Business Editors / Entertainment Editors / Technology Writers
VANCOUVER, British Columbia & LOS ANGELES--(BUSINESS WIRE)--Dec. 22, 2004--
XRAYMEDIA, Inc., (OTCBB:XRYM), a leader in real-time
negotiating technology for the media industry, today raised its
earlier sales projections for 2005. The revised projections reflect
the anticipated impact of The Screenwriter Dig; the Company's newly
announced joint venture with noted Hollywood producer and executive
Mark Canton.
The Company now forecasts anticipated sales totaling $2.9 million
in 2005, 123 percent above earlier estimates of $1.3 million. The new
projection includes $400,000 from advertising services, $900,000 from
XRAYMEDIA's media negotiating technology, and $1.6 million from The
Screenwriter Dig. Anticipated revenues for the fourth quarter of 2004
remains the same as earlier. Total fourth quarter revenue is expected
to be $120,000, with $15,000 from advertising services and $105,000
from online negotiating technology. The Company expects to end 2004
with total revenue of $180,000.
"As our new sales projections indicate, we feel confident that The
Screenwriter Dig project is a winner," said XRAYMEDIA's President and
CEO Raymond C. Dabney. "By partnering with a highly credible industry
veteran, such as Mark Canton, who has held top production posts at
both Warner Brothers and Sony Pictures, we plan to leverage our online
technology at low cost, with impressive sales results projected from
the very start. In the meantime, we expect to continue to grow our
online negotiating business, which has already shown sharp growth as
media buyers and sellers discover its unique mix of convenience and
confidentiality."
The Screenwriter Dig is a worldwide online search for new
television series and motion picture ideas. Winners will have their
submissions chosen for further development and potential production by
Mr. Canton, who, as a studio executive and independent producer, has
brought more than 300 pictures to the screen, including such mega-hits
as Jerry Maguire, A Few Good Men, As Good as It Gets and the Batman
and Lethal Weapon franchises. Revenue is expected to be generated by
submission fees ranging from $10 up to $29 per submission, making it
competitive with similar Web-based contests, such as Matt Damon's and
Ben Affleck's Project Greenlight.
In line with its earlier projections, the Company also expects to
reach positive cash flow at some point during 2005, assuming revenue
projections are met.

About XRAYMEDIA

XRAYMEDIA, Inc., aims to transform the media industry with a mix
of traditional advertising agency services and advanced technology
available through the company's Media SuperPortal website. Media
SuperPortal is designed to streamline the media buying and selling
process, while making all media markets more accessible to everyone
seeking to advertise their products and services. Through its Live
Media Marketplace v5.1 and XRBarter technologies, the portal gives the
general business community and the media industry worldwide the
ability to engage in real-time media negotiating and fulfillment in a
secure, confidential environment over the Internet. Through its
advertising services, the Company helps clients with their advertising
needs from concept to completion, providing them user-friendly tools
that generate increased exposure and profitability. It is also engaged
in media and entertainment-related ventures, such as The Screenwriter
Dig with Mark Canton.

KEYWORD: NORTH AMERICA CALIFORNIA UNITED STATES CANADA
INDUSTRY KEYWORD: ENTERTAINMENT MOTION PICTURES TECHNOLOGY INTERNET COMMUNICATIONS EARNINGS PRODUCT/SERVICE
SOURCE: XRAYMEDIA, Inc.

CONTACT INFORMATION:
XRAYMEDIA
Raymond C. Dabney, 888-777-0658
info@xraymedia.com
or
INVESTOR RELATIONS INTL
Zack Noory, 818-382-9718
znoory@irintl.com