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scooz
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http://finance.yahoo.com/news/DNA-Energy-Drinkreg-Sales-and-bw-15534938.html?.v= 1
Posts: 598 | Registered: Mar 2005  |  IP: Logged | Report this post to a Moderator
scooz
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DNA Energy Drink(R) Sales and Popularity Continue to Grow across Florida and the Gulf Coast Region

BOCA RATON, Fla., Jun 16, 2009 (BUSINESS WIRE) -- DNA Beverage Corporation (Pink Sheets:DNAB), makers of DNA Energy Drink(R) the highly acclaimed delicious tasting energy drink and a favorite of the action sports community, announced today that its marketing efforts are producing strong results as reported by AC Nielsen in its recent convenience store report.
Reports from several markets across Florida clearly show the positive gains made by the brand. DNA Citrus sales is up 483.5% in the Orlando convenience market, and is the #2 fastest growing energy drink in percentage increase over last year. Positive results have been reported in other markets across the state with gains ranging between 56% and 187%.

"Positioning ourselves as the value brand under $2 is paying huge dividends, especially in these troubling economic times," said Darren Marks, DNA's president. "It is rewarding to see our grass roots programs and self-distributing operation paying dividends across the state," added Marks.

Similar results have been reported by AC Nielsen for the Gulf Coast Region which includes Louisiana, Tennessee, Alabama and Mississippi.

Russ Rickon, the company's national sales vice president, stated, "We are very pleased with the early success that our recent launch into the Gulf Coast Region has had. The fact that we are outselling several of the national brand items at major convenience locations is very promising."

About DNA Energy Drink

DNA Energy Drink is a product of DNA Beverage Corp. and its roots are in the action sports world of athletes who created the drink. DNA Energy Drink is a high quality beverage manufactured to exact standards to achieve superior taste with a formulation that taps into the body's seven energy sources to maximize energy and improve awareness. DNA Energy Drink's three flavors, Citrus, Lemon Lime and Citrus Sugar Free come in 16 oz. cans and retails for a suggested retail price of $1.99.

True to its action sports roots, DNA Energy Drink has earned national recognition through its title sponsorship of the DNA/Butler Brothers Racing Team where it competes on a world-class level in Supercross and Motocross, reaching millions of fans and viewers. DNA Energy Drink can also be found in other action sports such as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are recognized stars in their own right. DNA has strong recognition in action sports and stores that support these athletes and sport participants and is a regular at skate parks. Its two 53 ft. DNA branded semi-trailers are regulars at events all over the country and regularly supports its retailers and distributors. For more information about DNA Energy Drink, its athletes and sponsorships, please visit:


http://cts.businesswire.com/ct/CT?id=smartlink&div=hfhjbghgg&url=http%3A%2F%2Fww w.dnaenergydrink.com&esheet=5934050&lan=en_US&anchor=www.dnaenergydrink.com&inde x=1.

Safe Harbor Forward-Looking Statements

To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.

Permalink: http://www.businesswire.com/news/home/20090406005918/en

SOURCE: DNA Beverage Corporation


CONTACT:
DNA Beverage Corporation Darren M. Marks, 954-970-3826 darren*dnaenergydrink.com
Copyright Business Wire 2009

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ElectricStocks
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Hey Scooz, 56%-187% sales growth for the region and 483.5% sales growth in Florida area is a great accomplishment/news isn't it?

Shows what DNAB's management teams skills are in building and developing a company with all their years of experience.

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scooz
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Latest Share Structure

FYI> I was a bit off on the iBox share structure. I had :

Share Structure: (As of 3/26/2009)

A/S = 200,000,000

Preferred = 25,000,000

O/S = 17,224,061

FLOAT = 900,000 (approx)

I just got off the phone for the new share structure and it seems the A/S is only 175M plus the 25M of Preferred shares to get us to the 200M A/S. Also our O/s is smaller than I had posted. So as of today we look like this:

Share Structure: (As of 6/17/2009)

A/S = 175,000,000

Preferred = 25,000,000

O/S = 16,995,833

FLOAT = 900,000 (approx)


THESE #'S HAVE NOT CHANGED FOLKS. THERE IS NO DILUTION AT ALL!!!!!!!

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scooz
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One thing everyone who's doin' their due on DNAB should look into is the profit margins involved in the energy drink industry!

I mean if a case of energy drinks only costs approx $10 on the wholesale level & is sold for approx $30...it's not hard to figure out how quickly the revs are gonna scale up here with cont'd market penetration/product saturation as DNAB expands on a national level.

And if DNAB's market penetration/expansion endeavors are even remotely similar to their amazing results in their home state of Florida...one can quickly determine the ever-emerging big picture on how fresh results will greatly affect the scale of growth here over these next several years & how valuation metrics are applied moving forward!!!

The Circle K & 7-11 deals are HUGE revenue/growth drivers to have in their back pocket already & in the retail market it's the products which sell & have the best effective branding initiatives in play that succeed in capturing market share. So when I made my post the other day about DNAB not having to become the next Red Bull I was simply referring to the fact that Red Bull has already become the most powerful corporate energy drink brand on the planet & DNA Energy Drinks will never have to challenge them or any other corporate giant in their space. All DNAB has to do is continue doing in the rest of America what they've already done in Florida & the revs here will be off the scale over these next few years!!!

And it's DNAB's already completely verifiable success in branding, sell through ratio & full control distribution/growth that has already established all the necessary groundwork involved to continue capturing their market share in their target industry space that matters...as none of the corporate giants can touch 'em from simply continuing to do what they're doin'...& that is effectively branding their products to their target consumer base & gaining a following of dedicated consumers who support them by buying their product & making their sell through rate totally competitive to garner deals with chains like Circle K, 7-11 etc...which is why doing all the available due on their target industry/market space is imperative in figuring out the tremendous opportunity involved here because DNAB is not gonna be flyin' this low under the radar for much longer as they're obviously going to be providing a ramp up in transparency factors when it's most optimal.

For now it's a sound biz model decision to keep their competition guessing while continuing to completely satisfy the retailers & their consumer base with effective branding endeavors & sell through ratios which already give a clear path to the coming rewards as they take their growth/expansion model to the national level.

And don't forget to incorporate their other product lines into your valuation metrics here as their Beef Jerky & Iced Tea etc deal potential is definitely in play on a wide variety of levels as well. So as this summer unfolds & now that they've begun delivering fresh material announcements on their behind the scenes progress to the market again...I fully expect new value players to discover the DNAB story for the first time & begin doin' their due. And if they're as impressed as they should be when they formulate the ever-emerging/evolving bigger picture in play here they'll recognize how insanely depressed these pps levels are...& will want to join the party when the fresh accumulation waves begin tick tick tick tick tick...just a matter of time now glta!!!

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ElectricStocks
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DNAB should be moving upward fairly soon I would assume.

something that viewed and gotten off another board about product cycles makes me look twice at things. http://investorshub.advfn.com/boards/read_msg.aspx?message_id=38921122

"A product's life cycle (PLC) can be divided into several stages characterized by the revenue generated by the product. If a curve is drawn showing product revenue over time, it may take one of many different shapes, an example of which is shown within the link below:

http://www.netmba.com/marketing/product/lifecycle/
The life cycle concept may apply to a brand or to a category of product. Its duration may be as short as a few months for a fad item or a century or more for product categories..."

Believe that DNAB is at somewhere between the Introduction and beginning Growth Stage's, eh?...

Growth Stage

The growth stage is a period of rapid revenue growth. Sales increase as more customers become aware of the product and its benefits and additional market segments are targeted. Once the product has been proven a success and customers begin asking for it, sales will increase further as more retailers become interested in carrying it. The marketing team may expand the distribution at this point. When competitors enter the market, often during the later part of the growth stage, there may be price competition and/or increased promotional costs in order to convince consumers that the firm's product is better than that of the competition.

During the growth stage, the goal is to gain consumer preference and increase sales. The marketing mix may be modified as follows:

Product - New product features and packaging options; improvement of product quality.

Price - Maintained at a high level if demand is high, or reduced to capture additional customers.

Distribution - Distribution becomes more intensive. Trade discounts are minimal if resellers show a strong interest in the product.

Promotion - Increased advertising to build brand preference.


http://investorshub.advfn.com/boards/board.aspx?board_id=12450

http://www.dnaenergydrink.com/web/web2/

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