posted
NEWS OUT!!! More Expansion Into the Americas for Winning Brands Puerto Rico, Caribbean and Mexico Get Boost prnewswire
Press Release Source: Winning Brands Corporation On Tuesday March 2, 2010, 3:41 pm EST
ORLANDO, Fla., March 2 /PRNewswire-FirstCall/ -- Winning Brands Corporation (Pink Sheets: WNBD; Frankfurt: WMU) www.WinningBrandsCorporation.com creator of popular cleaning sensation, Winning Colours Stain Remover, gains momentum moving south of the United States with the addition of Puerto Rico to Winning Brands' retail markets for the first time. New Spanish language on-line demonstrations are paving the way for Hispanic consumers to connect with the breakthrough cleaning solution, now appearing on social media such as YouTube: http://www.youtube.com/watch?v=DD9_foozkc8
Winning Colours Stain Remover was developed in Canada, where it is sold by that country's largest retailers including Walmart and Home Depot because Winning Colours has the remarkable environmental characteristic of being as strong as a solvent for stains of various kinds, but is gentler than soap on skin, delicate surfaces and in settings where harsh chemicals are undesirable. USA distributor Lancaster has recently taken the lead to increase Winning Colours' U.S. penetration and Southern Hemisphere development. The arrival of Winning Colours Stain Remover to Puerto Rico, as well as to new stores in the Bahamas and Mexico arise from Winning Brands' participation in Lancaster's "2010 Buying Extravaganza" show held in Orlando February 26-27th. Inventory deliveries to the new markets will be made at the end of March 2010, at which time the new locations will be listed on the Winning Brands' Store Locator http://www.winningbrandscorporation.com/store_locator.htm.
In the meantime, additional U.S. independent retailers continue to list the new product, with new accounts being signed-up at the Buying Extravaganza ranging from Brooklyn, New York, in the east to California in the west, Michigan in the north and Florida in the south. "There is no region of the USA where Winning Colours can't become America's favourite stain remover," remarks Winning Brands' Director of Product Training, Lorne Kelly. "It's America's most versatile cleaning solution – one look at YouTube makes that perfectly clear! Throughout the show in Orlando, recently listed U.S. retailers were coming to me with enthusiasm about their early experiences with Winning Colours. The product is selling well in their stores – their customers are reporting personal successes. That is the bottom line. It all boils down to consumers having their own 'moments of truth' with this terrific new product. People are discovering what Winning Colours can do for them. There's a groundswell – I can feel it," Mr. Kelly concludes. Lancaster reaches over 10,000 retail points of sale. The push is on by Winning Brands to gain a presence in thousands of U.S. stores over the coming year by various initiatives. Winning Brands recently announced its intention to launch its first Direct Response Television commercial (DRTV) on U.S. national cable in the 2nd Qtr of 2010 to boost U.S. consumer awareness and purchasing. The majority of Winning Colours Stain Remover purchased by Americans will be made in America by Winning Brands in Michigan.
ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation is a manufacturer of advanced cleaning solutions including its lead brand, Winning Colours Stain Remover. The environmentally sensitive stain remover and multi-cleaner is targeted by Winning Brands to become the world's favourite stain removing solution because of its exceptional skin-friendliness, ease of use and 1000+ cleaning uses as continuously demonstrated by enthusiasts of various kinds on YouTube http://www.youtube.com/results?search_query=Winning+Colours+Stain+Remover&search _type=&aq=f and other social media. Additional brands include KIND Laundry Products, CLEAN1 Spray, SMART Wet Cleaning Solutions and TrackMoist Dust Suppressant to conserve water and improve performance at dirt race tracks.
Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934.. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors/Winning Colours Stain Remover is a registered trademark of Niagara Mist Marketing Ltd. CLEAN1, KIND, ReGUARD-4 and TrackMoist are trademarks of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation. SMART Wet Cleaning Solutions is a trademark of Solvent Free Solutions, Inc.
INVESTOR RELATIONS:
E & E Communications
Paul Knopick (949)707-5365
News@WinningBrands.ca
PRODUCT INFORMATION:
Winning Brands Corporation
11 Victoria Street, Suite 220A, Barrie, Ontario, Canada L4N 6T3 (866) 722-3542
posted
ERIC's MEMO re addition questions re CC MAR-5-2010
Good evening Moderator Team –
The February 24th Conference Call answered some questions of shareholders, however other questions were sent in writing. Time did not permit addressing all questions. Accordingly, attached is a promised summary and further responses. The attachment is in the form of a PDF in order to protect the integrity of the questions and answers as written, if the document is circulated. You are welcome to post the attachment.
-------------------- My comments include many of my own opinions. Do your own due diligence before investing. Posts: 165 | Registered: Sep 2009
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posted
Major NEWS out!!! Winning Brands Expands Convenience Store Operations Dramatically
NEW YORK, March 15 /PRNewswire-FirstCall/ --
Winning Brands Corporation http://www.winningbrands.com/ (Pink Sheets: WNBD; Frankfurt: WMU), manufacturer of cleaning sensation Winning Colours Stain Remover, is ramping up distribution of Winning Colours to convenience stores dramatically in order to reach 20,000 of America's c-stores by means of a Direct Store Delivery System (DSD) and new affiliation with specialized c-store wholesalers.
Winning Brands Director of Product Training, Lorne Kelly, commences training of the company's newly appointed c-store co-ordinator, Jay Udell, March 21st, to prepare for the first Winning Colours DSD Driver Workshop to be held in April. Mr. Udell is based in New York City and is known in the field for having developed a thriving DSD program for products accepted into his system - not all products are. 500 drivers are expected to take part in the initial workshop to learn of the unique product and business benefits of Winning Colours Stain Remover for the c-stores that the drivers service. These drivers already call on c-stores with existing trusted brands such as Gillette, Wrigley, Welch's, WD-40, Sun Maid, etc. The Winning Colours program is considered capable of growing to 4,000 participating drivers as the roll-out gains momentum over time under Mr. Udell's supervision.
With many years of experience in "alternative" distribution, Jay Udell prides himself in managing product introduction and deliveries outside of the typical chain store environment. "I love pioneering," says Mr. Udell; "An interesting and emerging product like Winning Colours would be wise to keep driving business through the independent stores in America - chain stores will have their own timing. I have been in business for 40 years and know and work with the appropriate wholesalers too. We will get the job done of consolidating small orders from thousands of c-stores into efficient, continuous deliveries and replenishment. In fact, I am now managing the largest DSD distributorship in the USA and Winning Colours is a perfect fit. We will also deploy a team of specialized sales reps who focus on c-store distributor accounts to gain the c-store chains that order through these distributors, initially within the East Coast. Those c-stores are in addition to ones being handled through the Winning Colours Direct Store Delivery program. I'm excited and ready to go!"
In 2009, Winning Brands chose two cities, Indianapolis and Cleveland, to determine whether placement of Winning Colours Stain Remover 12-paks in 200 c-stores would sell-through on the counter or on the shelf, unaided. Winning Brands found that consumers responded to Winning Colours Stain Remover as an impulse item, based on the packaging and positioning. "We were pleased that it was not necessary to implement broadcast advertising to generate product movement from those c-store counter displays," reports Winning Brands CEO, Eric Lehner; "We did find, however, that we could improve turnover with a proactive inventory replenishment system. We will accelerate progress by making store re-ordering an automatic process arising out of driver visits twice per week, instead of leaving it to the stores to initiate re-ordering. Direct Store Delivery of Winning Colours Stain Remover is the practical mechanism for thousands of c-stores to replenish Winning Colours inventory on the spot. The new system is fast and easy for the stores because it is routine and systematic. Our c-store plan results from nearly a year of testing and answers the question of what we are doing next with c-stores - we are going for deep penetration of the sector," Mr. Lehner concludes.
Winning Brands, after filing its results for Q1 2010, will hold a shareholder's conference featuring Mr. Udell as an invited guest to discuss with shareholders how the DSD program will give Winning Colours Stain Remover unprecedented reach in c-store distribution and why this is so beneficial for Winning Brands.
ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation is a manufacturer of advanced cleaning solutions including its lead brand, Winning Colours Stain Remover. The environmentally sensitive stain remover and multi-cleaner is targeted by Winning Brands to become the world's favourite stain removing solution because of its exceptional skin-friendliness, ease of use and 1000+ cleaning uses as continuously demonstrated by enthusiasts of various kinds on YouTube http://www.youtube.com/results?search_query=Winning+Colours+Stain+Remover&sear ch_type=&aq=f and other social media. Additional brands include KIND Laundry Products, CLEAN1 Spray, SMART Wet Cleaning Solutions and TrackMoist Dust Suppressant to conserve water and improve performance at dirt race tracks.
Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934.. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors/Winning Colours Stain Remover is a registered trademark of Niagara Mist Marketing Ltd. CLEAN1, KIND, ReGUARD-4 and TrackMoist are trademarks of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation. SMART Wet Cleaning Solutions is a trademark of Solvent Free Solutions, Inc.
INVESTOR RELATIONS: E & E Communications
Paul Knopick (949)707-5365
News@WinningBrands.ca
PRODUCT INFORMATION: Winning Brands Corporation
11 Victoria Street, Suite 220A, Barrie, Ontario, Canada L4N 6T3 (866)
722-3542
CustomerService@WinningBrands.ca
DATASOURCE: Winning Brands Corporation
CONTACT: Investors, Paul Knopick of E & E Communications,+1-949-707-5365, News@WinningBrands.ca
-------------------- My comments include many of my own opinions. Do your own due diligence before investing. Posts: 165 | Registered: Sep 2009
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-------------------- My comments include many of my own opinions. Do your own due diligence before investing. Posts: 165 | Registered: Sep 2009
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-------------------- My comments include many of my own opinions. Do your own due diligence before investing. Posts: 165 | Registered: Sep 2009
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Hello Moderator Team – Quick answers to some recent questions
Why fewer Form D filings: We have had fewer 504 subscriptions recently – that is one reason. The second is that we stay in touch with the SEC in order to ensure that we understand procedures and policies properly, and thus apply them appropriately. In the most recent discussions with the Office of Small Business Policy, it emerged that the SEC would consider it a preferable alternative to file fewer amendments (because there is no material change to the subscription conditions in the amendments) and instead file one amendment which states the balance of the unused annual portion of the 504 as one event, even if the entire subscription is then actually filled over the course of the remaining year. Accordingly, we will in due course file an additional Form D amendment for the entire available balance, but still adhere to the policy of not exceeding more than $1 million per year by distributing that activity responsibly over the course of a year. We will make our O/S change updates part of our filings and update the website accordingly – so our shareholders will continue to have confidence in our market activities.
Status of the Attorney Letter for Pink Sheets: Counsel had asked for documentary evidence that the Preferred Shares convert to Common Shares at the rate of only 1:1. This low conversion rate is unusually favourable to common shareholders amongst our peer junior public companies. Suitable original documentation arising from the Agreement of Merger dated January 1, 2006 has now been supplied to counsel. This was an important due diligence point because the 1:1 conversion means that there is no party currently known to hold more than 5% of common shares, even if all conversion rights are exercised. Such questions and due diligence research has been the reason that the Attorney Letter had not yet been submitted. Our premises, the retailer settings and our CFO have also been vetted in personal examination by counsel.
Store Count: No stores have been removed from the Store Locator system by us. If there appears to be a decline, please let us know. We have not removed any.
Lancaster updates: Following the acquisition of 5 Star by Lancaster, there have been significant procedural changes there that they are still working out; closure of a warehouse to be replaced by a new one, substantial personnel changes, adjusted reporting lines, shifting priorities and consolidation of policies. This has meant that the tidy process that we had been enjoying previously, ie receiving the store updates like clockwork, has been interrupted and is still affected. I should emphasize that Winning Brands takes an uncommon interest in knowing where its product is available so that we can make this information known to retail consumers. Generally speaking, distributors regard such information as proprietary. Distributors do not like to provide lists of retailers to whom they sell a manufacturer’s product. Also, it represents a time consuming process for the distributor to compile, with no immediate apparent ROI to the distributors. Therefore, we are grateful to Lancaster for making an exception in our case. They understand our reasons and will continue to cooperate, but to put it in plain terms, they have a lot going on at the moment. Winning Brands is respecting this fact of life by not being a nuisance about these updates, while still persevering to obtain them asap. It requires balance, like so many things. This behind-the-scenes situation there will affect information flow to us about the March 2010 shipments as well. You may rest assured that we are not overlooking the desirability of the release of this data.
Timing of the DRTV: Our original News Release was clear in saying that the preliminary plans were for the launch of the DRTV by the first week of May 2010. The word preliminary is well understood to mean facts that are known “prior to, or preparing for, the main matter” – in other words an estimation pending final details being known and confirmed. Now that the DRTV planning process is highly advanced, I am pleased to confirm that we are still targeting May – possibly the Memorial Day weekend, for the commencement of our initial on-air testing on national cable channel(s). There are several factors at work in the equation, including our introduction of a very interesting new packaging concept for the on-air offering, which required sign-offs by a number of affected parties (artwork, production planning, materials sourcing, etc). Despite this fact, the launch date still appears to be within a few weeks of the preliminary date targeted back in December 2009, and thus well within the zone and has absolutely no impact on its outcome.
NA Account Status: The most recent written undertaking by that first partner, this week, is that they will expedite matters to the best of their ability, because they understand that we have been waiting a long time and the fact that we have invested in EDI compliance and protocols (Electronic Data Interchange), as well as having the commitment to carry EDI direct costs. How quickly does “expedite” mean? I cannot answer this for another party, but I appreciate the continued goodwill that clearly exists in that relationship, for which I am grateful.
Quarterly Reporting?: Yes, we will be within standards for quarterly reporting, meaning 6 weeks from the end of each quarter. The annual report takes longer.
Summary:
Everything is moving forward and going substantially according to plan. What is that plan? – to ensure that millions of American consumers coast-to-coast discover America’s most versatile cleaning product, Winning Colours Stain Remover, and purchase it on a regular basis through retailers that are convenient to them, on-line, on TV, and in every manner required to make Winning Colours recognized as the cleaning sensation that it really is.
By staying focused, keeping costs in line and reinvesting in things that build brand value, your management team is showing dedication to the interests of the common shareholders of Winning Brands. We are confident that 2010 will end on a much improved note over 2009 and will vindicate the positive instincts shown by our early investors who recognized a winner when they saw one – before others could.
-------------------- My comments include many of my own opinions. Do your own due diligence before investing. Posts: 165 | Registered: Sep 2009
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-------------------- My comments include many of my own opinions. Do your own due diligence before investing. Posts: 165 | Registered: Sep 2009
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-------------------- My comments include many of my own opinions. Do your own due diligence before investing. Posts: 165 | Registered: Sep 2009
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-------------------- My comments include many of my own opinions. Do your own due diligence before investing. Posts: 165 | Registered: Sep 2009
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posted
Another new Youtube video demonstration of Winning Colours Stain Remover in action.. **** Shirt – Grape Juice Stain 5:54 http://www.youtube.com/watch?v=38PJWsk8sQQ
-------------------- My comments include many of my own opinions. Do your own due diligence before investing. Posts: 165 | Registered: Sep 2009
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To: Paul Knopick <pknopick@eandecommunications.com>
Subject: New On-Line Advertising for Winning Colours - Just Went Live
Size: 66 KB
Hello Moderator Team,
These links are new advertising for Winning Colours Stain Remover in the international wine community through Global Wine and Spirits. The live links are elements of a larger cooperation in coming months, including a variety of initiatives.
-------------------- My comments include many of my own opinions. Do your own due diligence before investing. Posts: 165 | Registered: Sep 2009
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posted
News out today on another one of their great products!! Press Release Source: Winning Brands Corporation On Tuesday April 13, 2010, 3:11 pm EDT
AURORA, Ill., April 13 /PRNewswire-FirstCall/ -- Winning Brands Corporation (Pink Sheets: WNBD; Frankfurt: WMU), www.WinningBrands.com manufacturer of popular new TrackMoist performance enhancer and dust control for dirt racetracks and sports fields has been approved for use by the Feld Motorsports Division of highly respected Feld Entertainment at its popular special vehicle events. www.feldmotorsportsonline.com. Feld Motorsports operates Monster Jam, Nuclear Cowboyz, Monster Energy Supercross and AMA Arenacross amongst others. The parent company, Feld Entertainment, has been well known for generations through its entertainment spectaculars, www.feldentertainment.com .
Satisfaction of event participants and spectators is the guiding principle of the Feld organization. The quality of the dirt surfaces on which drivers perform is a high priority. TrackMoist has been used at Feld Motorsports events in testing to determine whether it will perform under the challenging "real-world" conditions faced by this demanding sector of motorsports entertainment. The results were clear – TrackMoist noticeably improved the condition of the dirt and meaningfully contributed to the quality of the events.
"Monster Jam Indianapolis with TrackMoist was considered to be a dust-free event. When the Monster Trucks spun around doing donuts, the dirt roosts just dropped immediately." reports Don 'Herbie' Williams, TrackMoist product specialist and business manager. Mr. Williams and Winning Brands have been working quietly behind the scenes to subject TrackMoist to realistic operating conditions in order to provide a solid basis for confidence by track and dirt groomers. "After further testing at other events across the country, great results were the norm. We are very grateful to Feld for letting us be part of their quality enhancement process. We have been told point-blank that Feld is impressed with the quality and ease of use of TrackMoist for dirt conditioning and that TrackMoist will continue to be used." Williams concluded.
Winning Brands CEO, Eric Lehner, puts the development into context. "We like to keep things real - products, customers, challenges and solutions. People who follow our company know that we are focused on building a good reputation the old fashioned way – by earning it. The respect and confidence of our customers is something that money cannot buy; but celebrating success together is priceless. Therefore, Winning Brands management deeply appreciates that an organization of Feld Entertainment's stature has cooperated with us in demonstrating what we can do."
TrackMoist is a concentrate that is added to the water tanks of trucks used to spray dirt race tracks or other dirt sporting surfaces. It is typically sold in 1 gallon and 5 gallon containers. They mix to create 45,000 gallons and 225,000 gallons of treated water, respectively. It has been reported that water consumption is reduced by up to 50% in such applications. Many race tracks consume tens of thousands of gallons of untreated water per weekend to dampen and condition the dirt. Additional savings arise from reduced fuel consumption by water trucks, less equipment wear and lower personnel costs. The appeal of TrackMoist is not confined to water savings because the characteristics of the dirt surface are improved for performance purposes.
ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation is a manufacturer and marketer of eco-responsible alternatives to conventional cleaning solutions, including the Winning Colours Stain Remover alternative to conventional solvents. The innovative stain remover and multi-cleaner is targeted to become the world's favourite stain removing solution because of its remarkable skin-friendliness, ease of use and versatility. Winning Colours is much discussed on YouTube http://www.youtube.com/results?search_query=Winning+Colours+Stain+Remover&search _type=&aq=f TrackMoist track treatment and dust suppressant is gaining fans in motorsports for its ability to dramatically conserve water and improve track performance. Additional products from Winning Brands include KIND Laundry Products, CLEAN1 Outdoor Cleaner, ReGUARD4 to clean firefighter bunker gear and SMART Wet Cleaning Solutions.
Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate", "believe", "expect", "future", "may", "will", "would", "should", "plan", "projected", "intend" and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. TrackMoist, KIND, ReGUARD4, and CLEAN1 are trademarks of Niagara Mist Marketing Ltd., a subsidiary of Winning Brands Corporation. Winning Colors/Winning Colours is a registered trademark of Niagara Mist Marketing Ltd. SMART is a trademark of Solvent Free Solutions Inc.
INVESTOR RELATIONS: E & E Communications, Paul Knopick (949) 707-5365
News@WinningBrands.ca
PRODUCT INFORMATION: Winning Brands Corporation
11 Victoria Street, Suite 220A, Barrie, Ontario, Canada L4N 6T3 (866) 722-3542
ontrackconsultants@comcast.net
CustomerService@WinningBrands.ca
-------------------- My comments include many of my own opinions. Do your own due diligence before investing. Posts: 165 | Registered: Sep 2009
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-------------------- My comments include many of my own opinions. Do your own due diligence before investing. Posts: 165 | Registered: Sep 2009
| IP: Logged |
-------------------- My comments include many of my own opinions. Do your own due diligence before investing. Posts: 165 | Registered: Sep 2009
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-------------------- My comments include many of my own opinions. Do your own due diligence before investing. Posts: 165 | Registered: Sep 2009
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posted
News.. Winning Brands to Commence Product Sales in Africa
Market Testing of Winning Colours(R) Stain Remover to Start in South Africa
BARRIE, Ontario, April 30 /PRNewswire-FirstCall/ --
Winning Brands Corporation www.WinningBrands.com (Pink Sheets: WNBD; Frankfurt: WMU) manufacturer of new cleaning sensation, Winning Colours Stain Remover, is releasing its initial shipment of Winning Colours to South Africa in May to begin the brand's first marketing trials on the continent of 900 million inhabitants.
Winning Brands' Product Ambassador for South Africa, Mr. Nqobizita (Zitha) Mhlaba, whose appointment was finalized today, will organize trial placements of Winning Colours amongst interested retailers in South Africa as the first step in establishing a fan base amongst African consumers. Winning Colours Stain Remover is already gaining fans in North America and beyond for its unusual performance characteristics amongst cleaning products. South Africa was chosen by Winning Brands as its launch point on the continent, despite interest from other parts of Africa, because of South Africa's sophisticated infrastructure and influential role in relations with other African nations. "As a bridge between North America and the African continent, South Africa is a perfect starting point," says Winning Brands CEO, Eric Lehner, adding, "This country has a 'best in class' mindset, despite having its own economic hurdles like everyone else. The ties between South Africa and rest of the continent are too numerous to mention."
Mr. Mhlaba, a South African by birth, is a Systems Analyst with many years of professional experience in Africa, including risk management, information technology and banking. He is a resident of the Johannesburg area and has been preparing for the commencement of Winning Brands operations in South Africa for more than a year. "I felt there was an opportunity to make a difference to the environment by introducing this versatile cleaning wonder to South Africa. Winning Colours will truly make an impact in our market as the majority of South Africans look for safer and environmentally sound alternatives to replace the traditional and harmful products in widespread use," Mr. Mhlaba remarks.
Commencement of operations between Winning Brands and South Africa is being coordinated by Winning Brands' first International Sales Manager, Daniela Relja. "The international development of Winning Brands will involve the collaboration of associates across many cultures. My focus will be on the management of the multi-cultural nature of a global presence. We are making new Winning Colours friends around the world already, and we have barely even started our outreach. It's not surprising that the world's most versatile cleaning solution would be gaining interest from a wide variety of markets. I am proud that such a particularly fine new associate as Zitha Mhlaba is joining our emerging team of Winning Brands Product Ambassadors."
The delivery of a consumer product made in North America to consumers in developing economies is considered to be a significant challenge for most companies because of the combination of relatively high labour costs and other inputs on the production end and lower average disposable income on the receiving end. Mr. Lehner explains why the delivery to Africa of Winning Colours is viable: "Winning Colours in its concentrated form is easily transported. It is an effective and versatile stain remover in that concentrated form, yet can be diluted by the end-user a great deal with plain water to become a super affordable multi-cleaner too for general applications. For this reason, Winning Colours can be enjoyed by at least some portion of all of the world's national markets. Naturally this will take time – but in our case, it is feasible and happening."
ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation is a manufacturer of advanced cleaning solutions including its lead brand, Winning Colours Stain Remover. The environmentally sensitive stain remover and multi-cleaner is targeted by Winning Brands to become America's favourite stain removing solution because of its exceptional skin-friendliness, ease of use and 1000+ cleaning uses as continuously demonstrated by enthusiasts of various kinds on YouTube http://www.youtube.com/results?search_query=Winning+Colours+Stain+Remover&search _type=&aq=f and other social media. Additional brands include KIND Laundry Products, CLEAN1 Spray, SMART Wet Cleaning Solutions and TrackMoist Dust Suppressant to conserve water and improve performance at dirt race tracks.
Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934.. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors/Winning Colours Stain Remover is a registered trademark of Niagara Mist Marketing Ltd. CLEAN1, KIND, ReGUARD-4 and TrackMoist are trademarks of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation. SMART Wet Cleaning Solutions is a trademark of Solvent Free Solutions, Inc.
INVESTOR RELATIONS: E & E Communications Paul Knopick (949)707-5365
News@WinningBrands.ca
INTERNATIONAL COMMENTS: Winning Brands Corporation
11 Victoria Street, Suite 220A, Barrie, Ontario, Canada L4N 6T3 (866) 722-3542
posted
News.. Winning Brands Corporation CEO Does Live Interview on ChartPoppers.com
LOS ANGELES, May 4 /PRNewswire-FirstCall/ --
Winning Brands Corporation announced today that a new audio interview by ChartPoppers.com with CEO Eric Lehner (Pink Sheets: WNBD; Frankfurt: WMU) is now available.
Winning Brands Corporation (Pink Sheets: WNBD; Frankfurt: WMU) is positioning itself to provide consumers and industry with positive new choices in cleaning products that are effective and eco-responsible. Their much talked about Winning Colours Stain Remover is earning a large grass roots following on YouTube and other social media because of the product's unusual performance characteristics. The company announced Apr 30th the appointment of its first representative in Africa to expand its reach as "the world's most versatile cleaning solution."
ChartPoppers.com caught up with Mr. Lehner enroute to Los Angeles, in connection with the imminent launch of the first Direct Response TV marketing campaign for Winning Colours.
ChartPoppers.com is a small-cap research and investment commentary provider. ChartPoppers.com strives to provide a balanced view of many promising small-cap companies that would otherwise fall under the radar of the typical Wall Street investor. We provide investors with an excellent first step in their research and due diligence by providing daily trading ideas, and consolidating the public information available on them. For more information on ChartPoppers, please visit: http://ChartPoppers.com
ChartPoppers.com Disclosure
ChartPoppers.com is not a registered investment advisor and nothing contained in any materials should be construed as a recommendation to buy or sell any securities. ChartPoppers.com is a Web site wholly owned by Seo Freisin, Inc. ChartPoppers.com nor its affiliates have a beneficial interest in the mentioned company; nor have they received compensation of any kind for any of the companies listed in this communication. Please read our report and visit our Web site, ChartPoppers.com, for complete risks and disclosures.
ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation is a manufacturer of advanced cleaning solutions including its lead brand, Winning Colours Stain Remover. The environmentally sensitive stain remover and multi-cleaner is targeted by Winning Brands to become the world's favourite stain removing solution because of its exceptional skin-friendliness, ease of use and 1000+ cleaning uses as continuously demonstrated by enthusiasts of various kinds on YouTube http://www.youtube.com/results?search_query=Winning+Colours+Stain+Remover&search _type=&aq=f and other social media. Additional brands include KIND Laundry Products, CLEAN1 Spray, SMART Wet Cleaning Solutions and TrackMoist Dust Suppressant to conserve water and improve performance at dirt race tracks.
Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors/Winning Colours Stain Remover is a registered trademark of Niagara Mist Marketing Ltd. CLEAN1, KIND, ReGUARD-4 and TrackMoist are trademarks of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation. SMART Wet Cleaning Solutions is a trademark of Solvent Free Solutions, Inc.
INVESTOR RELATIONS: E & E Communications
Paul Knopick (949)707-5365
News@WinningBrands.ca
PRODUCT INFORMATION: Winning Brands Corporation
11 Victoria Street, Suite 220A, Barrie, Ontario, Canada L4N 6T3 (866) 722-3542
CustomerService@WinningBrands.ca
SOURCE Winning Brands Corporation
-------------------- My comments include many of my own opinions. Do your own due diligence before investing. Posts: 165 | Registered: Sep 2009
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posted
Some memos from CEO .. From: Eric Lehner <eric@winningbrands.ca>
Date: Thursday, May 6, 2010 2:38 AM
To: Paul Knopick <pknopick@eandecommunications.com>
Cc: 'Marc Hill' <marc@mhconnect.com>
Subject: WNBD: Oil Spill Update
Size: 67 KB
Hello Moderator Team,
I did not initiate any publicity regarding the oil spill relief actions of Winning Brands because this would have changed the nature of the experience for the recipients from authentic support of them into something crass and self-serving.
However, the recipients have informed me today that they on their own initiative have approached the editor(s) of their local media to discuss Winning Brands and what Winning Brands proposes to do for the community. I gave my consent for their approach to their own media today on the basis that public acknowledgement is authentic if it comes from the recipients rather than from the donors themselves.
It therefore appears likely that a story will now be emerging in due course. I will provide more information after I have conducted my interview with that media, possibly starting with their newspaper.
Please accept my thanks for not having tried to pressure the company to generate self-serving publicity and for trusting in the principle that what “goes around comes around”. If the behaviour of Winning Brands is at all times properly motivated, respectful and takes the interests of others into account as well, not only our own, then our long term relationships with others can be positive, sustainable and mutually rewarding.
This principle appears to be taking hold now in this case again.
Best regards,
Eric Lehner
CEO
Winning Brands Corporation
note from Eric on Itinary.. -----Original Message----- From: Eric Lehner Sent: May-06-10 11:22 AM To:X Subject: RE: Oil Spill Update
Greetings. Message received. Thank you. Will reply when back from L.A. My schedule today includes visiting the set of a business TV program taped in Studio City that has expressed interest in increasing exposure of Winning Brands, reviewing latest edits of DRTV commercial at Hawthorne facilities at Los Angeles Center Studios and meeting with possible future Public Relations firm based in Century City (part of Los Angeles). Tomorrow, meeting with Steve Fantus and Paul Knopick.
Need to leave now.
Eric Lehner, CEO WinningBrands.com
I will cc moderators so that reference to itinerary is not provided unfairly only to one person.
-----Original Message----- From: X Sent: May-06-10 8:49 AM To: Eric Lehner Subject: Re: Oil Spill Update
Eric,
I recently read the update posted on ihub regarding the oil spill update on media covering and I applaud the direction you ve chosen to take. Way to stay classy. How much product is winning brands willing to donate/sell? If you do decide to donate how much will be donated or would it be on an as needed basis? Will there be a point where you would cut off the freebies and start selling the product to the relief effort? Once again I applaud the route you re taking with this and keep up the good faith efforts, I believe it will pay off in the end for both the company and us shareholders.
Also, we spoke last year about trackmoist being used on my companies construction sites but they were rejected by our client due to the strictly growing environmental storm water management concerens here in the US. Has there been any new developments with trackmoist for this application. It would have to be able to be discharged into a drainage system that would comply with the storm water management laws. Thanks for any light you can shed.
-------------------- My comments include many of my own opinions. Do your own due diligence before investing. Posts: 165 | Registered: Sep 2009
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posted
I went to the busy St Paul, MN Hirshfield's paint store (was there about 6 months ago too but I usually go to the Edina or Eden Prairie stores for follow-ups on how sales are going) this evening and asked an older sales rep there what he thinks of Winning Colours Stain Remover (which happens to be sitting right up on each side of the four-sided check out counter) his response was "LOVE IT", I asked him how it was selling there..his response "ITS SELLING GREAT...REALLY WELL", I asked him if they would still be carrying it there after 2 years if it was a flop and he said "no way". I asked him if he's gotten feed back on it and he said yes he's had people come back saying that they absolutely love it. He said he personally has a few bottles to clean up stains and pet messes in his home and that their store automatically replenishes it regularly.. every week. He also said that he really pushes the product. I didnt stay long because they had a lot of customers but I obviously left the store very happy and excited. I have had the same experience now with every Hirshfields store that I have visited or called!! Wish I had videod the conversation you guys would be excited too.
Posts: 165 | Registered: Sep 2009
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To: Paul Knopick <pknopick@eandecommunications.com>
Cc: 'Marc Hill' <marc@mhconnect.com>
Subject: WNBD: DRTV Update
Size: 114 KB
Hello Moderator Team,
We are coming down to the finishing line for the launch of the DRTV. This initiative has been the subject of much discussion between shareholders and the company because it is such a significant event. I am therefore providing a highly detailed update and reminding us all about the objectives of this campaign. In a business relationship that has so much goodwill and openness regarding details as the one between Winning Brands and its stakeholders, there will always be certain specifics that strike one person or another as contrary to their own way of doing things, or personal assumptions about what is best. Amongst a group as large as our shareholders, there is no consensus possible. There may always be disagreement as to merits of some specific details. However, there is also such a thing as broad general agreement about principles and policies. These are more important because they describe general strategy and direction. One can disagree about specific steps of a journey without it undermining general agreement regarding broader objectives. This means that nothing that I say or do will satisfy everyone. The more important test is whether what I say and do is sound in principle and coherent vis a vis the stated goals. I feel there is a broad agreement that the DRTV can have a powerful impact on our growth, if handled properly.
Firstly, as background, there have been questions and remarks made by observers from time to time that imply that the DRTV is merely a TV commercial, and that implementing it requires little more than pointing a camera at a few stains and going to air. In fact, the implementation of a Direct Response Television Campaign is the equivalent of designing and operating a 24-hour store doing business simultaneously in 50 states. There is a great deal involved, operationally and legally. There are also issues in marketing, training and procedures of various kinds. It may seem that there are many DRTV commercials on air, yet in reality, compared to the total number of consumer products in America, the number of DRTV commercials is miniscule. The reason is that DRTV requires a combination of “qualification elements” in order to be viable. Most companies would love the opportunity of selling through this powerful medium but just don’t have that option – they don’t qualify. This memo does not lend itself to the exhaustive theories which set out the characteristics of product, price, positioning, premise, etc that must all be present for DRTV to be a viable option. There are good books available on the subject for those who would like to go into it further – and it is interesting reading. And even amongst candidate products that have the qualifying characteristics, not all are equally well suited to adjust their offer in terms of product, price and positioning to perform the fine tuning that can turn a mediocre result into top performance. This is why many who start out cannot thrive. However, there are sufficient examples of spectacular successes to leave DRTV as a highly prized business opportunity for those who can pull it together. DRTV can be a multi-million dollar venue for the right products. The value to the brand of this experience goes beyond the on-air sales to include the recognition value of the product on retailer shelves over time. Retailers know and appreciate this benefit.
Of bottom line interest to WNBD shareholders is the fact that Winning Colours Stain Remover is the PERFECT candidate for this medium. The willingness of one of America’s most sophisticated DRTV organizations to work with the product is by itself an affirmation that should not be underestimated. There is a “lost-opportunity cost” for any successful business or person to be engaged in any time consuming activity. The intense cooperation between Winning Brands and Hawthorne Direct represents an expenditure of time for both, not only money. Hawthorne has no time to waste.
The fact that Winning Colours is so well suited to this medium does not mean that the first version of the commercial, broadcast on the first station, is going to be a rip-roaring success right out of the starting gates. We all know that “fine tuning” is a process of refinement that can turn noise into music coming out of a musical instrument, and turn backfire into a healthy roar from the engine of a sports car. Winning Brands has committed to the medium of DRTV for Winning Colours because it is in principle so ideally suited by criteria that have become well understood in a sophisticated industry. The first day’s results are not the “be all and end all”. Everything will be monitored, analyzed and adjusted as required to optimize all the factors. The on-screen pictures shown, the narrative that accompany those, the tone of voice, the graphics on the screen, the price, the “offering bundle” (ie what is presented and how), and more factors are all variables for continuous improvement to connect with viewers. There are millions of stains and mishaps happening regularly. We are not confined by a narrow window of opportunity.
On the subject of the profitability of the DRTV, Winning Brands enjoys the position of being the manufacturer. Therefore, we have greater latitude to deal with cost cutting and offering adjustments than inventors who deal with unrelated manufacturers off-shore, or distributors, etc. The minimum objective is to achieve a response efficiency ratio such that costs are covered. This by itself allows the DRTV to remain on-air for a long time, building awareness of the brand. Sophisticated retailers know the power of DRTV. Old theories about the reputation of such products as being cheap or gimmicky are just that – old theories. Consumer tastes evolve; the infotainment nature of DRTV has become fully accepted into mainstream merchandising. You will find this medium increasing, not decreasing – subject only to the limitation that is inherent in the viability of a product’s innate characteristics.
The points below show just some of the specific steps that Winning Brands has been going through with its operating associates to prepare for this event. You will see that even this brief summary illustrates how carefully things need to be integrated into a final finished system. As of today, May 12th at 10pm – the operating target launch is June 7th. The Memorial Day weekend had been the operating target until yesterday, however the team felt that some of the operating elements needed a bit more testing before going live. The difference of a week or so has no impact whatsoever on the outcome. I do not regard this as a delay, but rather an extra measure of preparation for the sake of quality.
Already Accomplished (Basic Overview)
· Telemarketing Request for Proposal (RFP) designed and submitted to selected companies
· Fulfillment RFP designed and submitted to selected companies
· Merchant Credit Card Processing accounts RFP designed and submitted to selected companies
· Development of DRTV-specific Web Site, DRTV Commercial with studio filming and all associated tasks including script, talent, etc
· Telemarketer RFP responses reviewed
· Fulfillment RFP responses reviewed
· Merchant account RFP responses reviewed
· Selection of telemarketer
· Selection of fulfillment company.
· Selection of merchant account company
· Telemarketing credit approval process, contract review and signature
· Fulfillment credit approval process, contract review and signature
· Merchant account credit approval process, contract review and signature
· Preparation and remittance of applicable deposits to telemarketer
· Preparation and remittance of applicable deposits to fulfillment company and Merchant Credit Card Processor
· For fulfillment purposes, liaison for product information, final weights, measures, descriptions, SKU number assignments of product
· Determination of backend reporting requirements, writing draft telemarketing scripts and revisions
· Determination of pricing, delivery methods, shipping/handling charge, payment methods, up-sells, etc.
· Review and revision of call operator protocols
· Arrangements for assembly of product iterations at fulfilment premises to constitute finished offering “kit”
· Confirmation of final offer between Winning Brands and its operating associates & Website Team – including new special website URLs
· Final script to telemarketer for system programming (required 10-business days after final scripts are approved) and design of product training for up to 500 operators
· Conceptualization, design and implementation of appropriate labels, letters, and informational packages
· Manufacturing of opening inventory
· Advanced shipment notification to fulfillment partners confirming product inventory opening inventory is enroute
· Winning Colours data to fulfillment company on merchant account set-up and determination of criteria for multiple shipments, “check holding”, Post Office Box requirements and Money order needs
· Design of fulfillment reporting requirements
· Transmission set-up between fulfillment company/telemarketer
Still to be Done
· Final version DRTV commercial editing and narration
· Creation of Infomercial master in-house and Tape Specifications with master (i.e. Script for Voice Over, Edit List for 800# placement) – estimated May 26th
· Distribution of completed DRTV to operational partners to familiarize them with the product and offer
· Testing telemarketing transmission and sample reports, verifying transmission accuracy
· Winning Brands completing fulfillment partner customer services training and verification of report accuracy; all operators to be provided with Winning Colours for first hand experiences
· Distribution of station dubs for arrival at stations by Monday, May 31st – required at stations one week before on air-date
· Performance of scripting test calls
· Reviewing and ensuring adequate operator staffing
· First on-air date of Monday, June 7th
It is possible that the air-date will be adjusted as the final elements come together. Everything is operating smoothly and professionally. The commercial will be on-air and begin to generate results in the 2nd QTR. It is impossible that an undertaking of this significance will leave no positive trace on Winning Brands. Concrete and sensible steps taken by hardworking companies are “leading indicators” of survival, success and thriving investors in due course. Winning Brands has been a work in progress toward clearly stated goals. I appreciate and applaud our early investors. You have had the self-confidence to participate during the formative period of a young company’s life. You have show special goodwill toward Winning Brands - and received goodwill and accountability from management of your company. We can all be proud of this next step.
posted
Winning Brands: Assisting in Oil Spill Re-print from accredited news agency (Re-print from an accredited news agency.)
Canada's Winning Brands Sends Care Package Of Products For Gulf Oil Clean-up Barrie-Based Company Steps Up To Plate To Assist Volunteer Workers By Cambridge Now News
Crude Reality Attracts Barrie Company Canadians take the initiative to get involved when it comes to International causes. Earthquakes, hurricanes, and now oil spills.
This past week, following news reports coming out of the Gulf of Mexico where the BP Oil spill has become one of the worst environmental disasters in recent years; Barrie, Ontario, Winning Brands Corporation expedited a shipment of its Winning Colors Stain removing agent to volunteer groups on the ground in Mississippi.
British Petroleum's problem is presently unstoppable and cannot be capped off. The explosion has revealed possible systemic issues within BP's corporate culture with regard to risk management.
As the gushing, spewing well continues to unleash crude from its bowels some 5000 feet below the surface, communities along the gulf coast of the United States brace themselves for what could have a "Katrina" effect but with a very different loss factor.
Winning Colours has built a successful business developing Eco-friendly products which they currently market in Canada, the USA, Australia and South Africa, so sending off a shipment to help-out seemed like a natural solution to an un-natural disaster.
"Canadians like to help out their American neighbours whenever we can," suggests Winning Brands, CEO, Eric Lehner.
"When our team heard about the catastrophic runaway oil well, we knew that our expertise could come in handy somehow, in some productive way," said Lehner.
This revelation prompted them to research potential spill clean-up volunteer groups in the State of Mississippi. Their goal was to suggest ways their eco-friendly products could arrest the effects of the spill on possibly wildlife, the volunteer workers themselves, their apparel, and on anything they saw fit to use it on.
"Your friends in Canada would like to adopt you and this is our gift. And you can have as much as you need—even if it runs into the thousands. The response to the offer was touching," said Lehner.
This is not the first "wet cleaning" expedition for Winning Brands. They have recently made an agreement with Holland America Cruise Lines to switch out their solvent-based dry cleaning products onboard cruise ships for their Solvent Free Solutions non-toxic dry cleaning solutions otherwise known as "Wet cleaning". So they are strong supporters and promoters of anything ECO.
Committed To An Eco-Friendly World
"It makes sense that everything we do, everything we use and everything we wear, from now on, should be eco-friendly. As long as there is human ingenuity people will keep finding ways to use what we do to make better choices for themselves and their families. The spectrum is wide. Whether it's an oil spill, or a toddler's sippy-cup accident, our products will continue to be "strong as solvents...but gentle like soap". (Who could ask for anything more?)
Clean With A Clear Conscience
Lehner believes in people, worthy causes, humanitarianism, and, of course, Winning Colours Stain remover...but then that goes without saying.
However, I had to track him down. And I firmly believe that his unselfish willingness to take what he has, which he believes is useful and give it to someone who actually needs it, will be thank you enough for him.
And if it saves a thousand ducks or ten ducks or one duck, and helps with the clean-up, Winning Brands will have WON another fight...and so too, will everyone else involved in this environmental calamity.
Here's to success in the Gulf Region. Good work Winning Brands!
Oil Slick Near Mississippi Delta
An April 20 explosion at the rig led to a leak of crude oil at the sea floor, roughly 5,000 feet (1,500 meters) below the ocean surface, where intense pressure impedes most mitigation efforts.
The deadly blowout of an oil rig in the Gulf of Mexico was triggered by a bubble of methane gas that escaped from the well and shot up the drill column, expanding quickly as it burst through several seals and barriers before exploding, according to interviews with rig workers conducted during BP's internal investigation.
An oil slick that has resulted from the accident at the Deepwater Horizon rig in the Gulf of Mexico lingered near the Mississippi River Delta on May 1, 2010. The Moderate Resolution Imaging Spectroradiometer (MODIS) on NASA's Terra satellite captured this natural-color image the same day. The oil slick appears as a tangle of dull gray on the ocean surface, made visible to the satellite sensor by sunglint—the mirror-like reflection of the Sun off the water. Most of the oil slick occurs southeast of the Mississippi Delta.
And Now A Word From Eric Lehner, CEO Winning Brands
WE believe in a safe and healthy environment. It is the goal of Winning Brands Corporation to give you positive new choices in cleaning products that are effective and eco-responsible. It is not our purpose to criticize other cleaning products already in use, some of which are satisfactory. The question is whether we can go beyond satisfactory to a higher standard of performance, eco-responsibility and value. We hope to earn the right of becoming a new favourite in your home or business for the categories in which we specialize by pleasantly surprising consumers with the features and benefits that are now available in advanced environmentally sensitive cleaning solutions.
Posts: 165 | Registered: Sep 2009
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Scroll right through the whole article and get to Eric's comments at the bottom. He doesn't miss a trick, covers all bases. Just got an email on this from E&E.. are they PR'ing this?
-------------------- My comments include many of my own opinions. Do your own due diligence before investing. Posts: 165 | Registered: Sep 2009
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To: Paul Knopick <pknopick@eandecommunications.com>
Cc: Marc Hill <marc@mhconnect.com>
Subject: WNBD: Direct Response TV Launch
Size: 77 KB
Hello Moderator Team,
There has been strong interest by investors in the reach of the Winning Colours Stain Remover DRTV launch, taking place very soon. Of greatest interest has been the question of whether the DRTV will be local, regional or national – and whether it will consist only of late night viewing.
I have been reluctant to be specific until a formal media plan was completed. I have now approved it, in writing. Accordingly, I can now confirm that the commercials are intended to run on the following U.S. cable networks, subject only to the final confirmation by these networks of the availability of the requested times. For this reason, we will not know until after broadcast dates and our review of broadcast records whether the air times were filled as booked. Available air-time inventory changes daily. With that proviso – our target broadcast mix for the first two weeks includes:
· Biography Channel
· CMT Pure Country
· Discovery Health
· Discovery Kids
· Family Net
· Fine Living
· FIT TV
· Hallmark Movie Channel
· Lifetime Real Women
· Planet Green
· Soap Net
· TV Land
· Universal HD
The broadcasts are national, not local. These commercials can be viewed across America and will rotate during a wide range of times during the 24 hr cycle. We will of course be evaluating the initial results after 2 weeks in order to assess which aspects of the product presentation can be adjusted to optimize results. These factors will be as wide ranging as the narration, the supplied demos, the duration of the commercial, the conversion of callers to completed orders, the nature of the questions asked upon ordering, the split between operator orders and on-line orders, the potential and role of computerized voice-prompted order taking compared with live operators, and many other variables.
Therefore, Winning Brands’ style of moving through its business plan in a deliberate manner, gaining solid experience with reproducible and verifiable events, describes our approach to this project as well. Everything that we have done since the inception of Winning Brands has been designed to provide a foundation for a valuable, profitable company; one which has profound growth prospects. My goal is to provide our shareholders with a high-profile success, for the benefit of all concerned. The Winning Colours Direct Response launch represents nothing less than the arrival of Winning Brands on the U.S. national television scene. For the first time in the history Winning Brands, we will be able to put our case directly to consumers, coast-to-coast in America and provide those consumers with a means to buy Winning Colours Stain Remover easily and immediately. This initiative supports our current and future retailers by increasing consumer recognition of Winning Colours Stain Remover in retailers’ stores. Winning Brands is not putting “all its eggs” in the DRTV basket. Instead, DRTV is a powerful development in the emergence of Winning Colours Stain Remover and the advancement of Winning Brands’ shareholder interests. With this new platform, we are moving up a rung in the hierarchy of national brands, from aspiring to emergent, and ultimately toward Winning Colours Stain Remover becoming a household name in America. Winning Colours has what it takes to become a national favourite.
I am completely dedicated to the mission and on behalf of our team here I thank our stakeholders for standing beside us and sharing this vision. Our success too will be a shared accomplishment.
posted
From Ihub..CEO memo Hello Moderator Team - Lancaster Sundry Scene update
The attached full page advertisement is going out shortly to approximately 12,000 paint stores and paint retail professionals in the magazine "Sundry Scene". The magazine is distributed by Lancaster and considered the ideal platform for creating high awareness within their account base (and in the industry generally). You may like to have this for iBox.
'Thank You a Thousand Times!' to Winning Brands From Europe - Pr Newswire
As of 3:17 PM ET 5/26/10 Winning Brands Corporation www.WinningBrands.com (Pink Sheets: WNBD; Frankfurt: WMU), North American manufacturer of popular Winning Colours Stain Remover announces arrangements for its first commercial shipment of Winning Colours to Denmark, where it is known as 1000+(TM), as in all non-English speaking markets. The new shipment comes amidst a celebration of miracles, large and small - in this case delivered in the form of a bottle of 1000+, now a symbol to many Danes of a happy ending to a terrible act of animal cruelty.
"Thank you a thousand times!" was the message from Elsebeth Kvistgaard, owner of a puppy named Maggie that became the sudden focus of attention for Danes upon learning that the beautiful Golden Retriever had been doused in used motor oil and diesel fuel by a stranger. The case had become all the more frustrating because no solution was available to remove the oily mess from Maggie's coat without discomfort to the dog. Up to that point, dishwashing liquid had previously been considered the preferred option amongst animal protection personnel in Denmark and elsewhere. In Maggie's case, this approach was not sufficient.
"This case comes at a critical moment" says Mr. Talmark; " All Danes are thinking of America's Gulf Coast now and are concerned about the cleaning that is ahead for so many oily creatures. Then, suddenly, I had such a case in my very own hands for immediate action. I will now discuss trials with animal protection officials locally so that formal cooperation with agencies in other countries may be possible to examine the benefits to various animals requiring this type of cleaning internationally."
Winning Brands International Sales Manager, Daniela Relja, remarks that progress for Winning Colours / 1000+ in Europe is accelerating now: "The company's German initiatives, previously announced, are being activated this year in concert with the Danish appointment. I am receiving more enquiries than ever from Europe for Winning Colours / 1000+. The U.S. market is important, and as we see, the international market is as well. My mission is to get this organized so that the world's most versatile cleaning solution has a presence on every continent."
Winning Brands CEO, Eric Lehner, was recently interviewed in connection with the company's offer to commence trials with suitable organizations involved in the Gulf of Mexico animal rescue initiatives. "We know that many fine people and groups are trying their best to cope. Winning Brands is ready to participate in trials with organizations that have an interest in comparing the effectiveness of their current protocols with something that we might be able to offer. It's important not to make unfounded claims, and much more work needs to be carried out. We are grateful to Peter Talmark, the Danish police and Elsebeth Kvistgaard for having reminded us all that happy endings are worth the extra effort." Mr. Lehner concludes.
ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation is a manufacturer of advanced cleaning solutions including its lead brand, Winning Colours Stain Remover, known as 1000+(TM) in non-English speaking markets. The environmentally sensitive stain remover and multi-cleaner is targeted by Winning Brands to become the world's favourite stain removing solution because of its exceptional skin-friendliness, ease of use and 1000+ cleaning uses as continuously demonstrated by enthusiasts of various kinds on YouTube http://www.youtube.com/results?search_query=Winning+Colours+Stain+Remover&search _type=&aq=f and other social media. Additional brands include KIND Laundry Products, CLEAN1 Spray, SMART Wet Cleaning Solutions and TrackMoist.
Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934.. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of  Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors/Winning Colours Stain Remover is a registered trademark of Niagara Mist Marketing Ltd. CLEAN1, KIND, ReGUARD-4,TrackMoist and 1000+ are trademarks of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation. SMART Wet Cleaning Solutions is a trademark of Solvent Free Solutions, Inc.
INVESTOR RELATIONS: E & E Communications Paul Knopick (949)707-5365 News@WinningBrands.ca
INTERNATIONAL COMMENTS: Winning Brands Corporation 11 Victoria Street, Suite 220A, Barrie, Ontario, Canada L4N 6T3 (866) 722-3542 Daniela@WinningBrands.ca
FOR CONTACT IN DENMARK: Peter Talmark oliefyr@pc.dk
posted
Looks pretty good.... Thanks for all your new article postings.
I think im gunna buy some of this for a longer envestment. Besides everything is about going green so i cant see how this product would completely fail.
-------------------- Im a Noob....Help Me Posts: 6 | From: Rochester, NY | Registered: May 2010
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posted
NEWS OUT!! All Systems Go for Winning Brands DRTV Launch
Winning Colours Stain Remover Commercial Ready for Air
PR Newswire
LOS ANGELES, June 1 /PRNewswire-FirstCall/ --
Winning Brands Corporation (Pink Sheets: WNBD; Frankfurt: WMU) www.WinningBrands.com, manufacturer of popular new Winning Colours Stain Remover, confirms today that it is ready for implementation of Winning Brands' first-ever Direct Response Television Advertising. The company's intention to expand to DRTV marketing was first announced in December 2009 with the intention to be on-air 2nd Qtr 2010. Preparations have been completed on-time and on-budget.
The DRTV launch is the most significant marketing move yet by Winning Brands to enter the U.S. consumer packaged goods sector and to gain national retail distribution for its breakthrough cleaning solution. National cable TV networks have been identified for the first test airings, scheduled to begin next week. This will be the first time that Winning Colours Stain Remover TV advertising will be seen by consumers across America. Winning Colours Stain Remover is being described as the world's most versatile cleaning solution because of its unique performance characteristics across an extraordinary range of uses while retaining unheard of kindness to skin for products in this category. A growing consumer fan base is already posting video examples of Winning Colours in action through social media site YouTube: www.youtube.com/results?search_query=winning+colours+stain+remover&aq=0. Winning Colours Stain Remover is known as 1000+ in non-English foreign markets, where distribution arrangements are also picking up pace.
The Winning Colours DRTV product offering will be priced at $19.95, consisting of a custom kit that includes both large and small bottle SKU's of Winning Colours Stain Remover concentrate, as well as a new custom reusable Convenience Sprayer with which to stretch the value of the offering 20-fold for general purpose cleaning through dilution with water. Also included are 10 new "Pocket Paks" - an innovative SKU designed specifically for the DRTV launch. Winning Colours Pocket Paks are miniaturized dispensing pouches that slip into purses, pockets and other tight spaces for single-use applications when stain mishaps occur in inconvenient places, such as the restaurant table and while travelling, where bottles are not suitable.
Winning Colours DRTV consumer purchases will be taken via live-operators 24-hrs per day to service the round-the-clock television ad placements. Orders will also be taken on-line at a new micro-site developed specifically to support the DRTV. Various iterations of the commercial will eventually be spun off the initial 2 minute short-form infomercial, to include 60 second support pieces and versions with retailer logos that create a tie-in between the brand and store versions of the SKU's in due course. It is anticipated that the Winning Colours DRTV campaign will pass through a series of tests in order to optimize results by making adjustments where required. Winning Brands is making a long term commitment to DRTV and high quality customer service in order to harness the power of this medium as a spring board to large scale national distribution and to support those listings when activated.
Winning Brands' best-in-class commitment for DRTV operations includes its selection (and acceptance by) leading experts during all phases of the DRTV project, including Hawthorne Direct for TV commercial production and media buying www.hawthornedirect.com, Convergys Customer Relationship Management for primary call center operations www.convergys.com and Datapak Services Inc for fulfillment logistics www.datapakservices.com, amongst others. All three of these organizations are associated with successful DRTV campaigns and all count America's finest corporations amongst their clients.
Winning Brands CEO, Eric Lehner, comments upon the significance to the company of this development: "A successful DRTV roll-out can increase the value of our company by several times. DRTV successes are documented to have sales potential in the tens of millions of dollars per year. This, combined with ensuing retailer listings and proper cost controls, will enable us to become highly profitable so that we can eventually buy back Winning Brands common shares. In our business plan, consumers benefit and shareholders win through a consumable world class product that is useful to virtually every household. As product manufacturers, we also have more flexibility to adjust the DRTV elements than ordinary DRTV products. This amounts to better than average prospects for success. Winning Brands' style has always been to keep at it, until we get it right. We'll get there."
ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation is a manufacturer of eco-responsible cleaning solutions including its lead brand, Winning Colours Stain Remover, known as 1000+ in non-English markets. The innovative stain remover and multi-cleaner is targeted by the company to become the world's favourite stain removing solution because of its exceptional skin-friendliness, versatility and economy when used as a diluted multi-cleaner. Additional brands include KIND Laundry Products, CLEAN1 Spray, SMART Wet Cleaning Solutions and TrackMoist Dust Suppressant to conserve water and improve performance at dirt race tracks.
Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors/Winning Colours Stain Remover is a registered trademark of Niagara Mist Marketing Ltd. CLEAN1, KIND, ReGUARD-4 and TrackMoist are trademarks of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation. SMART Wet Cleaning Solutions is a trademark of Solvent Free Solutions, Inc.
Corporate Contact Information:
Winning Brands Corporation, Office Direct (705) 737-4062,
11 Victoria Street, Suite 220A, Barrie, Ontario, Canada L4N 6T3
-------------------- My comments include many of my own opinions. Do your own due diligence before investing. Posts: 165 | Registered: Sep 2009
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