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Nature's Peak Launches Aggressive Marketing, Sales, Production and Distribution Strategy Designed to Boost Sales, Enhance Production Efficiency and Keep Operating Costs Under Control
Because of Increased Selling Activity and Unprecedented Product Interest, Nature's Peak Implements an Aggressive Q3 and Q4 Push for Sales With New Agreements for Distribution, Fulfillment and Sales as Well as an Incremental Production Run SANTA CRUZ, Calif., Sep 8, 2010 (GlobeNewswire via COMTEX) -- Nature's Peak / Everock, Inc. (Pink Sheets:EVRN) announced today it is implementing an aggressive Q3 & Q4 marketing, sales, distribution and production strategy. Paul Wilkinson, CEO of Nature's Peak / Everock, said, "We have been working very hard to solidify distribution channels and agreements with our new fulfillment center to enable our largest push ever for sales. We're confident the result of our aggressive marketing campaign will require another production run this year ahead of schedule."
Bob O'Connell, of National Retail Marketing Network, Inc., said, "We are very pleased to see that Nature's Peak has all of the elements in place to make everything now come together. Because of their success at the Kehe show and our strong broker representation, we are now on track to deliver presentations to Kehe and Tree of Life customers that cover thousands of stores nationwide, including HEB, Spartan Stores, Safeway, Kroger, and Winn Dixie.
"I'm also quite pleased with how the trade shows have boosted sales and interest so far this year. We're ahead of our projections and the interest in VeggieDip and VeggieSpread continues to grow."
According to Paul Wilkinson, key elements and milestones of the Nature's Peak / Everock Q3/Q4 strategy include:
Outsource Fulfillment Of Online Ordering and Retail Distributor Orders
"We have established a very beneficial relationship and agreement with JFC Sales Support Solutions. This month they will begin to fulfill all of our online orders as well as our broker orders, distributor orders and sample requests." Our co-packer can now ship all of our recent production directly to JFC and thereafter ship within two days of the production run. "JFC is equipped to provide 24/7 telephone order requests and fill orders directly from their warehouse. It is much more efficient for us to use one fulfillment center for all of our customers, distributors and brokers.
"Outsourcing fulfillment allows us to stay focused on sales with our broker, distributors and our tradeshows upcoming."
Continue Momentum from Recent Trade Show Successes
We plan to show samples via our master broker to the regional Tree of Life natural divisions, continuing to leverage recent trade show success by rounding out its marketing and sales program in every region of the US Market. To keep costs under control and to get greater exposure, we will show through our master broker, Source One (National Retail Marketing Network, Inc.).
"Tree of Life, now owned by Kehe, represents an important market for us in the Natural Foods Industry. Representation at each of the shows gives us ongoing National recognition and the ability to work smart into each region. We're confident attending these shows will help to build steadily on our results for this year," said Wilkinson.
"Industry trade shows are a vital part of our 2010 marketing plans. The shows we've attended have contributed steady increases in sales and helped to establish solid awareness of the Nature's Peak brand and VeggieDip and VeggieSpread product lines."
Boost Scheduled Production for VeggieDip and VeggieSpread
We are planning a previously unscheduled production run of 3,000 additional cases for September/October to meet larger than expected distributor sales orders, sample requests and anticipated orders and requests from upcoming trade shows. "So far we've been able to reliably anticipate a larger production run than the previous one. The last one was 3000 cases and we are knocking that out in record time.
"We are keeping pace with our customer requests and sales efforts and doing what works best, not getting ahead of ourselves or falling into the mistake of going too big, too quickly. Instead we're building steadily with National recognition followed with distribution one region at time.
"And with our new fulfillment center, we'll be able to go straight from production to shipping product samples and filling orders, in less time than before."
Marketing our way to exceeding sales targets
To date, Nature's Peak has met and exceeded its sales expectations and also exceeded its projections for sample pack requests -- accelerating its plans for its next production run. "I could not be more pleased with how the shows have been this year and the great support of our brokers. Larger retail chains are taking notice and recognize our ability to reliably fill orders on time. They also value our continued marketing promotions, which are going according to plan."
Wilkinson continued, "Our approach is simple. We aim to be recognized nationally and to implement regionally, steadily building and filling demand for VeggieDip and VeggieSpread."
"As we come into the home stretch of this third quarter, we are very excited for how the fourth quarter is already shaping up. I am confident 2010 will be the year we are able to say, 'We are here to stay.'"
Posts: 195 | From: Florida | Registered: Feb 2010
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