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Idea Sports Entertainment Enters Agreement with NASCAR Merchandising Pioneer Hank Jones

LAKE CITY, S.C.--(BUSINESS WIRE)--Dec. 14, 2004--

Veteran Motorsports Marketer to Serve as Executive Producer of America's Top Driver (ATD) Racing Series. Jones' Merchandising Company

to Handle ATD Licensed Products
Idea Sports Entertainment Group, Inc. (OTCBB: ISPO) Chairman/CEO William C. Morris and Cale Yarborough, Director of ATD Motorsports announced today that the company has entered into an agreement with veteran NASCAR and motorsports marketing executive Hank Jones. Under this agreement, Mr. Jones will serve as Executive Producer of its upcoming made-for-television racing series, America's Top Driver (ATD). Idea is currently accepting driver applications at www.americastopdriver.com

The company also announces that Hank Jones, through his motorsports merchandising companies, (Bikers Sports Design, a distributor of Harley Davidson Merchandise, and TriMax Promotions, a distributor of the Stars of Discovery Channel, Orange County Chopper merchandise) will exclusively produce and distribute licensed merchandise in conjunction with the ATD racing series.

Idea Chairman/CEO William Morris commented, "As you can see with our additions of NASCAR legend Cale Yarborough, and now Hank Jones, our goal is to surround America's Top Driver with motorsports experts . . . and Hank Jones certainly fits into that category. Jones' company will handle Idea's future licensing for all their sports and entertainment projects. Director of ATD Motorsports, Legendary NASCAR Driver, Cale Yarborough commented "Having Hank Jones join us with Idea Sports Entertainment and ATD Series is a real plus for our company and series. With his tremendous motorsports experience and background, he will be a help to us in so many ways, especially evaluating the car selection process, evaluating and picking the right racetrack, being a part of the committee to select the celebrity motorsports driver and, finally, assisting us in selecting the right production company to film the series and selecting a network or cable affiliate to present the series. I have known Hank my entire racing career and I am very proud to have him on our team".

Hank Jones added, "I'm very pleased to announce my relationship with Idea Sports Entertainment and America's Top Driver. I've seen a lot of things in my years in motorsports, but this one stands out....the thought of giving some good young drivers the chance of a lifetime. With what I've seen so far, America's Top Driver is going to be big, and I'm glad to be a part of it. As a matter of fact, we're starting to build a merchandising program for the series already. I think that this series will attract additional motorsports celebrities, as well as entertainment celebrities. Like I said, this is going to be big, real big."

About Hank Jones

Hank Jones is the founder and president of TriMax Promotions, LLC. TriMax is currently under contract with the stars of Discovery Channel's top rated hit, Orange County Choppers (OCC). TriMax maintains a 53-foot Orange County Choppers souvenir trailer that distributes OCC licensed merchandise at all NASCAR Nextel Cup events, as well as large motorcycle rallies. TriMax also is in the process of producing a retail catalog exclusively for Orange County Choppers.

Hank Jones is also the founder and president of Bikers Sports Design, LLC. This company sells Harley-Davidson Motorsports souvenirs at NASCAR events as well as to Harley-Davidson Dealers. Hank also founded Sports Design, Inc. in January of 1994. Sports Design, Inc. is one of the country's largest suppliers of racing related wearables and merchandise in the industry. He is considered one of the pioneers in NASCAR souvenir sales and is known for his "street smart" savvy. Racing has since dominated his life and he has spent time racing in the Legend Series. In addition, he worked on the crews of legendary drivers; Bobby Allison, Dale Earnhardt, Davey Allison, and Mark Martin.

He was the original founder of Sports Image, which was later sold to Dale Earnhardt in 1994. Sports Design was then formed and was a family run company. His past and present client list includes: Bobby Allison, Dale Earnhardt, Rusty Wallace, Davey Allison, Michael Waltrip, Miller Brewing, GM Goodwrench, Texaco, Penzoil, M&M Mars, Valvoline, UAW-Delphi, Kellogg's, Roush Racing, Hendrick Motorsports, Jerry Nadeau, Terry Labonte, Johnny Benson, Mark Martin, Ernie Irvan, Jeff Burton and Ken Schrader.

Hank plays a major role in the Motorsports industry and has been awarded countless times for his continued support. He also serves on the National Board of Directors for Speedway Children's Charities. He is strong supporter of the Boy Scouts of America and is known for his charitable contributions. The University of South Carolina presented Hank with the first "South Carolina Pioneer of the Year Award" in 2001 for his contribution and accomplishments in the sporting industry.

About Idea Sport Entertainment Group, Inc.

Idea Sports Entertainment Group, Inc. is a sports and entertainment marketing and management company dedicated to developing undervalued sports and entertainment properties and discovering niche opportunities to serve underdeveloped market segments. Idea Sports Entertainment Group, Inc. through various partnerships, and wholly owned affiliates, is a creator and developer of entertainment content focusing on sports and general entertainment properties. Its current project base includes motion pictures, television/radio, publishing, sports properties, licensed merchandise, direct-to-retail videos, international entertainment, and hospitality/travel properties.

The Idea group is based corporately in Lake City, South Carolina, with regional offices in Charlotte, NC, New York, NY, and Atlanta, GA. It also plans to establish an office in Los Angeles, CA in the near future. All the activities of the projects and the administrative and accounting functions of the company are managed by Idea Management Group, Inc., which is a wholly owned subsidiary of Idea Sports Entertainment Group, Inc.

Forward-looking Information:

This news release contains forward-looking statements regarding the Company's business and operations. There are many factors that affect future events and trends related to the Company's business. These factors involve certain risks and uncertainties that could cause actual results or events to differ materially from management's views and expectations. Inclusion of any information or statement in this news release does not necessarily imply that such information or statement is material. The Company does not undertake any obligation to release publicly revised or updated forward-looking information. Such information included in this news release is based on information currently available and may not be reliable after this date.

For additional information: info@ideaseg.com

Investor Relations: investorrelations@ideaseg.com
To learn more about Idea Sports Entertainment Group, Inc. please visit www.ideaseg.com

CONTACT: Idea Sports Entertainment Group, Inc.
Camala Osborne, 843-374-4332
cosborne@ideaseg.com
or
Hicks Guerry Group. P.A.
Lawrence D. Guerry, 843-374-3200
dguerry@hggcpa.com

SOURCE: Idea Sports Entertainment Group, Inc.