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September 11, 2007 Modavox Continues Threat to Behavioral Firms, Omniture Joins Behavioral Patent Holders Behavioral targeting tech firms beware: Tacoda's recent bete noire Modavox continues to threaten the behavioral sector with its patent-wielding power. The company, which filed suit against the newly-acquired Tacoda last month, claims its latest patent, awarded today, will give it even more legitimacy in the eyes of the courts.
Essentially, the new patent acts as an addendum to the original which was filed in 1999 and issued in '03. It tacks on more claims in an effort to keep the initial patent up to date and, in this case, actionable in court.
Web analytics, optimization and behavioral targeting tech outfit Omniture also touted its latest behavioral-related patent today. The method patent, awarded on August 21, deals with its behavioral targeting and testing systems for content and ad targeting, as well as revenue yields for performance-based and search engine advertising.
No word yet as to whether Omniture intends to license the technology or sue alleged infringers as a result. The company hasn't yet responded to my requests for comment.
Posted by Kate Kaye at September 11, 2007 5:01 PM
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Patents Loom in Behavioral Targeting Sector By Kate Kaye, The ClickZ Network, Sep 12, 2007
More behavioral targeting-related tremors rumbled yesterday as optimization firm Omniture and Modavox, which is suing AOL's Tacoda, announced new patents. The Modavox patent, which refines one previously issued by The U.S. Patent Office, has prompted the firm to revise its claims against the newly-acquired Tacoda, and threatens to become a thorn in the side of other behavioral targeting technology firms. The fact that another behavioral targeting ad network, Blue Lithium, is also set to be scooped up by an online giant -- Yahoo -- raises questions as to whether they'll be Modavox's next lawsuit targets.
The patents and lawsuits in the behavioral targeting arena also bring to the fore concerns about long-controversial business method patents.
Adding to an extensive roster of U.S. and foreign-issued patents, the one awarded Omniture on August 21 deals with its behavioral targeting and testing systems for content and ad targeting, as well as maximizing search and performance-based ad revenue yields. Omniture, which filed for the patent in 2001, offers Web analytics, optimization and on-site behavioral targeting technology.
The company has been caught in the crosshairs of a technology patent suit in the past. Last year Omniture settled out of court with NetRatings, which had filed suits against Omniture and Coremetrics in 2005, claiming the companies were infringing on its patents for computer usage data analysis and reporting. Last year, Coremetrics also settled with NetRatings, now known as Nielsen/NetRatings following a merger with Nielsen.
It's unclear whether Omniture plans to sue or demand licensing fees from alleged patent infringers as a result of the newly-awarded patent. Omniture did not respond to several requests seeking comment for this story.
Teaching an Old Patent New Tricks
Modavox, on the other hand, has its sights set on taking the infringement lawsuit route to exploiting patents it believes relate to behavioral ad targeting. The multimedia production and services firm-turned-software provider has been assessing possible lawsuit targets, and believes its just-issued USPTO patent number 7,269,636 demonstrates a reaffirmation by the patent office of the legitimacy of the earlier patent it extends, thus bolstering its suit against Tacoda.
Daniel Coughlin, lead counsel in Modavox's intellectual property enforcement and licensing efforts and partner with Fox Rothschild LLP, told ClickZ News the new patent is "a straight continuation" of one previously-awarded in 2003 for technology that serves customized multimedia content and ads to Web users. Essentially, the new patent acts as an extension of the original, which was filed in 1999, tacking on additional claims in the hopes of keeping the initial patent up to date and, in this case, actionable in court.
"As [Modavox] trudges through the patent office, they're trying to hone their claims to cover what they see coming down the pike, to keep tailoring it to what else is out there in the market," said Brett Trout, a patent attorney specializing in Internet technologies.
Tacoda would not comment on the suit for this story. AOL agreed to buy the company last month for $275 million to expand the behavioral targeting capabilities of its Advertising.com ad network and on its own properties. Tacoda, which launched in 2001, alludes to its technology as patent-pending.
Modavox has begun dabbling in the online ad industry by opening a new Interactive Media Division facility in March and boosting rich media ad delivery capabilities through its acquisition of Kino Interactive last year. Yet, even though Modavox provides audio and video content and ad delivery services to some Gannett sites and other clients, it remains virtually unknown in the interactive ad industry.
By comparison, Tacoda has always served the online ad sector and was founded by a Web advertising technology veteran, Dave Morgan. He's also the founder of one of the first online ad networks, Real Media, which has since merged to become 24/7 Real Media and was recently acquired by agency holding company WPP.
Tacoda could choose to settle out of court, saving years of legal wrangling with Modavox and lots of money. Of course, the defendant does have the option of enduring a legal battle to fight Modavox in the hopes of invalidating its patent. That's not only likely to be a laborious and lengthy task; it may not be in Tacoda's or AOL's best interest.
"If they win and invalidate [Modavox's] patent, they've kind of won the case for all their competitors as well," said Trout. "It kind of puts AOL at a disadvantage." AOL did not respond to a request for comment regarding the case.
A Method to the Patent Madness
The patents in question are often referred to as business-method patents, as they cover the method by which a business function is performed. The latest patent awarded Modavox is described as a "Method and code module for adding function to a Web page," and expands upon the initial patent for a "Method and System for Adding Function to a Web Page."
Modavox counsel Coughlin prefers to call them software or technology patents. It's not surprising Modavox may dispute the business method moniker; such patents have been highly controversial since they got their start about a decade ago. Still, they've proliferated in the Internet arena ever since 1998, when a pivotal Federal court case allowed for a software patent, opening the flood gates to method patents. In years following, the USPTO began awarding business method patents to the likes of Amazon.com, eBay and Priceline.com for things like ecommerce transaction systems, data processing technologies, and even education and training processes.
"Everybody just inundated the patent office," said Trout, who suggested the patent office and judges deciding patent cases have been at a disadvantage because there isn't much to refer to by way of precedent. "The patent office is so far behind in terms of what the state of the art is," he continued. "A lot of times they issue things that have already been out there for quite some time."
The descriptions of these patents alone can even seem too generalized to apply to just one company's technology. Take Omniture's most recent patent covering a "Method for performing a plurality of candidate actions and monitoring the responses so as to choose the next candidate action to take to control a system so as to optimally control its objective function."
Modavox's Next Behavioral Prey Could Be More Vulnerable
Though it has yet to name names, Modavox has not been shy about its intentions to go after other companies in the behavioral targeting space. In a company statement, Modavox Intellectual Property Consultant Andy Burgess suggested the Tacoda suit, filed in New York's Southern District, is just the beginning. "In addition to Tacoda, we believe additional operations in the behavioral marketing space are infringing and action is being taken through comprehensive infringement analysis and third party verification practices that will provide conclusive actionable data for us moving forward."
If Tacoda's acquisition by AOL is any indication, Blue Lithium, a behavioral ad network recently acquired by Yahoo, could be a future target. While those firms may benefit from big legal teams and financial support, most companies in the behavioral targeting and related tech segments, such as Revenue Science and AlmondNet, are relatively small and vulnerable.
Coughlin expects the company may broaden its lawsuit reach in the future, but said it would focus on the behavioral targeting sector for now, noting, "We don't have the resources to go out against everybody all at the same time."
Patent suits like the ones Modavox is dangling tend to "have a very disproportionate impact on smaller companies," said Trout. He believes judges are unlikely to dismiss such cases because they serve as a means to educate the courts about emerging technologies and set precedents in nascent legal arenas. While they may assist the courts, they can hinder growth of young companies and stifle innovation. "Companies can't get any traction," continued Trout, adding, "Venture capitalists are reticent to fund [firms that are up against patent suits]."
According to Coughlin, Modavox might consider licensing its patents to supposed infringers. "It makes no sense to keep everybody else from practicing an invention if Modavox can't fully explore it all on their own," he said.
Trout and other technology patent lawyers anticipate more Internet technology and business method patent infringement suits; for one thing, precedents have not been set that would otherwise prohibit such cases from court dismissal.
If taken up by the senate and approved, a bill recently passed by the U.S. House of Representatives could put a damper on rampant business method patent filings and lawsuits.
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Modavox Reports Record Second Quarter Results Tuesday October 16, 3:27 pm ET Company Reports Year over Year Quarterly Net Income Increased 194% on Year over Year Quarterly Revenue Growth of 62%
PHOENIX--(BUSINESS WIRE)--Modavox, Inc. (OTCBB:MDVX - News), Internet broadcasting pioneer in producing and syndicating online audio and video, today announced its fiscal second quarter earnings for the quarter ended August 31, 2007. ADVERTISEMENT
For the quarter ended August 31, 2007 the company realized revenues of $1,131,882 compared to $698,946 for the quarter ending August 31, 2006. During the quarter ended August 31, 2007, the Company reported net income of $158,013 compared to a net income of $53,708 in the 2006 quarter. The increase of $432,926 and net profit of $104,305 is due in part to the increases in the Internet Radio Division, World Talk Radio acquired on March 3, 2007, and our Interactive Division respectively. Please review the full description of revenue details online at www.sec.gov.
For the six months ended August 31, 2007 the company realized revenues of $1,734,220 compared to $1,131,849 for the six months ending August 31, 2006. The increase in revenues for the six months ending August 31, 2007 is due in part to the increases from our Internet Radio Division, World Talk Radio acquired on March 3, 2007, and our Interactive Division respectively. During the six months ended August 31, 2007, the Company had a net loss of $179,818 compared to a net loss of $615,514 in 2006. The decrease in net loss for the six months ended August 31, 2007 is due to the increased revenue realized through our sales divisions. Please review the full description of revenue details online at www.sec.gov.
Modavox CEO David J. Ide stated, "The past quarter represents record and notable progress for our company. The results of our Broadcast Media Division continue to remain encouraging with strong contributions from our World Talk Radio and VoiceAmerica Networks. We've successfully created new opportunities for advertisers by producing high quality innovative shows delivered over our industry leading patented Boom Box Radio® platform. Assuming continued execution, our programming and growing global audiences combined with patented advertising integrated into our radio distribution strategies are expected to provide Modavox a strong foundation to leverage future growth."
Mr. Ide further stated, "The continued refinement of our Interactive Media Division has the potential to continue to yield further product enhancements for our VoiceAmerica, World Talk Radio, and e-Learning platforms. In addition, the company has made some progress in productizing our Interactive Division offering. We continue to create commercial grade products, which are customizable, and solid platforms for content delivery. We are pleased with the results of our quarterly review; however, we are keenly aware and understand that expectations remain high for our young company and much work remains to be done. With this said, we remain optimistic that continued execution of our business plan will provide long term sustainable value to our shareholders."
About Modavox
Modavox, Inc. (www.modavox.com), a pioneer in internet broadcasting, producing and syndicating online audio and video, offers innovative, effective and comprehensive online tools for reaching targeted niche communities worldwide. Through patented Modavox technology, Modavox delivers content straight to desktops and internet-enabled devices.
Forward-Looking Statements
This release contains "forward-looking statements" for purposes of the Securities and Exchange Commission's "safe harbor" provisions under the Private Securities Litigation Reform Act of 1995 and Rule 3b-6 under the Securities Exchange Act of 1934. These forward-looking statements are subject to various risks and uncertainties that could cause Modavox's actual results to differ materially from those currently anticipated, including the risk factors identified in Modavox's filings with the Securities and Exchange Commission.
Contact: Modavox, Inc. Sonja Darte, 480-294-6404 sonja.darte*modavox.com or SS PR Jason Ovitt, 847-415-9326 jovitt*sspr.com
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“Perhaps the more compelling investment catalyst may not be the sales & profit traction, but rather the patents and the potential windfall from related infringements. We see material upside in the inherent value of patents relating to behavior targeting, while at the same time, the potential for licensing revenue in this category.
For example, in May 2007, Modavox hired intellectual property law firm Fox Rothschild, LLP to represent the company in patent enforcement efforts. The first of its targets was Tacoda, of which AOL agreed to buy for $275 million in an effort to bolster the behavioral targeting capabilities of its Advertising.com ad network and on its own properties; Tacoda launched in 2001 and refers to its technology as patent-pending.”
“We believe that this is just the tip of the iceberg & concur with MDVX.s thesis that in addition to Tacoda, there are additional companies in the behavioral marketing space who are infringing, such as behemoths of likes: YouTube, Blue Lithium, Yahoo, Ebay amongst a host of others that may be infringing on MDVX.s patented technology in their past and current operations. It is also noteworthy that Yahoo (YHOO) acquired the fast growing behavioral marketing firm BlueLithium for $300 million. Perhaps a glimpse of the intrinsic value in MDVX can also be gauged by Microsoft.s $150 million investment into Facebook for 1.5 % of the company.”
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NEW YORK (AP) -- Based on the weather reports and restaurant listings you check out online, Yahoo Inc. has a good idea where you live. Based on searches you've done, the Web portal might also know where you want to go.
Facebook CEO and founder Mark Zuckerberg speaks to advertisers in New York November 6.
Don't be surprised then to suddenly see an advertisement on flight deals between those two places. It's what United Airlines did with an ad on Yahoo earlier this year as people browsed for something completely unrelated to travel.
Elsewhere, online hangout Facebook is mining friends' buying habits, and major Internet portals have bought companies to expand their reach and capabilities for "behavioral targeting" -- all so advertisers can try to hit you with what they believe you're most likely to buy, even as doing so means amassing more data on you.
"When you are online today, you've been labeled and tagged as this type of consumer in milliseconds," said Jeff Chester, executive director of the Center for Digital Democracy. "All of a sudden you are exposed to a vast number of invisible salespeople who are peering over your personal details to figure out the best way to sell to you."
Behavioral targeting, commonly accomplished by depositing tiny data files on personal computers to keep track of surfing patterns, has raised privacy questions and, at least in the case of Facebook, user complaints.
From the perspective of Web sites and advertisers, though, behavioral targeting can bring to the rest of the Internet some of the relevancy Google Inc. and others successfully mined for billions of dollars with text-based search ads.
"Everyone's trying to find the next, best mousetrap to compete with search," said Adam Broitman, director of emerging and creative strategies with ad agency Morpheus Media LLC.
Although behavioral targeting isn't right for all advertisers, it has become increasingly important as companies try to break through the clutter. The research company eMarketer projects that spending on behavioral targeting will nearly double to $1 billion next year and hit $3.8 billion by 2011.
Targeting has been around as long as there has been advertising. Automakers promote themselves in car magazines. Political campaigns send mail to likely voters. As advertising moved to the Internet, ads for diapers clung to parenting sites.
With search came contextual targeting -- the ability to target messages even more precisely based on search terms or keywords appearing in articles. Behavioral targeting brings capabilities to sites without good or reliable keywords -- for example, a social-networking profile that touches on dozens of hobbies and interests at once.
Read enough golf articles online and a data file will be put on your computer labeling you a golf fan. When you're on a Web site on cooking, don't be surprised if ads for golf clubs follow you there.
The concept has been around for years, but enough Web sites are now participating that advertisers can still reach a sizable group even if they target narrowly.
They can also target more smartly using surfing patterns across a broader set of sites, or in Yahoo's case letting United Airlines customize ads by inserting city pairs and prices specific to the individual user.
Consumers are having trouble understanding all that Web sites are up to, said Ari Schwartz, deputy director of the Center for Democracy and Technology.
The Federal Trade Commission recently held hearings at which consumer-protection and privacy groups including Schwartz' called for the creation of a "do not track" list.
The Web portals, particularly Time Warner Inc.'s AOL, are stepping up their educational efforts in response to privacy concerns, trying to sell Internet users on the idea that if they are to see advertising to support free services, a targeted, relevant ad is far less annoying.
They also stress that they aren't capturing sensitive information like names and e-mail addresses, and in many cases consumers can take steps to decline targeted ads.
Indeed, companies aren't going as far as they could.
"At the end of the day, if behavioral targeting is being used and consumers get annoyed, they are going to take it out on the advertiser or the publisher that placed the ad," said Michael Cassidy, chief executive of Undertone Networks, which contracts with a network of third-party sites to run ads.
Most Web sites and marketers have been shunning the ultimate targeting -- ads that greet you by name.
Yahoo could easily do that using registration information, but "I'm not sure people would like that or not," said Richard Frankel, Yahoo's senior director of product marketing.
Many have declined to sell ads based on diseases you've read about.
"We could track them and target ads for sensitive health conditions and get lots of money from pharmaceutical companies for that, but there are certain things we've chosen not to do," Dave Morgan, a senior AOL advertising executive who founded Tacoda, a behavioral-targeting company AOL bought in September.
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Modavox Launches Weekly Internet Television Programs with MARSVenus Media Featuring Best-Selling 'Mars Venus' Author Dr. John Gray Tuesday December 4, 10:05 am ET Modavox's BoomBox Video(TM) Enables Global Broadcast and Feature-Rich Platform That Will Focus on Health and Relationships
PHOENIX--(BUSINESS WIRE)--Modavox, Inc. (OTCBB: MDVX - News), Internet broadcasting pioneer and holder of several patented technologies, announced today it is providing its patented BoomBox Video distribution software for MARSVenus Media with Dr. John Gray, author of "Men are from Mars, Women are from Venus." Dr. Gray and co-host Sherrie Natrass will host two hour-long Internet television shows; one about Relationships and one about Health will broadcast weekly from the website www.marsvenuswellness.com with new shows every Tuesday beginning Dec. 4, 2007. Broadcast of these weekly Internet television shows will be available on-demand until the next week of show installments. ADVERTISEMENT
“Our patented advertising and BoomBox Video™ software allows both sponsors and advertisers the ability to maximize their effectiveness in reaching Dr. Gray’s audience with video and banner advertising that can be targeted to viewers. Our technology allows any content provider the ability to produce an online media network just as sophisticated as the major network providers,” Said Jeffery Spenard, President of Networks, Modavox, Inc.
About Dr. John Gray
Dr. Gray is the author of 16 books including the nonfiction best seller of the last decade, "Men Are from Mars, Women Are from Venus." His Mars Venus books have sold over 30 million copies in over 40 languages worldwide.
About MARSVenus Media
MARSVenus Media, a pioneer in Internet television and radio programming, uses various forms of media to raise awareness of Dr. John Gray’s messages on a global scale.
About Modavox
Modavox, Inc. (www.modavox.com), a pioneer in Internet broadcasting, producing and syndicating online audio and video, offers innovative, effective and comprehensive online tools for reaching targeted niche communities worldwide. More information about Modavox can be found at www.modavox.com.
Forward-Looking Statements
This release contains "forward-looking statements" for purposes of the Securities and Exchange Commission's "safe harbor" provisions under the Private Securities Litigation Reform Act of 1995 and Rule 3b-6 under the Securities Exchange Act of 1934. These forward-looking statements are subject to various risks and uncertainties that could cause Modavox's actual results to differ materially from those currently anticipated, including the risk factors identified in Modavox's filings with the Securities and Exchange Commission.
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Modavox Retains Kingsdale Capital as Investment Banker and Strategic Advisor Thursday December 13, 9:17 am ET
PHOENIX--(BUSINESS WIRE)--Modavox, Inc. (OTCBB:MDVX - News), Internet broadcasting pioneer and holder of several patented technologies, announced today that it has retained Kingsdale International Corp. as its strategic advisor and Kingsdale Capital Markets (USA) Inc. as a potential placement agent, both are subsidiaries of Kingsdale Capital Corporation (www.kingsdalecapital.com). Kingsdale Capital Corporation is an internationally recognized investment banking firm delivering corporate finance and capital market solutions for corporations, institutional investors and high net worth accredited investors.
Kingsdale International Corp. and its affiliated companies work with domestic and foreign companies in the biotech, media, manufacturing, mineral resource, natural resource and new technology arenas with companies valued between $50 million and $500 million. Services include mergers and acquisitions, proxy solicitations, valuations, private equity, reverse takeovers and a focus on leveraged buyouts. The company’s principals are veteran investment bankers, strategic thinkers, and highly skilled managers with significant core competency in the sectors listed above.
“We’re excited to be working with Modavox and their highly skilled management team. We’ve completed initial due diligence on both their patented intellectual property portfolio and the vital role we believe it plays in multiple verticals within the internet online advertising space. Furthermore, we have researched comparable valuations established in recent transactions for unique audiences comparable to that of their internet radio divisions,” stated Nikolas Konstant, President of Kingsdale International Corp.
“In light of recent consolidation in the space and recent articles sighting the growth in behavioral targeting, including the doubling of spending to $1 billion next year, we believe the company to be in the right space at the right time, possessing some highly sought after and potentially very undervalued assets. We expect to advise management in its continuing effort to ensure that the company is not only strategically positioned to defend their intellectual property, but to maximize its value,” stated Konstant.
David J. Ide, CEO of Modavox stated, “Partnering with Kingsdale International Corp. puts us in a strong position enabling us to vigorously execute our business plan on multiple fronts simultaneously. We look forward to working in concert with them as we collectively focus on opportunities that may create or bolster shareholder value.”
About Modavox
Modavox, Inc., a pioneer in Internet broadcasting, producing and syndicating online audio and video, offers innovative, effective and comprehensive online tools for reaching targeted niche communities worldwide. Through patented Modavox technology, Modavox delivers content straight to desktops and Internet-enabled devices. Modavox provides managed access for live and on-demand Internet Radio Broadcasting, E-learning and Rich Media Advertising. More information about Modavox can be found at www.modavox.com.Posts: 317 | Registered: Nov 2006
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Quincy Newspapers, Inc to Utilize Patented Modavox Advertising Delivery Platform Monday December 17, 11:14 am ET
Modavox to Deliver Video and Audio Advertising Online for Quincy's 13 Television Affiliates, Newspaper and Radio Operations
PHOENIX--(BUSINESS WIRE)--Modavox, Inc. (OTCBB: MDVX - News), Internet broadcasting pioneer and holder of several patented technologies, announced today it has established an agreement to deliver video and audio advertising campaigns for the websites affiliated with the 13 television stations, two radio stations and two newspaper operations owned and operated by Quincy Newspapers, Inc (QNI), located in Minnesota, New Jersey, Wisconsin, Illinois, Iowa, Indiana, and West Virginia. Through this agreement, QNI operations will now offer a new variety of rich media advertising options for its local and national advertisers delivered from the patented Modavox advertising platform from its leading news websites. ADVERTISEMENT
“Quincy Newspapers, Inc is now positioned through Modavox to expand its advertising offering to include state-of-the-art audio and video advertising. The Modavox Advertising Platform enables the conversion of traditional television and radio campaigns into QNI Online campaigns, and there is a great number of revenue generating opportunities that now present themselves, given Quincy’s broadcast and media holdings,” stated David Ide, CEO of Modavox.
About Quincy Newspapers, Inc
Quincy Newspapers, Inc currently owns 12 television stations, two newspapers, two radio stations and a High Definition Video Production company. QNI also operates KXLT under a joint sales and shared services agreement. Our footprint covers 13 states. The story of Quincy Newspapers Inc. (QNI) is a tale of two families and five generations of leadership that nurtured a single newspaper into a multimedia company now employing more than 900 people and serving markets in 14 states.
About Modavox
Modavox, Inc. is a pioneer in Internet broadcasting, producing and syndicating online audio and video, offering innovative, effective and comprehensive online tools for reaching targeted niche communities worldwide. Through patented Modavox technology, Modavox delivers content straight to desktops and Internet-enabled devices. Modavox provides managed access for live and on-demand Internet Radio Broadcasting, E-learning and Rich Media Advertising. More information about Modavox can be found at www.modavox.com.
Forward-Looking Statements
This release contains "forward-looking statements" for purposes of the Securities and Exchange Commission's "safe harbor" provisions under the Private Securities Litigation Reform Act of 1995 and Rule 3b-6 under the Securities Exchange Act of 1934. These forward-looking statements are subject to various risks and uncertainties that could cause Modavox's actual results to differ materially from those currently anticipated, including the risk factors identified in Modavox's filings with the Securities and Exchange Commission.
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Modavox Partners with Limelight Networks for Global Content Delivery Thursday January 3, 8:50 am ET
Limelight's Flash Media Streaming Network Now Integrated with Modavox's BoomBox Radio and BoomBox Video Software
PHOENIX & TEMPE, Ariz.--(BUSINESS WIRE)--Modavox, Inc. (OTCBB:MDVX - News), Internet broadcasting pioneer and holder of several patented technologies, announced today it has established an agreement with Limelight Networks® (Nasdaq:LLNW - News), the leading content delivery network (CDN) for digital media, for Global Content Delivery services related to its Internet Radio and Interactive operations.
Limelight Networks is one of the first CDNs in the industry to implement Adobe Flash Media Server in a true edge-origin CDN architecture. Modavox has integrated the Adobe Flash Media Streaming Server 3 architecture into the World Talk Radio® and VoiceAmerica Networks® Internet Radio operations, as well as the patented BoomBox Radio® and BoomBox Video® software products.
“This new generation of streaming media provided by Limelight Networks adds a layer of scalability and Global performance for our BoomBox Platforms. This expanded infrastructure is a powerful additive to our On-Demand and Live streaming media services and product lines. In addition, their willingness to work with us on partnership opportunities and their being located right down the street from us in Phoenix has the potential to create additional synergies. Most importantly, we anticipate the partnership to yield considerable cost savings enhancing profitability," said David J. Ide, Modavox Chief Executive Officer.
About Limelight Networks
Limelight Networks is a high-performance content delivery network for digital media, providing massively scalable, global delivery solutions for on-demand and live Internet distribution of video, music, games, software and social media. Limelight Networks' infrastructure is optimized for the large object sizes, large content libraries, and large audiences associated with compelling rich media content. Limelight is the content delivery network of choice for over 1,000 companies, including many of the world's top Internet, media and entertainment companies, including Microsoft Xbox LIVE, Sony Playstation 3, Akimbo, Amazon Unbox(TM), Belo Streaming, Brightcove, "BuyMusic" * Buy.com, DreamWorks, LLC, Facebook, FOXNews.com, IFILM, ITV Play, MSNBC.com, NC Streaming and Valve.
About Modavox
Modavox, Inc. is a pioneer in Internet broadcasting, producing and syndicating online audio and video, offering innovative, effective and comprehensive online tools for reaching targeted niche communities worldwide. Through patented Modavox technology, Modavox delivers content straight to desktops and Internet-enabled devices. Modavox provides managed access for live and on-demand Internet Radio Broadcasting, E-learning and Rich Media Advertising. More information about Modavox can be found at www.modavox.com.
Contact: Modavox, Inc. David J. Ide, 602-648-6080 (Media) or C&H Capital, Inc. 678-570-6791 (Investors)
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Modavox Patented BoomBox Video Powers International Bestseller The Power of Now Author Eckhart Tolle's Global Internet Pay-Per-View Event Wednesday January 16, 2:06 pm ET
Sounds True and Modavox to Broadcast Live Internet Pay-Per-View of Eckhart Tolle from San Francisco, California, March 7-8, 2008
PHOENIX--(BUSINESS WIRE)--Modavox, Inc. (OTCBB: MDVX - News), Internet broadcasting pioneer and holder of several patented technologies, announced today it has partnered with Sounds True to deliver a live Internet Pay-Per-View event for bestselling author of the book The Power of Now, Eckhart Tolle. San Francisco, California (San Rafael)
Discovering Your True Purpose Friday, March 7, 2008 | 8 – 9:30 p.m. Marin Veterans Memorial Auditorium, 10 Avenue of the Flags, San Rafael, California
Living Your True Purpose Saturday, March 8, 2008 | 1:30 – 4:30 p.m. Marin Veterans Memorial Auditorium, 10 Avenue of the Flags, San Rafael, California
Order both of these live webcasts for U.S. $39.95, and receive 30-day access to the video archive, PLUS a FREE audio download of the event you purchased (a U.S. $19.95 value). For more information or to order now, please visit www.soundstrue.com/eckharttolle/events.php.
About Eckhart Tolle
Eckhart Tolle is widely recognized as one of the most original and inspiring spiritual teachers of our time. His profound yet simple and practical teachings have helped thousands of people find inner peace, healing, and greater fulfillment in their lives. For more information, please visit www.eckharttolle.com.
About Sounds True
Sounds True is an independent multimedia publishing company that embraces the world’s major spiritual traditions, as well as the arts and humanities, embodied by the leading authors, teachers, and visionary artists of our time. For more information, please visit www.soundstrue.com.
About Modavox
Modavox, Inc., the customized communications company, is a pioneer in Internet broadcasting, producing and syndicating online audio and video, offering innovative, effective, and comprehensive online tools for reaching targeted niche communities worldwide. For more information, please visit www.modavox.com.Posts: 317 | Registered: Nov 2006
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Modavox Now Syndicating VoiceAmerica Talk Radio Content to International Wireless Telephone Networks Tuesday January 22, 11:17 am ET
Through Partnership with Spodtronic, Modavox Establishes New Distribution Channel and Increases Available Audience and Ad Revenue Producing Potential
PHOENIX & TEMPE, Ariz.--(BUSINESS WIRE)--Modavox, Inc. (OTCBB: MDVX - News), Internet broadcasting pioneer and holder of several patented technologies, announced today it has syndicated its Internet talk radio content from VoiceAmerica® Networks to the leading carrier-grade system for mobile pod casting, operated by Liquid Air Lab’s Spodtronic.
Spodtronic delivers a high-quality service to mobile phones over the air, without the need of a PC or an iPod. As a result Spodtronic provides mobile users with total control over their audio content and now features live 24x7 Internet Talk Radio content from all channels of Modavox’s VoiceAmerica® Networks.
“We have the largest Internet Talk Radio production and distribution operation in the industry, and our content archives are deep in a wide variety of subject matter; this new distribution allows us to monetize our substantial content assets through advertising sales made by Spodtronic,” said Jeff Spenard, President of Networks at Modavox.
David J. Ide, CEO at Modavox, stated, “The audience growth that Spodtronic provides through European cellular carriers and other international wireless markets create a new distribution channel that adds value for our VoiceAmerica® hosts. Our content is jumping off the Internet onto terrestrial radio stations, mobile digital devices, and International cellular networks and this brings us more listeners, more advertising capacity and ultimately more value to Modavox.”
About Liquid Air Lab’s Spodtronic
The Liquid Air Lab GmbH was founded in May 2002 and is headquartered in Stuttgart, Germany, with additional offices in Berlin, Germany and Berkeley, CA. As part of Liquid Air Lab, Spodtronic is the first worldwide radio and podcast content Hub, delivering the total radio experience to mobile broadband users. Spodtronic is the first carrier-grade system for Mobile Podcasting. The company delivers a high-quality service to mobile phones over the air, without the need of a PC or an iPod.
About Modavox
Modavox, Inc. is a pioneer in Internet broadcasting, producing and syndicating online audio and video, offering innovative, effective and comprehensive online tools for reaching targeted niche communities worldwide. Through patented Modavox technology, Modavox delivers content straight to desktops and Internet-enabled devices. Modavox provides managed access for live and on-demand Internet Radio Broadcasting, E-learning and Rich Media Advertising. More information about Modavox can be found at www.modavox.com.
Forward-Looking Statements
This release contains "forward-looking statements" for purposes of the Securities and Exchange Commission's "safe harbor" provisions under the Private Securities Litigation Reform Act of 1995 and Rule 3b-6 under the Securities Exchange Act of 1934. These forward-looking statements are subject to various risks and uncertainties that could cause Modavox's actual results to differ materially from those currently anticipated, including the risk factors identified in Modavox's filings with the Securities and Exchange Commission.
Contact:
VoiceAmerica Network / Modavox, Inc. Sonja Darte', 480-294-6404 Sonja.darte*modavox.com or C&H Capital, Inc. Investors, 678-570-6791
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More than 8 million people in the UK listen to web-based radio services every week and nearly 2 million download podcasts on a weekly basis, according to a survey that suggests internet radio has hit the mainstream.
Commissioned by the industry's audience research body Rajar, the Ipsos Mori survey last autumn found that more than 12 million people have listened to the radio online and 8.1 million listen every week either through live streaming or "listen again" services.
Ipsos Mori found that 75% of users do not listen to less live radio as a result of listening again online, with 50% tuning into new shows as a result.
The same was true of podcasting, with one-fifth of respondents saying they now listen to more live radio and nearly one-third saying they listen to new radio shows after sampling them via podcasts.
Only 8% of those surveyed said they listened to less radio because of the availability of podcasts.
Of the 4.3 million who have downloaded podcasts, around 1.87 million people listen to at least one podcast each week.
Two-thirds of podcast listeners subscribe to their favourite shows through iTunes, with nearly half tuning in during the evening.
Of these, 80% listen through their computers and 61% copy the podcasts to their MP3 players.
Music and comedy are the most popular genres, with each user subscribing to more than three podcasts, on average, and listening to 53 minutes each week.
"This survey is very much a toe in the water," said the Rajar research director, Paul Kennedy.
"Although we already knew that listen again, personalised online radio and podcasting had many advocates, we knew nothing of their standing in the mainstream.
"This survey tells us and our subscribers, who are actively involved in these areas, more about them."
Although podcasts are popular with listeners, media organisations have struggled to turn them into significant money spinners.
Producers have so far focused on building an audience and encouraging listeners to get used to the podcast format.
The Rajar survey indicates that a free, advertising-supported format would be accepted by most listeners, with 58% expressing interest, but less than one-third said they would subscribe to a paid-for service without adverts.
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