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JFPENNY
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Optimum Anticipates 50% Sales Growth From Newly Expanded Platform

NEWPORT BEACH, Calif., Jan. 25, 2010 (GLOBE NEWSWIRE) -- Celect.org™ an Optimum Interactive (USA) Ltd. Company (Pink Sheets:OPTL - News), a leading provider of web-based organizational network and SaaS business tools and services for organizations online, announces the company recently expanded its operations as a full systems and service provider in December 2009 with the launch of CelectData™ Database Management Systems; CelectFinance™; CelectPay™ Ecommerce Business Services; and CelectGrow™ member recruitment and growth lead generation modules.




Celect.org™ serves over 1,200 organizational clients with some 1.3 million unique member users and visitors. The Celect platform simplifies an organization's need to maintain a web site presence with current and relevant content management at the local administration level, while managing the business needs that involve member database, communications, event calendar management, and ecommerce for dues, subscriptions, room, board and capital raising activities. Large national clients in the collegiate vertical are realizing the benefits of the Celect.org™ solutions: "By using Celect.org, we do our business on one system that helps us to track our members easily, and more simply manage our content," stated Mark Doerr, Alumni Association President, Pi Kappa Alpha, Beta Eta Chapter.



Optimum Interactive CEO Tony Roth states: "The successful services we provide to the student and alumni organizations within the fraternity and sorority marketplace are affording us the opportunity to showcase our platform to even larger clients within the professional collegiate channels," To date Celect.org has provided its professional SaaS and networked web site development to professional organizations including Dean of Students at University of Mississippi, Student Government at University of South Florida, St. Petersburg, Student Government Association at University of North Texas, and the Student Government Association at University of Louisiana at Monroe.



Roth further stated, "Given our current presence on over 230 major campuses nationwide, we are poised to work with affiliated collegiate sales networks to expand rapidly into the growing verticals. We expect to contract with over 200 new organizations representing some one million new unique members by year-end 2010 with expected sales revenue increases of over $2 million in the new vertical we are elevating our outlook for 2010 – 2011 by 50% or more of our projected annual sales volume under contract. We continue to grow our sales and client management services departments to meet the demand."



About Us:



Celect.org™, an Optimum Interactive (USA) Ltd. Company, is the leading provider of web-based network services for membership organizations including collegiate student organizations, faith organizations, non-profit organizations and professional associations. Based upon a patent-pending, one-click, one-system solution, the Celect.org platform helps membership executives to efficiently operate their organizations online. By removing administrative bottlenecks, the technology enhances membership participation and financial controls. Ideal for organizations with anywhere from 20 to 500,000+ members, the Celect.org platform allows membership organizations to effectively communicate and raise funds in a transparent, yet safe and secure manner. Held by parent company Optimum Interactive (USA) Ltd. (Pink Sheets:OPTL - News), Celect.org, LLC is headquartered in Newport Beach, CA with additional offices in Illinois, Toronto, and New York

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