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ldanes
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Highlights
• Diverse Portfolio of Music and Emerging Labels Blue Moon Group boasts a diverse roster of artists covering a wide range of industry professionals from around the world. The Company works with artists from the international and domestic scene offering unique sounds and styles. Blue Moon will continue to invest and direct resources to identify and develop new talents and emerging labels.

• Experienced Management Blue Moon Group’s Management is comprised of leading artists and producers from the music and entertainment industries with the depth and experience to execute the business strategy. Management is motivated to lead the Company in building an integrated recording company by implementing a new business model, establishing new distribution channels, and leveraging new technologies to create a corporate environment for maximizing the value of the artist’s content and stimulating the artist’s creativity.

• Redefining the Entertainment Business Blue Moon is determined to offer a viable alternative to the major record labels by redefining the entertainment business through a new business model, which attracts and develops talent (solo and group) by offering artists a corporate structure designed to maximize profits for both the label and artist on a long-term basis. The Company will seek to pursue initiatives that will allow for an enhanced and more flexible music business, which management believes will position the Company to aggressively attract new talent by structuring a fair distribution of profits to maximize opportunities for both the company and the artist. The company expects to employ this strategy in other entertainment fields.

• The New Joint Venture Contract Blue Moon’s number one interest has always been to share the profits with the artist. While most major record labels offer the standard 11-20 point deal (11% for new artists and 20% for established artists), the Blue Moon contract is designed to launch a new artist at a substantially higher rate. Under this joint venture contract, established artists can hope for beneficial deals up to 85%. Blue Moon can offer such contracts by using intelligent Sound Scan monitoring techniques to determine the appropriate amount of resources to be spent on promotion of albums. In such contracts, the artist has more power and control than they would under a major record label. In exchange Blue Moon Group, under the joint venture contacts, splits everything with the artist (concerts, promotions, albums, radio play, etc).

• Strategic Alliances Currently Blue Moon has a 28 point contract on the table with Sony red distribution. Under this contract Blue Moon will have access to the same distribution pathway (over 35,000 retail outlets) as all major entertainment companies and will receive 72% of the earnings acquired through this channel of distribution.

Source: BigCharts.com Source: BigCharts.com
Key Investment Points
Redefining the Recording Business Blue Moon is poised to redefining the entertainment business through its joint venture corporate offerings. The Company will seek to pursue initiatives that will allow for an enhanced and more flexible music and entertainment business which management believes will position the Company to aggressively attract new talent by structuring a fair distribution of profits to maximize opportunities for both the company and the artist.

New Interactive Initiatives To capitalize on the growing demand for downloadable music, Blue Moon will focus on pursuing strategies in digital music and broadband technologies to open new distribution channels and enter new markets. The Company will seek to develop strategies to deliver recorded music through an Internet and broadband platform in a variety of download offerings and streaming services. By delivering music in new digital formats, the Company will offer various music audiences a convenient and flexible alternative to listening to music and discovering new artists.

Diverse Portfolio of Music and Emerging Labels Blue Moon Group boasts a diverse roster of artists covering a wide range of music genres from around the world. The Company works with artists from the international and domestic scene offering unique sounds. Blue Moon will continue to invest and direct resources to identify and develop new talents and emerging labels.

Experienced Management Management is comprised of leading artists and producers from the music industry with the depth and experience to execute the business strategy. Management is poised to lead the Company in building an integrated recording company by implementing a new business model, establishing new distribution channels, and leveraging new technologies to create an online music presence.


Financial Condition
After recent completion of the merger with Open Door Online, Blue Moon Group has refocused the organization strategically and financially to become a full service record and entertainment company. Due to the Company’s brief and limited operating history there were no revenues recorded for the three months ended September 30, 2002. Management anticipates generating revenues in the coming quarters once the Company achieves full operating capacity and continues to execute the business plan.


Company Profile
On November 6, 2002 Open Door Online, Inc. was merged into its subsidiary Blue Moon Group, Inc., a Delaware corporation with Blue Moon Group, Inc. The Company completed the acquisition of Nebulous Records, Inc., which actively promotes and distributes pre-recorded music for artists under contract. Blue Moon Group through its subsidiaries Nebulous Records and Blue Moon Records, is an emerging music and entertainment company engaged in the development, production, and distribution of music in various genres including Pop, Rock, R&B, Hip Hop, Dance and Country. Blue Moon is managed and operated by a group of leading artists and producers who bring years of experience having worked with some of the most influential and prominent recording artists in the music industry.

Content
Blue Moon’s diverse and innovative music originates from the Company’s family of record labels which include: Nebulous, Blue Moon, and Memphis Music.

Professionals
Blue Moon Group boasts a diverse roster of artists covering a wide range of music genres from around the world. The Company works with artists from the international and domestic scene offering unique sounds. Blue Moon will continue to expand its broad music catalog with new recordings, artists, and labels.

Roster of Artists
Name Profile
Mike Muzio 4 Billboard appearances since 1998 in Dance, with 2 chart topping hits.

Hype Williams Williams graduated from Andrew Jackson (High) School of Art & Music in 1987. In the fall of '87, he pursued a degree in film production at Adelphi University in Long Island, NY. In the spring of 1991, Hype directed his first music video. Soon thereafter, he and his partner, Aquilla Turner, started Big Dog Films. In his first year, he directed six figure videos for acts like Eric Sherman, K7, WuTang Clan and PM Dawn. At the age of 26, he has directed at least 90 music videos (if not more). Williams has been nominated and won numerous awards for his achievement in Music Directing. As a director he soon intents to release a “Best of” DVD.

Bobby Roberts Roberts is well known for his stature in the music industry as a founder, and president of various Record Companies, as well as a studio head for Santa Clarita Studios. Furthermore, he is known throughout Hollywood as a well known producer and a long term member of the Academy of Motion Pictures Arts & Sciences. Most recently, he was the owner of the Los Angeles Starts basketball franchise.

New Business Strategy
Innovative Business Strategy
Blue Moon Group, Inc. believes that the major record labels missed a golden opportunity to utilize the power of the internet. Rather, Blue Moon feels that the internet, and MP3’s in particular, offer a unique and potentially lucrative avenue to market and capitalize on the artist’s content.

New Interactive Initiatives
To capitalize on the growing demand for downloadable and real-time music and entertainment, Blue Moon will initially focus on pursuing strategies in digital music and broadband technologies that will open new distribution channels and markets. The Company will seek to develop strategies to deliver recorded music through an Internet and broadband platform in a variety of download offerings and streaming services. By delivering music in new digital formats, the Company will offer various music audiences a convenient and flexible alternative to listening to music and/or discovering new artists. As music companies seek to launch online services that allow consumers to purchase and/or download a wide range of digital content for their computers or portable music players. Blue Moon Group will provide an infrastructure for the artist to deliver digital content, delivered under an Applications Service Provider (ASP) model.

Forward looking
Blue Moon intends to be at the forefront of emerging technologies. Using its small size as an advantage over the cumbersome major labels, Blue Moon is seeking avenues into Satellite and digital radio which is sure to be a standard in the next 5-10 yrs. In addition to satellite radio, the company also intends to start offering a music downloading service from its website, offering a newer, faster, cheaper alternative to music and entertainment consumers.

The Company will seek to pursue initiatives that will further contribute to creating a compatible and comfortable corporate environment to maximize the productivity of the artist’s content Several of Blue Moon’s new business initiatives include;

• Structure more flexible, attractive contracts
• Diversified music portfolio for domestic and global markets
• Optimize the balance between new releases and back catalogs to meet consumers' needs and tastes
• Continue to invest and direct resources to identify and develop new talents and emerging labels
• Pursue online music and entertainment strategies to capitalize on Blue Moon’s artists and music library and leveraging online technology to create new revenue streams from online music.
• Establish built-in sequel rights
• Multiple opportunities to break an album


Online Music and Entertainment Initiatives
To capitalize on the growing demand for digital content, Blue Moon will focus on creating new distribution channels and entering new markets by delivering a digital rich media platform for recorded music. The Company has forged strategic alliances in order to develop and implement an efficient, cost-effective solution for offering high quality digital content. The Company will seek to implement business initiatives to address many of the issues involving online music and entertainment, including;

• Music Players & Technologies • Fan Development
• Digital Distribution • Music and Entertainment Retailing
• Digital Radio • Record & Artist Promotion
• Digital Rights • Subscription Music and entertainment Services

In addition, the Company will pursue strategies in the digital distribution of music in new formats offering various music audiences a convenient and flexible alternative to listening music and discovering new artists. The Company will seek to distribute recorded music in a wide range of new formats on an Internet and broadband platform enabling consumers to burn, download and stream music from a variety of subscription services. Management believes the new music formats and products should allow the Company to derive new revenue streams capitalizing on a growing market opportunity. In addition, the Company will pursue various online initiatives to further strengthen its online music and entertainment services and increase exposure of artists and labels through digital marketing strategies including, Internet promotion, audience cultivation, and direct marketing.

____________________________________________________________________________________________________
Industry Overview
Industry Background
The entertainment industry continues to be highly competitive, consumer driven, and continually evolving market comprised of numerous large recording companies and small independent labels competing for similar market share. Although the recording industry has experienced significant change in the distribution of music with the introduction of new technologies, the industry continues to grow on a worldwide level representing a global market of $40 billion annually, in which the U.S. recording industry accounts for 30% of the world market according to The Recording Industry Association of America (RIAA). The past year proved to be a difficult business environment for the music and entertainment industry which experienced consecutive years of decreases in sales. According to RIAA music product shipments decreased from $14.3 billion in 2000 to $13.7 billion in 2001 representing a 4.1% drop in sales.

Challenges Facing the Entertainment Industry
Industry experts point out several factors which have contributed to decreasing sales, including an overall slow economy and increasing trend of online piracy and CD-burning. The sudden growth of consumers turning to downloading or copying music for free has had a significant impact on the marketplace. The introduction of CD burners and portable MP3 players has only worked to drive the rapid growth in copying of downloaded music threatening traditional music consumption. The music industry in 2002 continues to be impacted by both online and physical music piracy as sales in the first 6 months of 2002 have dropped by 6.7%.

Industry Outlook
Global music sales are estimated to have fallen 10 percent last year and are expected to fall another six percent this year, according to RIAA, as rampant piracy and weak economies depress music sales. The music industry is facing several challenges that may determine the industry’s growth in the future. Music and entertainment companies are currently attempting to deal with issues involving the increasing problem of piracy and decreasing consumer purchasing of products, by developing aggressive new business strategies. Companies are focusing on implementing innovative initiatives to meet consumer demand for online digital entertainment and implement anti-piracy programs. As the industry continues to present a challenging marketplace, companies will seek to pursue business strategies that offer consumers a variety of online music and entertainment services while actively initiating measures that will address rising levels of piracy. Music and entertainment companies will seek to launch online services that allow consumers to buy and download a wide range of digital content for their computers or portable music players. Blue Moon Group will provide an infrastructure for the artist to deliver digital content, delivered under an Applications Service Provider (ASP) model.


Strategic Alliance
Blue Moon actively pursues strategic opportunities in music and entertainment and media industries. The Company continues to explore and identify possible acquisition and/or joint venture opportunities that will enable further growth of its music recording, distribution channels, and other initiatives which can open new sources of revenues. Blue Moon will seek to forge alliances with recording companies and technology providers to maximize the value of its music and entertainment products by establishing a diverse music portfolio and new distribution channels.

Currently Blue Moon has a 28 point contract on the table with Sony red distribution. Under this contract Blue Moon will have access to the same distribution pathway (over 35,000 retail outlets) as all major entertainment companies and will receive 72% of the earnings acquired through this channel of distribution.

____________________________________________________________________________________________________
Investment Risks
Highly Competitive The music industry is a highly competitive, consumer driven, and continually evolving market comprised of larger companies with greater financial, marketing, distribution, and production resources. In addition, the music industry is filled with smaller, independent recording companies vying for similar market share. The Company will be seeking to enter a mature and highly competitive marketplace.

Marketplace Uncertainty The music industry is experiencing rapid change and continues to suffer uncertainty due to several factors including slow economic recovery, rapid growth in online music, and increasing piracy and copying of music. The outlook of the music industry will depend on the ability of companies to adjust and address these new issues facing the marketplace, social conditions, consumer response to new and existing products and services, technological developments and, particularly in view of new technologies, the continued ability to protect intellectual property rights.

Growth Oriented Company Management is faced with the challenging task of leading a high growth company in a competitive industry. The Company’s long-term success will depend on management’s ability to execute the business plan in a challenging business environment. The Company’s short-term objectives and long-term growth could depend on several factors some of which include ability to secure financing, ability to capture a sizable market share, and ability to attract and select desirable talent at manageable costs. The Company’s failure to achieve one or any of these business objects could have an adverse affect and drastically alter the long-term business strategy.


Management

Officer Position Profile
Mike Muzio Chairman, CEO Mr. Mike Muzio became President and Director upon the completion of the Nebulous Records, Inc. transaction in October 2002. In 1999 Mr. Muzio founded Nebulous Records where he had four dance hits on the Billboard charts. Furthermore, Mr. Muzio was the CEO and founder of TrimFast, Inc. (NASDAQ: TRIM) in 1991, where he remained until 1999.
Bobby Roberts Director Known for his stature in the music industry, Roberts had previously served as President of the Lorimar Music Group, was studio head of Santa Clarita Studios, and founded Dunhill Records, whose artist included The Mamas and The Papas, Three Dog Night, Steppenwolf, and Johny Rivers. Roberts also had managed legendary performers such as, Richard Pryor, Mort Sahl, Mama Cass Eliot, Paul Anka, The Mamas and The Papas, Ann-Margret, Johny Rivers, and many others.
Furthermore, he is a well known Hollywood producer and a long-term member of the Academy of Motion Pictures Arts & Sciences. He has produced such movies and TV hits as “Monte Walsh”, “The Hot Rock”, “Death Wish”, “Death Wish II”, “Gypsy Moths”, “Dallas”, “The Waltons”, and “Knots Landing.” Furthermore, he has also produced the critically acclaimed touring show, “Mort Sahl’s America”; the recent event in Palm Springs, entitled “An Evening with Luciano Pavarotti”; and will later produce “An Evening with Andrea Boccelli, as part of his agreement with the Palm-Springs-Indian Wells Tennis Stadium, to provide five major shows per year for the next five years.”
Most Recently, Roberts was the owner of the Los Angeles Starts Basketball franchise for the newly re-launched American Basketball Association. As such, he personally secured the services of legendary Los Angeles basketball figures, John Wooden to serve as Consultant, Paul Westhead as Coach, and Jamaal Wilkes as Vice President of Basketball Operations.


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