NORTH PALM BEACH, Fla., Sept 21 /PRNewswire-FirstCall/ -- Bravo! Foods
International (OTC Bulletin Board: BRVO) ("Bravo"), a brand development and
marketing company that manufactures, promotes and distributes vitamin-
fortified flavored milks, today announced it has signed a licensing agreement
with Masterfoods USA, the confectionery and snack food division of Mars,
Incorporated, to produce, market and sell Milky Way(R), Starburst(R) and
3 Musketeers(R) single-serve, fortified milk products under the Company's
Slammers(R) brand.
The new fortified milk products, which will be sold in 14 oz. single-serve
Super Extended Shelf Life (ESL) bottles, will reflect each confectionery
product's distinctive taste. The Slammers(R) Milky Way(R) product will be made
with reduced-fat fortified milk with the rich, creamy, mouth watering taste of
a Milky Way(R) bar. Slammers(R) Starburst(R) will be a blend of low-fat milk
and natural juice to produce its famous burst of natural fruit flavor and live
up to the Starburst(R) "isn't life juicy!"(TM) slogan. The first flavors of
the Starburst(R) drinks will be strawberry, peach and orange. Slammers(R)
3 Musketeers(R) will be made with low-fat milk, but will have no added sugar
to combine a great nutritional, guilt-free beverage with the terrific flavor
of a 3 Musketeers(R) Bar.
"Clearly, these are legendary and some of the most popular and recognized
brands in the nation," said Roy Warren, Bravo! Foods CEO. "Each of the
Slammers(R) 14 oz. milk products will feature packaging that matches the candy
brand it is associated with." He added that the line should be available to
ship to its national distribution network this fall.
The products will be available at convenience stores nationwide in late
2004. Products will hit shelves in grocery stores in 2005. Suggested retail
price is $1.49 each. More flavors will be introduced in spring or summer 2005.
"The Masterfoods USA Licensing program has helped fans of some of
America's top confectionery brands enjoy their favorite products in a variety
of ways, and Slammers(R) is an exciting addition to our product line," said
Mike Tolkowsky, Senior Vice President, Marketing, Masterfoods USA. He added,
"The Food and Beverage category of licensing has been one of strong growth for
Masterfoods USA, and we welcome the opportunity to include Bravo! Foods as one
of our top-quality licensees."

About Bravo! Foods
Bravo! Foods International Corp. licenses, markets, distributes and sells
flavored milk products throughout the 50 states, Puerto Rico, the U.S. Virgin
Islands, Mexico and eleven Middle East countries. The milk is available in the
United States through production agreements with milk processors. It is
currently available in five flavors under the brand name Slammers (R), and can
be purchased in retail outlets throughout the country and in some
international markets. For additional information, visit http://www.bravobrands.com .

About Masterfoods USA
Masterfoods USA, the United States food, snack and petcare operations of
Mars, Incorporated, is one of the world's leading food manufacturers. With
more than $5 billion in annual sales, the combined food, petcare and snack
segments are a symbol of excellence for quality brands. Headquartered in
Hackettstown, N.J., Masterfoods USA employs more than 7,000 associates in the
United States, with 15 manufacturing facilities nationwide. The company owns
some of the world's favorite brands, including M&M'S(R) Brand, SNICKERS(R)
Brand, UNCLE BEN'S(R) Brand, PEDIGREE(R) Brand Food For Dogs and WHISKAS(R)
Brand Food For Cats. For additional information, visit http://www.masterfoodsnews.com .

Safe Harbor under the Private Securities Litigation Reform Act of 1995:
The statements which are not historical facts contained in this press release
are forward-looking statements that involve certain risks and uncertainties
including but not limited to risks associated with the uncertainty of future
financial results, regulatory approval processes, the impact of competitive
products or pricing, technological changes, the effect of economic conditions
and other uncertainties as may be detailed in the Company's filings with the
Securities and Exchange Commission.

SOURCE Bravo! Foods International Corp.
-0- 09/21/2004
/CONTACT: Roy Warren, CEO, Bravo! Foods International Corp.,
+1-561-625-1411, or info@bravobrands.com; or investors, Joe Zappulla, Wall
Street Investor Relations, +1-212-681-4100, or JZappulla@WallStreetIR.com, for
Bravo! Foods International Corp.; or media, Renee Kopkowski of Masterfoods
USA, +1-770-578-6521, or renee@wonderpr.com /
/Web site: http://www.bravobrands.com /
(BRVO)