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EFGO [ Esprit Financial Group, Inc ]
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[QUOTE]Originally posted by dalton05: [QB] More Fluff for your reading pleasure. News for 'EFGO' - (Esprit Financial Group Inc. (Esprit) (EFGO.PK) Announces New Look for PayDay Loan Business and Cash Now Worldwide) LAS VEGAS, June 8, 2007 /PRNewswire-FirstCall via COMTEX/ -- Esprit FinancialGroupInc. (ESPRIT) (EFGO.PK) [URL=http://www.espritfinancialgroup.com]www.espritfinancialgroup.com[/URL] is pleased to unveil its new logos and branding strategies for the Cash Now Service divisions usingtheCash Now brand name. The first logo, for the PayDay Loan division, picks up the traditional yellowandgreen color scheme that has been in use by Esprit, but gives it a more contemporary look with greater visual impact.The second logo, Cash Now Worldwide, will be used as a general Company brandlogo,and builds from the recently released EFT+ logo. It updates the previous logo to reflect the growing international nature of the Company's businessactivities.The Forex Trading division will be the next division to update its brand presence and style guide, to incorporate the new design language for the CashNowbrand. The logos can be viewed at the Company's Town Hall section of their website,wherea copy of this Press release is posted with the accompanying logos. CEO Garr Winters notes, "As we have been reviewing our business with the recentquarterlyreport, and upcoming earnings guidance, we felt that we needed a more upscale and unified branding presence that would allow us to extend Cash Nowbrandpresence across all operating divisions, while optimizing the brand name specifically to each division's branding needs. We are feeling very positiveaboutthe new look, and hope it will be as well received as our recent new EFT+ branding for the Advanced Electronic Funds Transfer division."Esprit Financial Group, Inc. is currently featured at http://www.audiostocks.com. Additionally, a recent CEO interview by Wallst.net.canbe reviewed at [URL=http://www.wallst.net/audio/audio.asp?ticker=EFGO&id=3421.]www.wallst.net/audio/audio.asp?ticker=EFGO&id=3421.[/URL] About Esprit Financial Group Inc.Esprit Financial Group Inc. is a public company engaged in a diversified numberofonline financial services. These include: - PayDay Loans: A pioneer in the payday loan industry, the Company licenses comprehensive software solutions to industry participants, under the Cash Now banner at [URL=http://www.cashnow.org.]www.cashnow.org.[/URL] - Forex: The Company's Forex Trading division offers an innovative low- cost Forex trading service at [URL=http://www.cashnow.com]www.cashnow.com[/URL] targeted to active day- traders. - Advanced Electronic Funds Management: This division offers a number of class leading financial services that facilitate a variety of Internet based international electronic funds transfer and cash management solutions. - Structured Debt Resolution: This division will offer streamlined, cost effective alternative services to facilitate the negotiation of debt settlement online. [/QB][/QUOTE]
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