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[QUOTE]Originally posted by pgolden: [QB] PALM BEACH, Fla., Jun 16, 2005 (BUSINESS WIRE) -- Union Equity Inc. (Pink Sheets:UNQT) is in the final stages of website development for their new wholly-owned subsidiary, Home Sales Express, Inc. The company's primary focus is to make select offers on homes and condominiums that are not listed for sale on the open market. "McDonalds has their golden arches, Energizer has their bunny and Home Sales Express has King Offer," said Union Equity CEO Michael Anthony. "We've set out to establish a national brand name to become synonymous with the For-Sale-By-Owner real estate industry." The prototype design has been completed for KingOffer.com and the company has purchased 42 corresponding URL's (web addresses) in preparation for a variety of marketing concepts. Union Equity projects the site will be fully operational in less than 30 days. The company has taken extensive measures to create a unique and easily marketable corporate brand image. In addition to the highly recognizable King Offer caricature, the company has also purchased the vanity phone number of 1-877-Close-It to make it simple for property owners to initiate contact. Union Equity has retained a South Florida intellectual property law firm to trademark the King Offer logo as well as the proprietary language for Home Sales Express, Inc. KingOffer.com's primary features will be an online application so homeowners can submit properties for purchase consideration; a fee-based "For-Sale-By-Owner" section that will allow property owners to list their own properties for sale; a foreclosure directory (for properties undergoing the foreclosure process); a buyer registry so real estate buyers can affiliate with the company; an extensive glossary of real estate terminology; real estate industry news; and much more. "We started out with the simple intention of generating deal flow for Union Equity but the concept for Home Sales Express has grown into so much more," said Anthony. "I envision an online real estate resource that's second to none. The tide is turning against the traditional realtor/client dynamic and more people than ever before are selling their own homes. We intend to offer them every conceivable option and advantage when doing so." The primary objective of Home Sales Express, Inc. is twofold: to attract distress sales, meaning property owners who need to sell immediately due to a variety of reasons; and to attract owners of non-conforming properties, meaning properties that do not qualify for traditional financing due to structural defects, termites, title problems or zoning issues. The secondary focus of Home Sales Express Inc. is to become a one-stop resource for owners of conforming properties who want a simple and speedy liquidation without the use of a real estate agent. "Home Sales Express and KingOffer.com can be built out on a dozen different levels," Anthony said. "The fastest up-and-coming trend in real estate is the For-Sale-By-Owner market. People are getting tired of paying real estate commissions. We're bringing in some serious web talent to make sure the site gets the amount of traffic it deserves, so when people think about selling their own home, they think KingOffer.com." Shareholders and other interested parties who have not done so already are encouraged to sign up for Union Equity's electronic newsletter at http://www.UNQT.com. [/QB][/QUOTE]
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