Lyric Jeans, Inc. designs, develops, manufactures, markets, and distributes apparel and accessories inspired by song lyrics in the United States. The company offers tees, fleece, tanks, hoodies, scarves, jeans, jewelry, leather jackets, belts, and buckles for men, women, and children primarily under the Lyric Culture, LYRIX, and Lyric Generation labels. It offers its products to wholesalers through independent sales representatives and trade shows.
Lyric Culture is a music inspired lifestyle brand based on the song lyrics of legendary artists such as Bob Dylan, The Rolling Stones, The Beatles, Joan Jett, David Bowie, Aerosmith, Blondie, Michael Jackson as well as contemporary artists like Lil’ Wayne, Miley Cyrus, Carrie Underwood and countless others.The company was founded in 2005 by singer-songwriter Hanna Rochelle as a way to marry the fashion business with her love of music. Her vision for the brand has been to support songwriters and bring their words to life visually through creative apparel and lifestyle products. We put a whole lotta love into every design. Management Team
Hanna Rochelle Schmieder President and Director Hanna Rochelle Schmieder serves as President of Lyric Jeans, Inc. Ms. Schmieder, has been involved in the music, entertainment, apparel and marketing industries for over ten years. She founded Purple Productions & PR, an entertainment oriented marketing & production company focused on helping other companies develop brand image, grow business, forge relationships and build awareness through strategic public relations, integrated entertainment productions and customized ... events. On the fashion side, Hanna is Creative & Fashion Director for Celebrity Society Magazine, a Los Angeles based luxury lifestyle publication. As an Executive for international agency Rogers & Cowan, she produced events and handled media relations for the SAG Awards, MGM Grand, South Coast Plaza Mall, Structure and supermodel Tyson Beckford to name a few. Ms. Schmieder serves as Director of Lyric Jeans, Inc.
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