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[QUOTE]Originally posted by Spongebob Squizzpants: [QB] From Richard Stone, President of Trajectory. January 25, 2008 – The annual National Association of Television Program Executives (NATPE) convention provides an opportunity to compare notes and strategies with colleagues and clients. Here is my perspective: International sports with huge home-country popularity often find it difficult to break into the U.S. marketplace. Outstanding events and productions are often greeted with: "it's not-played-here" so "we're-not-interested." At Trajectory Sports, we have developed a solution to this challenge, because we believe that there are many Americans who do not agree with such an attitude. Specifically, we work closely with America One Television, a 24/7 national television network that distributes general entertainment during the day and sports in prime time to over 140 broadcast stations across the country. America One Television also provides network operations and traffic management services to sports leagues and teams that leverage its terrestrial base, delivering games and matches to more than a dozen regional sports networks coast-to-coast. Combining these resources provides an outreach to more than half the U.S. TV households by leveraging nearly 20 million America One terrestrial homes with 40 million cable/satellite RSN homes. This innovative approach gives sports teams and leagues the tools needed to reach more than half the U.S. television households efficiently and cost-effectively…getting past the traditional "gatekeepers" who have obstructed their expansion into the U.S. In Mexico, Trajectory Sports assists PCTV (Productora y Comercializadora de Television, S.A. de. C.V.), the nationwide cable operator consortium, and provides it with a wide range of sports programming that is popular Mexico, but previously lacked the exposure it now commands. Globally, among the groups that have benefited from our creative approach are Aston Villa Football Club, Bolton Wanders FC, FIM Motocross, Canadian Football League, and Ultimate Combat Experience, to name just a few. For the CFL and UCE, we also have been actively involved in their global expansion and brand growth. And we continue to look for under-valued and under-exposed sports assets to exploit. We are also working on other initiatives that involve sports, worldwide audiences and emerging technology applications. I look forward to reporting on these in the coming months. [/QB][/QUOTE]
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