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Dardadog
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NEW YORK, June 28 /PRNewswire-FirstCall/ -- The Shelron Group, Inc. (OTC
BB: SHRN - News), a leading provider of e-commerce software and e-business
solutions, today announced that during the last months it has re-directed its
marketing strategy.
"Shelron has been further analyzing and re-structuring essential aspects
of its business over the last several months, which we expect will be
positively reflected in our revenues," says Eliron Yaron, Chairman of Shelron
Group. "We have invested a lot of time and effort, utilizing sophisticated
tools, to target consumers' needs and to add more competitive advantages to
our product, Activeshopper(TM). As a result, we have redirected our marketing
strategy and tactics to better focus our activities towards the results of
our market analysis."
The Company has recently launched a new web site under the newly acquired
trademark of ActiveShopper(TM). This launch, coupled with the addition of
several new features to the core technology, enables Shelron to offer
additional comparative shopping interfaces along with sponsored pay per click
advertising to a large market.
Parallel to its new web site launching, in May 2005, the Shelron Group
initiated an advertising campaign with Howard Stern.
"We have already seen revenues and traffic lifting in a relatively short
time since our site launching three weeks ago," continues Yaron.
About ActiveShopper(TM)
ActiveShopper(TM) is a free software download that scans, locates and
compares prices for an item that a consumer selects at an e-commerce site.
Once the item is selected, ActiveShopper(TM) finds the lowest prices for that
item. In other words, if it is less expensive elsewhere, ActiveShopper(TM)
will find it, saving the consumer money. When activated, the ActiveShopper(TM
) toolbar automatically displays information above the browser's main window,
allowing the consumer to use the Internet without interfering.
ActiveShopper(TM) eliminates browsing comparative shopping sites and trying
to understand complex comparative tables. No more jumping from site to site
in order to find the best prices. You get the best prices on your browser
instantly. In addition, ActiveShopper's free text search, available directly
from the toolbar or from http://search.activshopper.com (to be revised to
http://search.activeshopper.com), allows the user to search for millions of
products even when the automatic comparison feature is not in use.
ActiveShopper is headquartered in New York City. For more information
about ActiveShopper,please visit www.activeshopper.com
About Shelron Group
Shelron Group Inc. develops business intelligence (BI) software
e-commerce advertising and comparative shopping software products and
services. The company's stock is publicly traded on the OTC Bulletin Board
under the symbol SHRN.
Further information is available on the Company's website at
www.shelrongroup.com.
Safe Harbor Statement:
Safe Harbor Statement This press release may include certain statements
that are not descriptions of historical facts, but are forward-looking
statements within the meaning of Section 27A of the Securities Act of 1933
and Section 21E of the Securities and Exchange Act of 1934. These forward
looking statements may include the description of our plans and objectives
for future operations, assumptions underlying such plans and objectives and
other forward looking terminology such as "may," "expects," "believes,"
"anticipates," "intends," "expects," "projects," or similar terms, variations
of such terms or the negative of such terms. Such information is based upon
various assumptions made by, and expectations of, our management that were
reasonable when made but may prove to be incorrect. All of such assumptions
are inherently subject to significant economic and competitive uncertainties
and contingencies beyond our control and upon assumptions with respect to the
future business decisions which are subject to change. A number of factors
could cause our actual results to differ from anticipated results expressed
in such forward-looking statements. Such factors are addressed in our filings
with the Securities and Exchange Commission (available at www.sec.gov).
Accordingly, there can be no assurance that actual results will meet
expectations and actual results may vary (perhaps materially) from certain of
the results anticipated herein. We assume no obligation to update any
forward-looking statements
Contact:

IR@activshopper.com,
Joel Gering,
+1-516-6206794
SOURCE Shelron Group Inc


Contact Information:
Contact: IR@activshopper.com, Joel Gering, +1-516-6206794

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