on Wed, so I can use my freakin money!!!!! IP: Logged |
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realityinc21 Member |
posted April 12, 2004 15:04
quote:
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jnm Member |
posted April 12, 2004 15:09
PULL BACK AND RETRACEMENT? do you think it will happen this week? what price? i just got some money but i did express funding with ameritrade and it won't be touchable until thursday (if it only takes 5 days). IP: Logged |
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darogo Member |
posted April 12, 2004 15:12
thanks di. yes, i'm playing with free shares right now. like cyberrat, i sold 250,000 of my 500,000 back in the .003's and now i'm wishing i had more than just 250,000 (although i'll still come to vegas to party with you guys!) i'm figuring another $1000, or $1500 is still not bad. it'll get me a few hundred thousand more shares. i'll wait for the retrace from today though (if there is one). any opinions? thank! go qbid! IP: Logged |
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realityinc21 Member |
posted April 12, 2004 15:53
quote: TOO MANY VERY STRONG HOLDERS WITH LARGE POSITIONS. HARD TO SHAKE THIS CROWD. I THINK PEOPLE ARE FINALLY SEEING THE POTENTIAL. JUST HIT .0054--I THINK SOME KIND OF NEW IS COMING OUT. I CAN'T FIND AND I HAVE SEARCHED ALL DAY. CERTAINLY DO NOT SEE SIGNED OF RETRACEMENT TODAY. SEE A STRONG FINISH AND A GAP UP IN A.M. IMHO ------------------ IP: Logged |
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realityinc21 Member |
posted April 12, 2004 15:54
quote: ------------------ IP: Logged |
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beginner unregistered |
posted April 12, 2004 15:56
http://www.abcnews.go.com/sections/us/GoodMorningAmerica/gaytv030731.html IP: Logged |
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realityinc21 Member |
posted April 12, 2004 16:06
quote: GREAT DD. THANKS GREAT FINISH FOR THE DAY..I AM BEAT. OUT OF NOW. NOT OF QBID. JUST OUT..LOL ------------------ IP: Logged |
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rayman Member |
posted April 12, 2004 16:52
I know it is probably in the threads somewhere but i am just going to ask. Does anyone know what company is going to carry this station? Comcast, time warner? And should i buy in at this point in the game or is it too late. thx for help IP: Logged |
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darogo Member |
posted April 12, 2004 17:07
damn, couldn't take it anymore. i just put in an order to buy more @ .0060. please tell me i'm not insane.... i mean, if pre-launch the last couple times the stock almost hit a buck, surely we can get to 1 cent or 5 cents, right? especially if it's on track to launch on time this time!! IP: Logged |
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mondayschild Member |
posted April 12, 2004 19:38
Look who's a major investor of gay days. This bud's for you. IP: Logged |
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mondayschild Member |
posted April 12, 2004 19:52
July 30, 2003 Advertisers May Find Gay Dollars Online By Robyn Greenspan Companies that properly target the gay and lesbian market are likely to get a positive response from this affluent, loyal, and highly Internet proficient group. According to the results of the 2002 Gay/Lesbian Consumer Online Census (GLCensus), an OpusComm Group and Syracuse University research partnership, nearly 32 percent of the male respondents and 17 percent of female respondents reported household incomes of $100,000 or more, making this a profitable demographic to pursue. Comparatively, Nielsen//NetRatings estimated that the $100,000 to $150,000 household income represented roughly 12 percent of the U.S. Web population in late 2002. Of the nearly 9,000 respondents to the GLCensus, conducted online during the summer of 2002, the overwhelming majority indicated that they are likely to notice and remember ads that feature gay themes — in other words, ads that were specifically designed to appeal to the gay community — and two-thirds reported that they were more likely to be persuaded by gay-themed ads. Most importantly, from a marketing perspective, nearly two-thirds indicated that they would be more likely to purchase from companies that use gay-themed ads, and 82 percent would be more likely to buy from gay-friendly companies. Jeffrey Garber, president of OpusComm Group Inc., and founder of the GLCensus Partner's study, explains that many advertisers assume that just inserting their existing mainstream ad in a gay publication will generate a good response and foster brand loyalty. However, Garber's research shows that if advertisers want to hit a home run they need to craft a specific message that is both compelling and sensitive. "Gay consumers want advertisers to demonstrate that they care about their needs enough to create a separate message. Also, a separate gay-themed ad can run in targeted mainstream media outlets to reach a broader gay consumer who can't be reached presently by gay media alone," Garber commented. Marketers that are interested in targeting this group should realize that gays and lesbians spend substantially more time online than the average Internet surfer. June 2003 tracking data from Nielsen//NetRatings reveals that the average global Internet user spent roughly 11 hours and 34 minutes online per month, while GLCensus found that the largest percentage of respondents spent more than 25 hours online per week. Moreover, the average monthly usage for a U.S. surfer in June 2003 was 25 hours and 25 minutes at home, and 74 hours and 26 minutes at work. How Many Hours Do You
"Gay men and women are tech-savvy consumers who use the Internet and tech devices at significantly higher rates than their heterosexual counterparts for shopping, banking, entertainment, and community building," said Jed Kolko, principal analyst at Forrester. "Marketers need to take a close look at the consumer behavior of gay men and women to determine a strategy in targeting a group of consumers who have been consistently overlooked." Forrester found that 80 percent of gay men and 76 percent of lesbians are online, compared with 70 percent of straight men and 69 percent of straight women. Gays are also one-third more likely to have broadband connections and have been online longer than heterosexuals. Also, 29 percent of gay men and women have been online for more than 7 years, versus 18 percent of heterosexuals. Although any group of higher-income, more highly educated consumers will be earlier adopters of technology, significant differences in gays' technology behavior emerged after Forrester made statistical adjustments for online tenure and demographic differences. Technological Differences Between
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mondayschild Member |
posted April 12, 2004 19:56
Sunday January 13, 10:16 AM Advertisers seen welcoming gay-oriented TV network
NEW YORK (Reuters) - "Ellen" who? Just four years after shunning the first prime-time TV show starring an openly gay character, some of the nation's top advertisers could soon be lining up to sponsor an entire network aimed at gays and lesbians, who are increasingly seen as a lucrative niche market, according to industry analysts. MTV Networks and Showtime, both units of media giant Viacom Inc, have been developing the gay- and lesbian-oriented network since last summer, though programming details are still in the works and no timetable has been set for the channel's debut. News of the project led some analysts to predict that such a channel will be welcomed by advertisers looking for new niche markets to tap. "Everyone who wants a new market will jump on the bandwagon," predicted Jeff Garber, president of OpusComm Group Inc., an advertising and public relations firm that targets the gay and lesbian audience for mainstream advertisers. Demographers said the channel will have an audience with deeper pockets than the average American. In a 2000 study, Kalorama Information market research firm estimated a total gay and lesbian purchasing power in the United States of $340 billion in 1999. A recent consumer online survey found the median combined household income of gay couples to be $65,000, nearly 60 percent higher than the 1999 U.S. median income of $40,800. In the survey conducted last summer by OpusComm and GSociety Inc., in conjunction with the S.I. Newhouse School at Syracuse University, more than 20 percent of the 6,351 respondents reported a total combined income of $100,000 or more -- figures likely to have advertisers scrambling for a share of the gay dollar, analysts said. Garber said he expects to see clear changes in the way the gay population is courted, "as the gay and lesbian economic power base becomes more widely recognized." In 1997, major advertisers such as Domino's Pizza, Burger King Corp. and Johnson & Johnson, temporarily withdrew their sponsorship of ABC's "Ellen" when, in a groundbreaking episode, the main character played by openly gay actress Ellen DeGeneres revealed she was a lesbian. Since then, however, gay and lesbian characters have cropped up on numerous shows on both broadcast and cable networks, with little or no backlash from major sponsors. "Over the last 10 years we've seen a dramatic increase in the desire of advertisers to market to this audience," said Howard Buford, founder and CEO of Prime Access Inc., an advertising and marketing company specializing in gay and lesbian and other defined audiences. "They're finding out that there is a large amount of disposable income out there."
When the new network debuts, it will join Toronto-based PrideVision TV, the world's first 24-hour gay, lesbian, bisexual and transgender television network, which was launched last Sept. 7. Jason Hughes, director of sales for PrideVision TV, said most sponsors the network approaches are receptive. Diet Pepsi, Microsoft, Warner Music, Polar Ice Vodka and Rogers AT&T Canada are already running their existing advertising on the groundbreaking station. But Hughes said a company that makes herbal products and a clothing company were in process of producing commercials designed specifically for the gay audience, a trend he expects to increase. He declined to name the companies. "When they see two men holding hands or two women kissing in a commercial, the community is going to respond to that," Hughes said. "The community knows who supports them." Cathy Renna, news media director for the Gay and Lesbian Alliance Against Defamation (GLAAD) said the gay community is well informed about companies deemed friendly to gays. "We support corporations that support the community," Renna said, citing American Airlines as a prime example of a company that has helped the gay community. "It's the right thing to do, and it's a really smart business decision." IP: Logged |
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mondayschild Member |
posted April 12, 2004 20:01
Qtopia Media Comes Out of the Closet David Morganlander, President of Qtopia Media, commented, "The creation of Qtopia Media springs from the marriage of need and capability. In the past year, we have increasingly heard from national advertisers looking for both the venues and the knowledge to effectively reach the gay marketplace. The demand for gay & lesbian marketing strategies has escalated dramatically in the past year, yet the resources available to advertisers remains limited. Enter Qtopia Media." He continued, "Our team, together with our marketing partners, combines extensive experience in executing national marketing programs on the local level, with the specialized knowledge necessary to effectively speak to gay and lesbian consumers." Since the gay population tends to be more geographically concentrated than the general population, particularly in large metropolitan hubs, the spot marketing approach is often a more efficient way for advertisers to target the market. In partnership with Interep, Qtopia offers the first Gay Consumer Lifestyle Radio Networks, including the "Dance Party Radio Network," a line-up of dance/CHR stations in top gay metros across country. In addition, in-market promotions and events give advertisers the opportunity to interact with the local gay community, allowing for product sampling, displays and networking opportunities. Major advertisers such as IBM B-2-B, Orbitz, American Express, Wyndam International, Tylenol, Ford and DaimlerChrysler have recently announced plans to allocate ad budgets directed at gay consumers. While it is impossible to pinpoint a sole reason behind the growing interest in gay consumers from the ad community; however, increasing visibility of gay issues in mainstream media is probably a contributing factor. Gay-themed television shows such as "Queer Eye for the Straight Guy," "Queer as Folk" and "The L Word" have permeated the airwaves in recent seasons, attracting top ratings and top advertisers. In addition, issues of gay marriage, adoption, and domestic partnership benefits consistently make headlines. Facts on the Gay & Lesbian Market: - Gay & lesbians represent 6%-8% of the population, or roughly 15 million U.S. adults - The G&L marketplace is estimated at $485 billion (MarketResearch.com) - Metropolitan areas with the largest gay & lesbian populations include: New York City, San Francisco, Los Angeles, Chicago, Washington, Dallas, South Florida, Boston, Atlanta, Denver and Phoenix. - Gay consumers are "influencers," who tend to set trends in culture, music, fashion and politics. - Most research confirms that gay & lesbian consumers have a greater tendency to purchase products and services from advertisers who make a specific effort to speak to the G&L community. About Qtopia Media: Qtopia Media is a marketing consulting firm specializing in reaching the Gay and Lesbian community. The firm designs marketing communications programs, primarily focusing on high-density gay metropolitan areas. Our marketing capabilities include the execution, planning and/or placement of radio, out-of-home media, public relations, event marketing, and other complementary media, including on-line marketing. Marketing partners include top vendors in each local market medium, including: Interep (Radio), MacDonald Media (Out-of-Home), The Event Shop (Event Marketing) and Gotham Communications (Public Relations). For more information, visit the company's website at www.QtopiaMedia.com
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budgie Member |
posted April 12, 2004 20:03
anyone know the o/s IP: Logged |
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mondayschild Member |
posted April 12, 2004 20:07
Gay Web Sites In The Black SAN FRANCISCO, June 6, 2003 Gays and lesbians tend to be particularly active Internet users and more comfortable than heterosexuals with shopping and dating online. (Photo: CBS/AP) With backing from J.P. Morgan, Flatiron Partners and America Online, as well as advertising from dozens of Fortune 500 companies, PlanetOut dominates its niche in a way any high-tech entrepreneur would envy. Yet as often as not, Selvin came away empty-handed in meetings with potential investors. Many venture capitalists just weren't ready to stake money on Gay.com. “We got calls from analysts and reviewers saying 'Your metrics are incredible, but there were one or two partners in the room who were fearful, homophobic, or whatever and made the decision not to invest,”' he recalled. Four years later, successor firm PlanetOut Partners has grown to four gay- and lesbian-oriented sites and just posted its first profitable quarter. With backing from J.P. Morgan, Flatiron Partners and America Online, as well as advertising from dozens of Fortune 500 companies, the company dominates its niche in a way any high-tech entrepreneur would envy. Still small by corporate standards — last year, it had revenues of $14 million, with first-quarter earnings of $103,000 equal to what Wal-Mart makes every seven minutes — PlanetOut's success is about more than dollars, backers say. It has created a business both gay enough for San Francisco and buttoned-down enough for Wall Street. “These folks at PlanetOut didn't get into this business to become overnight millionaires,” said Jerry Colonna, a J.P. Morgan partner who sits on PlanetOut's board of directors and was its first major investor. “They did it because of a deep and abiding passion for creating a successful gay-owned business — and proving that being gay-owned doesn't necessarily mean not successful.” Headquartered in San Francisco's Financial District, in corporate digs that once housed The Gap's online division, PlanetOut Partners is the result of Gay.com's 1999 acquisition of competitor PlanetOut.com. At the time, Gay.com was known primarily for its chat rooms, while PlanetOut carried more original content. Today, both sites still have their own personalities - Gay.com is the saucy “Queer As Folk” to PlanetOut's more sentimental “Will and Grace” — but offer a similar mix of news, online matchmaking, health and financial advice. Thanks to the acquisitions of OutandAbout.com and Kleptomaniac.com, the sites also offer information about gay-friendly travel destinations and merchandise such as muscle T-shirts, condoms, and DVD's. The company owes its status partly to the fact that gays and lesbians tend to be particularly active Internet users and more comfortable than heterosexuals with shopping and dating online. “The draw for me was that it was a way to get 'out' in the community without really risking anything,” said Suzanne Armstrong, 33, a PlanetOut.com member from the Canadian city of Calgary who uses the site to meet other women and to get the latest gay news. “It's generally expected that if I am a woman, then I should be looking for a man. So how do you approach someone who you have never met and find out what their sexual preference is without getting beat up?" The company's two principal sites have 6.9 million registered members, numbers Selvin says make PlanetOut the world's largest media company serving the gay and lesbian market. With its reach and specialized audience, the company has more in common with broadcasters like Black Entertainment Television or Spanish-language network Telemundo than fellow Internet portals like women-oriented iVillage or the now defunct Third Age, which targeted seniors, says Chief Financial Officer Jeff Soukup. The comparison apparently hasn't been lost on Planet Out's advertisers, which include major corporations ranging from Sears and Nieman Marcus to American Airlines and Visa. “The fact is they have brought together more people from the community than any other medium to date has,” said Mike Wilke, executive director of Commercial Closet Association, a group that monitors gay-oriented advertising. The three largest gay magazines, The Advocate, Out and Girlfriends, magazines, have combined circulation of about 300,000. The popularity of its dating services helped shield PlanetOut when advertisers slashed their spending, something that spelled death for many Internet startups. Today, 60 percent of its revenue comes from a subscription-based personals service, launched two years ago, that allows prospective daters to check out each other's profiles and chat. With revenues projected to hit $24 million this year and expenses holding steady, Selvin is deciding whether it's time to take PlanetOut public. He says it's been great bringing the company into the black, but even more gratifying when conferences seek him out as an expert on online business, instead of CEO of a gay-owned and gay-led business. “What we do on behalf of the gay and lesbian community is business activism,” Selvin said. Sometimes, he runs into representatives of venture capital firms that decided not to invest in Gay.com early on. He smiles politely, but feels vindicated when they tell him, “Out of all our possible portfolio companies, I wish we had invested in you.”
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mondayschild Member |
posted April 12, 2004 20:15
http://www.time.com/time/europe/magazine/article/0,13005,901031110-536184,00.html IP: Logged |
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mondayschild Member |
posted April 12, 2004 20:20
Gay-themed television Programming executives across the pond are increasingly drawing on gay culture for inspiration
The phenomenon is not confined to North America, though. "Queer Eye" has been adapted for European territories including Britain and Germany; Italy has taken the concept even further with an entire network, Gay TV, airing since May 2002. And there is more on the way: In little more than a month, Europe's first gay pay channel, Pink TV, will bow in France. While the cultural implications are great, so, too, is the potential for profit. The launch is a litmus test of how attitudes and appetites are changing, but it also serves as an indication that broadcasters and advertisers are prepared to view the gay community as a market segment in its own right -- and a potentially lucrative one at that. While the longevity of channels like Pink TV and the free-to-air Italian Gay.TV remains to be seen, at the moment they represent a breakthrough for gay audiences. Beyond that, the heightened hip quotient that has accompanied shows such as "Queer Eye" have made a "dash of gayness" appealing across a wide swath of programming. Indeed, Pink TV founder Pascal Houzelot anticipates that "the audience is wider than gay only, with a strong minority of non-gay viewers." Houzelot, who has been nursing the idea of a gay channel for four years, explains the timing as "a combination of a moment in the evolution of both the social situation in France and the television landscape. All over the world, there has been the same evolution at roughly the same time. Ten years ago, homophobia was commonplace and socially acceptable; now, thank God, it's rare and socially unacceptable." Houzelot, a movie producer whose credits include a Gallic adaptation of the British sitcom "Absolutely Fabulous," pinpoints a precise turning point in attitudes in France: the introduction three years ago of "same-sex marriages," known as the Pacte Civil de Solidarite (PACS). "The visibility of the gay population is now sufficiently high to allow a dedicated channel," he says. Although no scientifically accepted statistics exist that quantify the gay population in Europe, one organization, the U.K. branch of the gay rights organization Stonewall, estimates the gay population in that territory as anywhere between .2% and 12%. Mediametrie, France's equivalent to Nielsen, has attempted to quantify who's watching these channels with its MediaCabSat audience research survey for thematic channels. Its surveys have found that fees paid by cable and satellite operators for certain niche channels are falling. "This made me think there is room for an upmarket mini pay TV," Houzelot says. Pink TV goes on air mid-January and will be available 24 hours a day on French satellite and cable platforms. The subscription is €9 (about $10) a month, and the channel is aiming for about 180,000 subscribers by its third year. "The audience is wider than gay-only, with a strong minority of nongay viewers," Houzelot predicts. The channel will feature a magazine program on political and social issues produced by Michel Field, a popular presenter on mainstream television. In a move designed for broad appeal, news anchor Claire Chazal, from one of France's largest TV stations TF1, will host a cultural show. But programming will not be exclusively gay. "We're not going to show subscribers gays -- but give them what they want to see," Houzelot says. "We might do a themed evening on Brad Pitt, who's not as far as we know gay but is of interest to gays." Pink TV will also feature four hours of X-rated programming a day -- a detail which meant the channel took nine months to obtain its broadcast authorization, compared to the usual one month. Pink TV has an annual budget in the region of $12 million. In a sign of the growing interest mainstream broadcasters have for the gay market, Houzelot has succeeded in bringing on board France's three main commercial broadcast groups, Canal Plus, TF1 and M6, all of whom he describes as "significant shareholders." It's unclear whether Pink TV will hit the numbers it's hoping for, but the gay channel's launch has already won political approval. "I'm very pleased to see this," says Jean-Jacques Aillagon, French culture and communications minister, and the country's first openly-gay minister. "The good thing is it's clearly conceived as a channel aiming for a wider audience. That's an extremely intelligent initiative, and in the current audiovisual landscape, I think it could be a tonic." In Italy, Gay.TV, which depends solely on advertising for revenue, is not finding the going easy. "Italian advertisers don't seem to be ready to invest in the gay market," channel director Francesco Italia says. Owned by Dutch investor Corill, Gay.TV claims an impressive 500,000 viewers a day. The 24-hour satellite channel has the modest budget of €3 million ($3.58 million) for its first three years. Programming is comprised of gay-issue shows, talk shows, game shows and some imported gay-themed drama including "Queer as Folk." Gaps in the schedule are filled with music videos. Outside of dedicated channels, European TV executives are increasingly turning to gay culture for fresh programming ideas. Talkback Thames TV's head of factual entertainment Ruth Wrigley is developing a trio of gay-themed programs. The most serious is a Channel 4 program about the evolution of the male and what it is to be a man today. "The starting point was (that) it's really scary being a bloke today," Wrigley recalls. "What came out of it was the idea of being just gay enough. We started to talk about 'gaydar' (and) what girls think about a bloke's (sexual orientation). That's the sort of zeitgeist; being just gay enough often gets (men) a date." Talkback Thames is also developing "Spot the Gay," a game show pitched to Channel 5. "If you guess (which of the guests) is gay, you win a prize. If the contestant fools you, they win a prize," Wrigley explains. "It needs to be fun; it needs to be funny. But it needs to be clever so you learn something about what it means to be gay." Another game concept from Talkback Thames is "Dire Straights," a makeover show in which girlfriends get gay consultants to help them re-style their boyfriends. "Female makeover shows have been done to death; this is a good way to tackle a male version. I don't want to attract a particularly gay audience, but it'll probably be female skewed," says Wrigley, who warns that a pinch of gay doesn't work across the board. "The big mainstream terrestrial networks like ITV still have an older audience who might not be as open. The 16-34 age group is what you're after because they get it." Adventure Line Prods., a division of France's StudioCanal that specializes in game shows, is developing a format called "Gay Stars," a sort of "Pop Idol" that sets out to create a band modeled on gay icons the Village People. "In the gay community, especially in show business and music, you find some extremely extroverted people," Adventure Line president Denis Mermet says. "But it's miles from the universe of 'La Cage aux Folles' with that excessive image (of gays)." Adventure Line's goal is to sell "Gay Stars" to a U.S. network. The William Morris Agency signed to represent the show during the recent MIPCOM TV market in Cannes, and Adventure Line executives are due in Los Angeles next month to meet with potential producers. "The pitch was so strong (WMA) went for it straight away," Mermet notes. "The U.S. will probably be the first country to produce the show." Traditionally, Germany has had a liberal and open attitude towards homosexuality and its television reflects that with gay-themed shows across the dial. Munich-based production house Tresor TV has adapted "Queer Eye" for RTL2 and is developing other gay formats for the channel. Berlin-based Sat.1 has renewed "Bewegte Manner" (Turbulent Men), the series adaptation of the 1994 German boxoffice hit "Der Bewegte Mann" ("Maybe, Maybe Not") about a straight, macho guy and his gay roommates. The sitcom, which debuted this year, was nominated for the German TV Prize's comedy section, the local equivalent to the Emmys. While it might not appeal to older segments of the audience, the "gay touch" in an otherwise mainstream show seems to be the magic ingredient many European programmakers are seeking. "I don't call 'Queer Eye' a gay show," says Alan Boyd, Fremantle Media Prods. president worldwide entertainment. "It's tapping into a certain culture, but the interest is the twist in somebody's view." Boyd says the interesting market as a mainstream producer is the so-called "metrosexual": non-gay males who are tidy, fashionable and wear the right after-shave. "There's no wide appeal in boy-meets-boy formulas," he says. "I'm not going to do gay blind date (show)." The appeal for the hetero audience appears to be in the image of all gays as stylish urban professionals who have well-paid jobs and spend their disposable incomes on high fashion, travel and exotic nightlife -- a lifestyle many humdrum straights might covet."I have five children; my money gets spent on me last. If I was single, I'd only wear Gucci," Wrigley says. "Straight people (who) want to think that they're hip now borrow from gay culture -- just as white people who want to be a little more funky often dip into black culture," adds Andy Medhurst, a media studies lecturer at the University of Sussex. So does the gay wave on European television mean attitudes are really more enlightened, or is it just another cynical exercise in finding the next hot market? Both, according to Medhurst: "It's too puritanical to say it's just about making money from a new market. Yes, it's exploitative; yes it's about selling superfluous, fluffy programming," he says. "But it has to be an advance on 30 years ago when there was probably only one non-heterosexual character a week on television." Scott Roxborough in Germany contributed to this report. Published Nov. 25, 2003
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whizknock Member |
posted April 12, 2004 21:13
Good article. All I see is that the concept sells. Though I must admit that that between Mr. Redstone & myself we haven't been able to locate a broadcasting TV Network that trades under a dollar. Kind of makes me wonder what our pps will look like in the middle of May! ------------------ IP: Logged |
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$CashMaker$ Member |
posted April 12, 2004 21:25
Ok, I have received a couple more contributions for the QBID trip to New Orleans by mail and by paypal. I need atleast 6 more people to contribute for the trip. That will still leave me with a large portion of the trip since the cost of getting in for a non-member is $275.00 now. and the gas will cost me 70-75.00. Anyhow, if you want to know what is going on at the NCTA, send me an email for my addy or send some chump change by paypal and receive the info of a life time. I am going to the May 3 (Monday show and all day seminar) at NCTA for QBID and the ALLSTOCK QBID/TEAM. Be a part of the team and help yourself and others. thanks, P.S. If I end up with some spare change before the trip. I will try and stop by and pick up one of those small digital camera's that is not so noticeable. I can sneak a couple shots off of the booth and whomever is in it. qbid_rich@yahoo.com IP: Logged |
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whizknock Member |
posted April 13, 2004 00:52
Diana; In case i didn't say so before thank you very much for stopping in the QBID offices, talking with Frank & letting us know how it went. That post was very encouraging. So again, Thank You! ------------------ IP: Logged |
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realityinc21 Member |
posted April 13, 2004 00:54
quote: IF YOU GO TO THE VERY 1ST POST ON THIS THREAD IT WILL TELL YOU EVERY SINGLE SOLITARY THING YOU EVER WOULD WANT TO KNOW ABOUT QBID. THE ANSWER IS TIME WARNER. SORRY, NO ONE HERE CAN TELL YOU WHEN TO BUY OR SELL. STILL HAVE MY CRYSTAL BALL IN THE PAWN SHOP. READ THE 1ST POST AND IT WILL GIVE YOU LINKS TO ALL THE OTHER THREADS SINCE QBID WAS .0001. THAT SHOULD HELP WITH BUY OR SELL DECISIONS. GOOD LUCK TRADING. ------------------ IP: Logged |
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realityinc21 Member |
posted April 13, 2004 01:13
quote: JANIE, ALL I CAN SAY IS UNBELIEVABLE. YOU ARE ONE WEB SURFING, INFORMATIONAL FINDING GENIUS. WHEN YOU POST--WOULD YOU PLEASE ALSO PUT THE WEB SITE ALSO. EASIER FOR ME TO ADD INTO THE 1ST POST ON THE THREAD TO KEEP UPDATED FOR PEOPLE WHO WANT TO E-MAIL OUT TO OTHER TRADERS OR OTHER STOCK BOARDS. AGAIN--GREAT JOB. JUST AGAIN CONFIRMS THAT THE TIME IS RIGHT. THIS BUD'S FOR YOU GIRL!! LOL ------------------ IP: Logged |
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realityinc21 Member |
posted April 13, 2004 01:26
quote:
THIS MAKES ME LAUGH! I REMEMBER WHEN IT DROPPED TO .001 HIPPO AND SLIM SHADY, DOJI, DZ AND I AND A FEW OTHERS HAD THE SAME CONVERSATION. WE JUST SAID--WELL I GUESS WE WILL BUY MORE AND WE DID AND HERE WE STILL ARE. I STILL HOLD 13 MILLON FREEBIES FROM .0001. ALSO HAVE BOUGHT AND SOLD MANY TIMES 2 TO 4 MILLON SHARES AT LOWS AND SOLD AT HIGHS TO BUY OTHER STOCKS OR JUST FOR CASH. NO--YOU ARE NOT CRAZY..YOU ARE JUST THINKING OUTSIDE THE BOX. BE CAREFUL TO NOT BUY TO HIGH. STOCKS ALWAYS RETRACE. THIS ONE WILL BE NO DIFFERENT. IMHO I KNOW I HAVE MADE THAT MISTAKE MYSELF A FEW TIMES AND HAD TO WAIT TILL THE STOCK CAUGHT BACK UP TO MY BUY PRICE. NOT A PRETTY PICTURE. WE ALL HAVE ONE OF THOSE STORIES TO TELL. LOL GOOD LUCK TRADING.. ------------------ [This message has been edited by realityinc21 (edited April 13, 2004).] IP: Logged |
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