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ETIM Vatican Library Collection product line going to be huge
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[QUOTE]Originally posted by gumzsa: [QB] There was a long article on the front page of the business section of the Detroit News today. Here it is. I live in Michigan and I guess this company is based in Farmington Hills,MI. I dont know when this was actually written because it says it is trading at .16 per share on the pink sheets. It still sounds good though. Brian J. O'Connor For die-hard fans only Local firm designs urns, caskets for the truly devoted Today in this town, you can buy everything from 99-cent Tigers wristbands to a $1,299 leather recliner emblazoned with the team's olde English D. But if you think that's all it takes to be a die-hard Tigers fan, don't bet your ash on it. For that you'll need to contact the folks at Farmington Hills-based Eternal Image, where they're coming out with official Major League Baseball team logos on funeral urns and caskets -- including our own, soon-to-be World Champion Detroit Tigers. Don't rush, though, even if you're dying to get your hands on Tigers souvenirs: the first batch won't be available until opening day 2007. Besides the Tigers, the list of initial products also includes the logos of the New York Yankees, Boston Red Sox, Philadelphia Phillies, Chicago Cubs and Los Angeles Dodgers. I've heard of fans who bleed "Dodger blue," so I guess this product fits the bill if they carry things too far. As far as the other teams go, sure, we all can understand the Yankees ("See you in hell!"). But the Cubbies? Seriously, rooting for the Cubs is already like being sentenced to purgatory. Don't those poor Second City slobs suffer enough in life? Eventually, the Eternal Image baseball line will expand to include all 30 Major League teams. The caskets will be available sometime toward the end of 2007, said Clint Mytych, the CEO of Eternal Image. Prices will range from $499 to $699 for the urns, and about $2,999 for the caskets. "We've gotten a good response from funeral directors who want to stock the products," said Mytych, "and from fans across the country, either for a loved one who just passed away or on a pre-need basis." A native of Detroit, Mytych formed Eternal Image with friends about three years ago. None of them has experience in the funeral industry, he said, but thought the industry was ripe for branding. "It was really a simple observation that branding has been tried in every other industry, but not the funeral industry," said Mytych, who worked in luxury car rentals and the restaurant business. "I'm a car nut and I originally thought how cool it would be to have a casket similar to some of my favorite classical automobiles. The industry as a whole has no branding at all." Since its start-up, the company has focused on research and marketing, and hired an agent to help negotiate deals like the one with Major League Baseball. Other lines of caskets and urns include deals with the makers of Precious Moments collectible figurines, and the Vatican Library. Right now, though, the priority product is the Tigers urn. "I'm a huge Tigers fan and I instructed our design team to get the Tigers urn done ASAP," Mytych said. "I want to see what it looks like." Eternal Image also will offer urns licensed with the American Kennel Club. But even if you're one of those people who drive around with an "I (heart) my Cocker Spaniel" bumper stickers, the AKC urns are strictly for dogs. Modeled after dog-show trophies, "It really doesn't carry over to the human market very well," Mytych noted. Eternal Image, which recently moved from Novi, doesn't manufacture the caskets and urns here, but outsources the work. The firm's focus is more on building a name brand in caskets and urns in the $11 billion-a-year funeral industry. Eternal Image is a publicly traded company that arranged its over-the-counter listing through a reverse merger. Right now the firm's shares are trading around 16 cents on the pink sheets, after it announced 4-to-1 forward stock split in August. No date has been announced for the completion of the split. Mytych said the company is focusing on bringing the Vatican Library products to market in the next two months so that Eternal Image can start posting some sales. That's right folks -- he wants the company to post strong urnings. Despite rooting for the hometown team, Mytych said he's undecided about whether he would someday pick out a Tigers casket for himself. "I try not to think about that too much," he allowed. Well, of course not. By then, he'll probably have season tickets to watch the Angels. You can reach Brian J. O'Connor at (313) 222-2145 or boconnor*detnews.com. [/QB][/QUOTE]
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