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BLLB huge WALMART NEWS!!!! .0038!
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[QUOTE]Originally posted by JimUn: [QB] More News FARMINGTON, TN, Jan 17, 2008 (MARKET WIRE via COMTEX) -- Gourmet Specialty Food maker Bell Buckle Holdings, Inc. (PINKSHEETS: BLLB) announced today a sweeping initiative that would bring their award winning brands Captain Rodney's and Simplify to home shopping channels in the coming months. The initiative will be a co-venture between Bell Buckle Holdings, Inc., and Marketing Innovator Dynamic Response Group, Inc., known for its television marketing expertise, currently with several products listed in the top 10 of IMS most aired short form infomercials. The first stages of the initiative involve product positioning, packaging and merchandising to create the proper metrics for TV channel marketing. Initial discussions with TV Channels have already begun. "In the overall scheme of branding our award winning products, the TV Channel initiative is a great mechanism in which to bring awareness to our stable of great brands," says Bradford Simmons, Bell Buckle Holdings CEO. "On the heels of our expanding grocery business and distribution, this is a great way to begin '08." Scott Swank of Dynamic Response Group, Inc. agrees and adds, "I have been a huge fan personally of the Bell Buckle specialty food brands, as they are undoubtedly the best in the genre. This is a no brainer for us and will serve to bring tremendous awareness to their Award Winning Brands. We are thrilled to be partnering with them on this initiative." [/QB][/QUOTE]
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