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[QUOTE]Originally posted by whizknock: [QB] NEWS -------------------------------------------------------------------------------- NeoMedia Europe Further Strengthens Mobile Barcode Adoption in Austria Press Release Source: NeoMedia Technologies, Inc. On 8:00 am EDT, Tuesday October 27, 2009 Buzz up! 0 Print.Companies:Neomedia Technologies Inc. ATLANTA--(BUSINESS WIRE)--NeoMedia Europe AG, the leader in mobile barcode and scanning technology, continues to enjoy success across Austria and today announces the completion of three key projects, all with leading brands, across what is already Europe’s most advanced mobile market. Dorbirner Messe, a leading organizer of trade fairs in Austria, first engaged with NeoMedia in the spring of 2009 when it used 2D codes in the promotional campaign for its spring exhibition “Frühjahrsmesse”. Following the success of this campaign, NeoMedia and partner Philipp (a mobile solution and services provider), have just completed the Autumn Fair in Dornbirn. The autumn project involved issuing all exhibitors their own 2D barcode linked directly to their personal mobile subpage. These barcodes were displayed across a wide range of media including transport; employee t-shirts; and regional print media. Another successful partnership with Philipp has most recently seen NeoMedia provide 2D barcodes to the promotional materials of Die Grüne Alternative Vorarlberg, the Austrian Green Party. 2D barcodes displayed on billboards; print ads; and party brochures allowed the electorate to directly access further information on the green party during the regional elections that took place over the summer months. The party didn’t engage with mobile barcodes as a means to increase their share of the vote, but rather to demonstrate their use of innovative methods of connecting with the electorate. Similarly seeking to demonstrate innovation, leading Austrian newspaper WirtschaftsBlatt was keen to explore how mobile barcodes could extend its readers' experience of the paper while becoming an early adopter of the technology in the print media sector. Working with DIMOCO, NeoMedia demonstrated how a special compact edition of the paper (WirtschaftsBlatt Kompaktspezial) could be produced with 2D barcodes integrated into the pages that would allow the reader to access additional editorial and audio content, to suit their interests. Speaking on the successful completion of the three projects, Dr. Christian Steinborn, CEO of NeoMedia Europe AG, said: “Austria already benefits from one of the most advanced mobile markets in Europe, and we have previously engaged with other leading brands here including Nokia, Mazda and Tele.ring on 2D barcode projects. The completion of three more projects further highlights Austrian businesses appreciation of the benefits to customer engagement that mobile marketing can provide.” [/QB][/QUOTE]
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