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2005-03-07 09:17:25

m-Wise Inc. Launches Its First Mobile Entertainment Service in the U.S.


>
WILMINGTON, Del., March 7, 2005 (PRIMEZONE) -- m-Wise, Inc. (OTCBB:MWIS)
announced today the launch of its first mobile entertainment service with
strategic business counterparts in the United States.

m-Wise is supplying its MOMA Content Management and Delivery Platform as a fully
hosted service including the management of all content and delivery to
U.S.-based subscribers and the management and deployment of billing over premium
SMS. The platform is currently connected to premium billing accounts of U.S.
mobile operators such as Cingular, AT&T and T-Mobile and the connectivity to
Sprint PCS is expected in the near future. The content available to subscribers
will include ringtones, pictures, games and video files all from a catalogue of
thousands of top quality content items including known brands.

m-Wise has developed a number of strategic business alliances, which will be
responsible for advertising the new mobile entertainment service to the U.S.
market. A number of ads have already been placed in several popular teen
magazines in the U.S. during the last weekend to a target audience of
approximately 2-3 million magazine readers. Readers will be able to simply
download the ringtones, pictures, games and video clips directly to their mobile
phone by sending a simple text message (SMS) to a special short number detailed
on the advertisements. The m-Wise Content Management and Delivery Platform will
be responsible for delivering the required downloads to the U.S. subscriber.

The U.S. mobile content business has progressed by leaps and bounds recently as
mobile content-related companies enjoy a massive growth in content sales
compared with their European counterparts. The U.S. technology research firm
Jupiter Research predicts the installed base of ringtone-capable phones in the
U.S. will grow from 55 percent of handsets in 2004 to 100 percent by 2008.
Downloads of music ringtones will grow from 6.1 million in 2004 to 332.6 million
in 2009, creating U.S. revenues of $897 million in 2009.

Through its business alliances in the U.S., m-Wise will receive $0.05 to $0.1
per each single download -- with a minimum monthly amount guaranteed for each
service. The current launch is part of a number of launches that are expected in
the near future by several different marketing brands. As a fully hosted
solution, the MOMA Content Management and Delivery Platform will allow the easy
administration, configuration and management of the mobile entertainment
service.

The m-Wise MOMA Service Delivery Platform consists of more than 1,000
value-added applications launched in connection to more than 50 European,
American and Asian networks. m-Wise provides the industry's most robust and
critical SDP for mobile operators, wireless ASPs and large content and media
providers. The MOMA SDP increases data traffic and premium revenues and
considerably minimizes capital, commercial, training and technical requirements
for the management and control of value-added-services. Furthermore, the MOMA
Content Management and Delivery Engine allows for the easy management,
administration, sale, pricing, delivery, reporting, DRM and copyrights
management, allowing m-Wise to offer white-labeled, ready-to-go mobile content
portals to its customers.

About m-Wise

Founded in February 2000, m-Wise has rapidly established itself as a leading
technology provider with the de facto Service Delivery Platform and related
value-added data engines. Working closely with leading operators, ASPs and
content providers, m-Wise is committed to taking the lead and keeping up to date
with the latest industry headways in areas as diverse as content management and
delivery, infotainment, mobile gaming and mobile community services.

The Service Delivery Platform, the MOMA Platform, includes carrier-grade
application provisioning and development utilities, infrastructure connectivity
layers, billing, global delivery, content management, and customer support
tools.

Safe-Harbor Statement

This press release contains forward-looking statements that involve risks and
uncertainties. m-Wise's actual results could differ materially from those
discussed in such forward-looking statements based on a variety of factors not
under the control of m-Wise including but not limited to, market conditions,
level of investment on technology, changes in operating conditions and costs,
technology developments, etc. m-Wise assumes no obligation to update or revise
any forward-looking statement to reflect events or circumstances arising after
the date on which it was made.

CONTACT:
Investor Relations
m-Wise, Inc.
Gabriel Kabazo, CFO
011 972 9961 1212 Ext. 110
ir@m-Wise.com

Sales and Marketing
Zach Sivan
Vice President Sales and Marketing
sales@m-wise.com

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2005-03-01 13:00:29

m-Wise, Inc. Announces the Successful Completion of Listing Its Shares on Nasdaq


>
WILMINGTON, Del., March 1, 2005 (PRIMEZONE) -- m-Wise, Inc. (OTCBB:MWIS)
announced today that it had successfully completed the process of listing its
securities on Nasdaq and that the company's shares commenced trading on the
Nasdaq OTC Bulletin Board under the symbol MWIS.OB.

The public listing marks a turning point in the history of m-Wise and is likely
to cause changes in the operating strategy of m-Wise.

m-Wise, a prominent wireless middleware technology provider, was founded in 2000
and has quickly taken the lead with the latest industry headways in areas as
diverse as content management and delivery, infotainment, mobile gaming and
mobile community services. Now comprising of over 1,000 value-added services and
applications launched on more than 50 European, American and Asian networks
m-Wise provides the industry's most robust and critical Service Delivery
Platform for mobile operators, wireless ASPs and large content and media
providers. The m-Wise MOMA Service Delivery Platform increases data traffic and
premium revenues and considerably minimizes capital, commercial, training and
technical requirements for the management and control of value-added services.
For more information on m-Wise please visit our web site at www.m-wise.com.

m-Wise will make more information regarding its business readily available in
the up and coming days.

"We are delighted with the position that the company is now in, a position of
growth and increasing market share," said Mati Broudo and Shay Ben-Asulin,
founders and directors of the issuer. "We are extremely optimistic at this time
and would like to thank everybody for their ongoing and continuous support."

For the past two years m-Wise has been in the process of taking the company
public and completing all its regulatory and statutory requirements to obtain
public listing with Nasdaq.

Safe-Harbor Statement

This press release contains forward-looking statements that involve risks and
uncertainties. m-Wise's actual results could differ materially from those
discussed in such forward-looking statements based on a variety of factors not
under the control of m-Wise including but not limited to, market conditions,
level of investment on technology, changes in operating conditions and costs,
technology developments, etc. m-Wise assumes no obligation to update or revise
any forward-looking statement to reflect events or circumstances arising after
the date on which it was made.

CONTACT: m-Wise, Inc.
Shay Ben-Asulin
Phone: 011 972 9961 1212
ir@m-Wise.com

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2005-03-03 12:15:30

m-Wise, Inc. Provides Additional Information on its Business


>
WILMINGTON, Del., March 3, 2005 (PRIMEZONE) -- m-Wise, Inc. (OTCBB:MWIS):
Following us commencing trading on the Nasdaq OTC Bulletin Board under the
symbol 'MWIS' on Monday, February 28, 2005, and in response to requests for
information from investors, we provide the public with an additional description
of the Company.

Founded in February 2000, m-Wise has rapidly established itself as a leading
technology provider with our MOMA Service Delivery Platform (SDP) and related
value-added data engines for Mobile Operators, Wireless ASPs (application
service providers), and large content and media generators. We have quickly
positioned ourselves as one of the leaders in areas as diverse as content
management and delivery, infotainment, mobile gaming and mobile community
services.

Our SDP includes carrier-grade application provisioning and development
utilities, infrastructure connectivity layers, billing, global delivery, content
management, and customer support tools and has been proven to increase data
traffic and premium revenues. Additionally, it considerably minimizes capital,
commercial, training and technical requirements for the management and control
of value-added-services services.

We boast a global portfolio of customers, such as: iTouch, one of the biggest
content distributors worldwide, who uses our MOMA platform to manage content
delivery in several markets and over tens of different wireless network;
Vodafone Italy, who used our gaming engine to run branded prize games; and
Comtrend, Taiwan, an independent application and content provider, who runs
numerous successful services, such as chat, ringtones downloads and votes on our
licensed platform.

With over 1,000 plug-and-play, language-independent applications and content
services deployed over MMS, SMS, EMS, J2ME, WAP, USSD, IVR, Web and email and
launched on more than 50 European, American and Asian networks, we provide one
of the industry's most robust SDP for mobile operators, wireless ASPs and large
content and media providers.

Our experienced management team consists of Shay Ben Asulin, co-founder and
Chairman with management experience at Internet-related mobile communications
and traditional media firms. Mati Broudo, co-founder and Chief Executive
Officer, has a proven track record of founding and running hi-tech, retail and
service firms. Gabriel Kabazo, Chief Financial Officer since 2002, has extensive
experience with Nasdaq listed companies; Asaf Lewin, CTO, has a distinguished
record in senior management and technological leadership and Zach Sivan, Vice
President Sales & Marketing, has a proven track record in sales, business
development, distribution channel development and M&A within the telecoms
and enterprise messaging industries.

We continue to release industry-leading solutions that increase our clients'
time-to-market and profitability from both current and next generation
value-added mobile services. For more information about us please visit our web
site at www.m-wise.com.

Safe-Harbor Statement

This press release contains forward-looking statements that involve risks and
uncertainties. m-Wise's actual results could differ materially from those
discussed in such forward-looking statements based on a variety of factors not
under the control of m-Wise including but not limited to, market conditions,
level of investment on technology, changes in operating conditions and costs,
technology developments, etc. m-Wise assumes no obligation to update or revise
any forward-looking statement to reflect events or circumstances arising after
the date on which it was made.

CONTACT: m-Wise, Inc.
Gabriel Kabazo, CFO
011 972 9961 1212 Ext. 110
ir@m-Wise.com

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m-Wise, Inc. Completed Product Delivery Pursuant to Contract with a Mobile Operator in Mexico
03/08/2005 Provided By PrimeZone


WILMINGTON, Del., Mar 8, 2005 (PRIMEZONE via COMTEX) -- Further to certain press speculations in the past few days, the management of m-Wise, Inc. (MWIS) is clarifying that pursuant to its contract with Unefon S.A, the Company has successfully completed the installation of its MOMA Service Delivery Platform (SDP) at Unefon, a CDMA mobile operator in Mexico.

The delivery was described in form 10QSB filed with the Securities and Exchange Commission (SEC) on November 18, 2004. Revenues derived from the contract with Unefon S.A. for the nine months ended on September 30, 2004 were $659,000. The products that were installed on the customer's site were the MOMA SDP, the Content Management and Delivery Engine and the MOMA MMSC.

These products enable Unefon to rapidly launch value-added mobile services, such as content downloads, entertainment and information on demand, for its growing customer base.

Other highlights from the financial results of m-Wise, Inc. for September 2004 are:

Revenues for the third quarter rose to $900,501, up 1,047% from $78,481 in the same period last year, and up 721% from the previous quarter. The increase primarily consisted of revenues derived from the contract with Unefon S.A.

Gross profit climbed to 86% from 65% in the same period last year. Operating income was $400,104 compared to an operating loss of ($270,998) in the same period in 2003. Net income for the quarter ended September 30, 2004 was $400,104 compared with a net loss of ($358,435) in the same period last year.

Revenues for the first nine months increased 259% to $1,134,179 from $316,352 for the same period of last year. Gross profit climbed to 85% from 65% in the same period last year. Operating loss decreased to ($104,605) from ($1,422,484) in the same period in 2003. Net loss for the first nine months decreased to ($104,605) from ($1,628,027) in the same period in 2003.

About m-Wise

Founded in February 2000, m-Wise has rapidly established itself as a leading technology provider with its Service Delivery Platform and related value-added services engines. Working closely with leading operators, ASPs and content providers, m-Wise is committed to taking the lead and keeping up to date with the latest industry headways in areas as diverse as content management and delivery, infotainment, mobile gaming and mobile community services. The Service Delivery Platform, the MOMA Platform, includes carrier-grade application provisioning and development utilities, infrastructure connectivity layers, billing, global delivery, content management, and customer support tools.

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MWIS up pretty good this morning following a seies of positive news stories.

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