BUSINESS DESCRIPTION: Green Endeavors Ltd. (GRNE) is a subsidiary of Nexia Holdings, Inc. (NXHD) and holds ownership of the AVEDA(TM) lifestyle salons...including the Landis Lifestyle Salon and Reflections salons currently under contract with Nexia. With the strong consecutive quarter-over-quarter sales increase reported in their single Landis Lifestyle Salon, Nexia believes now is the right time to create a public vehicle (GRNE) to raise funds and further grow the Landis salon concept. It's expected at some point to use this new organization as the basis to raise up to $1 Million in capital to be used for the growth of it's salon business...
Landis http://landissalons.net is an independently operated salon that exclusively sells and uses AVEDA(TM) products. According to Aveda.com, 89 of America's top 200 fastest-growing salons/spas are part of the growing Aveda network. Their intention is to use the new public vehicle (GRNE) to roll up additional salons that sell AVEDA(TM) products and potentially other environmentally conscious health and beauty companies. They are considering acquiring up to four established salon operations during 2007, and have closed on the acquisition of the Reflections salon for which a Letter of Intent was signed on June 20th...
They will re-brand the Reflections acquisition as a Landis Salon to further capitalize upon the Landis branding and defray marketing cost between the two locations. It's anticipated that these two items will lead to increased top line revenues as well as increased profitability. Salon revenues are expected to jump an additional 12% just as a result of the acquisition...
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Green Endeavors Gross Revenues Top $2M for 2009
SALT LAKE CITY, UT -- (Marketwire) 03/12/10 Green Endeavors, Ltd. (PINKSHEETS: GRNE), a majority owned subsidiary of Nexia Holdings, Inc. (PINKSHEETS: NXHDD), announced that its salon operations estimated net sales for the year ended December 31, 2009 were $2,044,351. Combined net income for the salon entities, which includes Landis Salons, Inc. and Newby Salons LLC, for the year ended December 31, 2009, is currently estimated at $162,419 compared to $38,577 for year end 2008, an increase of 321% or $123,842. This increase was the result of the reduction in various expenses related to the salon operations from 2008 to 2009.
GRNE's flagship salon located at 1298 South 900 East in Salt Lake City, Utah reported net sales of $1,880,545 for the 2009 year as compared to net sales of $1,843,963 for 2008, a 2% or $36,582 increase. While revenues for both locations on a combined basis decreased by $83,494 or 4% in 2009 compared to sales of $2,127,845 for the year ended December 31, 2008, the number of services at the Salt Lake City Salon increased by 1,557 in 2009. The reason for the decrease in sales is attributable to its Bountiful location, which management considers an underperforming location.
Despite the underperforming location, our salon operations were able to improve net income and increase the total number of services provided substantially at our flagship location while decreasing our price point per service to accommodate for a sluggish economy. Mr. Richard Surber, President of GRNE, commented, "Our research has indicated that over 2,000 salons have closed over the last two years which our organization intends to capitalize on in the future by hopefully attracting new clients from those salons that have closed. We are continuing our efforts to staff up in anticipation of opening additional locations in the Salt Lake Valley."
Mr. Surber further commented, "I have identified an additional or alternative location which we anticipate opening prior to the 2010 Holiday season. This new location may replace the underperforming Bountiful location, in the event we are unable to make substantial improvements in sales at that location prior to June 30. More details on the potential new location will be forth coming in the weeks ahead."
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The “Green Sector" of the beauty industry that GRNE operates within is very promising.
Top 4 Industry Highlights
This sector is one of the fastest-growing markets globally
U.S. consumer sales of natural and organic personal care products in all channels grew 8.4% to $7.9 billion in 2008, according to a February 2009 report by Nutrition Business Journal.
The natural and organic beauty market is anticipated to exceed $10 billion by 2010.
There is further potential for expansion... the majority of this growth is happening in the U.S. and Europe, markets where eco-label recognition is growing at a similar pace. In these regions, the natural and organic sector of the beauty industry is anticipated to grow to nearly 15% of total sales in coming years, according to Organic Monitor.
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Green Endeavors, Ltd. (PINKSHEETS: GRNE), a majority owned subsidiary of Nexia Holdings, Inc. (PINKSHEETS: NXHDD), announced that its salon operations estimated net sales for the year ended December 31, 2009 were $2,044,351. Combined net income for the salon entities, which includes Landis Salons, Inc. and Newby Salons LLC, for the year ended December 31, 2009, is currently estimated at $162,419 compared to $38,577 for year end 2008, an increase of 321% or $123,842. This increase was the result of the reduction in various expenses related to the salon operations from 2008 to 2009.
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Green Endeavors, Ltd. is a micro cap company traded on the OTCBB and Pink Sheets. As a penny stock company, we are traded under the symbol GRNE. Green Endeavors’ salons operate under the name Landis Salons, Inc.; currently holding two salons in northern Utah. Green Endeavors’ parent company is Nexia Holdings, Inc. (www.nexiaholdings.com); also a public holding company on the OTCBB with a trading symbol of NXHD.Green Endeavors’ parent company, Nexia Holdings, Inc. (OTCBB: NXHD), is a very diverse holding company; which has added to its continual success, especially during the economies recent downturn. Nexia began in 1987 and has continually put great focus in its real estate holdings. Since 2005, Nexia has expanded to other diverse holdings in the health and beauty and retail fashion industries.
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Combined net income for the salon entities, which includes Landis Salons, Inc. and Newby Salons LLC, for the year ended December 31, 2009, is currently estimated at $162,419 compared to $38,577 for year end 2008, an increase of 321% or $123,842. This increase was the result of the reduction in various expenses related to the salon operations from 2008 to 2009.
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Looks like after Friday that it hit a dime, so that should be pretty easy. THe dime on Friday WAS the 52 week high. You have to go back to Oct of 2006 mind you, to see anything about .10. Boy there is NOTHING in that chart to stop this from moving. All it is now really is the confidence in the company, it's numbers, and share structure that would stop this, where ever that takes us. WHOA!!!!!
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"Natural" and "organic" have long been popular marketing buzzwords in the beauty industry.
Not surprisingly, increasing consumer demand for green products has led many beauty companies to jump on the green bandwagon�particularly in terms of marketing.
The Problem: Consumers have become aware of greenwashing practices that may be associated with the use of general claims on �natural,� �earth-friendly� and �non-toxic� products, causing confusion in the marketplace and weakening the perception of truly green products. According to a panel from the Natural Products Association (NPA) and representatives from natural beauty care companies, as few as 20% of the products in the natural personal care products sector are truly green.
The Advantage: GRNE has partnered with Aveda. This Company is a household name; one of the most well known beauty product manufacturers, and; one of the largest purchasers of organic ingredients in the personal care industry that continually seek to increase the use of naturally-derived ingredients in their products.
So, with the beauty industry turning to eco-labels as a means to reposition itself within the market and substantiate green claims for products in this industry, GRNE has generated an advantage by affiliating its organization with a highly respected and very successful firm.
In fact, I have been using Aveda products for many years and I've witnessed the Company's product grow from virtually unheard of entity to a well known and accomplished organization
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Green Endeavors (GRNE) has made its upward progress on low volume...
...and with the expectation that traders could very soon begin accumulating shares at a an even quicker pace, I believe that GRNE has the potential to generate handsome gains
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GRNE- Landis Salons Bring the Aveda Experience and “Green” Business to Salt Lake City
With two locations in Northern Utah, Landis Salons offer both Aveda Lifestyle and Aveda Concept salon services. Landis Salons are founded on the spirit of community, outstanding customer service, beautiful ambiance, talented stylists, and making customers feel second-to-none.
Landis Salons are dedicated to environmental sustainability. The Landis Lifestyle Salon in the Liberty Heights neighborhood in Salt Lake City is the only salon designated as an E2 Business. The E2 Program is a group of Salt Lake City businesses devoted to environmental and economic sustainability. Landis Salons have never "gone green." They started out that way.
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Mr. Richard Surber, President of GRNE, commented, "Our research has indicated that over 2,000 salons have closed over the last two years which our organization intends to capitalize on in the future by hopefully attracting new clients from those salons that have closed. We are continuing our efforts to staff up in anticipation of opening additional locations in the Salt Lake Valley."
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GRNE Green Endeavors Reports Gross Revenues up 6% in the First 2 Months of 2010
Market Wire "US Press Releases " SALT LAKE CITY, UT -- (MARKET WIRE) -- 03/30/10 -- Green Endeavors, Ltd. (PINKSHEETS: GRNE), a majority owned subsidiary of Nexia Holdings, Inc. (PINKSHEETS: NXHD), announced that its salon operations estimated net sales for the first 2 months in 2010 were $334,510 compared to $315,958 for the comparable period in 2009, an increase of $18,552 or 6%.
The number of services we performed in the first two months of 2010 was up by 200 while our product sales remained flat. Our salons plan to step up our efforts to capitalize on the Aveda™ Points of Difference along with additional marketing efforts which include sponsoring events that help the communities we serve.
Richard Surber, CEO, stated, "I am focused on growth in 2010. Our team is working diligently for even greater improvements in our revenues as the year progresses. I am counting on our stylist to drive growth at our existing locations while my focus turns to growing GRNE through acquiring additional locations, as well as finding sites for building out completely new locations. I have spent over two years studying potential acquisition and new site candidates. I want to make sure that the launch of additional locations is affected in a manner that will promote long-term financial and community success. I want to be confident that the location, staffing, design/build out, financing, and a multitude of other factors meet or exceed our high standards. My goal is to open up only the best locations while we lay the foundation for substantial growth into the future."
About Green Endeavors, Ltd.
Green Endeavors, Ltd. (PINKSHEETS: GRNE), headquartered in Salt Lake City, Utah, is a holding company with operations in health & beauty. GRNE owns a majority interest in Landis Salons, Inc., http://www.landissalons.net, hair salons built around the world-class AVEDA™ product line. For more information, visit http://www.green-endeavors.com.
GRNE strongly encourages the public to read the above information in conjunction with its filings and disclosures filed in 2009 and 2010. GRNE's disclosures can be viewed at www.green-endeavors.com and www.pinksheets.com.
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Welcome to Green Endeavors, Ltd. Green Endeavors, Ltd. operates two salons through its subsidiary Landis Salons, Inc. Landis Lifestyle Salon, located in the Liberty Heights area of Salt Lake City Utah, is an Aveda™ Lifestyle Salon; while the Landis Salon, located in Bountiful Utah, is an Aveda™ Concept Salon. They both operate under the successful guidelines and principles set forth by Aveda™. The biggest difference between a lifestyle salon and a concept salon is that the lifestyle salon has accomplished a higher level of success according to the Aveda™ standards; a larger quantity of Aveda™ products can be found at a lifestyle salon.
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Landis believes that everybody possesses beauty. Led by highly trained professionals who share an unparalleled passion for their craft, we offer services from haircuts to hair color, hair extensions, skin care, make-up, facials, manicures, pedicures, and Xtreme Lashes. Our goal is to help everyone realize their fullest potential by bringing out their natural beauty in ways that not only renew the body and mind, but also protect the environment.
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Landis Salons Bring the Aveda Experience and “Green” Business to Salt Lake City
With two locations in Northern Utah, Landis Salons offer both Aveda Lifestyle and Aveda Concept salon services. Landis Salons are founded on the spirit of community, outstanding customer service, beautiful ambiance, talented stylists, and making customers feel second-to-none.
Landis Salons are dedicated to environmental sustainability. The Landis Lifestyle Salon in the Liberty Heights neighborhood in Salt Lake City is the only salon designated as an E2 Business. The E2 Program is a group of Salt Lake City businesses devoted to environmental and economic sustainability. Landis Salons have never "gone green." They started out that way.
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GRNE Landis Salons Signs Letter of Intent for Third Location
SALT LAKE CITY, UT -- (Marketwire) 04/20/10 Green Endeavors, Ltd. (PINKSHEETS: GRNE), a majority owned subsidiary of Nexia Holdings, Inc. (PINKSHEETS: NXHD), announced that its Landis Salon subsidiary has signed a letter of intent for a third Landis Salon location. The third location will be approximately 3,000 sq. ft. The new location will be on the corner of 600 North 300 West in Salt Lake City, Utah.
The area is known as the Marmalade District. The location was chosen for a host of reasons including, but not limited to the following:
An estimated 90,000 cars pass by the location daily.
The location is a block from access points to Interstate 15.
The salon location will be on a corner with high visibility like Landis' flagship Salon with UV windows that allow potential clients to see directly into the building.
Plentiful and convenient parking.
The space is new construction and will be energy efficient.
The landlord is the owner of Howa Construction, a first class builder that is committed to building out a spectacular salon space and attracting first class co-tenants.
Management believes that there is a pent up need for services in the Marmalade District.
Management believes it can readily staff the location with the support of the Aveda Institute in Provo.
One of our current lead stylists lives in the neighborhood and plans on moving her client base and doing grass roots marketing for the new salon.
The Marmalade District/Capitol Hill has one of the highest average incomes per household in Salt Lake City, based upon reported incomes a few blocks east of the location.
Management anticipates that the salon will receive support from the surrounding neighborhood and local government.
Mr. Richard Surber, CEO stated, "I plan to have a definitive lease signed in the next two weeks. We plan to hire Prescott Muir Architects, www.prescottmuir.com, for the design of the space. Prescott has already drawn preliminary floor plans. My expectation is to have complete drawings in the next two weeks. We would be looking at opening the location by October 2010 in time for the holiday season. Additional revenues could be as much as $1.2M in the first year of operations."
About Green Endeavors Ltd.
Green Endeavors, Ltd. (PINKSHEETS: GRNE), headquartered in Salt Lake City, Utah, is a holding company with operations in health & beauty. GRNE owns a majority interest in Landis Salons, Inc., http://www.landissalons.com, hair salons built around the world-class AVEDA? product line. For more information, visit http://www.green-endeavors.com.
GRNE strongly encourages the public to read the above information in conjunction with its filings and disclosures filed in 2009 and 2010. GRNE's disclosures can be viewed at www.green-endeavors.com and www.pinksheets.com.
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