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[QUOTE]Originally posted by rocktrader: [QB] NutriPure Beverages Inc. - A Scientific Approach to Beverage ProductionLast update: 2/13/2008 9:20:01 AMSCOTTSDALE, Ariz., Feb 13, 2008 (BUSINESS WIRE) -- NutriPure Beverages, Inc. (Pink Sheets: NUBV - News) announces its unique approach to a crowded beverage sector. The vitamin water category is dominated by PepsiCo and Coca Cola with their respective acquisitions of SoBe Lifewater and Vitamin Water, among a handful of other large independents marketing the same types of beverages. These companies rule the retail shelf and vending machine space throughout North America. NutriPure's approach is unique in regard to the science behind its beverage production mechanics. The Company anticipates that its proprietary way of constructing vitamin beverage in the neutriceutical form not only creates a superior product, but that the process that NutriPure employs will be used to reshape the industry in general. NutriPure anticipates causing a paradigm in the way consumers drink their vitamins, by virtue of the way vitamin beverages will be made using NutriPure's process. This is expected to place NutriPure on the top of the production chain. NutriPure intends to license its patented process to the major beverage producers to construct superior beverages. In this way, NutriPure plans to become a dominate industry player by leveraging the dominance of the majors. Steve Nickolas, CEO and President of NutriPure Beverages, Inc. comments, "Our proprietary process is the magic bullet for the manufacture of superior beverages. It is increasingly apparent with the general population that old-style beverages, and food products for that matter, are not good for you when overly processed, are inorganic or full of preservatives. People are increasingly aware of the harmful nature of sugar laden drinks, no matter what form the sugar is, as it impacts the general health of their children as well contributing to obesity in young and old alike. NutriPure's science is the key to better beverages that deliver the nourishment, without the effects of sugars or potentially harmful coloring agents. We feel that NutriPure's day is coming to make its mark among the major beverage producers. We are preparing to supply the huge beverage conglomerates with our technology. Evidence to the inevitable industry change is illustrated by the launch of Pepsi's Raw in the UK this week. A drink they are touting as made from natural ingredients and contains no artificial preservatives, colors, flavorings or sweeteners". (Please see below article link) rticle_id=513523&in_page_id=1770 (Due to the length of this URL, it may be necessary to copy and paste this hyperlink into your Internet browser's URL address field. You may also need to remove an extra space in the URL if one exists.) ABOUT NUTRIPURE BEVERAGES, INC NutriPure Beverages, Inc. (NUBV.PK) produces and distribute a line of nutrient-enhanced bottled water products that contain no calories, no carbohydrates, no colors and most importantly, no flavors other than pure water. The procedure is a patented process that is more efficient and less costly than others producer use. NutriPure's concept adds organic nutrients without adding masking flavors, colors or sweeteners. The process is further enhanced using desirable "cold-fill" techniques, which save energy and reduce harmful, "plastic chemical leaching" into the product. These proprietary techniques have warranted NutriPure to redirect its efforts to the premium bottled water industry. The Company intends to market a full line of nutrient-enhanced water products to compete with currently available products. These include those that provide vitamin support for general health, a diet formulation for weight watchers, an immune booster, as well as an energy and fitness drink. Safe Harbor: Statements regarding financial matters in this press release other than historical facts are "forward-looking statements" within the meaning of section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such statements about the Company's future expectations, including future revenues and earnings, technology efficacy and all other forward-looking statements be subject to the safe harbors created thereby. The Company is a development stage company who continues to be dependent upon outside capital to sustain its existence. Since these statements (future operational results and sales) involve risks and uncertainties and are subject to change at any time, the Company's actual results may differ materially from expected results. [/QB][/QUOTE]
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