PKG Entertainment Announces Launch of Centale Catalyst EV(TM) Tuesday July 12, 8:56 am ET Technology to Enhance Investor Communications, Asset Promotion and Consumer Awareness
DENVER--(BUSINESS WIRE)--July 12, 2005--PKG Entertainment, Inc. (Pink Sheets:PEKG - News), an entertainment property development company, announced today that it finalized implementation to launch Centale's web-based communications platform, Catalyst EV(TM), enhancing PKG's outreach to shareholders and potential investors, while establishing a solid foundation for marketing its film and music property assets and merchandise. Download link for Windows '98 and 2000 systems: http://peakartists.catalystev.com/frmDownloadPlayer.aspx
Stressing the revenue benefits of Catalyst EV(TM), Patrick T. Parker, Chairman and CEO of Centale, Inc. says, "Catalyst EV(TM) will allow PKG to open new and substantial promotional and distribution opportunities through one-on-one communications and an improved CRM program that reaches and expands PKG's customer and investor base."
"We at Centale had a strong desire to work with PKG after previewing the quality of their entertainment assets, and recognizing the substantial industry connections afforded them by key founders of the company," stated Sterling Shepperd, Vice President of Centale.
"We are excited to work with Centale and use Catalyst EV(TM) to enhance communications and increase our revenue potential," says Sandy Krolick, CEO of PKG Entertainment Group. "We are pleased that our reputation has enabled us to access this marketing and communications tool designed for Fortune 500 companies."
About PKG Entertainment, Inc.
PKG Entertainment is a vertically integrated entertainment property marketing and development company focused on retail and digital distribution and promotion independent music and movies.
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