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Author Topic: AURI, INC.

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AURI, Inc. (AURI) Up and coming with great business plan and growth potential. Latest in comfortable shoes of style. Read the News here:

I smell BIG outside investors circling the company ready to get a piece here... I think we've got a Monster in the Making ladies and gentleman... I'm incredibly excited at the future... It's not often that you come across a Company like Auri who reverse merges into a shell because They know what's best for them... It's the Great American Way!!!
I feel very lucky to have come across this company WITH NO IHUB PUMP, PROMO PLANS, or Intangible or inaccessible Company or PRODUCTS This is OLD SCHOOL NETWORKING HERE... I'm very excited...
Orange County Business Journal
Shoe designer and Orange Counties own Auri Inc. WFSN has gone public by reverse merging its Laguna Beach based business into a public shell on the OTCBB Exchange. Auri is looking forward to the growth and liquidity that the capital markets often provide these emerging companies .
Auri, which has created a buzz with its shoes, see's being a publicly traded company as a great means to raise capital towards it's expansion for 2011 and beyond.
Late last month, Auri took control of Wellstone Filter Sciences Inc. in a reverse merger and is currently trading under the ticker WFSN.OB on the over-the-counter Bulletin Board exchange.
Auri Chief Executive Ori Rosenbaum said. “I wanted to make sure that we didn’t run out of capital resources,” In discussing the strategic move he added “The worst thing is to have a product going gangbusters and not be able to supply it or do those things to support it from a branding and marketing perspective.”
Auri sells casual and dress shoes for men and women. The shoes are sold at Nordstrom, Fred Segal as well as many other stores listed on the companies website The company has more than 150 retail accounts. Rosenbaum said he’s looking to add more than 50 new accounts to the rapidly growing list of vendors of the Auri line by the end of the spring season.
Forbes Nod
The Orange County Company attracted the attention of Forbes magazine in 2009 when Forbes named Auri as one of the country’s most promising new companies to watch. Rosenbaum wouldn’t disclose annual sales or offer a sales projection for this year. When he spoke with the Business Journal in late 2009, the company had sales of less than $1 million and was just beginning to turn a profit. Auri’s men’s shoes sell for $125 to $285. Women’s shoes start at $145 and go up to $400.
Being publically traded gives Auri the chance to raise money through the sale of stock , according to Rosenbaum. The company opted to go that route instead of raising money privately through investors. “The one thing about a private placement is that it’s a one and done,” Rosenbaum said. “Private placement may have given us a chunk of money and taken a piece of ownership, but when we obtained that growth, we would have had to go back out again to investors.”
Rosenbaum points to Vernon-based jeans maker True Religion Apparel Inc., which used a reverse merger as a cost-effective way to go public. In 2003, True Religion jeans, (then named Guru Denim) reversed merged with the public company "Gusana Explorations" on the very same Over the Counter Exchange that Auri is now traded on. Subsequently Gusana, now under the direction of True Religions Chairman Jeffery Lubell, changed it's name to True Religion Jeans. Seeing great growth on that exchange True Religion soon met the up-listing requirements for the Nasdaq , the 2nd largest electronic securities market in the world in 2005. True Religion's stock price went from under $1 a share to over $20 per share in a matter of months having a recent Market valuation of nearly 600 million dollars. Auri’s move mirrors True Religion's path to the Nasdaq where Rosenbaum plans to eventually land.

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Auri, Inc. Highlighted in Article

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Symbol Price Change
AURI.OB 0.49 -0.02

{"s" : "auri.ob","k" : "a00,a50,b00,b60,c10,g00,h00,l10,p20,t10,v00","o" : "","j" : ""} Press Release Source: Auri, Inc. On Thursday April 21, 2011, 8:30 am EDT
LAGUNA BEACH, Calif., April 21, 2011 /PRNewswire/ -- Auri, Inc., (OTCBB:AURI.ob - News), announced today that the Company has been highlighted in a article as a follow up to the 2009 magazine article titled, "America's Most Promising Companies."

In 2009, Forbes went on an exhaustive hunt for dynamic, privately held businesses with truly scintillating growth prospects. The best constituted Forbes' collection of 20 of America's Most Promising Companies and Auri Footwear took the #8 position. The follow up article highlights Auri, Inc., (formerly Auri Footwear) and provides an update including "a reverse merger to go public and a recently sported $52 million market capitalization."

To view the article in its entirety, please click on the following link: -where-are-they-now/

About Auri

Auri designs and markets fashion footwear for men and women, fusing performance engineering, innovative designs and advanced technical materials. Crafted with Italian leathers and hand-burnished finishes, the products incorporate a seamless fusion of next level technologies including active suspension systems, compression control and anti-fatigue, removable foot beds, Outlast® temperature regulating linings, Liquicell® ultra-thin liquid-filled interface technology, and encapsulated gel technologies. For more information, please visit

Statements in this press release which are not purely historical, including statements regarding Auri, Inc., intentions, hopes, beliefs, expectations, representations, projections, plans or predictions of the future are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The forward-looking statements involve risks and uncertainties including, but not limited to, the risks and uncertainties associated with the adoption and retail acceptance of the Auri brand, ability to open additional door, the company's ability to raise future capital for growth, ability to expand into other product offerings, ability to consummate a strategic partnering arrangement or license deal and ability to meet the initial listing standards of a national stock exchange. It is important to note that the company's actual results could differ materially from those in any such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, risks and uncertainties associated with the effect of changing economic conditions, trends in the products markets, variations in the company's cash flow, market acceptance risks and seasonality. The company cautions investors not to place undue reliance on the forward-looking statements contained in this press release. Auri disclaims any obligation, and does not undertake to update or revise any forward-looking statements in this press release.

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