Allstocks.com's Bulletin Board Post New Topic  Post A Reply
my profile login | register | search | faq | forum home

  next oldest topic   next newest topic
» Allstocks.com's Bulletin Board » NASDAQ, AMEX, NYSE Stocks » UNDER ARMOUR GOING PUBLIC

 - UBBFriend: Email this page to someone!    
Author Topic: UNDER ARMOUR GOING PUBLIC
RahzM1ght
Member


Rate Member
Icon 1 posted      Profile for RahzM1ght     Send New Private Message       Edit/Delete Post   Reply With Quote 
Updated: Aug. 26, 2005, 4:08 PM ET
Under Armour could offer up $100 million in stock


Like Phil Knight, who two decades before sold Nike shoes out of his car, Under Armour founder Kevin Plank's first warehouse in 1996 was also his trunk.

Plank, a former University of Maryland running back, sold $17,000 worth of his shirts that year.

Today, Under Armour, based in Baltimore, is a booming business, with net revenues surpassing $200 million last year. And Friday, the company declared its intention to go public by filing its registration with the Securities and Exchange Commission, seeking to sell as much as $100 million in common stock.

The filing offered the first glimpse into a company that has managed to thrive in an extremely competitive environment usually dominated by the goliaths of the industry, including Nike and Reebok, which attempted to stunt Under Armour's growth with their Dri-FIT and NFL Equipment lines, respectively.

Under Armour proved that moisture wicking or compression apparel could be sold not only to athletes, but also to the mass market. Sales of lightweight microfiber performance apparel are expected to top $500 million this year.

"Under Armour is no longer an up-and-coming brand," said Ben Sturner, president of Leverage Sports Agency, a New York-based sports marketing firm. "They have positioned themselves as a real player in the industry and in the eyes of consumers in only a few years' time."

The company also sells its product to teams in Major League Baseball, Major League Soccer and the National Hockey League, and has been the undergarment of choice to at least 700 Division I men's and women's college teams. The company's only official college relationship is with the University of Maryland football team. The company is now the third largest branded sports apparel company in the United States. It currently owns 7.5 percent of the market and is behind only Nike and adidas, according to Neil Schwartz of SportsScanINFO, a retail tracking firm.

Not only has the company branched into apparel specifically designed for the playing surface or season, it has also quickly expanded into other products branded with its now familiar interlocking "UA" logo, including wristbands, underwear, socks and gloves.

"It's a remarkable story to come into the market and do what they have been able to do," Schwartz said. "Every category that they have gone into, they have been successful."

Last year, the company branched out into making performance gloves. Schwartz says Under Armour now owns 30 percent of the market, behind only Nike, which maintains a 50 percent share.

"Their growth has been phenomenal," said Jeff Hennion, senior vice president and chief marketing officer of Dick's Sporting Goods, which carries Under Armour product in its 239 sports specialty stores throughout the U.S. "The UA logo now really means something to athletes and kids alike."

Thanks to developing a tactical line, one of its largest customers is now the Army and Air Force Exchange Service, a retailer that sells gear to military personnel and their families.

In the early going, Under Armour did very little advertising. Most of the buzz came from word of mouth and from fans who saw the logo on the clothes of America's most famous athletes. The company eventually signed endorsers, who now include NFL players LaVar Arrington, Jonathan Vilma and Eric Ogbogu, Texas Rangers second baseman Alfonso Soriano, women's soccer star Heather Mitts and tennis player Robby Ginepri.

Under Armour also advertised cheaply by taking advantage of product placement opportunities in movies. Its big break came in the 1999 Oliver Stone movie "Any Given Sunday." When it was discovered the movie had a significant impact on sales, Under Armour became the gear of choice in movies ranging from "The Replacements" to "Dodgeball." The company received more exposure by outfitting the Cougars in the ESPN miniseries "Playmakers" two years ago.

It wasn't until August 2002 that the company unveiled its first television commercial. Its subsequent campaign, featuring the "We Must Protect This House," tagline, was widely acclaimed and earned the company an ADDY Award given by the American Advertising Federation.

Under Armour has only 535 employees in the United States, compared to Nike's 12,000, but the company continues to push the envelope. Tired of having to put its tight-fitting performance gear on non-athletic mannequins, the company made its own -- using Ogbogu and Mitts as models -- and shipped them to retailers so that its gear could be modeled more accurately. Under Armour products are now in 8,000 stores, up from the 500 retailers that carried the brand five years ago. The company's heavy reliance on online sales differentiates it from the traditional market leaders and reduces costs.

Under Armour plans to battle Nike head on next year when it unveils its line of cleats.

Darren Rovell, who covers sports business for ESPN.com, can be reached at Darren.rovell@espn3.com.

Very interested in buying shares from UA, seems like a good company to invest your money in. They have been experiencing profit every yr. Anyone have any opinions about this company?

Posts: 326 | From: Orlando, FL | Registered: May 2005  |  IP: Logged | Report this post to a Moderator
eric23
Member


Member Rated:
4
Icon 1 posted      Profile for eric23     Send New Private Message       Edit/Delete Post   Reply With Quote 
nice - hope the ipo pps doesnt get overly hyped though
Posts: 1013 | Registered: Jul 2005  |  IP: Logged | Report this post to a Moderator
jack85
Member


Member Rated:
5
Icon 1 posted      Profile for jack85     Send New Private Message       Edit/Delete Post   Reply With Quote 
Does anyone know when this stock will be available?
Posts: 171 | From: berkeley, il | Registered: Aug 2005  |  IP: Logged | Report this post to a Moderator
NomarKash
Member


Rate Member
Icon 1 posted      Profile for NomarKash     Send New Private Message       Edit/Delete Post   Reply With Quote 
quote:
Originally posted by jack85:
Does anyone know when this stock will be available?

That hasn't been announced yet.
Posts: 1295 | From: New Jersey | Registered: Dec 2004  |  IP: Logged | Report this post to a Moderator
NomarKash
Member


Rate Member
Icon 1 posted      Profile for NomarKash     Send New Private Message       Edit/Delete Post   Reply With Quote 
Some other good IPO's due out in 2005:

JCrew
Harry and David
Town Sports Internation Holdings (NY Sports Clubs)

Posts: 1295 | From: New Jersey | Registered: Dec 2004  |  IP: Logged | Report this post to a Moderator
lilpennypincher
Member


Member Rated:
4
Icon 1 posted      Profile for lilpennypincher         Edit/Delete Post   Reply With Quote 
Nice.....Gotta' keep my eye out for that one.
Posts: 8024 | From: Joisey....see attitude above | Registered: Jan 2004  |  IP: Logged | Report this post to a Moderator
Peaser
Member


Icon 1 posted      Profile for Peaser     Send New Private Message       Edit/Delete Post   Reply With Quote 
This is the next big name IPO whenever it breaks. I'm in when it comes out.

--------------------
Buy Low. Sell High.

Posts: 10754 | From: The Land Of The Giants | Registered: Feb 2005  |  IP: Logged | Report this post to a Moderator
Bryan
Member


Rate Member
Icon 1 posted      Profile for Bryan     Send New Private Message       Edit/Delete Post   Reply With Quote 
i like Under Armour and Harry and David (Myself and lots that i know really like there product).
Posts: 226 | Registered: Aug 2005  |  IP: Logged | Report this post to a Moderator
NomarKash
Member


Rate Member
Icon 1 posted      Profile for NomarKash     Send New Private Message       Edit/Delete Post   Reply With Quote 
Mastercard announced its plan to IPO:

http://www.mercurynews.com/mld/mercurynews/business/12532271.htm

Posts: 1295 | From: New Jersey | Registered: Dec 2004  |  IP: Logged | Report this post to a Moderator
stockaholic
Member


Member Rated:
4
Icon 1 posted      Profile for stockaholic     Send New Private Message       Edit/Delete Post   Reply With Quote 
Looking forward to Harry and David too. Should be huge as well...

E-commerce accounted for 17%, or about $59 million, of Harry & David’s direct marketing sales in fiscal 2005, the company says in its initial public stock offering papers filed with the Securities and Exchange Commission.

The IPO papers also note that the Internet is a rapidly growing sales channel for Harry & David, accounting for about 40% of all direct marketing orders. “The Internet provides a growing and complementary channel to our catalog business that improves customer access and convenience and enhances our market share of last minute gift-giving sales,” the company says in its S1 filing document. “We are also able to cost effectively test and evaluate new product categories.”

With the IPO proceeds, Harry & David, a part of Bear Creek Corp., which ranks as No. 81 in the Internet Retailer Top 400 Guide to Retail Web Sites, intends to aggressively pursue e-commerce. For instance the company recently invested $7 million in information technology, which includes updates to its e-commerce platform and a new web-enabled point-of-sale system. “Through our Internet channel, we intend to increase our market share of last minute gift-giving sales and enhance our brand awareness,” the company says in its S1 papers. “We intend to expand our Internet joint marketing agreements with strategic online partners to acquire new customers and to continue to leverage email communications to increase sales to existing customers. We also intend to continue to leverage the Internet channel to cost effectively manage inventory and to test and evaluate new product categories.”

In its SI filing, Harry & David notes that the company is well positioned for growth across multiple retail channels. In the last year, the company mailed approximately 93 million catalogs. Harry & David’s online marketing channels include airline loyalty programs, affiliate site referrals and advertising relationships with Oprah.com, CitySearch, Morningstar, Google and Yahoo. “Our highly recognizable brand name has enabled us to develop partnerships with strategic, online partners with high traffic web sites, such as Amazon and MSN,” the company says in its S1 filing. “We also have revenue sharing agreements with partner websites such as Upromise and certain airline frequent flyer programs, advertising placement on websites such as Oprah.com, CitySearch and Morningstar and key word search placement on websites such as Google and Yahoo

Posts: 421 | From: Florida | Registered: Mar 2005  |  IP: Logged | Report this post to a Moderator
Chadsly
Member


Rate Member
Icon 1 posted      Profile for Chadsly     Send New Private Message       Edit/Delete Post   Reply With Quote 
Here's another good one:

FOR IMMEDIATE RELEASE
September 1, 2005

SAIC Plans to Offer Shares to the Public

(SAN DIEGO) - Science Applications International Corporation (SAIC) today announced that its Board of Directors has decided to conduct an initial public offering of common stock. The number of shares to be offered and the price range of the proposed offering have not yet been determined. SAIC expects the initial public offering to commence in early 2006.

...

--------------------
If you don't sweat the pennies, you're not making any money.

Posts: 2218 | Registered: Feb 2005  |  IP: Logged | Report this post to a Moderator
NomarKash
Member


Rate Member
Icon 1 posted      Profile for NomarKash     Send New Private Message       Edit/Delete Post   Reply With Quote 
Mastercard filed their IPO yesterday, no IPO date set, but its going to be huge...$2.45 billion offering.

Proposed ticker will be MA

Posts: 1295 | From: New Jersey | Registered: Dec 2004  |  IP: Logged | Report this post to a Moderator
RahzM1ght
Member


Rate Member
Icon 1 posted      Profile for RahzM1ght     Send New Private Message       Edit/Delete Post   Reply With Quote 
how long will it take until we will be able to buy stock from UNder Armour? They filed there IPO registration with the Sec Aug 31st, so how long does it usually take?
Posts: 326 | From: Orlando, FL | Registered: May 2005  |  IP: Logged | Report this post to a Moderator
NomarKash
Member


Rate Member
Icon 1 posted      Profile for NomarKash     Send New Private Message       Edit/Delete Post   Reply With Quote 
IPO DUE OUT THIS WEEK UNDER THE TICKER UARM

Under Armour to sell 12 mln shares in IPO
Fri Nov 4, 2005 04:13 PM ET

(Recasts, adds details, background, adds byline)
By John Poirier

WASHINGTON, Nov 4 (Reuters) - Athletic apparel maker Under Armour Inc. revealed on Friday plans to sell 12 million shares for between $7.50 and $9.50 per share in an initial public offering.

The company, whose products include shirts, shorts, underwear, outerwear and gloves, will sell 9.5 million shares and selling stockholders plan to sell another 2.5 million shares.

Details of the offering of Class A common stock were disclosed in an amended offering document filed with the U.S. Securities and Exchange Commission.

Under the terms the IPO could raise as much as $114 million in proceeds based on the high end of the estimated price range.

Goldman, Sachs & Co. will lead a group of five underwriters, which will have the option to buy another 1.8 million shares from the selling stockholders to meet heavy investor demand.

The company, which is based in Baltimore, has applied for a NASDAQ listing under the symbol "UARM" (UARM.O: Quote, Profile, Research) .

In an amended IPO prospectus, Under Armour said it has experienced "rapid net revenues growth" with a compound annual growth rate of about 127 percent from 2000 to 2005.

Its marketing and branding strategy included selling its products to high profile athletes and teams in U.S. professional football, baseball and hockey leagues, as well as college and Olympic sports.

After the IPO there will be two classes of stock. Class A stock will carry one vote per share and each Class B stock share carries 10 votes. Each Class B share will be convertible into one Class A share.

All of the Class B shares will be owned by Kevin Plank, the founder and chief executive officer, according to the company. He will have an 83-percent voting power after the IPO.

The other underwriting firms are CIBC World Markets, Wachovia Securities, Piper Jaffray and Thomas Weisel Partners LLC.

It said it plans to use the proceeds to redeem outstanding preferred stock issued to private equity company Rosewood Capital and its affiliates and repay debt under a credit line.

The company said it will not receive any proceeds from the sale of shares in the IPO by current stockholders. (Additional reporting by Joel Rothstein)

Posts: 1295 | From: New Jersey | Registered: Dec 2004  |  IP: Logged | Report this post to a Moderator
   

Quick Reply
Message:

HTML is not enabled.
UBB Code™ is enabled.

Instant Graemlins
   


Post New Topic  Post A Reply Close Topic   Feature Topic   Move Topic   Delete Topic next oldest topic   next newest topic
 - Printer-friendly view of this topic
Hop To:


Contact Us | Allstocks.com Message Board Home

© 1997 - 2021 Allstocks.com. All rights reserved.

Powered by Infopop Corporation
UBB.classic™ 6.7.2

Share