Winning Brands Surpasses 100 Stores in Australia - Better Homes and Gardens is first media partner -
* Press Release * Source: Winning Brands Corporation * On 11:30 am EDT, Wednesday October 14, 2009
o Buzz up! 0 o Print
BARRIE, Ontario, Oct. 14 /PRNewswire-FirstCall/ -- Winning Brands Corporation www.WinningBrands.ca (Pink Sheets: WNBD - News; Frankfurt: WMU - News), manufacturer of popular new cleaning solution Winning Colours Stain Remover, has surpassed the 100 store mark amongst Australian retailers for the first time, representing growth ahead of schedule. The 100th store, a Mitre-10 location in the State of Queensland, represents a tipping point because it makes the implementation of television broadcast advertising feasible. The first television media partner is Better Homes and Gardens TV - one of the highest rated programs in the country on Friday evenings. The initial Winning Colours advertising will be regional, during the national broadcast. http://au.lifestyle.yahoo.com/better-homes-gardens
Winning Brands Ambassador to Australia, Kori Walsh, is impressed that even experienced hardware retailers with large product assortments, take note of the unique performance characteristics of Winning Colours Stain Remover. "Store number 100 was very impressed after the demonstration and learning about Winning Colours, but was amazed when I cleaned tar off their floor that was sitting there for days. Winning Colours will be on television starting Friday nights starting in mid-November," remarks Ms. Walsh. Better Homes and Gardens Magazine is the companion print media partner for the launch of Winning Colours Stain Remover in Australia. Winning Colours' print advertising commences with the Christmas issue, which is printed in November.
Winning Brands CEO Eric Lehner explains the significance of the development: "If one store likes a new product, it might be a fluke. Two stores, maybe you're lucky. Reaching 100 stores is much more than a pattern - it is proven momentum. Canada, Australia and New Zealand have already between them converted thousands of consumers from merely trying Winning Colours for the first time into regular consumers. America will follow this pattern because there is no fundamental difference between U.S. consumers and Canadians, Australians and New Zealanders in this category of product. Widespread adoption in the U.S. will have a profound impact on the company's destiny and looks increasingly inevitable."
ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation is a manufacturer of eco-responsible cleaning solutions including its lead brand, Winning Colours Stain Remover. The innovative stain remover and multi-cleaner is targeted to become the world's favourite stain removing solution because of its exceptional skin-friendliness, ease of use and versatility as demonstrated on YouTube http://www.youtube.com/results?search_query=Winning+Colours+Stain+Remover&search _type=&aq=f and other social media. Additional brands include KIND Laundry Products, CLEAN1 Spray, SMART Wet Cleaning Solutions and TrackMoist Dust Suppressant to conserve water and improve performance at dirt race tracks.
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* Press Release * Source: Winning Brands Corporation * On 2:10 pm EDT, Monday October 19, 2009
- Performance Industry Tradeshow Dec 10-12, 2009 is the Largest of its Kind -
BARRIE, Ontario, Oct. 19 /PRNewswire-FirstCall/ -- Winning Brands Corporation (Pink Sheets: WNBD - News; Frankfurt: WMU.F - News), www.WinningBrands.ca manufacturer of popular new TrackMoist performance enhancer and dust suppressant for dirt racetracks, will debut at the largest race industry trade event December 10-12, 2009 in Orlando, Florida. Winning Brands will be an exhibitor and have product available for sale in response to strong positive findings at test sites during 2008/2009.
Don "Herbie" Williams, product specialist and distribution co-ordinator for Winning Brands' TrackMoist, explains why this is a significant development: "The Performance Industry Tradeshow has been called the '3 biggest days in racing'. Buyers and interested parties are documented to attend from all 50 U.S. states and 60 countries internationally. With tens of thousands of industry personnel in attendance, TrackMoist is now ready to make serious inroads. I am ready to show them how I can make their dirt racetrack perform better than ever. International enquiries for TrackMoist have already begun."
TrackMoist is a concentrate that is added to the water tanks of trucks used to spray dirt race tracks. It is typically sold in 1 gallon and 5 gallon containers. They mix to create 45,000 gallons of treated water and 225,000 gallons, respectively. It has been reported that water consumption is reduced by up to 50% in such applications. Tracks typically consume tens of thousands of gallons of untreated water per weekend. Additional savings arise from reduced fuel consumption, equipment wear and personnel costs. The Manufacturer's Suggest Retail Price (MSRP) for 1 gallon is $109. 5 gallons is $475.
ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation is a manufacturer and marketer of eco-responsible alternatives to conventional cleaning solutions, including the Winning Colours Stain Remover alternative to conventional solvents. The innovative stain remover and multi-cleaner is targeted to become the world's favourite stain removing solution because of its remarkable skin-friendliness, ease of use and versatility and much discussed on YouTube http://www.youtube.com/results?search_query=Winning+Colours+Stain+Remover&search _type=&aq=f TrackMoist track treatment and dust suppressant is gaining fans in all sectors of motorsports for its ability to dramatically conserve water and improve track performance. Additional brands include KIND Laundry Products, CLEAN1 Spray, and SMART Wet Cleaning Solutions.
Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. TrackMoist, KIND and CLEAN1 is a trademark of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation. Winning Colors/Winning Colours is a registered trademark of Niagara Mist Marketing Ltd. SMART is a trademark of Solvent Free Solutions Inc.
INVESTOR RELATIONS: E & E Communications, Paul Knopick (949)707-5365 News@WinningBrands.ca
PRODUCT INFORMATION: Winning Brands Corporation 11 Victoria Street, Suite 220A, Barrie, Ontario, Canada L4N 6T3 (866) 722-3542 ontrackconsultants@comcast.net CustomerService@WinningBrands.ca
-------------------- My comments include many of my own opinions. Do your own due diligence before investing. Posts: 61 | Registered: Sep 2009
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...CEO SAYS PIGGLY WIGGLY STORES ARE NOW GETTING FILLED TARGET DATE END OF OCT relating back to the News from September, 15, 2009 Piggly Wiggly is Winning Brands' Launch Partner for U.S. Grocery Sector ..you can find them on their store locator http://winningbrandscorporation.com/store_locator.htmPosts: 61 | Registered: Sep 2009
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Great post from the IHUB BOARD.. All i gotta say about the products efficacy is right here... There are not many GREEN products that can do this without destroying your carpets... and no this is not an investor posting this...
MASS amounts of pink paint on white carpet. The ultimate test... How much $$$$$ do you think WC saves this lady? Think she will reach for it again?
(make sure to read BOTH pages to see the after pics)
-------------------- My comments include many of my own opinions. Do your own due diligence before investing. Posts: 61 | Registered: Sep 2009
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SUMMARY OF MOST RECENT NEWS:) http://winningbrandscorporation.com/news.htm October, 14, 2009 Winning Brands Surpasses 100 Stores In Australia October, 8, 2009 State Of Rhode Island Joins Winning Colours Stain Remover Retail Network October, 6, 2009 Winning Colours Stain Remover Arrives In Massacheussets October, 2, 2009 Winning Brands Keeps Growing In Australia October, 2, 2009 Boost For Winning Brands In Pennsylvania September, 29, 2009 Gasoline Stations In New Zealand To Carry Winning Colours Stain Remover September, 24, 2009 Winning Brands Announces First New Zealand Outlet September, 21, 2009 Winning Brands' Winning Colours Stain Remover Featured on U.S. National Television Show About New Products September, 15, 2009 Piggly Wiggly is Winning Brands' Launch Partner for U.S. Grocery Sector
Posts: 61 | Registered: Sep 2009
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NEWS JUST OUT!!! First TrackMoist Delivery to Europe by Winning Brands - 2010 Trial Partnership Begins in England -
Press Release Source: Winning Brands Corporation On 5:00 am EST, Tuesday November 3, 2009 Buzz up! 0 Print.Companies:Winning BrandsWinning Brands Corp BARRIE, Ontario, Nov. 3 /PRNewswire-FirstCall/ -- Winning Brands Corporation (Pink Sheets: WNBD - News; Frankfurt: WMU - News) www.WinningBrands.ca, manufacturer of popular new TrackMoist performance enhancer and dust suppressant for dirt racetracks, has entered into a partnership with Speedway Prep for trials of TrackMoist to commence in the U.K., following trials in the USA which have already been successful.
Related Quotes Symbol Price Change WMU.F 0.0060 +0.0030
Initial inventory for testing has now arrived in the U.K. The trials will commence at Elite and Premier League speedway events in spring 2010. If successful, Speedway Prep sees a considerable UK and European wide market for TrackMoist within speedway racing - a popular and fast growing sport with around 2,000 league events each year attracting extensive television audiences on Sky Sports. http://www.skysports.com/opinion/0,25219,12276,00.html Other dirt track racing such as motocross could also benefit from successful trials with TrackMoist, A Speedway Prep website will be launched prior to the start of the race season.
Kelvin Tatum, senior partner at Speedway Prep is a former England Speedway captain and three-time world champion, who raced for 23 years before retiring in 2005. He is now Sky Sports' number one speedway pundit and a coach for young, upcoming speedway riders. When asked why his company has chosen to partner with Winning Brands to trial TrackMoist, Kelvin said: "Speedway racing has been my passion for many years, and as someone who has been involved both in front of the cameras as a championship rider and television commentator and behind the scenes as a coach and technical consultant, I am always aware of how fundamentally important the preparation of the track surface is to a successful speedway event. A well prepared track not only provides for more exciting and skilful racing but also ensures that riders' safety is not compromised by substandard conditions and ensures that dust does not obscure vision for both riders and spectators, which has become a particular issue for many European speedway events in recent years. I am therefore very excited to be involved in trialling TrackMoist, which if successful will enhance the quality of European speedway racing whilst increasing safety for riders and reducing water usage and maintenance and preparation costs for event organisers."
Winning Brands CEO, Eric Lehner points out the reason for the announcement at this time - "With the debut of TrackMoist at the Performance Industry Tradeshow in Orlando, Florida this December, including thousands of attendees internationally, we can provide Speedway Prep with a good basis to begin organizing European interest that will be stimulated by the show by letting others know now of Speedway Prep's preparation to provide service in Europe."
TrackMoist is a concentrate that is added to the water tanks of trucks used to spray dirt race tracks. It is typically sold in 1 gallon and 5 gallon containers. They mix to create 45,000 gallons of treated water and 225,000 gallons, respectively. It has been reported that water consumption is reduced by up to 50% in such applications. Tracks typically consume tens of thousands of gallons of untreated water per weekend. Additional savings arise from reduced fuel consumption, equipment wear and personnel costs. The Manufacturer's Suggest Retail Price (MSRP) for 1 gallon is $109. 5 gallons is $475.
ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation is a manufacturer and marketer of eco-responsible alternatives to conventional cleaning solutions, including the Winning Colours Stain Remover alternative to conventional solvents. The innovative stain remover and multi-cleaner is targeted to become the world's favourite stain removing solution because of its remarkable skin-friendliness, ease of use and versatility and much discussed on YouTube http://www.youtube.com/results?search_query=Winning+Colours+Stain+Remover&search _type=&aq=f TrackMoist track treatment and dust suppressant is gaining fans in all sectors of motorsports for its ability to dramatically conserve water and improve track performance. Additional brands include KIND Laundry Products, CLEAN1 Spray, and SMART Wet Cleaning Solutions.
Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. TrackMoist, KIND and CLEAN1 is a trademark of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation. Winning Colors/Winning Colours is a registered trademark of Niagara Mist Marketing Ltd. SMART is a trademark of Solvent Free Solutions Inc.
INVESTOR RELATIONS: E & E Communications, Paul Knopick (949)707-5365
News@WinningBrands.ca
PRODUCT INFORMATION: Winning Brands Corporation
11 Victoria Street, Suite 220A, Barrie, Ontario, Canada L4N 6T3 (866) 722-3542
-------------------- My comments include many of my own opinions. Do your own due diligence before investing. Posts: 61 | Registered: Sep 2009
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prnewswire Winning Brands Begins Operational Presence in Korea Winning Colours South Korea Appointment
* Press Release * Source: Winning Brands Corporation * On 9:10 am EST, Thursday November 5, 2009
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BARRIE, Ontario, Nov. 5 /PRNewswire-FirstCall/ -- Winning Brands Corporation (Pink Sheets: WNBD - News; Frankfurt: WMU - News) www.WinningBrands.ca, manufacturer of stain removing sensation Winning Colours Stain Remover, has taken its first step to doing business in the Republic of South Korea with the launch of the first of several planned on-line internet discussion blogs with Korean consumers http://kr.blog.yahoo.com/long3624/1003.html as well as the appointment of Winning Brands Ambassadors to South Korea, Mr. Joel Haley and his wife Sojung. The blogs will foster conversation amongst Korean consumers and will be updated frequently to reflect developments of the Winning Colours launch in Korea. Distribution of initial inventory for market tests will commence by January 2010. Initial product placement will include a variety of store types that have already been identified. The stores will receive Korean labeled bottles with the name 1000+, as Winning Colours is known in non-English markets internationally. The Korean market will receive the same attention and focus as Australia and New Zealand have received in the South Pacific - two markets that are already gaining traction as Winning Colours gains new fans in the region. PR Newswire - Winning Brands Opens in Korea ...
Joel Haley is originally from Texas but has lived in South Korea for 17 years, including enlisted service with the U.S. military with engagements in Iraq and Afghanistan and subsequent provision of aviation maintenance contracting to the military. "I have a longstanding personal interest in international trade, including commodities of various kinds. Based on my considerable research I am impressed with the opportunity for Winning Colours Stain Remover in Korea," Mr. Haley remarks. His wife, Sojung, was raised in the City of Wonju in South Korea. She is managing the on-line discussion with Korean consumers. Together, they will coordinate the development of distribution and retailing partnerships for Winning Colours from Korea itself, full time, effective immediately. "I agree with Joel about the potential here. South Korean consumers are increasingly interested in the best possible cleaning results and are open to the arrival of new brands, particularly from North America. I have personally experienced how gentle Winning Colours Stain Remover is to my skin - Koreans will love this benefit. I look forward to introducing my country to the next generation of cleaning power for the whole home - in a single bottle!" says Mrs. Haley.
Winning Brands CEO, Eric Lehner, points out why the development is a logical extension of Winning Colours' growth in the Asia/Pacific region. "Winning Colours Stain Remover is highly concentrated, and therefore delivers the necessary value to make shipping to any major market feasible. South Korea, with nearly 50 million inhabitants, efficient communications infrastructure and an impressive economy is a desirable place for new exposure only a few hundred miles from Beijing, capital of China. This will provide important additional Asian experience to Winning Brands and help us to develop momentum here. With such a versatile cleaning product as Winning Colours/1000+, a wide range of consumers in Korea will find their own favourite uses and share their findings with friends and family. Word will continue to spread. Winning Colours/1000+ is a world class product."
Winning Colours Stain Remover is already listed by Canada's national retailers (where it was developed) and is gaining ground in the USA because of its versatility in dealing with drips, drops and disasters of all kinds. Winning Colours is making news in key consumer sectors where stains occur continuously and easy clean-up is important. The paint sector, the wine sector and others have shown strong interest in the unusual property of Winning Colours Stain Remover to be gentle on skin and delicate surfaces while still performing with the strength expected of harsher traditional stain removers. The fact that Winning Colours converts even oil based messes into a simple clean-up with plain water has addressed consumers' increasing desire for convenience in all matters.
ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation is a manufacturer of eco-responsible cleaning solutions including its lead brand, Winning Colours Stain Remover, known as 1000+ in non-English markets. The innovative stain remover and multi-cleaner is targeted to become the world's favourite stain removing solution because of its exceptional skin-friendliness, ease of use and versatility as demonstrated on YouTube http://www.youtube.com/results?search_query=Winning+Colours+Stain+Remover&search _type=&aq=f and other social media. Additional brands include KIND Laundry Products, CLEAN1 Spray, SMART Wet Cleaning Solutions and TrackMoist Dust Suppressant to conserve water and improve performance at dirt race tracks.
-------------------- My comments include many of my own opinions. Do your own due diligence before investing. Posts: 61 | Registered: Sep 2009
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.008 The company seems to be progressing nicely and they said they will release some financials at end of the year.. Looks like this is maybe finding a bottom here. I wish I had more cash to get more shares this cheap.
Posts: 61 | Registered: Sep 2009
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--New retailer listings accelerate for Winning Brands
BARRIE, Ontario, Nov 10, 2009 /PRNewswire-FirstCall via COMTEX/ -- Winning Brands Corporation (Pink Sheets: WNBD; Frankfurt: WMU) www.WinningBrands.ca, manufacturer of popular new Winning Colours Stain Remover, has surpassed its milestone of 4,000 retailers at which Winning Colours can be purchased. Today's planned additions to the company's on-line Store Locator http://www.winningbrandscorporation.com/store_locator.htm will reveal the growth of the manufacturer's retail network by over 100 stores in recent weeks, taking Winning Brands within sight of the firm's initial operations target of 5,000 points of sale. The most recent store additions include new retailers in exactly 107 different U.S. cities over 29 states. Winning Brands CEO, Eric Lehner, notes that the diversity of these listings bodes well for the company. "It is significant that there are owners/managers in new stores saying 'yes' virtually every day now to the idea of adding Winning Colours Stain Remover to their product mix. It is easy to underestimate this business achievement. We are in the midst of an economic climate that has become so severe that most stores are reluctant to take any new initiatives. Everywhere we look, people are cutting back, yet store owners are joining our retailer family in growing numbers - sometimes even several new stores within a single day. The widespread nature of the interest and support of this terrific multi-cleaning product helps make us resilient by diversifying our customer base across such a large number of independent businesses. As we come closer to the 5,000 mark, we will increase product sell-through by ramping up marketing. You have to have product in place for consumers to buy conveniently before widespread advertising makes sense. A new brand is emerging in the marketplace - you can't get more real than product on the shelf. It's happening before our eyes," remarks Mr. Lehner.
Winning Brands Senior VP Lorne Kelly points out that U.S. national retailers are particularly affected by the current business atmosphere of caution toward new products: "They are being very conservative right now. But Winning Colours Stain Remover is known to several candidate national chains now. They are watching with interest to see whether Winning Colours has traction and will continue to get stronger - all of which brings us closer to national relationships as well. There will be a leader amongst them too, taking the first step, paving the way for others. When that leader emerges, they will receive a positive response from consumers too," says Mr. Kelly
Winning Colours has already secured national retail partnerships in Canada (where the advanced cleaning solution was developed) including Walmart, Home Depot, Canadian Tire, Home Hardware and Zellers. The fact that Winning Colours Stain Remover is newer to the USA has not prevented early U.S. product fans from posting a wide range of creative and difficult stain scenarios at YouTube creating a growing community- http://www.youtube.com/results?search_query=Winning+Colours+Stain+Remover&search _type=&aq=f
ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation is a manufacturer of eco-responsible cleaning solutions including its lead brand, Winning Colours Stain Remover, known as 1000+ in non-English markets. The innovative stain remover and multi-cleaner is targeted to become the world's favourite stain removing solution because of its exceptional skin-friendliness, ease of use and versatility. Additional brands include KIND Laundry Products, CLEAN1 Spray, SMART Wet Cleaning Solutions and TrackMoist Dust Suppressant to conserve water and improve performance at dirt race tracks.
Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors/Winning Colours Stain Remover is a registered trademark of Niagara Mist Marketing Ltd. CLEAN1, KIND, ReGUARD-4 and TrackMoist are trademarks of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation. SMART Wet Cleaning Solutions is a trademark of Solvent Free Solutions, Inc.
Corporate Contact Information: Winning Brands Corporation, Office Direct (705) 737-4062, 11 Victoria Street, Suite 220A, Barrie, Ontario, Canada L4N 6T3 CustomerService@WinningBrands.ca
Investor Relations: Paul Knopick (949)707-5365 News@WinningBrands.ca
-------------------- My comments include many of my own opinions. Do your own due diligence before investing. Posts: 61 | Registered: Sep 2009
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From: Eric Lehner Sent: November-12-09 3:38 PM To: Shareholder X Cc: Paul Knopick Subject: RE: Shareholder Question: Revenue vis Store Count
Hello Mr. XXXXXX,
Thank you for the opportunity to explain what may appear to be a paradox.
Winning Brands has an attractive business model. We supply a product that can be sold widely throughout the community (ie many store types) because of its usefulness across so many lifestyles and because of its relative affordability (most people can come up with $9.95 for something they want). However, for this model to be fully operational, two conditions must first be satisfied the widespread availability of the product (ie many stores) as well as a high rate of purchase from those stores by consumers (ie product purchased daily). It takes a high volume of transactions of a few dollars per bottle to add up to millions of dollars. Fortunately, in our category of products, millions of people are purchasing something every day, or at least having an unsatisfied need every day. Millions of stains occur every single day. Many are left unattended due to the lack of a familiar, satisfactory, easy solution.
For the past 3 years, Winning Brands has been striving from the ground-up to determine which of its products would be its lead product, and then to secure store listings for it. We, and our lead product Winning Colours Stain Remover, were not known by retailers. It was very difficult to get into any stores. You may be surprised just how hard it was and the gruelling effort required. This is typical of any quirky new brand that comes out of nowhere with a proposition that is out of the ordinary. Yet it is those quirky brands that stand the best chance to become iconic favourites over time because they have genuine personality, rather than being massaged into just another me too line extension of established brands. In the computer world, the early unusual approach has evolved into a style leader. There are many other examples. That is why respected larger manufacturers buy new brands it is less costly to buy a proven winner than to try unsuccessfully to create a portfolio from scratch because of the failure rate of new product attempts.
Gradually, we were able to add some Canadian retailers of significance for Winning Colours Stain Remover and are now in discussions with U.S. significant retailers, some being highly advanced. Therefore, the material growth of store count for Winning Colours Stain Remover has only happened very recently and remember, store count is only the first part of our model. The second part is to generate enquiries by consumers and lift sales within the stores to leverage this growing geographic footprint of stores that carry Winning Colours. We need to convert the sales rate from a bottle per week (or less) per store, in some cases, into a bottle per day per store, and then into several bottles per day per store. It is during this implementation of this second part of the business model that the sales growth of the company will make itself felt in dollar terms. The good news is that we are now seeing an increasing number of stores moving up from early low turnover counts. This is happening because of personal satisfaction by many consumers and their eventual re-purchase, word-of-mouth by those satisfied customers to friends and family, local advertising in some places and in-store audits by our field personnel to provide retailer staff training and display touch-ups. In the early days, we considered ourselves fortunate if a store sold 7 bottles in a week. Now, the most advanced store (in terms of merchandising and training) has reached 56 bottles per week, although that varies with the location of the bottles in the store. There are now many stores that sell more than a bottle per day.
In summary 4,000 stores purchasing a case of product (12 bottles) once may generate approximately $200,000. But the same 4,000 stores supported to increase sell-through to a bottle per day, for this one product, in the one size translates to nearly $6 Million dollars. 10,000 stores selling a couple of bottles per day would generate $30 Million and so on. I have been reliable from the outset of us being a public company to speak realistically about things. I have always been plain spoken about the challenge of initial operations. Any realistic assessment will reveal that we are still, by and large, unknown to the vast majority of investors and consumers both. This is what makes Winning Brands so attractive in my opinion. This is the opportunity for us as current owners the current shareholders and staff (who are also shareholders). We are just barely emerging from relative obscurity with many predictive indicators that suggest that our up-side outweighs the down-side risks; particularly because we have survived the initial 3 years that usually take the toll on new junior public companies, and because your management and staff are so clearly focused on their mission. Rarely is there a company with so much verifiable linear progress toward a stated goal, that has such massive potential, with precedents to support it. This is why we have more longs than most of our peers amongst junior public companies. Our longs are not in love in the sense that their judgment is impaired, but instead they love the fact that here is a company whose progress is demonstrated right before their eyes concretely through pictures of products on the shelf. They appreciate that we have an accountable management team that understands that it is an honour and privilege to serve the interests of these stockholders. Your management and staff also understand that we must accomplish something truly meaningful for these stockholders in order to earn their respect and to earn a reputation of being a cut above the rest.
Accordingly, the current sales figure being less than a million (and dont worry it is higher than $200K) is nonetheless real, unexaggerated, verified through listing of business partners by names, address and telephone numbers all working toward an outcome that requires tenacity and creativity to achieve. We have plenty of these qualities at the headquarters of Winning Colours Stain Remover, the emerging favourite stain removing product - and home to other fine products that even earlier in their life cycle. We have limitless reserves of tenacity and creativity. The marketplace has not even seen a fraction of what we are capable of.
I am thrilled to come to work each morning because we are building a business success story that will be worthy of study in the future. Our shareholders are in part the authors of this success.
Thank you again for your interest in Winning Brands and your kind support.
Eric Lehner, CEO
WinningBrands.ca
P.S. I will share this with the board moderators in fairness to other shareholders, with your name removed.
From: Shareholder X Sent: November-12-09 2:20 PM To: Eric Lehner Subject:
Hello Eric,
Congrats on reaching the 4000 store milestone! I think this company has come a long ways and you are going a terrific job. I have one question, in spite of having 4000+ stores selling winning colours now, how come each time there is a Form D filed the revenue listed on there is still under 1,000,000. Having so many retail outlets and still doing revenue under 1,000,000 just does not make sense. Would you be kind enough to share you thoughts on this!
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Winning Colours Stain Remover Gets Boost Amongst Artists - DeSerres chain to put Winning Brands into stores that are renowned by artists, students and creative professionals across Canada -
BARRIE, Ontario, Nov. 16 /PRNewswire-FirstCall/ -- Winning Brands Corporation (Pink Sheets: WNBD - News; Frankfurt: WMU - News), www.WinningBrands.ca manufacturer of multi-cleaning sensation Winning Colours Stain Remover, announces today that the venerable artist supply group DeSerres is adding Winning Colours to its stores as a new listing. www.DeSerres.ca Opening inventory is targeted to be on the shelves in December. DeSerres is well known in Canada as a creative supplies marketplace and the stores are growing in popularity amongst all age groups. Market testing of Winning Colours Stain Remover amongst artists has revealed that Winning Colours increases the longevity of expensive paint brushes that are cleaned with the breakthrough product as compared with traditional solvents. The ability of Winning Colours to convert even oil based messes into a simple clean-up with water is also considered a major advance in convenience for artists, who use a range to paint types that are not water-soluble, as well as sculpting media, glue, etc.
"This is a proud day for us, " says Winning Brands National Sales Manager for Canada, Patricia Miles, adding, "Artists and students know and respect the expertise of DeSerres in this sector. A whole new set of consumer relationships can develop from daily contact between Winning Colours Stain Remover and artists, both professionals and hobbyists. The DeSerres stores are getting more beautiful all the time, and their willingness to share Winning Colours with a whole new generation of students is terrific news. We are grateful to DeSerres for this boost."
Artists of various kinds benefit from Winning Colours' ability to serve as either a full- strength stain remover for a wide range of messes including paint, glue and craft supplies or as a highly economical general purpose multi-cleaner through dilution with plain water. The unusual kindness to skin and delicate surfaces of Winning Colours Stain Remover is very well suited to the range of implements and materials used by artists - and their continuous clean-up when working. DeSerres has 26 substantial stores in Canada and professional ties internationally.
ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation is a manufacturer of eco-responsible cleaning solutions including its lead brand, Winning Colours Stain Remover. The innovative stain remover and multi-cleaner is targeted to become the world's favourite stain removing solution because of its exceptional skin-friendliness, ease of use and versatility as demonstrated on YouTube http://www.youtube.com/results?search_query=Winning+Colours+Stain+Remover&search _type=&aq=f and other social media. Additional brands include KIND Laundry Products, CLEAN1 Spray, SMART Wet Cleaning Solutions and TrackMoist Dust Suppressant to conserve water and improve performance at dirt race tracks.
Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. TrackMoist, KIND and CLEAN1 is a trademark of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation. Winning Colors/Winning Colours is a registered trademark of Niagara Mist Marketing Ltd. SMART is a trademark of Solvent Free Solutions Inc
INVESTOR RELATIONS: E & E Communications Paul Knopick (949) 707-5365 News@WinningBrands.ca PRODUCT INFORMATION: Winning Brands Corporation 11 Victoria Street, Suite 220A, Barrie, Ontario, Canada L4N 6T3 (866) 722-3542 CustomerService@WinningBrands.ca
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