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JRVR---Wednesday, January 28, 2004 09:00 ET

PLEASANTVILLE, N.Y., Jan 28, 2004 (BUSINESS WIRE) -- The Jackson Rivers Company, (OTCBB:JRVR), has signed a letter of intent to acquire MultiTrade Technologies, a New York-based company specializing in providing information technology solutions to small and medium businesses to satisfy their Enterprise Resource Planning (ERP) and Enterprise Management Systems (EMS) needs.

Within this targeted market segment, there is a growing need for integrated systems that streamline information management while remaining cost efficient. This need demands solutions that will help clients integrate financial information and customer order information; standardize and speed up manufacturing processes; reduce inventory; and standardize human resource information.

"After a few months evaluating opportunities in the technology industry, we have determined that information technology shows the most exciting growth potential," says Dennis Lauzon, CEO of The Jackson Rivers Company. "Acquiring MultiTrade Technologies is the first step in laying the infrastructure to accomplish this mission."

Founded in 2001, The Jackson Rivers Company is a business development company based in New York and San Diego. Its principal subsidiaries are Jackson Rivers Global Products, a product distribution company in the Northeast and Jackson Rivers Technologies, a developer of integrated technology solutions.

Forward Looking Statements

When used in this News Release, the words or phrases will likely result, are expected to, will continue, is anticipated, estimate, projected, intends to or similar expressions are intended to identify forward looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are subject to certain risks and uncertainties, including but not limited to the company's history of losses and cash flow deficit; lack of liquidity; volatility of market price of common stock and warrants; possible adverse effect of penny stock rules and liquidity of the company's securities; dividend policy; and control by directors and executive officers, that could cause the company's actual results to differ materially from historical earnings and those presently anticipated or projected. As a result, potential investors are cautioned not to place undue reliance on any such forward-looking statements, which speak only as of the date made.

SOURCE: The Jackson Rivers Company


CONTACT: The Jackson Rivers Company
Maureen McDonough, 619-615-4242
mmcdonough@jacksonrivers.com




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