LOS ANGELES, Oct. 13 /PRNewswire-FirstCall/ -- Bluetorch Inc. (OTC Bulletin Board: BTOR), announced today that two of its portfolio companies, Total Sports Distribution Inc. and Island Tribe Inc. have signed an agreement with Planet X Television for its "Ultimate Xmas" marketing program to promote the TSABrand (True Skate Apparel(R)) and Island Tribe(R) apparel brands for the Holiday season. Planet X will provide TV media support in the fourth quarter 2004 schedule for the TSABrand and Island Tribe brands, including the periodic use of TSABrand and Island Tribe apparel on the hosts. The Planet X televised series is viewed in over 60 million homes in North America each week.

Meredythe Dee Winter, co-founder of Planet X Television stated, "Ever since we started Planet X in 1995, we've tried to associate ourselves with core brands such as TSABrand and new brands such as Island Tribe. These types of brands speak to the core audience we target."

Domingo "Ming" Clemente, President of Island Tribe stated, "Planet X is a tremendous vehicle for us in terms of creating exposure for Island Tribe and TSABrand, both with core shops and our target consumer."

Added Winter, "We developed the 'Ultimate Xmas' program many years ago to introduce emerging action sports brands via the TV marketplace during the high volume holiday buying season."

About Planet X Television

San Diego based Planet X, a trademarked and media product line of Planet X Entertainment Group, Inc. is a pioneer in the action sports TV category since its launch in early 1995. Reaching its Tenth Anniversary next summer, Planet X is planning a full slate of events, promotions, new TV products and more. News of the Planet X/National Lampoon media and marketing partnership will soon hit the airwaves. For more information, please visit: www.PlanetXTV.com

About Bluetorch Inc.

Bluetorch Inc. is an emerging extreme sports company that is rapidly establishing itself as a one-stop shop in the extreme sports industry with a multi-branded portfolio. Bluetorch Inc. presently markets and wholesales the Bluetorch(TM), TSABrand (True Skate Apparel(R)), Airwalk(R) and Island Tribe(R) branded apparel lines through three subsidiary companies; Total Sports Distribution Inc., Unboxed Distribution Inc. and Island Tribe Inc. Beyond apparel, the Company's goal is to translate the Bluetorch name into a complete lifestyle company focusing on an eclectic array of products for the core extreme sports enthusiast.

The TSABrand (skate) and Island Tribe (surf) apparel lines are targeted to the core and specialty shops while the Airwalk apparel is targeted to the mid-tier department store and sporting goods channels.

Management has a well-defined growth strategy focused on licensing, product diversification, and a marketing program that encompasses the entire spectrum of the extreme sports community. The Company's management philosophy is based on establishing sound fundamentals, which over time will produce shareholder value. The business model is directed towards the extreme sports arena, one of the fastest-growing segments in both the sporting goods and apparel industries. The business strategy also calls for further acquisitions and/or licensing agreements that can contribute to an expansion of distribution channels, which in turn can contribute growth in revenues and earnings. For more information or to stay updated on the Company's progress, visit: www.bluetorchinc.net or www.otcfn.com/btor.

Investor Contact Information: Marge Rohr at (909) 861-3244 or investors@bluetorchinc.net, and Geoffrey Eiten, OTC Financial Network, (781) 444-6100 x613 or geiten@otcfn.com.

Safe Harbor:

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The risks and uncertainties that may affect the operations, performance development and results of the Company's business include but are not limited to fluctuations in financial results, availability and customer acceptance of our products and services, the impact of competitive products, services and pricing, general market trends and conditions, and other risks detailed in the Company's SEC reports.

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